Logistics and Last-Mile
Delivery Challenges in
India
Presented by: Guided by:
Md Majid Hussain Dr. Sujit Kumar Prusty
Regd. No- 2206258174 Assistant Professor Marketing
INTRODUCTION
Logistics is the process of moving goods from a transportation hub to their final
destination, which is usually a customer's home or business.
Last-mile delivery is the final stage of the logistics process, where goods are
moved from a warehouse or distribution centre to the customer's doorstep. The
goal of last-mile delivery is to deliver packages as quickly, accurately, and
affordably as possible
CHALLENGES IN INDIA
Unique Geographical Landscape of India
India is a vast and diverse country, with a geographical landscape that spans from the towering Himalayas
in the north to the tropical beaches of the south. Desert of Rajasthan to the lush blackwater of Kerala, the
varying topography and climate across India’s regions require innovative approaches to transportation and
distribution
Infrastructure Limitations in Tier-2 and Tier-3 Cities
o Inadequate road networks and transportation infrastructure in smaller cities
o Limited availability of warehousing and logistics facilities outside major metropolitan areas
o Lack of reliable electricity supply and internet connectivity in rural regions
o Difficulties in last-mile delivery due to narrow streets and unpaved roads.
Diverse Demographic Culture Factors
o Demographic Diversity
o Urban Rural Divide
o Income Disparities
Challenges with Reverse Logistics and
Returns
Unpredictable Returns 1
The volume and timing of product returns
in India are difficult to predict, leading to
logistical challenges in managing reverse 2 Fragmented Retail Landscape
supply chains. India's diverse retail landscape, with a mix
of large cities and small towns, makes it
complex to establish efficient reverse
Lack of Infrastructure 3 logistics networks.
Inadequate transportation networks and
limited warehouse facilities in many parts
of India hinder the smooth handling of
returned goods.
FEEDBACK FROM AMAZON USERS
Innovative Solutions Adopted by Amazon in
India
Last-Mile Delivery Addres s ing S ys te m Custom e r R eve rs e Logistics
Engagement
Amazon has developed To tackle the lack of To streamline the
a network of delivery standardized addresses, Amazon has trained a complex reverse
stations across India, Amazon has dedicated customer logistics process,
including in remote implemented innovative service team that can Amazon has set up
areas, to overcome the solutions like using communicate in collection centers and
challenges of complex geolocation data and multiple local languages partnered with local
road networks and building a to provide personalized logistics providers to
traffic congestion. comprehensive address support and address facilitate efficient
database. delivery concerns. product returns.
RECOMMENDATIONS
o Technology Integration: Implementing advanced technology such as GPS tracking, route optimization
algorithms, and real-time delivery tracking systems can streamline logistics operations and improve
efficiency in last-mile delivery.
o Infrastructure Development: Invest in improving roads, highways, and transportation networks to reduce
transit times and facilitate smoother movement of goods across the country.
o Warehousing Solutions: Establishing strategically located warehouses and fulfilment centres can reduce
delivery times and costs by bringing goods closer to the end customers.
o Partnerships and Collaboration: Encourage collaboration between logistics companies, e-commerce
platforms, and local retailers to optimize delivery routes, share resources, and reduce the number of empty
return trips.
o Skill Development: Provide training programs to logistics personnel to enhance their skills in handling
modern delivery technologies and customer service, thereby improving overall service quality.
o Green Logistics: Promote the adoption of eco-friendly practices such as electric vehicles, renewable
energy-powered warehouses, and sustainable packaging to reduce the carbon footprint of logistics
