ET QUIZ
TIKTOK (ByteDance)
“ticking of the clock”
Bytedance ltd. - Chinese, Haidan Beijing Cayman Islands, March 13, 2012.
August 2014, Musical.ly (lip-sync & comedy)
first app Yiming created - TouTiao “Headlines” news & info platform, Ai.
A.me (Sep 2016) > Douyin
Sep 2017, expanded Douyin to Tiktok
Aug 2, 2018 - Bytedance acquired musical.ly & merged with douyin > Tiktok
Zhang Yiming (April 1, 1983)
– founder & chairman of bytedance
– founder of douyin/tiktok
Liang Rubo
– founder & CEO of Bytedance
Shou Zi Chew (Jan 1, 1983)
– Singaporean business executive
– CEO of Tiktok
2018 - Social media giants
Feb 2024 - downloaded 4.7B times
150 markets & 50+ languages
PH
49m users
70% 16-64 age
10th most visited
26.95% finance
93% marketing
BANNED
● Bangladesh
● India
● Pakistan
● Indonesia
FACEBOOK
Mark Zuckerberg - co-founder & CEO
Eduardo Saverin - March 19 1982, co-founder, business side.
Andrew Mccollum
Dustin Moskovitz - May 22 1984, youngest self made billionaire, 2.34% share
Chris Hughes - Nov 26 1983, co-founder, spokesman til 2007, publisher & editor in chief of The
new Republic 2012-2016
(Feb 2004) Harvard
BANNED
● Brazil
● China
● Iran
● North Korea
● Myanmar
● Russia
● Turkmenistan
● Uganda
3.07B users
– Ph in the 6th , 88.9m users
18-24 - 22%
25-34 - 30%
35-44 - 18%
45-54 - 14%
55-64 - 10%
65+ - 6%
TWITTER
– “microblogging” system, social networking service. one of the largest & most visited socmed
web.
– purpose is to connect through hashtags.
MARCH 2006
Jack Dorsey, Noah Glass, Biz Stone, Evan Williams (launched in july)
grew by 2012 more than 100m users produced 340m tweets per day.
JACK PATRICK DORSEY
– american internet entrep, philanthropist, programmer.
– co-founder, former CEO of TWT INC.
NOAH GLASS
– technology entrep, software developer, launched twitter.
ISAAC “BIZ” STONE
– entrep, co-founder
EVAN CLARK “EV” WILLIAMS
– billionaire tech entrep, co-founder, CEO 2008-2010.
FOUNDED • 21-03-2006
LAUNCH • 15-07-2006
FIRST USE • 25-01-2008
HASHTAGS • 23-08-2007
CHARACTER • 07-11-2017
EVOLUTION • 22-03-2022
2005-2006 ORIGINAL LOGO
– twttr, sms-slime style
2006-2010 THE DAWN IF DIGITAL CHIRPS
– 1st official logo (2006) sky blue.
2010-2012 THE FLIGHT OF LARRY
2012-2023 THE SKYWARD ASCEND
TWITTER REBRAND BY ELON MUSK (X LOGO)
2023-present (July 24)
Limit: 280 (140)
Hashtags
Polls
Feed
Fleets: stories disappear after 24h
Spaces
Scheduled Tweets
BLOCKED in 9 (Brazil, China, Iran, Myanmar, NK, Pakistan, Russia, Turkmenistan, Venezuela)
% ( US 100m+)
Popular Accounts (Elon Musk)
INSTAGRAM
:Meta Platforms
Burbn ( allowed users to “check in” on locations )
KEVIN SYSTROM
– richest entrepreneur
– resigned as CEO on Sep 24, 2018.
MIKE KRIEGER
– CTO
– resigned on Sep 24, 2018.
APPLE’s APP STORE (Oct 6, 2010)
– 25,000 users on 1st day
ANDROID APP (April 3, 2012)
Menlon Park, Cali
– acquired by FB inc in april 2012 for 1b
2010: Polaroid Cam
2010-2011: Vintage Viewfinder
2011-2016: Realistic Touch
2016-2022: Gradient Beauty
2022: Vivid Redesign
SNAPCHAT
– exchange pics “snaps”, “new type of cam”
App Store July 8, 2011 (living room of Evan Spiegel’s father)
Google Play Store (oct 29, 2012)
Regie Brown “Picaboo”
– Peak-a-boo
– cease-and-desist
Snapchat (Sep 16, 2011)
EVAN THOMAS SPIEGEL
– 34, June 4 1990, Los Angeles Cal US, Miranda Kerr, Standford uni (Eng. prod design)
– co-founder, CEO of Snap Inc.
BOBBY MURPHY
– 36, July 19 1988, Berkeley Cal, Kelsey Bateman, Standford (Math & comp sci)
– co-founder, CTO of Snap Inc.
REGGIE BROWN
– sued spiegel & murphy (feb 2013)
– 157.5m (sep 2014 to close off case)
– co-founder
Snap Inc. (sep 16, 2011) (Santa Monica Cali)
LOGO 2011-2013
– Ghostface Chillah
BLOCKED
● China
● North Korea
● Iran
● Russia
● Turkemenistan
● Cuba
PH
– 5.91M users
– 13-34 age
INFOGRAPHICS (information, graphics)
– representation of info in a graphic format, designed to make the data understandable
Auditory - learn from what you hear
Visual - learn from what they watch/see.
Kinestetic - need experience to learn
TYPES OF INFOGRAPHICS
Timeline
– explain history of a topic or how it changes.
– chronological order along one singular flow.
How to: answer questions and explain how to di something using visuals.
Geographics
– shows data based on locations, map.
Comparison
– used to show how much two things have in common, differ, superior or inferior.
Hierarchical
– organize info into pre-defined levels. show info organized into diff levels, how their levels are
connected.
Flowchart
– answer specific question by series of options.
List
– educ tools, sharing info in the form of text and icons.
Anatomical
– breaks down into sub structure or components, showing how it is built.
Visual Resume
– help you stand out the crowd, easily display your experience
ONLINE SYSTEM FUNCTIONS & PLATFORMS
Search Engine
– website designed to find info online
Web Browser
– software allows you to find and view webs.
Search Engines
Yahoo!
– Jerry Yang & David Filo (1994)
– “Yet another hierarchical officious oracle”
Google
– Larry Page & Sergey Brin (1998)
– “Backrub” > “One followed by 100 zeros”
– #1 search engine
DuckDuckGo
– Gabriel Weinberg (Feb 29, 2008)
– protect online privacy
– doesn’t track
Bing
– Microsoft CEO Steve Balmer (May 2009)
– 85% in US
– 40 languages
COMMUNICATION SERVICES PLATFORMS
● PLDT
● SMART
● MESSENGER
Payment Platform - financial transactions
Advertising Platform - managing & steering online campaigns.
PAYMENT PLATFORMS
● Gcash
● BPI
● Bitcoin
