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CHAPTER 02
2.1 Company History
 2015: Year of Founding
With the goal of transforming the Indian window and door market with superior uPVC solutions,
Weatherseal was founded in 2015. With their vast business experience, the company's founders understood
the need for window and door systems that were creative, long-lasting, and energy-efficient.

 2016: First Initiatives

Weatherseal has demonstrated its dependability and quality by successfully completing a number of
residential and high-rise projects. Customers were pleased with the company's goods since they were long-
lasting, energy-efficient, and required little upkeep.

 2018: Expansion
Weatherseal increased its footprint throughout India by adding dealers and experiential retail locations. By
reaching a larger audience, the business was able to grow its clientele and market share.

 2022: Asian Paints Partnership

Weatherseal increased its market presence and client reach by partnering with Asian Paints for PAN India
development. Through the cooperation, Weatherseal was able to expand its customer base and take use of
Asian Paints' vast distribution network.

 2023: New facility

In order to fulfill growing demand, Weatherseal doubled its production capacity by opening a new facility
in Haryana. The company was able to enhance manufacturing capacity, decrease lead times, and boost
overall efficiency thanks to the new factory.

 2024: Premium Profile Line for System Aluminum

By launching its System Aluminium premium profile line, Weatherseal raised the bar for window and door
technology in India.
The goal of the new product line was to offer consumers a high-end, high-performing solution that
integrated energy efficiency, durability, and style.

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2.2 Vision and Mission

Mission Statement:
Highmark Health is an interconnected system created to provide our clients with excellent, easily
accessible experiences, results, and solutions.
Clearly states the core goal of an organization or business, explaining why it exists and how it works to
realize its vision.

Vision Statement:
The distinguished and esteemed staff at Highmark Health will lead the healthcare sector and strive to
enhance our clients' overall health care experience.
 To establish and preserve a position of global leadership in specific business domains
 To intentionally generate fresh prospects for expansion in our company plans

Nature of Business:
Manufacturing industries are those that change goods; that is, they are primarily manufacturing industries
in and of themselves, but they also deal with subcontracting for third parties and repairing and installing
industrial equipment.

Location:
Near BMTC, Bus Depot, 440, 18th Main, 80 Feet Rd, 6th Block, Bengaluru, Karnataka 560095

Quality Policy:
 Achieving the highest standards of quality in all procedures and activities without sacrificing any
quality is the main objective of Micro Seal.
 Enhancing product quality involves using high-quality raw materials, closely following drawings
and specifications, reducing rejections and rework, ensuring quality through extensive testing and
measurements, and conducting a comprehensive inspection before shipping and at every stage of
manufacturing.
 Micro Seals' policy is to set itself apart as the industry leader by offering our goods and services at
competitive prices with a high level of quality.
 This will be accomplished by giving each associate the training resources, abilities, and drive to
create superior goods and services that meet and beyond the expectations of our clients.
 Encourage employees to take responsibility and accountability for reaching the objective of
providing high-quality goods and services.

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Values:
Responsibility
Excellence
Inclusivity
Integrity
Professionalism
Trust
Innovation

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2.3 Organizational Structure of The Company and Departments

Organizational profile:

CIN U36990KA2022PTC158753
Date of Incorporation 9 March 2022
Status Active
Company Category Company limited by Shares
Company Sub-category Non-govt company
Company Class Private
Business Activity Manufacturing sector
Authorized Capital INR 10.00 lakh
Paid-up Capital ₹204,090
Paid-up Capital % ₹ 2.04 Lakh
Registrar Office City Bangalore
Registered State Karnataka
Registration Number 158753
Registration Date 9 March 2022
Listing Status Unlisted
AGM last held on 26 Jun 2023
Website https://weatherseal.com

Description:

We provide a specially designed Weather Seal Strip that is used to provide external sealing for windows,
doors, window panes, and other surfaces. It is believed to be well-known for preventing water from
entering and for assisting in maintaining the inside air.

Goods and Services:

Home improvement and repair projects include installing a fire pit

Outdoor kitchen.

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Organizational structure & departments:

Harish MuniReddy
(CEO)

Prathiba SB
(COO)

Joe kumar
Yogesh Achar Digvijayendra Zala
(REGIONAL SERVICE
(HR MANAGER) (SALES MANAGER)
MANAGER)

 At the executive level,

*CEO is in charge of the entire business and establishes its strategic direction.
*COO: Answers to the CEO and oversees daily operations.
*CFO: Oversees the business's money.

 At the departmental level,

*Sales and marketing are in charge of promoting the business's goods and services, generating leads, and
closing deals.
*Operations: Oversees the production, storage, and delivery of weather seal goods.
*Product Development: Investigates and creates novel weather seal technologies and products.
*Customer service: Offers assistance to clients prior to, during, and following weather seal product
purchases.
*finance & Accounting: Manages the business's finances, including budgeting, payroll, accounts payable,
and accounts receivable.
*Human Resources: oversees payroll and benefits administration, as well as hiring, training, and recruiting
staff.
*Information technology: Keeps the business's networks and computer systems up to date.

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2.4 Product and Service Profile
1. uPVC Windows - The best option for getting high-quality, insulated, soundproof, and long-lasting
windows is Weatherseal uPVC Windows.

a. Casement windows : Casement windows are dependable, energy-efficient, and adaptable,

providing optimal ventilation and enhanced security.

b. French windows : French windows add a classic touch to your home's decor and let in natural light.
They are elegant and timeless.

c.Bay windows : With chic and useful bay windows, you can give your house more elegance and
space.

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d. Tilt ‘n’ Turn windows : Tilt-and-turn windows are flexible and innovative, providing improved
security and simple ventilation management.

e.Sliding windows : Sliding windows, which are sleek and compact, provide any area a contemporary
look and seamless functioning.

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f. Arched windows : Beautifully crafted arch windows that add classic charm will enhance the
aesthetics of your house.

g. Ventilator windows : Use our long-lasting and effective ventilators made for contemporary
dwellings to guarantee constant airflow.

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h. Awning windows : Our awning windows are perfect for ventilation since they let in fresh air while
providing shelter from the weather.

i. Fixed Windows : It offer natural light and a contemporary style without sacrificing insulation,
making them ideal for framing views.

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2. uPVC Doors - Customers can get premium uPVC doors from Weatherseal for their homes and
offices, which enhance both appearance and functionality. Your needs will determine which door
you choose because these goods offer higher insulation, high security standards, and cheap
maintenance costs due to their superior resistance to harsh weather conditions compared to wood.
Because UPVC modern doors offer the perfect balance of design and utility, they have gained great
favor among companies and households.

a. Casement Doors : With uPVC casement doors, which blend a classic design with modern features
and safety precautions, people can have better ventilation and increased security.

b. Sliding Doors : Our company's uPVC sliding doors maximize natural light and ventilation while
adding space-saving style and aesthetic appeal to homes.

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c. Bi fold Doors : uPVC bi-fold doors enable flexible and fashionable seamless transitions between
indoor and outdoor spaces, adding modern aesthetics to any room.

d. French Doors: Made of PVC French doors enhance the beauty and ambiance of any interior area
by providing classic elegance, natural light, and an air of openness and space.

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3. System aluminium windows and doors : it is a manufacturer of dependable and stylish window and
door solutions thanks to its strength-focused design and contemporary external appeal. System
Aluminum Windows and Doors' exceptional ability to withstand weather conditions and retain heat
while requiring little maintenance makes them ideal for architectural designs.

a. Sliding series : Because the Sliding Series doors and windows combine style, space efficiency, ease
of use, and expansive viewing areas, modern homeowners value them.

b. Casement series : The Casement Series boasts superior ventilation and security features, and its
timeless external style complements almost every type of home. Perfect for easy maintenance and
energy efficiency.

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c. Folding series : The Folding Series design allows for unrestricted indoor-outdoor transitions. In any
setting, the Folding Series provides natural lighting and efficient space utilization.

Materials used-
o Door and window seals: These seals are made of different materials and have varying forms to
accommodate different openings and gaps. They keep noise, leaks, and drafts out of a structure.
o Weatherstripping: This kind of seal is frequently used on window and door edges. It aids in keeping
dust and drafts out.

o Caulking and sealants: These are used to stop water from seeping in around joints and openings.
They are available in a variety of forms, including polyurethane, silicone, and acrylic.

o Weatherproofing tapes and gaskets: These are used to close off openings around wires, pipelines,
and other penetrations.

o Door sweeps and thresholds: These aid in keeping moisture, filth, and drafts out from beneath
doors.
o Ventilation products: To help control airflow and avoid moisture accumulation, certain weather seal
firms also provide ventilation products like fans and vents.

Services-

o Weather seal installation: All of the aforementioned products can be installed by weather seal
businesses. This is crucial to guaranteeing the correct application and efficacy of the seals.

o Inspection and assessment: Weather seal providers can do an inspection of your house or place of
business to find any locations where noise, leaks, or drafts are coming in. After that, they can
suggest the best goods and services to deal with the issue.

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o Maintenance and repair: Weather seals should be routinely inspected and repaired because they
might deteriorate over time. This service can be offered by weather seal firms.

o Tailored weatherproofing solutions: Certain weather seal businesses provide tailored solutions for
difficult

Advantages of working with a weather seal business:

* Increased energy efficiency: Weather seals can save your energy costs by keeping your house or place of
business cooler in the summer and warmer in the winter.
* Less noise: Weather seals can contribute to a more tranquil and cozy atmosphere by isolating outside
noise.
*Protected from the elements: Weather seals can help keep moisture, leaks, and drafts out of your home,
preventing damage and improving living conditions.
*Weather seals can improve the curb appeal of your house or place of business by making it appear more
polished and finished.

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2.5 Competitor Profile and Analysis:

Fenesta
The top windows and doors brand in India, Fenesta, is a division of the Rs 11,431 crore, 1889 Est. DCM
Shriram Group, which is renowned for its diverse and open workplace culture. With 20 sales offices, 8
factories, 9 Signature Studios, 305 Channel Partner showrooms, a robust direct sales team, and an
international presence in the Maldives, Nepal, and Bhutan, Fenesta currently claims a Pan-India sales and
service presence.
Equipped with an understanding of severe weather, Fenesta has created solid panel doors, uPVC and
System aluminum windows and doors, and now facades that can survive harsh tropical conditions. The
high-performing items from Fenesta provide your house an architectural touch while blocking out wind,
rain, dust, pollution, and street noise. Its solutions are more durable than buildings.

The company operates seven fabrication facilities in Bhiwadi, Chennai, Bhubaneswar, and Hyderabad in
addition to one extrusion factory in Kota. Its world-class facilities and total control over the whole supply
chain of window and door manufacture and installation are unmatched by any other firm in India.

A world-class window requires comprehensive knowledge of extrusion, design, planning, manufacture,

delivery, and installation. These are diverse abilities that are exclusive to Fenesta. The customer is
guaranteed end-to-end service with Fenesta, which includes site study, fabrication, delivery, installation,
and design selection. No matter where you are, Fenesta can fulfill orders of any size and provide full
window solutions thanks to a nationwide service infrastructure.

AIS WINDOWS

One of the top providers of integrated glass solutions in India, Asahi India Glass Limited (AIS) serves the
automotive and architectural glass markets. A wide variety of high-performance window and door options
in aluminum and uPVC profiles are available from AIS Windows. These are mostly intended for usage in
homes, workplaces, and apartments and come in a variety of customizable options.

The combination of excellent aesthetics and durable substance is the key to AIS Windows' enduring beauty
and functionality. AIS Windows are a fantastic option for your homes and offices because of what's inside
the window frame, what it is constructed of, and how it is made.

We specialize in these fittings and provide outstanding customer service, making us one of India's fastest-
growing manufacturers today. Our experts have years of expertise and extensive training in delivering
excellent customer service and guaranteeing client satisfaction.

AIS Windows provides complete 360-degree solutions, including design, consultancy, installation, and
glass and frame selection. We provide the best glass products, hardware fittings, and the ideal combination
of materials (uPVC, aluminum).

Through our extensive product line, we address additional functionality like safety, security, noise
cancellation, and energy efficiency in addition to more traditional ones like environmental protection, day
illumination, and aesthetics. Our solar-controlled windows, noise-cancelling windows, burglar-resistant
windows, safety glass windows, monsoon-proof windows, and a variety of customized benefit windows are
expertly installed and manufactured with remarkable accuracy.

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Analysis:

 Porter’s five force model

An industry's competitive forces can be examined using Porter's Five Forces approach. It is a method for
determining an industry's level of competition and appeal. Michael Porter, a professor at Harvard Business
School, created Porter's Five Forces concept in 1979.

1. Threat of new entrants

Significant entry barriers in the Weatherseal Company are caused by significant R&D expenses, stringent
regulations, and the demand for pre-existing distribution networks. This lessens the danger posed by new
competitors.

2. Bargaining Power of suppliers

Weatherseal businesses frequently rely on a small group of suppliers for their active components and raw
materials. If suppliers have control over key components, they may have significant bargaining leverage.

3. Bargaining Power of buyers

Hospitals and government organizations that purchase goods from the Weatherseal Company may have a
lot of negotiating leverage since they can influence prices, particularly for generic medications.

4. Threat of substitutes
Particularly for life-saving drugs, the Weatherseal corporation faces little threat from replacements.
Alternative therapies or treatments, however, may present a moderate risk for certain drugs.

5. Rivalry among existing competitors

Because of the several well-established businesses, patent expirations, and the ongoing need for innovation
and market share, competition is usually fierce at Weatherseal. This rivalry is driven by price competition
and research expenditures.

All things considered, these dynamics interact intricately in the Weatherseal company, with innovation,
patent protection, and regulatory considerations all having a significant impact on how competition is
shaped.

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 SWOT analysis specifically pertaining to the organization being examined:

1. Strengths
Research and Development: Capable of creating novel medications and therapies.
Patents: Having patents for novel medications gives you a competitive edge.
Knowledge of intricate regulatory procedures is referred to as regulatory expertise.
Global Presence: Conducting business in several nations and markets
Brand Reputation: A favorable perception of the brand and a track record of excellence

2. Weakness
• Exorbitant R&D Costs: Research and development can be very costly.
• Regulatory Difficulties: Tight rules and requirements for compliance.
• Patent Expirations: Revenue drops may result from important medications losing their patent
protection.
• Product Liability: The possibility of legal problems arising from adverse drug reactions.
• Competition: The industry is characterized by fierce competition.

3. Opportunity
• Emerging Markets: Growth and expansion into untapped markets.
• Biotechnology: Making use of developments in biotechnology to develop new drugs.
Customizing medical care for each patient is known as personalized medicine.
• Mergers and Acquisitions: Purchasing or collaborating with cutting-edge biotech companies.
• Digital Health: Using technology to improve healthcare.

4. Threats
• Generic Competition: Manufacturers of generic medications will compete with patent holders once their
patents expire.
• Regulatory Changes: Modifications to laws that impact the approval of drugs.
• Healthcare expenses: There is pressure to lower healthcare and medication expenses.
• population Perception: The pharmaceutical sector is seen negatively by the general population.

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2.6 achievements / awards

 The federal Safety and Health Achievement Recognition Program award went to the American
Weather Seal Co. American Weather Seal is one of just seven Ohio companies to receive the honor,
according to Roger Murphy, safety manager for the company, which employs roughly 140 people
and can produce up to 1,000 custom windows every day.

 The Business Leader's Award for Emerging Company in the Fenestration Industry went to
Weatherseal, which was named the 2021 Emerging Company of the Year. Its exceptional
performance, career accomplishments, and societal contributions were acknowledged with this
award.

 The Insulated Render and Cladding Association (INCA) presented Weatherseal Facades with two
prizes in 2019. They received recognition for their creative and superior project work in the Judges'
Choice and New Build categories.

 Safety Recognition: Weatherseal's parent company, the American Weather Seal Co., received the
SHARP award for surpassing government safety and health program standards.

Milestones
2015: Founded with the goal of revolutionizing uPVC window and door quality.
2016: Completed a number of residential and high-rise projects with success.
2018: Added retail locations around the country.
2022: we partnered with Asian Paints to expand PAN India.
2023: To quadruple production capacity, a new facility was opened in Haryana.
2024 :The System Aluminum premium profile range was introduced

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2.7 Current Challenges

 Choosing the Correct Balance in Material Selection:
Architects and suppliers of fenestration solutions are always looking for materials that are practical
for daily use and that are strong, long-lasting, and visually beautiful.

 Resolving Material Concerns:

According to WeatherseaL, it's critical to make sure materials like uPVC are impervious to noise,
dust, and moisture intrusion.

Installation and Service:

 Guaranteeing Correct Installation: pre-installation evaluations, such as site inspections and accurate
measurements, are crucial for smooth installations and averting structural issues.

 Resolving Possible Problems: Businesses must employ experts with a wide range of experience
because effective installations depend on skilled installation methods.

 Offering All-Inclusive Assistance:

According to Weatherseal, providing 365-day customer service and professional installation
guarantees a hassle-free experience for clients.

 Sustaining Customer Satisfaction: According to Weatherseal, ensuring that projects are completed
in a way that satisfies clients and establishing enduring relationships are critical to retaining
customers.

 Additional Difficulties:

 Keeping Up with Innovation: Remaining competitive requires keeping abreast of the newest
materials and technologies.

 Adapting to Changing Customer Preferences: Maintaining and expanding a clientele requires an

awareness of and commitment to the changing needs of businesses and households.

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2.8 future plans

Market Reach and Expansion
 Pan India: Weatherseal wants to expand to all of India's main cities.

 Manufacturing Capacity: In order to satisfy the rising demand, they intend to increase their
manufacturing capacity.

 Experiential Stores: In order to improve consumer access to their products, they intend to open
additional experiential stores.

 Entry into New Markets: Weatherseal is actively looking to enter new markets.

Focusing on the customer and developing a brand:

 Customer-Centric Approach: Wearseal places a high priority on client happiness and offers timely
resolutions via a variety of channels.

 Media Presence: In order to inspire clients and share insights, they proactively cultivate their media
presence.

 Social Media Engagement: For prompt assistance, customers can reach Weatherseal on social media
platforms.

ESG and sustainability:

 Supplier Sustainability Program: They push suppliers to lower their ESG risks and environmental
impact.

 Circular Economy: They encourage the creation of goods that use less energy and materials.

Product Innovation and Quality

 System Aluminium Solutions: In 2024, they expanded their product range and innovation by
introducing System Aluminium solutions.
 Standardized Products: Weatherseal places a strong emphasis on excellent, standardized products
that undergo quality inspections at every production level.

 Design and Innovation: They are always looking to come up with new features and designs.

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