"8C's OF COMMUNICATION"
1.) Clarity Tips on Concrete Communication
-when writing or speaking to someone, be clear Use specific facts and figures.
about your goal or message
Choose image building words.
-make sure that it's easy for your reader to
understand your meaning Avoid uncertainty.
-people shouldn't have to "read between the Example:
lines" and make assumptions on their own to
Good: The sales increased by 20% this quarter.
understand what you're trying to say
Avoid: The sales improved recently.
-implies emphasizing on a specific message or
goal at a time, rather than trying to achieve too much at 3.) Courtesy
once
-friendly, open, and honest
Features:
-there are no hidden insults or passive-
It makes understanding easier. aggressive tones
Complete clarity of thoughts and ideas -you keep your reader's viewpoint in mind, and
enhances the meaning of message. you're empathetic to their needs
Clear message makes use of exact, appropriate What to Avoid:
and concrete words.
Rude
What to Avoid:
Demanding
Vague
Dismissive language
Ambiguous
Tips on Courteous Communication
Complicated language
Courtesy implies taking into consideration both
Tips on Clear Communication: viewpoints as well as feelings of the receiver of
the message.
Choose precise words.
Courteous message is positive and focused at
Choose short, familiar, conversational words.
the audience.
Construct effective sentences and paragraphs.
It is not at all biased.
Achieve appropriate readability and listening
Example:
ability.
Good: Could you please share the document
Include examples, illustrations, and other visual
tomorrow
aids.
Avoid: Send the document now.
Example:
4.) Correctness
Good: The meeting is at 10 AM in Conference
Room A. -when your communication is correct, it fits your
audience
Avoid: The meeting is sometime in the morning.
-and correct communication is also error-free
2.) Concreteness
communication
-being specific, definite and vivid rather than
What to Avoid:
vague and general
Spelling errors
-quality which needs to come to the fore
especially during presenting/promoting yourself or a Incorrect information
product or a service
Unverified facts
What to Avoid:
Tips for Correct Communication
Vague
The message is exact, correct and well-timed.
Generic statements
If the communication is correct, it boosts up the
confidence level. music, surprises, and unforgettable moments."
Correct message has greater impact on the Avoid: "Attend our annual gala. There will be
audience/readers. music and activities."
Example: 7.) Conciseness
Good: Your appointment is on January 25 at -communicating what you want to convey in
3pm. least possible words without forgoing the other C's of
communication
Avoid: Your appointment is on January 35.
-necessity for effective communication
5.) Consideration
What to Avoid:
-implies "stepping into the shoes of others"
Avoid unnecessary words or overly long
-ensure that the self-respect of the audience is explanations.
maintained and their emotions are not at harm
Example:
-emphatize with the audience and exhibit
interest in the audience Good: "Please submit the report by Friday."
What to Avoid: Avoid: "I would like to kindly request you to
submit the report as soon as possible, ideally by
Ignoring the audience's perspective the end of this week."
Being insensitive 8.) Cultural Sensitivity
Lack of empathy -means being aware of and respecting cultural
differences when communicating
Assuming knowledge
-ensures that messages are inclusive, respectful,
Tips on Concise Communication
and appropriate for diverse audiences
Focus on "You" instead of I and we.
What to Avoid:
Show Receiver Benefit or Interest in Reader
Using stereotypes
Emphasize the positive, pleasant facts
Ignoring cultural norms
Apply integrity and ethics
Using unfamiliar idioms or slang
Example:
Assuming one culture's perspective applies to
Good: "We understand that adjusting to the new all
work-from-home policy may be challenging.
Example:
Please feel free to reach out if you need any
support." Good: "Wishing you joy and prosperity during
your holiday celebrations!"
Avoid: "From now on, everyone must work from
home. No exceptions." Bad: "Merry Christmas!"
6.) Creativity
-presenting ideas in a unique, engaging, and
imaginative way to capture the audience's attention and
make the message more impactful
What to Avoid:
Being too generic
Overcomplicating
Ignoring the audience
Lack of originality
Example:
Good: "Join us for a night of magic and
melodies! Our annual gala will be filled with
