International Journal of Science, Engineering & Computer Technology, 2017, 7(2), 191-194

Online available at www.iahrw.com

International Journal of Science, Engineering

Role of Print Media in Communication

A B S T R A C T
Print media are the need of the hour which improves the life of human beings. Print media is an effective way to
communicate the people. Communication is the medium of transferring information from one place to another.
Communication is used for a wide variety of activities including planning, media relations, customer-client relations,
and internal communications. Print media provide education environment at world level through its various
applications. With the rapid development of world economy, the demands of print media have been increasing. Print
media are lightweight, portable, disposable publications printed on paper and circulated as physical copies in forms of
books, newspapers, magazines and newsletters. All these print media applications printed with Offset printing process,
Flexographic process, Screen process, Gravure printing and Digital printing process. Today various modern
technologies are using in printing industry which reduce the problems and provide fine print quality. The electronic
media provides more information in lesser time but the significance of print media cannot be denied. With the help of
this study it is found that the contribution of print media in communication for providing information is astounding
with its fine print quality and attractive appearance.

Keywords: print media, paper handling, printing problem, and paper sheets control

I. Introduction and all education institute etc. The range of magazines consists
mainly of periodicals, including trade magazines, journals, and
The Print media play an important role in the development of illustrated magazines. Magazines are generally multicolored
communication. With the rapid development of world economy, the booklets with a flexible cover. The newspaper is still one of the most
demands of print media have been increasing. Print media are significant mass media today. The traditional newspaper used to be
lightweight, portable, disposable publications printed on paper and black and white but now modern printing presses are able to print in
circulated as physical copies in forms of books, newspapers, color economically. The production of a newspaper is mainly
magazines and newsletters. Print media keep the people update by financed by advertising inserts and advertisements. For this reason
providing the latest news of world and nations about various topics the ultimate consumer price for a newspaper is relatively low.
such as sports, politics, forest, weather, agriculture, stock market etc. Brochures are commercial print work and generally printed in color.
Print media is a growing sector where employment opportunities are They are of better quality than newspapers. Packaging represents
increasing every day. Print medium was the first to be used as mass another important group of printed products which provide
media for communicating the information. Print media provide information about the package content.
platform for advertising and promotion of various products. Print
All these applications of print media provide good result in
media has the advantage of making a longer impact on the minds of
developed communication if printed information remains defect
the reader with more in-depth reporting and analysis. The
free. Printing is a process for reproducing text and images, with ink
contribution of print media in providing information is remarkable.
on paper using a printing press. Printing plays an important role in
Books, newspapers, magazines are found in many places, such as
making the print media applications attractive. The defect free
supermarkets, traditional street market, shops, departmental stores
printing increase sales and attract customers. These printed products
Correspondence should be sent to Rakesh Kumar are categorized into commercial printing and periodicals.
Institute of Mass Communication and Media Technology Commercial printing refers to print products that are produced
KUK, Haryana occasionally like - catalogs, brochures, leaflets, business