Media and
Information Literacy
QUARTER 1
MODULE
Types of Media
At the end of the lesson, the students should be able to:
A. compare and contrast how one particular issue or news is presented through the
different types of media (print, broadcast, online);
B. categorize the different types of media;
C. determine the kind of media of media to be used in the given scenario.
Direction: Place each word according to the appropriate media platform group.
Books Newspaper Television YouTube Magazines
Radio Social network Film/Movie
Print Broadcast New Media
1. 1. 1.
2. 2. 2.
3. 3. 3.
Direction: Briefly describe the stages in the evolution of media on the space
provided.
Prehistoric Age: ______________________________________________________________
Industrial Age: ______________________________________________________________
_________________________________________________________________________________.
Electronic Age: ______________________________________________________________
_________________________________________________________________________________.
New (Digital) Age: ______________________________________________________________
In mass communications and journalism, there are different ways messages are
distributed to consumers. With the changing society today, many individuals use
various social media platforms to find out information.
In this lesson, you will learn the nature of news as being presented through the
different types of media—print, broadcast, online.
Print Media – This is the printed version of news, primarily from newspaper and
magazine and other publications.
Example: newspaper, newsletters, magazines, banners, books, billboards and
brochures.
Broadcast Media – It is the most convenient means to transmit information to the
vast audience.
Examples: radio, film/movie, Television
New (Online) Media – These are forms of electronic communication made through
the use of computer technology such as Internet.
Examples: website and blogs, streaming audio and video, email and social media
Nature of news through the different types of media (print, broadcast, online).
Print news is considered tangible information structured to be reread. It provides a
level of depth, context and information that television and radio cannot supply.
However, in today’s world where many of us do not have the time to sit down and
read a newspaper, broadcast news is more convenient for most people.
Broadcast news is brief. Instead of measuring the news in inches, broadcast
journalists measure stories in minutes and seconds. They boil issues down to their
basics, and write it as concise as possible. A news story with compelling audio or
video becomes more newsworthy than one without—no matter how well written that
news is.
Broadcast news is written for the eyes and ears, print news is written for the eyes.
Broadcast news and print news are similar in that they both apply the use of the
characteristics of news when writing stories, they use leads, they have specific
organizational patterns for writing, and they both provide consumers with news
within their society on a daily basis.
The news in New (Online) Media is more flexible than in print and broadcast media.
Online news can be published faster because it does not have traditional editor
unlike the traditional media. People without Internet connection cannot access
online news, unlike of broadcast news. Through the Internet, news media
transformed because students are relying on online sources of news instead of
traditional print and broadcast media.
Information is everywhere. Information sources of different kinds are the producers
of information. People rely on different information sources in making right choices,
creating solutions to problems and more. Even though they come in various forms,
they are all essential because of its use and convenience brought to people.
To obtain accurate, adequate, relevant, and timely information students should know
the various sources of information.
Direction: Identify the types of media you will use in the following situation. Explain
your answer.
1. You need to discuss in the class the latest trends technology. Your discussion
should be accurate and up-to-date.
__________________________________________________________________________________
__________________________________________________________________________________
2. There is a heavy storm in your area. Your family wants to know updates from
the government, but there is a massive blackout. Network signals are unavailable
too.
__________________________________________________________________________________
__________________________________________________________________________________
3. Your teacher in 21st Century Literature wants you to provide a point-by-point
analysis of Haruki Murakawi’s Norwegian Wood.
__________________________________________________________________________________
__________________________________________________________________________________
4. You need to find where the absolute location 14°39’04.0”N, 120°58’18.4”E
points in the map.
__________________________________________________________________________________
__________________________________________________________________________________
5. For your report in Oral Communication, you need to analyze how the
president will deliver his upcoming State of the Nation Address. Your analysis must
include his language, gesture, and his way of speaking.
__________________________________________________________________________________
__________________________________________________________________________________
Direction: Answer the question below.
1. What are the different types of media? Give some examples of each.
a.__________________ b. ___________________ c.__________________
Let’s
ponder!
Direction: Give your personal impression on this statement: “Young people do not
read newspapers anymore; they visit online sites.” Write your answer inside the box.
Direction: Compare and contrast the different types of media by filling out the
diagram below.
Types of Media Comparison Contrast
Print Media vs. Broadcast
Media
Broadcast Media vs. New
Media
Print Media vs. New
Media