Summary
Currently I am responsible for GT sales of ITC’s food divison for the state of Goa
and South Maharashtra. I am responsbile for managing 120 crore+ p.a. business
of ITC
As a member of ITC's Channel Development team, I've had the opportunity to
work on-site in more than 6 states of India. During this period, my responsibilities
have encompassed implementation of business strategy, UI/UX refinement,
content generation, and digital marketing. My commitment and contributions to
the team were acknowledged when I received the esteemed "TM&D Bravo
Award" within the initial year of my employment
Anant Dixit Experience
Contact • ITC Ltd. | July 2022 onwards
Area Manager | Trade Marketing | South Maharashtra (Urban) and Goa
Area Sales Manager- ITC Ltd. • Sales and Disitribution planning to service the general trade channel in
the Foods business by ensuring last mile availability of the brands, while
26 Years | Male keeping cost optimised at each node
+91-7080802957 • Direct business responsibility for the 120 crore+ p.a. business of the
anantwork01@gmail.com company. Delivered double-digit growth in H2 last year.
• Campaign success Management by ensuring BTL acitivties, to drive the
success of trade campaigns and sales promotion acitivities.
Certifications • Increasing ROI of channel partner by bringing efficiencies within the
• Product Management certification existing cost and investment spectrum
by Pay Pal Area Manager | Strategy Project Manager | Kolkata, Head Office
• Fundamentals of Digital Marketing • Project-1: Developing business Strategy to build alternate channel for
(40 Hrs.) by Google distribution of ‘Aashirvaad’ brand
• Project-2: Productivity and Capability Enhancement project for existing
workforce by integrating AI to the order taking process of sales person
Key traits • Project-3: Content creation & digital marketing for the internal ITC team
with marketing and promotion objective leading to 3X rise in subscribers
• Team Management count and increase in watch time to 95%
• Strategy planning • Project-4: Product Manager to develop and deliver the SFA (sales force
• Creative thinking automation software) by working on aspects of new product
• Analytical mindset development such as customer research, user experience journey,
customer insights while working across cross-functional team of
software development, marketing & sales
Tools
• MS Office
Internship Experience
• Tableau/Power BI • Bruhat Logistics | Marketing Research | 8 weeks
• SPSS/KNIME o Social media management (accelerated 30x increase in LinkedIn post
• ZOHO one ERP impression, ~450% increase in followers, ~14 percentage points
• LinkedIn Sales Navigator increase in user engagement)
• Google Analytics o Email marketing (designed 20+ email pamphlets, fully implemented
• Figma e-mail automation with ZOHO ERP)
o Website management and SEO (delivered jump in website ranking from
‘43’ to ‘78-great’ on uber suggest, increased search ranking of website
Technical Skills from 36 to 84 as per Uber Search)
• Safalta.com (Amar Ujala group) | Alliance Marketer | 6 weeks
• SEO/SEM o B2B marketing (successfully completed 20+ alliances with brands like
• Research Analysis Bank Of Baroda, Google pay, Chingari)
• Data Visualization o Post-alliance management (designing KPI, negotiation)
• Data Modeling o Brainstormed marketing channels (to connect with stakeholders in
realms of influencer marketing & B2B partnership)
Other interests Education
• Creating memes Degree Year Institute,University/Board %
• Video editing
• Discovering AI apps and website PGDM 2022 GLIM (Chennai) 80.75%
BBA 2019 DAMS, CSJMU (Kanpur) 71%
12th 2015 S.S.D.E.C, CBSE (Kanpur) 82%
Languages Known
• English (Speak, Read, Write - Achievements
Proficient)
• Hindi (Speak, Read, Write - o Bravo Award winner (For single handedly implementation of the project
Proficient) in the state of Maharashtra and for innovating within the digital
landscape to boost the efficiency of the sales force)
o Academic Gold medal for research on Influencer Marketing
o National level winner in Hyperion-2022 for most impactful business idea
