Content

Company Information: Connective

Week 1 Activities 1: Writing a Mission Statement

Mission Statement

Description

Week 1 Activity 2: Company Communications

Plan Inclusive Culture Scenarios

Scenario

Scenario

Scenario

Week 2 Activity: Creating an Inclusive Culture

Company Information: Connective

Company Information
Connective is a modern communication organization that helps businesses stay
connected. They specialize in helping distributed workforces collaborate with a
suite of software tools like video conferencing and cloud-based phone systems.

Connective's solutions enable teams to stay connected and collaborate effectively,

no matter where they are located. Whether it's through advanced video
conferencing software,
cloud-based phone systems, or other cutting-edge communication tools,
Connective empowers businesses to stay connected and productive.

In an age where remote work is becoming increasingly common, Connective is

committed to providing businesses with the tools they need to stay connected and
thrive. With Connective's innovative solutions, your team can work from anywhere
without missing a beat.
 Week 1 Activities 1:
Writing a Mission Statement
There are two required parts of this activity: the Mission Statement and the
Description. Using the Company Information above, write a mission statement for
Connective. A mission statement should be a statement that is simple, captivating,
measurable, and relevant.

Preparation: First, answer the following questions to help write you statement:

1. What does Connective do?

Connective provides communication solutions that help businesses stay connected and
collaborate effectively, particularly for distributed teams. They offer tools like video
conferencing software, cloud-based phone systems, and other communication
technologies.

2. Why does Connective do this?

Connective exists to support the growing shift to remote and distributed work, providing
businesses with the necessary tools to maintain seamless communication, enhance
productivity, and ensure that teams can work together effectively regardless of location.

3. How does Connective do this?

4.
By offering advanced software solutions like video conferencing, cloud-based phone
systems, and cutting-edge communication tools, Connective ensures that businesses have
reliable, scalable, and easy-to-use technologies to stay connected and collaborate
efficiently.
 Mission Statement
Write your mission statement below. Make sure that it is concrete, action-oriented,
and addressed the questions you answered above.

At Connective, we are dedicated to helping businesses stay connected by providing

innovative communication solutions. Our suite of tools, including video conferencing
and cloud-based phone systems, empowers teams to collaborate seamlessly, no matter
where they are. We are committed to making remote work as effective and efficient as
possible, ensuring that distance never stands in the way of productivity and connection

Description
Now describe your mission statement. Why is this a good mission statement for
Connective? Why is relevant and how does it address the questions about what
Connective does?

This mission statement reflects Connective’s core focus on enabling seamless

communication for distributed teams. It answers the essential questions by stating what
Connective does (providing communication tools for businesses), why it does this (to
empower teams to collaborate effectively and stay productive), and how it achieves this
(through innovative solutions like video conferencing and cloud-based systems). The
mission is clear, action-oriented, and relevant because it speaks directly to the needs of
modern businesses that rely on remote work and distributed teams.
 Week 1 Activity 2:
Company Communications Plan
There are three required parts of this activity: Internal Email Introduction, Employee
Handbook Introduction, and Training Introduction.

Internal Email Introduction

Write an introduction to Connective’s new mission statement. This email will be sent
out to all employees. The email should be brief, but introduces the new mission
statement and the reasoning why this mission statement is appropriate for
Connective. This email should describe why the mission statement was written and
how it is applicable.

Subject: Introducing Our New Mission Statement

Dear Team,

We’re excited to share our new mission statement with you. At Connective, we are committed to
providing innovative communication solutions that empower teams to collaborate seamlessly, no matter
where they are. This mission reflects our focus on keeping businesses connected through tools like video
conferencing and cloud-based phone systems, especially in today’s remote work environment.

This mission statement is a reminder of why we do what we do and how our solutions make a real
difference in the lives of our clients and their teams. It aligns with our core values of innovation,
collaboration, and connectivity.

We look forward to working together to continue making this mission a reality.

Best regards,
Afifa

AM HR
 Employee Handbook Introduction
Now write an introduction to Connective’s mission statement that can be included
in the mission statement section of the employee handbook. This introduction, like
the email, should include why the mission statement was written and how it is
appropriate for Connective.

At Connective, our mission is simple: we empower businesses to stay connected with

innovative communication solutions. Our suite of tools, including video conferencing and
cloud-based phone systems, enables teams to collaborate seamlessly no matter where
they are located. As remote work becomes more common, our solutions ensure that teams
remain productive and engaged. This mission reflects our core values of connectivity,
innovation, and teamwork, which guide everything we do as a company. We’re committed
to helping our clients thrive by providing the tools they need to stay connected.
Training Introduction
The final introduction that you will write is to introduce the mission statement to
new employees during the onboarding process. Remember that unlike the
previous introductions, this one is aimed at employees who are not as familiar with
Connective and so may need more details to understand why it is relevant.
Inclusive Culture Scenarios
As a reminder, Connective is a modern communication organization that helps
businesses stay connected. They specialize in helping distributed workforces
collaborate with a suite of software tools like video conferencing and cloud-based
phone systems.

Scenario A
An employee has come to you and mentioned that they will be taking some time in
the next month to celebrate their religious holidays. They are somewhat frustrated
that they will need to use PTO time for these holidays even though they and their
family do not celebrate Christmas, which is a holiday that Connective closes for.

Scenario B
An employee has come to you and mentioned that they don’t feel totally
comfortable working with their new team members. Everyone has been cordial,
but not particularly friendly. This employee is a person of color and the new team
they have joined is all white. When you ask the team leader about this, they say:
“We’re just a really tight-knit group and anyone would have a hard time for the
first few weeks.”

Scenario C
You and the rest of the HR team have recently completed an audit of all the
employees at the company. After some recent transfers and retirements, it has
come to your attention that there are no women working in the marketing
department at all. There is an opportunity to fill a few roles in the department and
one person who was considering a transfer to the department mentioned that
they’re not particularly interested in working in “the boys club.”
 Week 2 Activity:
Creating an Inclusive Culture
In this activity you will make suggestions to make Connective a more
inclusive workplace based on TWO of the three Inclusive Culture Scenarios.
These suggestions should include policy changes and/or initiatives aimed at
improving Connective’s culture. You’ll also need to make sure to describe
why you made the suggestion you did.

The policy or initiative suggestion(s) and description are required for TWO
scenarios. Please make sure to complete the activity under the scenarios
you chose and leave the other one blank.

Scenario A
An employee has come to you and mentioned that they will be taking some
time in the next month to celebrate their religious holidays. They are
somewhat frustrated that they will need to use PTO time for these holidays
even though they and their family do not celebrate Christmas, which is a
holiday that Connective closes for.

Policy or Initiative Suggestion(s)

Implement a flexible holiday policy that accommodates diverse religious and cultural holidays.
Employees can choose specific days off that are meaningful to them, beyond the standard
holidays like Christmas. This policy would replace the requirement to use PTO for holidays like
religious observances not covered by the company’s current holiday schedule.

Description:
This suggestion ensures that Connective respects the diverse backgrounds of its employees and
provides more flexibility. It creates a more inclusive environment by allowing employees to take
time off for holidays that are important to them, rather than using their PTO for holidays they do
not observe. This policy promotes inclusivity, diversity, and employee well-being.
 Description: Why did you make these suggestions?

Scenario B
An employee has come to you and mentioned that they don’t feel totally
comfortable working with their new team members. Everyone has been cordial,
but not particularly friendly. This employee is a person of color and the new team
they have joined is all white. When you ask the team leader about this, they say:
“We’re just a really tight-knit group and anyone would have a hard time for the
first few weeks.”

Policy or Initiative Suggestion(s)

Introduce mandatory diversity and inclusion training for all employees, with an emphasis on
understanding and addressing biases in the workplace. Encourage team-building activities that foster
interaction and empathy across diverse groups, ensuring that all employees feel welcome and valued.

Description:
This suggestion aims to improve the inclusiveness of the workplace by addressing issues of team
dynamics and bias. The employee feels excluded because of racial dynamics, and the solution should
help to build stronger relationships across diverse groups. By providing training and promoting
inclusive team-building practices, Connective can ensure that all employees feel comfortable, respected,
and included, regardless of their background.
 Description: Why did you make these suggestions?

Scenario C
You and the rest of the HR team have recently completed an audit of all the
employees at the company. After some recent transfers and retirements, it has
come to your attention that there are no women working in the marketing
department at all. There is an opportunity to fill a few roles in the department and
one person who was considering a transfer to the department mentioned that
they’re not particularly interested in working in “the boys club.”

Policy or Initiative Suggestion(s)

1. Implement a Diversity Recruitment Initiative: Actively promote gender diversity in the

marketing department by ensuring that job postings for open positions specifically encourage
applications from women. Include a statement about Connective’s commitment to diversity and
inclusivity in the job description.
2. Mentorship and Networking Programs: Set up mentorship programs for women within the
department, pairing them with senior leaders to foster career growth, inclusion, and visibility in
the organization. Additionally, create networking opportunities where employees can interact
across departments, encouraging a more balanced and supportive work environment.
3. Review and Revise the Recruitment Process: Conduct a review of the hiring and transfer
process to ensure it is unbiased and open to all candidates. Ensure that all employees,
regardless of gender, feel equally encouraged and supported when considering roles in any
department.

Description:

These suggestions aim to address the gender imbalance in the marketing department, which could
create a less inclusive environment for women considering transfers into the team. By promoting
diversity in recruitment and providing mentorship and networking opportunities, Connective can build a
more inclusive and supportive environment for women, helping to break down the “boys club” mentality
that might discourage potential candidates from applying.
 Description: Why did you make these suggestions?

The recruitment initiative directly targets the gender imbalance, while the mentorship and networking
programs will ensure that women who join the department feel valued and have equal opportunities for
growth and advancement. This approach will foster a more inclusive culture, where everyone feels
empowered to contribute and thrive, regardless of gender.