Data collection
A kiosk survey is a type of survey that is conducted through a self-service kiosk or interactive screen.
These kiosks are typically placed in public spaces like malls, airports, or stores where people can
easily access them to give feedback.
Benefits of a Kiosk Survey:
1. Convenient for Respondents: People can take the survey at their own pace whenever they
have a moment.
2. Increases Participation: Placing kiosks in high-traffic areas encourages more people to
respond.
3. Instant Data Collection: Responses are gathered in real-time, which speeds up the analysis
process.
4. Engaging: Interactive kiosks can make surveys more engaging with visuals or touchscreens.
5. Reduces Bias: Since respondents can complete the survey privately, they may feel more
comfortable giving honest answers.
6. No Need for Internet: Many kiosks work offline, so respondents don’t need a smartphone or
internet connection.
7. Cost-Effective: After setup, kiosk surveys can be more affordable than other methods like
phone interviews or paper surveys.
A focus group interview is a qualitative research method where a small group of people (usually 6-
10) are brought together to discuss a specific topic, product, or idea. A moderator guides the
discussion to gather insights, opinions, and reactions from the group.
Benefits of Focus Group Interviews:
1. Rich Insights: It allows for in-depth discussions, giving a deeper understanding of
participants' opinions and feelings.
2. Interactive: Participants can react to each other's comments, which often sparks new ideas
or thoughts.
3. Flexible: The moderator can adjust the conversation based on the group’s responses,
leading to more relevant data.
4. Fast Feedback: It’s a quick way to gather diverse opinions and get immediate reactions on a
topic
Personal telephone interviews are a method of collecting data or opinions by directly speaking with
individuals over the phone. The interviewer asks questions, and the participant provides answers,
often focusing on in-depth feedback or insights
A postal survey is a method of data collection where questionnaires are mailed to participants, who
then fill them out and send them back. It’s a traditional approach, often used for gathering feedback
or opinions from a large group of people.
An online survey is a type of survey conducted over the internet, where participants answer
questions via a web-based form or survey platform (e.g., Google Forms, SurveyMonkey).
A group-administered survey is a survey where a researcher or survey administrator presents the
questions to a group of people all at once, either in person or virtually. Each participant then answers
the questions on their own, but within the group setting.
An online survey is a questionnaire that respondents complete via the internet, using survey tools or
platforms (like Google Forms, SurveyMonkey, or Typeform). Participants access the survey through a
link, answer the questions, and submit their responses electronically.
Benefits of Online Surveys:
1. Wide Reach: You can send the survey link to a global audience, making it easy to reach a
diverse group of people.
2. Cost-Effective: There’s no need for printing, mailing, or in-person administration, which
keeps costs low.
3. Quick Data Collection: Responses are automatically recorded and can be accessed in real
time, speeding up the process of data collection.
4. Easy to Analyze: Data is stored in digital format, making it easier to analyze using built-in
tools or export to other software.
5. Convenience for Participants: Respondents can complete the survey at their own time, as
long as they have internet access.
