ABDLEMALEK ESSAADI University
Faculty of Science and Technology, Al Hoceima
Field of study: Mathematics and Computer Science
FUTURE LEADERS
SCHOOL
Réalisée par :
• Boukoyou Imane
• El kadari Safae Encadrée par :
• Adnane Amghar
• Belhadji Lamyae
• Mekran Nassiba
Business Plan for [Private School]
1. Vision/Mission of [Private School]
● What does future leaders school do?
Our school offering high-quality, innovative, and personalized education for students
from kindergarten to high school. We provide comprehensive educational services,
including academic programs, extracurricular activities, and personalized support
for each student.
● Where does this happen?
The school will be located in Beni Bou3iyach due to the lack of available schools in this
city, with modern facilities designed for effective learning.
● Who does [your business] benefit?
Our school serves children aged 6 to 18 and their parents who seek a high-quality
private education alternative. Given the lack of private schools in Beni Bou3iyach, we
provide an essential educational opportunity for families in the area. We also support
working parents by offering flexible school hours, after-school tutoring, and
extracurricular programs to ensure students receive a comprehensive and well-rounded
education tailored to their needs.
● Why would families choose our school?
We offer an innovative educational approach, small class sizes, and qualified teachers.
Our curriculum is designed to foster critical thinking, creativity, and problem-solving
skills. We also emphasize character development, leadership training, and emotional
intelligence to prepare students for future success, both academically and personally.
Additionally, we offer specialized learning programs, including music (singing), dance,
swimming, and various sports. Starting from the first year of middle school, students
begin learning computer science to build essential digital skills. Furthermore, language
education is a priority, as we introduce French, English, and Spanish from kindergarten
to ensure early fluency in multiple languages. Our curriculum is designed to foster critical
thinking, creativity, and problem-solving skills. We also emphasize character
development, leadership training, and emotional intelligence to prepare students for
future success, both academically and personally.
● How do we stand out?
How do we stand out? Our school is committed to providing individualized support,
ensuring that each student receives personalized guidance to reach their full potential. We
offer a trilingual program in French, English, and Spanish, preparing students for global
opportunities and fostering cultural awareness. Additionally, we introduce computer
science from the first year of middle school, equipping students with essential digital
skills for the future. Our partnerships with international educational institutions provide
students with exchange programs, specialized training, and certifications, giving them a
competitive edge in higher education and the job market. Through small class sizes,
hands-on learning experiences, and an engaging curriculum, we ensure that every student
develops strong academic foundations, creativity, and problem-solving abilities.
2. Offer and Value Proposition
• General Education: Curriculum aligned with national education standards, enriched
with French, English, and Spanish language instruction, as well as an emphasis on
science, mathematics, and technology.
• Extracurricular Activities: A diverse selection including sports, music (singing and
instrumental), dance, swimming, theater, and computer programming to enhance
students' creative and physical development.
• Personalized Support: Individualized academic tutoring, psychological counseling, and
mentorship programs to help students achieve their full potential.
• Small Class Sizes: A maximum of 20 students per class to ensure personalized
attention and a high-quality learning environment.
3. Audience and Ideal Customer
Our school primarily targets:
• Middle- and upper-class families seeking high-quality education.
• Parents concerned about their children’s overall development (academic, social,
emotional).
• Expats looking for a bilingual program for their children.
4. Revenue Streams, Sales Channels and Marketing
Revenue Streams:
● Tuition fees from primary, middle, and high school students
● Enrollment in extracurricular activities such as music, dance, swimming, and sports
● Evening classes, summer camps, and weekend enrichment programs
● Technology and computer science training programs
● Partnerships with educational organizations and corporate sponsorships
○ Revenue from special educational workshops and guest lectures
Sales Channels:
• Website and online registration
• Open houses and informational events
• Social media (Facebook, Instagram,..)
• Partnerships with local businesses and community centers
• Parent referral programs to encourage word-of-mouth marketing
• Educational fairs and exhibitions to attract new students
Marketing Strategies:
○ Local advertising (radio, posters, flyers, and billboards)
○ Targeted online advertising (Google Ads, Facebook Ads, and Instagram Ads)
○ Partnerships with influencers and educational bloggers to promote the school
○ Community engagement events and free workshops for parents
○ Student and parent testimonials through video content
○ Website with engaging videos, virtual tours, and success stories
○ Local advertising (radio, posters, flyers)
○ Social media campaigns
○ Student and parent testimonials
○ Website with videos and testimonials
5. Structure, Suppliers and Operations
Business Structure: Limited Liability Company (LLC)
Permits and Accreditations:
• Approval from the Ministry of Education.
• Compliance with safety and hygiene standards.
Human Resources:
• Academic Director.
• Certified Teachers.
• Administrative and maintenance staff.
Main Suppliers:
• Suppliers of school materials and furniture.
• Textbook publishers.
• IT service providers and multimedia equipment suppliers.
6. Financial Forecasts
Cost Estimates
Business Need Initial Cost (€) Annual Cost (€)
Premises and Renovations 70 000 10 000
School Supplies and Equipment 40 000 5 000
Salaries for Teachers and Staff 0
120000
Marketing and Advertising 5 000
2 000
Marketing and Advertising
3 000 1 000
Miscellaneous 2 000 3 000
Total Startup Costs 120 000 €
Estimated Annual Costs: 141 000 €
Estimations des Revenus
School Level Number of Annual Fee Total Revenue
Students per Student (€)
(€)
Primary 120 2500 300000
Middle School 80 3000 240000
High School 60 3500 210000
Total Estimated Revenue: 750 000 €
