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Introduction
Purpose of the Research: evaluate the marketing problem of positioning Tesla electric car in
Egypt.
Scope of the Study: aspects will be discussed
Pricing (with other EVs) , After-sales, Models and support,Infra-structure readiness for electric
cars in Egypt.
EVs Overall view:
According to SPER Market Research, the Egypt Electric Vehicle Market is estimated to reach
USD 9.42 billion by 2033 with a CAGR (Compound annual growth rate ) of 18.11%.
Models
SUVs/Crossover
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Competitive Landscape: key players & market shares.
As of May 2024, the electric vehicle (EV) market in Egypt is in its early stages, with a limited
number of EVs insured and licensed. Volkswagen leads with 123 EVs, followed by Mercedes
with 75, and BYD with 63.
In 2024, the overall Egyptian automotive market saw a 13.2% year-over-year increase, totaling
approximately 102,200 vehicles sold. However, EVs represent a small fraction of this
market.sperresearch.com
Comparative Analysis: Tesla vs. Volkswagen, BYD, and Mercedes Electric Vehicles in Egypt
As of February 2025, the Egyptian automotive market has seen a notable increase in the
availability of electric vehicles (EVs) from various manufacturers, including Tesla, Volkswagen,
BYD, and Mercedes-Benz.
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1. Pricing Comparison (along with Key players in Egyptian market )
The following table summarizes the pricing of select electric models from Tesla, Volkswagen,
BYD, and Mercedes-Benz available in Egypt:
Brand Model Year Price (EGP)
Tesla Model Y 2023 2,550,000
Model S 2019 2,700,000
Model X 2024 10,000,000
Volkswagen ID.6 2023 2,000,000
ID.4 2022 1,800,000
BYD Seal Performance 2023 2,150,000
Mercedes EQA 350 4MATIC 2024 2,300,000
EQE 500 4MATIC 2024 4,100,000
EQS 500 4MATIC SUV 2024 10,500,000
Sources: Hatla2ee, dubizzle Egypt ,Evunity app
2. After-Sales Support and Operational Costs
After-Sales Support: Mercedes-Benz has an established presence in Egypt, offering
official service centers and support for their electric models. Volkswagen and BYD have
a growing network of dealerships and service centers, enhancing their after-sales
services. Tesla, however, lacks official representation in Egypt, which may pose
challenges for maintenance and repairs, relying on third-party service providers.
Operational Costs: Electric vehicles generally offer lower operational costs compared to
internal combustion engine vehicles, primarily due to reduced fuel expenses and
maintenance requirements. However, the availability of charging infrastructure and the
cost of electricity are critical factors influencing operational expenses.
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AwijaAuto - Car Service Center
3. Infrastructure Readiness for Electric Vehicles in Egypt
Egypt is actively enhancing its EV infrastructure:
Charging Stations: Companies like Infinity EV , have established a network of 135
charging stations with over 500 charging points across more than 18 cities. Additionally,
partnerships between private and public sectors aim to expand this network further,
facilitating easier access to charging facilities for EV owners.( Evunity app)
Government Initiatives: The Egyptian government plans to develop approximately 3,000 dual
charging stations to encourage EV adoption, The government incentives in Egypt for purchasing
electric cars, including full customs exemption and a 14% VAT, compared to the high taxes on
traditional vehicles. It also emphasizes the lower operating and maintenance costs of electric cars
due to the cheaper electricity costs compared to fuel and the fewer moving parts requiring
regular maintenance.
The article "Egypt's EV Push Drives Economic Growth and Sustainability Goals" discusses
Egypt's strategic initiative to localize electric vehicle (EV) production, aiming to boost
employment and reduce pollution. Faced with currency devaluation and rising car prices, the
government is promoting affordable EVs to meet sustainability objectives. Notably, Egypt
possesses 45% of the necessary EV components, positioning it as a potential regional hub for EV
manufacturing. To encourage private-sector collaboration, incentives such as customs duty
exemptions on imported components have been introduced. A significant project involves the
Ministry of Planning and Economic Development, the Ministry of Military Production, and
MCV, collaborating to produce Egypt's first electric bus.
Annex ما هي مميزات شراء السيارات الكهربائية في مصر؟,Best EV Charging Management
Software - YoCharge, ,ZAWYA - The trusted source for business and finance news , مجلة
المجلة | مجلة العرب الدولية
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4. Product Models and Market Suitability
Tesla: Offers premium models such (S , Y, 3 and X ) with advanced technology,
appealing to a niche market segment due to higher pricing and limited after-sales support.
Volkswagen: Provides models like the ID.4 and ID.6, which are competitively priced and
suitable for consumers seeking reliable EVs with moderate after-sales support.
BYD: Known for affordable electric vehicles, BYD's models like the Seal Performance
offer a balance between cost and performance, appealing to budget-conscious consumers.
Mercedes-Benz: for luxury segment with models such as the EQA 350 4MATIC and
EQS 500 4MATIC SUV, offering premium features and established after-sales support,
suitable for consumers seeking luxury and reliability.
Conclusion
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