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CG Unit 2

The document discusses key concepts in corporate governance, including Corporate Goal Management, Economic Value Added (EVA), Market Value Added (MVA), and Shareholders' Wealth Maximization. It highlights the importance of aligning organizational objectives, enhancing accountability, and driving long-term growth while also addressing the merits and demerits of these financial metrics. Additionally, it covers the implications of creative accounting and secret reserves on corporate governance and ethical practices.
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0% found this document useful (0 votes)
26 views14 pages

CG Unit 2

The document discusses key concepts in corporate governance, including Corporate Goal Management, Economic Value Added (EVA), Market Value Added (MVA), and Shareholders' Wealth Maximization. It highlights the importance of aligning organizational objectives, enhancing accountability, and driving long-term growth while also addressing the merits and demerits of these financial metrics. Additionally, it covers the implications of creative accounting and secret reserves on corporate governance and ethical practices.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Unit II: Corporate Governance

1. Define Corporate Goal Management. What does it include? Mention


It’s importance.

Corporate Goal Management refers to the process of defining, setting, and aligning an
organization's objectives to ensure sustainable growth, profitability, and adherence to ethical
practices. It involves planning, organizing, and executing strategies that aim to achieve both
short-term and long-term corporate objectives while balancing the interests of stakeholders,
including shareholders, employees, customers, and society.

Key Components

1. Strategic Goal Setting: Establishing measurable and achievable goals in line with the
organization’s mission and vision.
2. Performance Alignment: Ensuring that all departments and employees work
cohesively to achieve the stated objectives.
3. Evaluation and Adaptation: Regularly monitoring progress and adjusting strategies
to meet changing business environments.

Importance/Merits

 Aligns Organizational Objectives: CGM ensures that the goals of all levels of an
organization are aligned with the overarching business strategy, contributing to a unified
direction for decision-making and performance evaluation.

 Improves Decision Making: By setting clear, measurable goals, CGM helps managers
and employees make informed, effective decisions that drive the company forward. This also
helps in resource allocation and operational efficiency.

 Enhances Accountability: A structured approach to corporate goal management promotes


accountability by setting specific targets. Employees and managers are aware of their
responsibilities, which boosts productivity and performance.

 Drives Long-Term Growth: CGM encourages businesses to focus on sustainable


development, motivating efforts that contribute to long-term success rather than short-term
gains. This helps ensure growth remains steady and strategic

 Facilitates Performance Measurement: It provides a framework for tracking progress


and evaluating the effectiveness of strategies, enabling companies to refine their methods and
adjust goals based on real-time performance metrics
2. What is Economic Value Addition (EVA)? Explain its merits &
demerits.

Economic Value Added (EVA) is a financial metric that calculates a company’s true
economic profit by deducting its cost of capital from its net operating profit after taxes
(NOPAT). It measures the value a company generates over and above the required return of
its investors and is a key indicator of how well management is utilizing resources to create
wealth.

In other words, it can be defined as a measure of a company's financial performance based on


the residual wealth calculated by deducting its cost of capital from its operating profit,
adjusted for taxes on a cash basis. It is also known as to as economic profit, as it attempts to
capture the true economic profit of a company.

The formula is:


EVA = NOPAT - (WACC × Capital Employed)

Where:

 NOPAT: Net Operating Profit After Taxes (reflecting operational efficiency).


 WACC: Weighted Average Cost of Capital (the return required by debt and
equity holders).
 Capital Employed: Total capital utilized in business operations.

Merits of EVA:

1. Enhanced Financial Performance Analysis: EVA provides a clear indicator of


whether a company is generating sufficient returns on its capital compared to the cost
of that capital, highlighting profitability in a comprehensive way.
2. Alignment with Shareholder Interests: By focusing on economic profit rather than
accounting profit, EVA ensures that managers prioritize decisions that maximize
shareholder value.
3. Improved Resource Allocation: It helps identify areas or projects where capital can
be better allocated to generate higher returns, encouraging strategic decision-making.
4. Encourages Long-Term Thinking: EVA emphasizes sustainable growth and value
creation rather than short-term earnings, ensuring a more balanced approach to
financial management.
5. Comparative Performance Evaluation: Facilitates comparison of economic
performance across business units, industries, or geographies, helping assess relative
efficiency and effectiveness.
6. Incentive Design for Managers: EVA can be used as a benchmark for performance-
based compensation, encouraging managers to align their goals with those of the
organization.
7. Investor Confidence: Companies that consistently achieve positive EVA are
perceived as more financially sound and efficient, fostering greater trust among
investors.
Demerits of Economic Value Added (EVA):

1. Complexity of Calculation: EVA requires detailed and precise adjustments to


financial statements, such as removing non-operating income or adjusting for capital
charges. This makes it harder for smaller organizations to adopt and utilize
effectively.
2. Focus on Short-term Performance: Despite being a long-term metric, some
companies may focus on short-term gains to improve EVA, potentially neglecting
sustainable growth strategies or innovation efforts.
3. Dependence on Accounting Estimates: EVA relies on accounting-based figures
such as Net Operating Profit After Taxes (NOPAT) and Weighted Average Cost of
Capital (WACC), which can be subjective or prone to misrepresentation.
4. Potential to Discourage Investment: Since EVA penalizes a company for using
additional capital, management might avoid profitable long-term investments that
could temporarily decrease EVA.
5. Lack of Industry Comparability: EVA is highly specific to each company’s cost of
capital and financial structure, making comparisons between companies in different
industries less meaningful.

3. What is Market Value Addition (MVA)? How does it contribute to


organizational success? Mention it’s merits and demerits.

Market Value Added (MVA) measures the difference between a company's market value
(equity + debt) and the capital invested by shareholders and lenders. A positive MVA
indicates the company has generated value over the invested capital, reflecting effective
resource utilization and shareholder wealth creation. In other words, it is the market value of
debt and equity minus all capital claims held against the company. It is calculated as:

MVA = V – K

Where,

V = market value of the firm &

K = Total amount of Capital invested in the firm.

When investors want to look under the hood to see how a company performs for its
shareholders, they first look at MVA. A company’s MVA is an indication of its capacity to
increase shareholder value over time. A high MVA is evidence of effective management and
strong operational capabilities. A low MVA can mean the value of management’s actions and
investments is less than the value of the capital contributed by shareholders. A negative MVA
means the management's actions and investments have diminished and reversed the value of
capital contributed by shareholders.
Role of MVA in Corporate Governance

1. Shareholder Wealth Maximization: Encourages management to focus


on increasing shareholder value by effectively utilizing resources.
2. Strategic Decision-Making: Promotes long-term strategies that align
with the company's future profitability and market valuation.
3. Performance Benchmarking: Serves as a key metric to compare a
firm's success relative to industry peers.
4. Market Confidence Indicator: Reflects market trust in the company's
potential and management quality.
5. Transparency and Accountability: Enhances corporate governance by
providing measurable insights into the company’s value creation over time
.

Merits of MVA

1. Comprehensive Value Measurement:


MVA encapsulates the aggregate wealth created for shareholders and lenders,
reflecting the company’s historical and projected performance.
2. Encourages Long-Term Sustainability:
Unlike short-term profitability metrics, MVA incentivizes companies to invest in
sustainable growth, ensuring enduring success.
3. Useful for Investor Decision-Making:
MVA helps investors assess whether the firm generates returns exceeding its cost of
capital, supporting informed decisions.
4. Supports Strategic Alignment:
A high MVA ensures that a company's strategies and operational decisions resonate
with market expectations and shareholder goals.
5. Encourages Efficiency:
Companies with a positive MVA often demonstrate optimal resource allocation,
driving operational excellence and competitive advantage.

Demerits of MVA

1. Vulnerability to Market Fluctuations:


MVA heavily depends on market sentiment, which can misrepresent intrinsic value
due to external factors like economic downturns.
2. Complex Calculations:
Determining MVA involves adjustments for market value of equity and debt, which
may confuse non-specialists.
3. Neglects Intangible Contributions:
Factors like environmental responsibility and social impact are ignored, undervaluing
companies focusing on ethical or sustainable practices.
4. Potential Misuse by Investors:
Investors may overemphasize MVA without considering other metrics, leading to
skewed assessments of a company's overall health.
5. Short-Term Impact Bias:
Temporary market trends can lead to fluctuations in MVA, creating misleading
perceptions about long-term performance.
6. Limited Insight for Operational Decisions:
MVA focuses on cumulative market performance, making it less useful for short-term
or internal operational assessments.

4. Explain the concept of shareholders' wealth maximization and its


significance in corporate governance.

Shareholders' wealth maximization (SWM) is the guiding principle in corporate governance


that prioritizes enhancing the value of shareholders' investments by focusing on increasing
the market value of the company’s stock and dividends. This approach ensures that the
management's decisions align with the goal of delivering maximum returns to investors while
maintaining corporate profitability and financial health. This principle is rooted in the belief
that when shareholders are satisfied with their returns, it leads to increased investment in the
company and ultimately boosts its value.

Significance of Shareholders' Wealth Maximization in Corporate Governance

1. Alignment of Goals:
Ensures management decisions are geared toward maximizing shareholder returns,
promoting accountability and fostering transparent relationships between corporate
leaders and investors【23】【24】.
2. Profitability Focus:
Prioritizes strategies that boost company profitability, enabling sustained financial
growth and ensuring the firm can meet shareholder expectations over time【23】【24】.
3. Market Confidence:
Strengthens investor trust by demonstrating a commitment to long-term value
creation, attracting further investments and stabilizing the company's market
position【24】.
4. Strategic Resource Allocation:
Encourages management to allocate resources effectively, ensuring high-yield
projects are prioritized to maximize both operational efficiency and shareholder
returns【23】.
5. Drives Innovation and Competitiveness:
Incentivizes companies to stay ahead in the market by adopting innovative practices
that improve financial performance and deliver superior value to shareholders【23】
【24】.

Merits of Shareholders' Wealth Maximization


1. Financial Stability:
Focusing on shareholder returns ensures a stable financial outlook, as profitability
attracts investments and helps maintain the company’s liquidity and capital base【24】.
2. Encourages Operational Efficiency:
Management is motivated to reduce inefficiencies and optimize operations, leading to
better resource utilization and enhanced business performance【23】【24】.
3. Promotes Accountability:
The principle holds management accountable for delivering measurable financial
results, fostering corporate governance practices aligned with investor interests【24】.
4. Enhances Market Attractiveness:
Companies with a strong commitment to shareholder wealth maximization are more
attractive to potential investors, helping them access capital for growth【23】.
5. Supports Long-Term Growth:
While focused on financial returns, it often drives sustained growth by encouraging
reinvestment into profitable ventures and long-term strategies【24】.

Demerits of Shareholders' Wealth Maximization

1. Short-Term Focus:
The emphasis on immediate profits may lead to neglect of long-term sustainability,
resulting in potential harm to the company’s future prospects【23】【24】.
2. Exclusion of Stakeholders:
Non-shareholder stakeholders, such as employees, customers, and communities,
might face compromised interests due to the narrow focus on shareholders【24】.
3. Risk of Ethical Oversights:
The pressure to deliver high returns can lead to unethical practices, including cost-
cutting at the expense of product quality or regulatory compliance【23】.
4. Environmental Neglect:
Social and environmental concerns may be overlooked unless they directly impact the
company’s financial performance, which could harm corporate reputation【24】.
5. Market Volatility Dependence:
Shareholder returns are heavily influenced by market conditions, making the measure
less reliable during periods of economic instability【24].

5. What is creative accounting? Discuss its impact on corporate


governance, Merits, Demerits & Practices.

Creative accounting involves the manipulation of financial data within the framework of
accounting standards to present a misleadingly positive view of a company's financial health.
Techniques include premature revenue recognition, manipulating depreciation rates, and off-
balance-sheet financing. While not always illegal, these practices often stretch ethical
boundaries.

Impact on Corporate Governance

Misleading Financial Reports


Creative accounting undermines transparency, leading to inaccurate assessments of a
company’s financial health. This erodes stakeholder trust and hampers informed decision-
making.

Weakened Investor Confidence


Manipulated financial reports can result in investors misallocating capital, harming their
returns and reducing overall market efficiency.

Regulatory Challenges
Frequent exploitation of accounting loopholes necessitates stricter regulations, increasing
compliance costs and administrative burdens on businesses.

Ethical Concerns
Creative accounting conflicts with principles of ethical corporate governance, often
prioritizing short-term gains over long-term stability.

Risk of Legal Repercussions


Companies engaging in aggressive creative accounting risk lawsuits and criminal charges, as
seen in cases like Enron and WorldCom.

Merits of Creative Accounting

Enhanced Attractiveness to Investors


Manipulated financials can temporarily boost stock prices and attract investment by
presenting a strong financial outlook.

Achieving Short-Term Goals


Helps management meet performance benchmarks, securing bonuses and increasing
perceived company stability.

Market Competitiveness
A polished financial outlook can enhance a company’s competitive edge by attracting
favorable credit terms and strategic partnerships.

Optimized Tax Liabilities


Creative accounting may reduce taxable income, saving costs in the short run.

Flexibility in Financial Reporting


Provides management leeway to adjust financials to reflect strategic priorities without
technically breaking rules.
Demerits of Creative Accounting

Erosion of Stakeholder Trust


Manipulation undermines transparency, leading to distrust among stakeholders and investors.

Regulatory Risks
Overreliance on creative accounting increases the likelihood of regulatory scrutiny, penalties,
or sanctions.

Misallocation of Resources
Investors relying on distorted financials may misallocate resources, causing broader market
inefficiencies.

Reputation Damage
Discovery of creative accounting practices can severely damage a company's reputation and
brand equity.

Short-Term Focus
Encourages short-term profit maximization at the expense of long-term sustainability and
ethical practices.

Practices of Creative Accounting

 Overestimating revenues: Public companies may prematurely recognize revenue.


Revenue Recognition is an accounting method that recognizes sales before a product
or service is delivered.
 Lowering Depreciation charges: Companies often spread out the cost of Assets,
rather than expensing them once. Companies may extend the useful life estimate of
the asset or increase its assumed salvage value.
 Delaying Expenses: Deferring recording of current period expenses, such as
payments to suppliers and rent, to a subsequent period makes current period earnings
look better.
 Masking Contingent Liabilities: Failure to record potential liabilities that are likely
to occur—and underestimating how much they are likely to cost—can boost net
income or shareholder’s equity.
 Undervaluing pension liabilities: Pension obligation can be manipulated since the
liability occurs in the future and estimates need to account for them.
 Inventory manipulation: Inventory represents the value of goods that were
manufactured but not yet sold. Overstating inventory leads to a lower cost of goods
sold, and an artificially higher net income.

6. Define secret reserves. Why are they created, and what ethical
concerns do they raise?

Secret reserves, also called hidden or internal reserves, are undisclosed financial reserves not
mentioned in a company's balance sheet. These are created by undervaluing assets,
overstating liabilities, or intentionally understating profits. Secret reserves are primarily used
by financial institutions like banks and insurance companies, as joint-stock companies are
typically prohibited from maintaining them under the Companies Act, except under certain
exemptions.

Why Are Secret Reserves Created?

1. Strengthening Financial Position


Secret reserves are used to present a strong and stable financial outlook, especially
during economic downturns or crises. By underreporting profits or overstating
liabilities, the company can safeguard itself from external scrutiny, portraying
resilience that can help maintain stakeholder confidence and market stability.
2. Solvency Improvement
Maintaining secret reserves enhances the organization’s ability to meet unforeseen
financial obligations or settle debts. This practice allows the company to have hidden
funds that can be used to manage liquidity challenges effectively during economic
uncertainties, improving its solvency ratio.
3. Dividend Stability
By setting aside concealed reserves, companies ensure consistent dividend payments,
even during periods of low profitability. This maintains shareholder satisfaction and
confidence by preventing drastic fluctuations in dividends, aligning with long-term
financial planning objectives.
4. Market Strategy
Secret reserves help obscure a company’s true profitability, creating a strategic
advantage by preventing competitors from gauging its financial strength accurately.
This tactic helps in reducing competitive pressures and avoids unnecessary rivalry in
the market.
5. Buffer for Future Needs
Secret reserves act as a contingency fund for unforeseen emergencies or future
investments. These hidden funds provide additional working capital when required,
enabling the company to manage risks or seize opportunities without external funding
pressures.

Ethical Concerns Raised by Secret Reserves

1. Lack of Transparency
Secret reserves compromise the integrity of financial reporting by obscuring the
company’s true financial position. This lack of openness misleads stakeholders,
including investors and regulatory bodies, eroding their ability to make informed
decisions.
2. Potential for Fraud
The undisclosed nature of secret reserves can create an environment conducive to
financial irregularities. Companies may misuse these hidden funds to conceal
fraudulent activities or misrepresent financial stability, undermining ethical business
practices.
3. Stakeholder Distrust
When stakeholders discover secret reserves, it can lead to a loss of trust. Investors,
regulators, and partners may perceive this practice as a breach of corporate ethics,
damaging relationships and the organization’s reputation.
4. Violation of Governance Norms
The practice of creating secret reserves directly conflicts with corporate governance
principles, such as transparency, accountability, and ethical financial management.
This contradiction raises concerns about the organization’s commitment to ethical
standards and stakeholder welfare.
5. Distortion of Financial Information
Secret reserves lead to inaccurate financial statements, which distort the true
performance and profitability of the company. This misrepresentation can result in
inefficient capital allocation and poor decision-making by investors and regulators

7. What is off-balance sheet financing? Explain its advantages and


limitations.

The term off-balance sheet (OBSF) financing refers to an accounting practice that involves
recording corporate assets or liabilities in such a way that doesn't make them appear on a
company's balance sheet. The practice is used to keep debt-to-equity (D/E) and leverage
ratios low, especially if the inclusion of a large expenditure would break negative debt
covenants. Off-balance sheet financing is a legal practice as long as companies follow
accounting rules and regulations. It becomes illegal if corporate heads use it to hide assets or
liabilities from investors and financial regulators.

Off-balance sheet financing refers to the practice of funding a company's operations or


projects without reflecting the associated liabilities or assets on its balance sheet. Common
methods include operating leases, joint ventures, and partnerships. The purpose is often to
maintain favorable financial ratios, such as debt-to-equity, while securing access to
necessary assets or funding.

Advantages

1. Improved Financial Ratios: By excluding certain liabilities from financial


statements, companies can appear less leveraged, making them more
attractive to investors and creditors. This boosts ratios like return on
equity or debt-to-equity.
2. Access to Resources Without Full Ownership: Businesses can lease
assets or enter into joint ventures, reducing the need for upfront capital
investment and enhancing cash flow management.
3. Supports Growth and Expansion: It allows organizations to fund large
projects or expansions without increasing visible debt, keeping financial
risks manageable.
4. Risk Distribution: Using partnerships or joint ventures, companies share
risks with other entities, minimizing exposure to financial losses.
5. Adherence to Accounting Standards: When used appropriately, OBS
financing complies with accounting regulations, providing flexibility
without violating rules.

Limitations

1. Reduced Transparency: OBS financing can obscure a company’s true


financial health, making it harder for stakeholders to assess the complete
picture.
2. Increased Regulatory Scrutiny: Recent regulations like IFRS 16 require
companies to disclose most off-balance sheet liabilities, limiting the scope
of OBS practices.
3. Potential for Misuse: Misrepresentation of liabilities, as seen in cases
like Enron, can lead to legal and reputational risks.
4. Higher Long-term Costs: While initial expenses may be lower, the
cumulative costs of leasing or other OBS arrangements often surpass
those of outright ownership.
5. Stakeholder Skepticism: Overuse of OBS techniques might signal
financial engineering, leading to distrust among investors and regulators.

8. Define about Capitalization of expenses & discuss its ethical


implications in corporate accounting.
Capitalization of expenses refers to the accounting practice of recording certain expenditures,
such as the cost of acquiring or improving an asset, as part of the asset’s value rather than
recognizing them as an immediate expense. These costs are then allocated over the useful life
of the asset through depreciation or amortization. For example, expenses for acquiring
machinery or software development costs are often capitalized to reflect their long-term
benefits.

Ethical Implications:

1. Misleading Financial Reporting: Over-capitalization can inflate profits


in the short term by deferring expenses, potentially misleading investors
and stakeholders about the company's true financial health.
2. Manipulation of Performance Metrics: Companies may capitalize
expenses to artificially improve financial ratios like return on assets (ROA)
or earnings before interest and taxes (EBIT), which could lead to unethical
financial representation.
3. Investor Deception: Stakeholders may base decisions on inaccurately
reported earnings, which undermines trust and transparency in corporate
governance.
4. Auditor Scrutiny: Aggressive capitalization practices could lead to
scrutiny by auditors and regulators, tarnishing the company’s reputation if
found unethical.
5. Conflict with Governance Principles: Ethical corporate governance
emphasizes transparency and accountability, and misuse of capitalization
can breach these principles, eroding stakeholder confidence.

Benefits:

Expense Smoothing: By capitalizing large purchases, companies can spread the expense
over several years, avoiding significant one-time hits to their financial statements. This
results in a smoother income statement, with smaller, periodic depreciation charges
instead of a large immediate expense.
Improved Profitability in the Short Term: Capitalization reduces immediate expense
recognition, leading to higher net income in the short term. This can be appealing to
stakeholders who prefer to see strong financial performance, especially in industries with
significant capital investment.
Aligning Costs with Revenues: By capitalizing costs, companies match expenses to the
periods in which the related assets generate revenue. This approach adheres to the
matching principle of accounting, which ensures that revenue and expenses are
recognized in the same period.
Tax Deferral: Capitalization allows for depreciation, which spreads tax deductions over
time. This defers tax liabilities, providing the company with greater flexibility in
managing cash flow and reinvesting savings back into the business.
Enhanced Cash Flow: Because capitalized costs are spread over time rather than
expensed upfront, companies can report stronger operating cash flow. This can be an
attractive factor for investors, as it may indicate a healthier, more sustainable cash
position.
9. Discuss the relationship between EVA and MVA in evaluating
corporate performance.

The relationship between Economic Value Added (EVA) and Market Value Added (MVA) is
fundamental in evaluating corporate performance as both metrics focus on value creation but
from different perspectives:

1. Link Between EVA and MVA: EVA measures the actual economic profit a
company generates after accounting for the cost of capital. It reflects management's
efficiency in creating value beyond the capital's cost. In contrast, MVA represents the
difference between the market value of the company's equity and the invested capital,
indicating the cumulative value created for shareholders.
2. EVA Drives MVA: Positive EVA typically leads to a higher MVA. This is because
consistent EVA growth reflects improved operational performance and investor
confidence, driving the market value of the company upward. Essentially, EVA is
often seen as the engine that fuels MVA over time.
3. Forward-Looking Nature of MVA: While EVA focuses on current performance,
MVA incorporates investor expectations about future EVA improvements. MVA can
be interpreted as the net present value (NPV) of all future expected EVAs,
highlighting how current and anticipated financial performance impacts a company's
market valuation【218】【219】.
4. Application: Both metrics are used together for comprehensive corporate evaluation.
EVA helps assess internal efficiency and operational improvements, while MVA
shows how these improvements translate into shareholder wealth and market
perception.

By understanding their interplay, companies can strategize to enhance operational efficiency


(boosting EVA) and, consequently, maximize shareholder value (reflected in MVA).

10.Explain the concept of corporate misconduct. Provide examples from


recent cases in India or globally.

Corporate misconduct refers to unethical or illegal actions by individuals or organizations


within a corporate setting. It can involve violations of laws, regulations, or ethical standards,
such as fraud, corruption, insider trading, or environmental violations. Corporate misconduct
often undermines stakeholder trust and can lead to significant financial, legal, and
reputational consequences.

Examples of Recent Cases

1. Adani Group Allegations (India): The Adani Group faced allegations of stock price
manipulation and accounting irregularities raised by the Hindenburg Report. This led
to significant scrutiny and impacted the company's market value and reputation.
2. FTX Collapse (Global): The cryptocurrency exchange FTX faced allegations of
fraud and misuse of customer funds in 2022-2023. Its founder, Sam Bankman-Fried,
was charged with multiple offenses, highlighting lapses in corporate governance.
3. Volkswagen Emissions Scandal (Global): Known as "Dieselgate," Volkswagen
manipulated emissions tests to make their vehicles appear environmentally compliant.
This resulted in billions of dollars in fines and a significant loss of consumer trust

These examples demonstrate how corporate misconduct can stem from poor governance and
ethical lapses, leading to severe legal and financial ramifications for organizations.

11. Explain how off-balance sheet financing can affect a company's financial
transparency.
12. Differentiate between shareholders’ wealth maximization and profit maximization in
terms of corporate goals.
13. sssss
14. What is the role of ethics in achieving corporate goals through creative accounting?
15. Discuss the relationship between corporate goal management and long-term
sustainability.

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