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Manual Onepager

This manual provides guidelines for writing a one-pager about research, emphasizing clarity and accessibility. It outlines the structure, including a catchy title, an engaging introduction, and a concise conclusion, while advising against jargon and overly complex language. Key tips include focusing on the research findings, using bold for important thoughts, and providing contact details for further inquiries.

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Saqib Raza
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14 views2 pages

Manual Onepager

This manual provides guidelines for writing a one-pager about research, emphasizing clarity and accessibility. It outlines the structure, including a catchy title, an engaging introduction, and a concise conclusion, while advising against jargon and overly complex language. Key tips include focusing on the research findings, using bold for important thoughts, and providing contact details for further inquiries.

Uploaded by

Saqib Raza
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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MANUAL: How do I write a one-pager about my research?

Tips & tricks

 Do not make the article longer than necessary (max. 1.5 pages).
 Use accessible vocabulary and subtitles. You must explain specific jargon. Everyone must be able to understand.
 Focus on the research, not the researcher. Avoid phrases such as "my investigation shows ..."
 Do you still want to put your name in the article? Do this with a quote.
(Eg "While online consumers only see photos in the online shopping environment, offline consumers should
resist the physical products," says Dr. Elke Huyghe.)
 Finish with your contact details. You will be contacted (by a potential journalist) if there are additional
questions.

Structure

 Structure of the article: catchy title - introduction - intertitles - end - contact details.
 Put important thoughts in bold (but don't overdo it).

What is a good title?

 Informative title (“who does what” in title)

 Telegram style is allowed for a correct, shorter title.

 Interrogative titles work well or title + subtitle.

 Avoid word jokes, not everyone understands them ...

How does the introduction look like?

 5 W's (who, what, where, when, why), if applicable.

 An introduction should tease, encourage further reading.

 Explain the core thought or consciously choose not to.

How does the center of my one-pager look like?

 The middle contains the statement / findings of your research, here you may use figures to substantiate the
findings.

 Divide the text into paragraphs (one idea per paragraph).

 Get to the point.

 Use intertitles.

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What does the end/conclusion look like?

 Write a concluding paragraph that summarizes the main idea / conclusion of the study.

 This is the place for calls to actions.

 Suggest two quotes from the article as a highlight.

Language tips

 Less is more: don't write sentences that are too long.

 Writing for the press has a different approach than academic writing. Write clear. People are annoyed by too
much jargon.

 You don't necessarily have to get to 1.5 pages. Write the essence.

 If the sentence doesn’t add value: don’t write it.

 Avoid superfluous, short words (so, still, then also, even, namely, of course, again, anyway, now…). Often you can
just leave it out.

 Do not use complicated grammatical constructions.

 Avoid auxiliary verbs (can, must, will, ...)

 Create active sentence constructions!

 Correct language use: do not make spelling mistakes, be consistent in your spelling and consult good sources
when in doubt.

 Keep your target audience in mind.

 Be clear with time indications (eg "currently" is meaningless).

 Try to avoid exclamation marks.

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