Chlothzy Fashion-Tech Digital Marketing Proposal
1. '( My Speciality
I will focus on:
SEO & Content Marketing
Social Media Marketing (Instagram, Pinterest, Facebook, Threads,
LinkedIn)
This dual strategy is designed to drive targeted traffic to Chlothzy’s
platforms through keyword-optimized content, valuable blogs, and
consistent, visually engaging social media campaigns. Together, these
approaches will enhance both visibility and engagement.
2. #ð Project Timeline & Hours Commitment
Total Duration: 16–18 daysEstimated Hours: 6–7 hours/day (Flexible as
needed)
Weekly Breakdown:
Week 1:
Day 1–3: Market & competitor research, finalize content calendar,
creative planning (2 hrs/day)
Day 4–6: Design carousel/static posts and reels content planning (3
hrs/day)
Day 7: SEO planning & keyword research (2 hrs)
Week 2:
Day 8–11: Create & edit 10 reels (3 hrs/day)
Day 12–13: Schedule content, write captions, create hashtags (2
hrs/day)
Day 14: Start publishing, track initial engagement
Week 3:
Day 15–16: Performance analysis, insights collection (2 hrs/day)
Day 17–18: Prepare and present final report (PowerPoint/PDF)
Deliverables:
4 carousel posts
4 static posts
10 reels
SEO plan + keyword list
Final performance report presentation
3. Ø=Ü° Budget Planning
Organic Tools Budget:
Canva Pro: ¹499
Scheduling Tool (Buffer/Later): ¹1,000
Google Workspace: ¹125
Grammarly (Optional): ¹800Total: ¹3,000 approx.
Paid Marketing Budget (Optional):
Influencer Payouts: ¹4,000 (micro-influencer tie-ups)
Paid Ad Boosting (Reels/Posts): ¹6,000Total: ¹10,000 (Optional)
My Compensation (Optional):
Fixed project rate: ¹12,000– ¹15,000 (flexible)
4. Ø<ß Tools & Platforms I'll Use
Design: Canva Pro, Adobe ExpressScheduling/Posting: Meta Business
Suite, BufferAnalytics: Google Analytics, Meta InsightsSEO Tools:
Ubersuggest, Google Search ConsoleProductivity: Google Docs,
Notion, Excel
5. Ø<ß Goals & Deliverables
Content Plan (Monthly)
4 Carousel Posts
4 Static Posts
10 Reels
Weekly Stories
Engagement Goals
Likes & Comments: +20%
Reach: 40,000–60,000/month
Traffic: Estimated 10–15% increase
Followers: +800 to 1,000/month
Key Metrics to Track
Engagement Rate (Target: 5%+)
CTR (Click Through Rate)
CPC (if ads used)
ROAS (if ads used)
Reel views, story replies, saves & shares
Reporting Format
Weekly summaries (optional)
Final formal presentation (PDF/PowerPoint)
6. Ø=Þ€ Creative & Strategic Ideas
15-Day Reels Challenge: Mix of trends, UGC, product stories
Hashtag & Community Strategy: Fashion-tech niche hashtags +
engaging with similar pages
Influencer/UGC Tie-ups: Reach out to 3–5 micro-influencers
Storytelling Reels: BTS of tech features in fashion, team, process
Aesthetic Series: "Look of the Day", "Tech Meets Style", minimal yet
bold layouts
Engagement Hacks: "This or That", polls, trend remixes, AR filters (if
available)
Ø=ÜÆ Final Notes
This proposal is structured to deliver quality, consistency, and innovation
aligned with Chlothzy’s fashion-tech identity. Looking forward to bringing
bold ideas to life!
Proposal created by: Chandni DiwakarDate: 21-04-25
