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Audi AG is a German luxury automotive manufacturer based in Ingolstadt, Bavaria, and is a subsidiary of the Volkswagen Group. The company's origins trace back to the early 20th century with founder August Horch and the formation of Auto Union in 1932, which later merged with NSU Motorenwerke. Audi is known for its slogan 'Vorsprung durch Technik' and is one of the top-selling luxury car brands globally.

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12 views1 page

Roata

Audi AG is a German luxury automotive manufacturer based in Ingolstadt, Bavaria, and is a subsidiary of the Volkswagen Group. The company's origins trace back to the early 20th century with founder August Horch and the formation of Auto Union in 1932, which later merged with NSU Motorenwerke. Audi is known for its slogan 'Vorsprung durch Technik' and is one of the top-selling luxury car brands globally.

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abujagmarius
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Audi AG (German: [ˈaʊ̯di ʔaːˈɡeː] ⓘ) is a German automotive manufacturer of luxury

vehicles headquartered in Ingolstadt, Bavaria, Germany. A subsidiary of the


Volkswagen Group, Audi produces vehicles in nine production facilities worldwide.

The origins of the company are complex, dating back to the early 20th century and
the initial enterprises (Horch and the Audiwerke) founded by engineer August Horch.
Two other manufacturers (DKW and Wanderer) also contributed to the foundation of
Auto Union in 1932. The modern Audi era began in the 1960s, when Auto Union was
acquired by Volkswagen from Daimler-Benz.[7] After relaunching the Audi brand with
the 1965 introduction of the Audi F103 series, Volkswagen merged Auto Union with
NSU Motorenwerke in 1969, thus creating the present-day form of the company.

The company name is based on the Latin translation of the surname of the founder,
August Horch. Horch, meaning 'listen', becomes audi in Latin. The four rings of the
Audi logo each represent one of four car companies that banded together to create
Audi's predecessor company, Auto Union. Audi's slogan is Vorsprung durch Technik,
which is translated as 'Progress through Technology'.[8] Audi, along with German
brands BMW and Mercedes-Benz, is among the best-selling luxury automobile brands in
the world.[9]

History
Birth of the company and its name
Automobile company Wanderer was originally established in 1885, later becoming a
branch of Audi AG. Another company, NSU, which also later merged into Audi, was
founded during this time, and later supplied the chassis for Gottlieb Daimler's
four-wheeler.[10]

On 14 November 1899, August Horch (1868–1951) established the company A. Horch &
Cie. in the Ehrenfeld district of Cologne. In 1902, he moved with his company to
Reichenbach im Vogtland. On 10 May 1904, he founded the August Horch & Cie.
Motorwagenwerke AG, a joint-stock company in Zwickau (State of Saxony).

After troubles with Horch chief financial officer, August Horch left
Motorwagenwerke and founded in Zwickau on 16 July 1909, his second company, the
August Horch Automobilwerke GmbH. His former partners sued him for trademark
infringement. The German Reichsgericht (Supreme Court) in Leipzig,[11] eventually
determined that the Horch brand belonged to his former company.[12]

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