Understanding Citykart – A
Value Retail Success Story
1. About Citykart
Citykart Retail Pvt. Ltd. is one of India’s rapidly expanding value fashion retailers,
focusing on providing affordable and trendy fashion for the entire family. Established in
2016, Citykart aims to deliver modern, stylish, and budget-friendly clothing to customers
in Tier 2, Tier 3, and Tier 4 cities.
Key Facts:
• Founded: 2015
• Headquarters: Gurugram, Haryana, India
• Founder & CEO: Sudhanshu Agrawal
• Business Model: Value retail, targeting the aspirational middle-class customer in
smaller towns
Scale of Operations:
• Number of Stores: Over 127 stores
• Cities Covered: 89+ cities across 10+ states, especially in North and East India
• Presence in My City/State: (lucknow, Uttar Pradesh)
2. Product Categories & Offerings
Product Segments:
• Menswear: Casual wear, formal shirts, jeans, t-shirts, winter wear
• Womenswear: Sarees, suits, kurtis, leggings, tops, ethnic wear
• Kidswear: Boys’ and girls’ casual & festive clothes
• Footwear: For men, women, and children – casual and formal
• Accessories: Bags, belts, socks, innerwear
• Home Utility: Bedsheets, kitchenware, decorative items
Citykart provides fashion at affordable prices, with most products ranging from ₹99 to
₹999.
Their products cater to budget-conscious middle and lower-middle-class families looking
for variety, quality, and affordability.
3. Customer Profile
Typical Citykart Customers:
• Age Group: 18 to 45 years (including family shoppers)
• Income Range: ₹10,000 – ₹30,000 monthly household income
• Family Type: Primarily joint or nuclear families from small towns
Customers often purchase seasonal wear (festive or wedding), ethnic clothing, and
budget casual wear.
4. Digital Presence
Platforms Active On:
• Website: https://citykart.co.in
• Facebook: https://www.facebook.com/CityKart.Official
• Instagram: https://www.instagram.com/citykartfashionstores/
• LinkedIn: https://www.linkedin.com/company/citykart-retail-pvt-ltd-/posts/?
feedView=all
• YouTube: https://www.youtube.com/@CitykartFamilyFashionMall
Observations:
• Bright, festive, and colorful branding targeting traditional Indian values
• Strong focus on ethnic wear promotions
• Regional language usage (Hindi) in posts to connect with Tier 2/3 audiences
• Customer-centric videos like store tours and testimonials
5. Competitor Analysis
Feature Citykart V-Mart Vishal Mega Style Bazaar
Mart
Product Range Fashion, Fashion, Similar to V- Fashion-
footwear, FMCG, Mart focused
home utility electronics
Price Point Low (₹99– Low (₹99– Slightly higher Similar to
₹999) ₹1499) Citykart
Market Reach 11+ states, 250+ cities, 400+ stores Limited to
127+ stores 400+ stores nationwide North India
Online Moderate High High Low
Visibility
6. Customer Reviews and Feedback
Citykart has received a mix of positive and constructive feedback from customers and
employees:
Customer Reviews:
• 'The selection at Citykart Retail Pvt. Ltd. is great. The staff is always helpful and the
quality of the products is good.'
• 'I love shopping at Citykart Retail Pvt. Ltd. Their collection is amazing and the staff is
always friendly.'
• 'Very nice and cheap place for shopping. Decent collection of clothes for adults as well
as kids.'
Employee Feedback:
• Rated 3.9/5 on AmbitionBox with good ratings for skill development and job security.
• Some concerns raised over work-life balance and salary benefits.
7. Local Insights
Example (Lucknow, Uttar Pradesh):
• Customer Feedback: Most visitors appreciated the variety and pricing.
• Store Experience: Well-organized sections, though billing queues were long on
weekends.
• Product Availability: Ethnic and kidswear sections were well-stocked.
• Customer Service: Staff was polite and helpful.
8. My Perspective
Why I Want to Join Citykart:
• I am inspired by Citykart’s mission of bringing fashion to Bharat (small-town India).
• The fast expansion and focus on value retail match my professional aspirations.
What I Admire:
• Localized branding and merchandise
• Commitment to affordability and employee culture
Creative Suggestions:
1. Launch a basic e-commerce or reserve online feature
2. Introduce a loyalty program
3. Organize community engagement like in-store fashion shows or contests
