KLE Society’s
Lingaraj College, Belagavi
(Autonomous)
Department of BBA
B.B.A. : VI Semester
Affiliate Marketing
(w.e.f.2018-19 and Onwards)
Teaching hours per week – 04 : Maximum Marks : 100 Marks
Semester End Examination : 70 Marks
Internal Assessment : 30 Marks
Course Outcome:
At the end of this course students will be able to:
1. Understand the benefits of being a third-party seller.
2. Learn various audience engagement strategies.
3. Understand the methods to track the sales performance through affiliate links.
4. Understand how different ways of payments benefit an affiliate.
5. Understand the best channels of affiliate marketing.
Syllabus
UNITS Syllabus HOURS
Module I Introduction to Affiliate Marketing- History of Affiliate 10 Hours
Marketing, Frequently asked questions about Affiliate
Marketing, The basis of Affiliate Marketing, How affiliate
Marketing works, Affiliate Program payment methods,
Cookies and Affiliates, Tiered Affiliate Marketing, Cross
selling and up selling, Multi tier marketing and commissions,
List of affiliate marketing software.
Module II Affiliate Marketing Platforms - Affiliate marketing with 12 Hours
Commission Junction, Affiliate Marketing with LInkshare,
Affiliate Marketing with One Network Direct, Affiliate Marketing
wit ShareASale, Affiliate Marketing with Plimus, Affiliate
Marketing with Amazon Associates, Affiliate Marketing with
Flexoffers, Affiliate Marketing with clickbank, Affiliate
Marketing with Commission Soup, Affiliate Marketing with Local
affiliate Programs. Enrolling in an Affiliate Marketing Program -
Signing up as an Affiliate, Logging into your affiliate account,
Integrating Affiliate Links into your websites, Monitoring affiliate
performance and tracking sales.
Module III Tips and tricks to improve affiliate Marketing - Affiliate Links 8 Hours
and how to deal with them, Promoting your affiliate program,
Overcoming the challenges of affiliate marketing, Performing
market analysis and market research, Market strategies
Establishment, Affiliate Marketing and organic Search
Optimization
Module IV Types of Affiliate Marketing- Search affiliates, Price comparison 10 Hours
service website, Loyalty websites, Cause related and coupon
websites, Content and niche market website, Personal weblogs
and website syndicates, Email marketing and shopping
directories, Registration or co-registration affiliates, File sharing
affiliates
Module V Setting Up affiliate Marketing Program - How to attract affiliates, 10 Hours
Hosting and implementing an affiliate program, Growing your
Affiliate Numbers, Setting up an affiliate program, Affiliate
network service agreement, Data feeds and customer returns,
Merchants/publisher management, Setting up an Affiliate
Marketing software, Affiliate program promotion and content
pages, Screen affiliates, Combating affiliate fraud.
Module VI Programmatic Marketing: Evolution & Growth of Programmatic 10 Hours
Advertising Understanding Real-time bidding How Programmatic
Advertising Works Types of Programmatic Advertising
Advantages and Challenges Myths of Programmatic Advertising.
TEXT BOOKS:
1. Affiliate Marketing (Keith Fugate)
2. Introduction to Programmatic Advertising (Dominik Kosorin)
REFERENCE BOOKS:
1. Affiliate Marketing: Develop An Online Business Empire From Selling Other Peoples
Products (Adam Wolf)
2. Affiliate Marketing: Fastest Way to Make Money Online. Learn How to do Internet
Marketing, Easy Step by Step (Justin Gibbs)
