Ala-Too International University
ENTREPRENEURSHIP
How Coca-Cola conquered the world
Completed by:
Aidana Alibekova, Rufina Akhmarova
Professor:
Talant Asan uulu
Coca-Cola
is one of the most recognizable brands in the world.
Coca-Cola is one of the most famous and popular brands in the world. Since its creation in 1886
in Atlanta, this drink has come a long way from a pharmacy product to a global symbol. In this
slide, we will look at how the history of Coca-Cola began and what became the basis of its
success. We will see how a product that was originally conceived as a tonic turned into a drink
that won the hearts of people around the world.
The story of Coca-Cola begins in Atlanta, Georgia, where Dr. John Pemberton, a pharmacist
and inventor, developed the recipe for a new beverage. Coca-Cola was originally conceived as
a tonic that was meant to help people feel better. Pemberton sold his drink in a drugstore, where
it quickly gained popularity among customers. Its unique flavor and promise of improved
well-being attracted attention, and soon the drink was being bottled. In 1892, the Coca-Cola
Company was founded, an important step toward commercial success.
At the beginning of the 20th century, Coca-Cola began to actively develop its advertising
strategy. Advertising became a key element in promoting the brand. In 1896, the first advertising
campaign was launched that used printed materials and billboards to attract customers.
Coca-Cola was one of the first companies to realize the power of advertising and its impact on
consumer preferences. In the 1900s, the company began utilizing new marketing techniques,
including creating unique packaging and introducing franchising. This approach led to the
opening of bottling plants across the country and a significant increase in sales.
With the outbreak of World War I, Coca-Cola became a symbol of the American spirit. The
company supplied the beverage to the front, which helped to strengthen its image. It was not
just a commercial strategy, but a way to support the soldiers who were fighting for their country.
Coca-Cola became an integral part of American life, and its popularity only grew. During the
post-war years, in the 1940s and 1950s, the company grew rapidly, expanding its presence in
international markets. During this time, Coca-Cola opened plants in Europe and Asia, an
important step toward global expansion.
Since the 1960s, Coca-Cola continued to expand its product offerings. The introduction of new
beverages, such as Diet Coke and Coca-Cola Cherry, allowed the company to appeal to new
segments of consumers and cater to a variety of taste preferences. During this time, Coca-Cola
was also heavily involved in marketing. For example, the famous “I'd Like to Buy the World a
Coke” ad became a symbol of unity and friendship, which further strengthened the company's
image as a brand that brings people together.
Today, Coca-Cola offers more than 500 different beverages, including juices, carbonated and
soft drinks, waters and energy drinks. The company's global footprint is impressive: Coca-Cola
is sold in more than 200 countries, and more than 1.9 billion servings of the beverage are
consumed every day. This shows that Coca-Cola has become an integral part of the lives of
people around the world.
In recent years, the company has also started to actively work on sustainability and
environmental responsibility. Coca-Cola is implementing programs to recycle packaging and
reduce its carbon footprint in response to the challenges of modernity and consumer
expectations. Social responsibility has become an important aspect of the company's strategy.
Coca-Cola engages in social initiatives supporting education, health and access to clean water
in developing countries. These programs not only help improve the company's image, but also
make a real difference in people's lives.
Coca-Cola is known for its innovative advertising campaigns that emphasize happiness and
communication. The company's advertisements are often associated with holidays, such as
Christmas, when Coca-Cola launches special campaigns that become real traditions. These
marketing strategies help to maintain consumer interest and strengthen the bond between the
brand and its customers.
Thus, Coca-Cola is not just a beverage, but a global cultural phenomenon that has come a long
way from a drugstore remedy to one of the most recognizable brands in the world. The
company's success is based on innovation, marketing and the ability to adapt to changing
market conditions. Coca-Cola continues to be a symbol not only of American culture but also of
world culture, and its influence is felt everywhere.
How Coca-Cola Conquered the World
How Coca-Cola Conquered the World
How Coca-Cola Conquered the World
How Coca-Cola Conquered the World
