B2B Cold Calling Sales Script
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Welcome to our B2B sales script!
Welcome to our free B2B sales script to help you better qualify your prospects a nd win more
customers!
We have created a B2B cold calling script example for prospecting to help you create a good sales
pitch and not forget any information.
You can follow our instructions and customize your script to make successful cold calls , according to
your needs: edit the blocks already present, or delete and add other blocks using the menu on your right
(drag and drop the elements your salespeople need).
Introduction to your call:
Hello, my name is (your name) and I work as (job title + company name).
"Elevator Pitch" (Company Name) is a solution to/ We are specialized in... Keep the description
of your company between one and two sentences maximum, indicating what it does and what
problem it solves.
Do you have a few minutes to discuss (Company's identified NEED)?
(If no): Okay, are you available on (date) so I can call you back?
(If yes): Continue with the questions and elements of the script.
Don't forget to smile: your prospect will hear it!
Contact information
Position — What is your job title?
Location — Where are you located? (Country, Region, City)
Role in the organisation — What are you responsible for? Who is currently responsible for this type of
service? Who else is involved in the decision making process?
Company information
Company activity — Tell me about your company / How many people work there?
Product / Services — What product or service do you sell?
Clients Typology / Buyer profile — What’s the company’s revenue? Where is it done? Who are your
clients
Motivation / Needs
Need description — Why are you looking for this type of service?
Pain points / challenges — What does not work now? What else do you need?
Solution in place — What solution are you using at the moment?
Timing / Budget
Priority — Is solving this problem a priority for the business? Why now?
Timing estimation — Planning / are you committed to put this in place ? What’s your timeline for
implementation?
Competitors — Do you work with competitors? Yes/ No - Who? Are you looking into other solutions?
Yes/ No - Who?
Budget — What’s your estimated budget?
Next steps — Define next steps
Free sales script generator, offered by noCRM.io the sales prospecting app