Taiwan Internet Report 2019

Organizer：Taiwan Network Information Center

Implementer：InsightXplorer Ltd.
 Table of Contents

I. Research Abstract and Key Findings 2

II. Trend Analysis for Prospective Highlights 5
A. Mobile-Only Users 5
B. Investigating Generational Differences in Internet Usage
Behavior 7
C. Investigating Generational Differences in Online Shopping
Behavior 9
D. Offline Driving Online Mobile Payment Trend 10
E. Information security concerns are everywhere 12
F. About School-aged and Senior Internet User Behavior 12
III. Domestic and International Trend Analysis 15
A. Overall Internet Use Situation 15
1. Introduction to the Current Situation of Domestic
Development 15
2. International Development Comparison 23
B. Internet Basic Logic Level 25
1. Introduction to the Current Situation of Domestic
Development 25
2. International Development Comparison 29
C. Network Service Application Overview 30
1. Introduction to the Current Situation of Domestic
Development 30
2. International Development Comparison 46
IV. Insight into the Topic of Tendency 50
A. Differentiate the masses to fulfill the needs of the Internet,
and actively eliminate the digital gap 50
B. Dig deeply into the wireless segment of the Internet situation
and re-position the service policies 50
C. There is still room for mobile payments to grow and cross-
domain integration to establish market segments 51

I
 D. Develop quality information security education, promote
digital economic opportunities 51
E. Implementation of the new challenges of the digital society,
low awareness and conservative use of personal information 52
V. Research Methodology 54

II
I. Research Abstract and Key Findings

1
Taiwan's network environment is at the standard of advanced nations.
The network's "hard power" performance, such as in infrastructure,
equipment application, and user penetration, is quite competitive. At the
same time, there remain many opportunities for its "soft power", such as
in apps and innovation. What are the Internet events that have not yet
happened, are currently happening, or have already happened in
Taiwan, and what are Taiwan's opportunities?

I. Research Abstract and Key Findings

The purpose of the Taiwan Internet Report is to represent the

observation of the Internet development and application in Taiwan,
explain the image and user profile of Taiwan's overall Internet usage,
and understand various Internet trends and future developments. In
order to increase the perspective of the survey, increase its reference
level, and broaden its application level, this survey utilizes qualitative
research methods. The theme of the survey's research plan is the "
Taiwan Internet Report 2019", and it aims to understand Taiwan's
Internet from its foundation to application level, helping in the objective
environmental analysis of domain name and IP/ASN registrations on the
logic level. It also includes one-on-one interviews with experts on focus
topics, while providing quantitative survey results to give more
suggestions and analyses. Finally, the paper performs literature
analysis, compiling and comparing literature and secondary literature
from various countries to give an overall picture of Taiwan's Internet.

In 2019, the number of Internet users nationwide will reach 20.20

million, an access rate of 85.6%. For those aged 12 and above, the
access rate is 89.6%, a total of 18.98 million Internet users. In the past
six months, the Internet access rate of those aged 12 and above was at
88.8%, with the Wi-Fi Internet access rate at 87.5%. Mobile Internet
access exceeded 80% for the first time, at 85.2%, and the public Wi-Fi
access rate was 42.0%.

2
The most-used online service was "Instant messaging" (Skype, LINE,
etc.) at 94.8%. Second was "Watching online news or lifestyle
information" at 87.9%. Those aged between 25 and 34 had a higher
proportion of online news or lifestyle information users than other age
groups. 84.5% would "Watch online videos, livestreams, or listen to
music". The proportion of those aged between 12 and 39 using these
services was higher than that of other age groups. Those who only used
mobile phones for Internet access also had a higher use rate. The use
rate of "Email, search engines, and other tools" also exceeded 80% at
82.5%. The use rate among those aged 20 to 39 and 45 to 49 was
higher than that of other age groups. "Browsing and using social media,
forums, and blogs" (such as Facebook) had a use rate of 79.2%, with
those aged 12 to 39 and 45 to 49 as well as mobile-only users having a
higher use rate.

65.2% used the Internet to "Buy items", of which those aged 20 to 44

and mobile-only users had a higher use rate. Just 14.6% used the
Internet to "Sell items". 45.1% used the Internet for "Payments" (such as
online banking), with a higher use rate among those aged 20 to 44.
44.7% played "Online games" (refers to games that require an Internet
connection). Men had a higher rate of use than women, and those aged
12 to 39 users also had a higher use rate. 39.8% used the Internet to
"Read e-books" (including using smart devices such as Kindles,
smartphones, tablets, and others to download), of which those aged 15
to 29 and 40 to 44 had a higher use rate than other age groups. 26.0%
used the Internet for "Wealth management" (such as online orders or
investment information), of which those aged 25 to 39 had a higher use
rate. The use rate for "Online dating" was at 14.7%, with 12 to 29-year-
olds having a higher use rate.

3
II. Trend Analysis for Prospective Highlights

4
 II. Trend Analysis for Prospective Highlights
A. Mobile-Only Users
Surveying via calls to mobile numbers was introduced to our research
methodology this year, making up about half the sample, with land-line
calls making up the other half. From the overall survey results, there is
no significant difference in the Internet access rate between
respondents who use both local and mobile phones and mobile-only
users. Only mobile-only users use of "Wifi Internet," slightly lower by
4.3%. It is speculated that this group is more dependent on mobile
phones, so they use less public WiFi Internet, while the pure local
phone users have much lower Internet access rate.

User Group
Total Landline +
Landline-Only Mobile-Only
n=2134 Mobile
n=94 n=417
n=1623
Internet Access Rate 89.6% 21.6% 93.2% 91.0%
Last Six Months
88.8% 15.5% 92.5% 91.0%
Internet Use Rate
Last Six Months
87.5% 12.8% 91.5% 89.1%
Wi-Fi Internet Use Rate
Last Six Months
Mobile Internet Use 85.2% 9.3% 88.8% 88.6%
Rate
Public Wi-Fi Internet
Use Rate in Last Six 42.0% 6.0% 44.6% 40.3%
Months
Source: Telephone Survey (2019)

5
 The usage behavior of mobile-only users is slightly different from that of
all other users. The rate of "using WiFi at home" is lower than that of all
the users and the rate of using "notebook computer" is higher. As a
whole, the cost of mobile-only users is higher than that of all other
users. From the perspective of Internet service demand, the utilization
rate of mobile-only Internet users in "live video" and "shopping" is
higher.

Overall Mobile-Only users

n=2134 n=417
Mobile WiFi 85.2% 88.6%
Use WiFi at
Internet Access home to surf the 65.2% 53.1%
Method Internet
WiFi access in
42.0% 40.3%
public places
Overall Mobile-Only users
n=1911 n=379
Mobile phone 97.9% 99.5%
Desktop
Network device 59.6% 53.9%
computer
Laptop computer 51.5% 56.9%
Overall Mobile-Only users
N = Number of users N = Number of users
Average Mobile Internet 663 785
Monthly Cost Online Shopping 2661 2827
(NT$) Games 1495 2455
Source: Telephone Survey (2019)

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 Multiple Answers

Source: Telephone Survey (2019)

B. Investigating Generational Differences in Internet Usage

Behavior
Comparing the Internet access rates of different generations between
this year and last year, there was little difference in the Internet access
rates of 12 to 54-year-olds, while Internet access rates of those aged 55
and above increased by 20%.

Among the top five most-used online services, communication services

had an above 90% use rate for all generations, while social media use
was inversely proportionate to age, with higher use rates among
younger users.

7
 Single Answer

Multiple Answers

Note: Dual frame survey has been used since 2019. In the chart, 2019 * shows the
sample statistical data of local telephone calls (n=1067), and 2019 ** is the sample
statistical data of dual frame (n=2134)
Source: Telephone Survey (2018/2019)

8
C. Investigating Generational Differences in Online Shopping
Behavior
Online shopping rates have not changed between this year and last
year, and intergenerational differences are not large. Gen Y has had the
highest rate of online shopping in both years.

Single Answer

Note: Dual frame survey has been used since 2019. In the chart, 2019 * shows the
sample statistical data of local telephone calls (n=1067), and 2019 ** is the sample
statistical data of dual frame (n=2134)
Source: Telephone Survey (2018/2019)

Based on this year‘s survey results, the average amount spent on

online shopping increased by NT$208 per month. Gen X had the
biggest increase, the average amount spent on online shopping
increased by NT$1127 per month. Surpassing Gen Y as the Internet
user group with the highest spending.

9
 Note: Dual frame survey has been used since 2019. In the chart, 2019 * shows the
sample statistical data of local telephone calls (n=1067), and 2019 ** is the sample
statistical data of dual frame (n=2134)
Source: Telephone Survey (2018/2019)

D. Offline Driving Online Mobile Payment Trend

For this survey, use of mobile payments increased by 6.4%. The age
group with the largest growth was 30 to 34-year-olds, with nearly half
(47.5%) using mobile payments after an increase of 20.6%, the highest
among all age groups.

There was no change in to the top three mobile payment brands used,
with LINE Pay having the highest market share, followed by Apple Pay
and JKoPay. PXPay, which entered the market last year, was ranked
fourth in market share (8.3%) with a strong consumer base.

10
 Single Answer

Multiple Answers

Note: Dual frame survey has been used since 2019. In the chart, 2019 * shows the
sample statistical data of local telephone calls (n=1067), and 2019 ** is the sample
statistical data of dual frame (n=2134)
Source: TWNIC (2017/09), Telephone Survey (2018/2019)

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 E. Information security concerns are everywhere
The issue of information security is not an independent topic, but is
derived from various network service applications. From the usage
situation or concerns of Internet users in various projects, it is not
difficult to find problems about risks related to information security.
Among the reasons for not using wireless regional network, 14.5% are
concerned about information security, 12.6% are concerned about
online fraud, 32.3% are concerned about online shopping fraud, 20.3%
are concerned about personal capital leakage, 20.3% are concerned
about smart home service personal capital or privacy leakage and
71.8% are concerned about personal capital leakage occupying the
highest doubts.The data shows that Internet users who are worried
about information security. Information security is not only a choice
between "security" and "convenience", but is also a big obstacle to the
use of Internet services.

ITEMS Content NOTE

Concerns About Information

Reasons for not using WLAN n=1268 14.5% Rank #3
Security
Concerns of elders regarding the usage of
Internet Scams 12.6% Rank #1
Internet n=972

Afraid of being scammed 32.3% Rank #2

Online shopping concerns n = 1246
Personal Information Leaks 20.3% Rank #3

Worried About Personal

Smart Home Service Concerns n=2134 20.3% Rank #1
Information/Privacy Leaks

Personal Information Risk n=2134 Personal Information Leaks 71.8% Rank #1

Source: Telephone Survey (2019)

F. About School-aged and Senior Internet User Behavior

Of those surveyed, 25.7% and 59.4% had children and elderly persons
at home respectively, with Internet use needs at 50.9% and 68.9%
respectively. School-aged children mainly needed the Internet for
entertainment purposes, with "Watching videos" (32.4%), "Playing

12
online games" (25.5%), and "Online learning" (9.5%) coming out on top.
The Internet needs of elderly users included social features, such as
"Using communication software" (36.4%), "Watching online videos"
(34.0%), and "Using social media" (26.7%).As for concerns and worries
about Internet usage, the biggest concern for children was them
receiving "Inappropriate messages" (40.0%), while for elderly persons it
was "Internet scams" (12.6%).

Multiple Answers Multiple Answers

*Children are defined as family members under the age of 12 living together and
elders are defined as living together but not limited in age.
Source: Telephone Survey (2019)

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III. Domestic and International Trend Analysis

14
III. Domestic and International Trend Analysis
A. Overall Internet Use Situation
1. Introduction to the Current Situation of Domestic Development

About 18.98 million people aged 12 and above have accessed the
Internet, making for an Internet access rate of 89.6%.

Single Answer, n=2134

Source: Telephone Survey (2019)

15
The number of people over the age of 12 who accessed the Internet
increased in 2019.

Note: Dual frame survey has been used since 2019. In the chart, 2019 * shows the
sample statistical data of local telephone calls (n=1067), and 2019 ** is the sample
statistical data of dual frame (n=2134)
Single Answer, local telephone calls n=1067； local telephone and mobile calls
n=2134
Source: Telephone Survey (2019)

88.8% of those aged 12 and above had accessed the Internet in the last
six months.

*The average monthly spending method is: average monthly mobile Internet
spending? Respondents may answer that the monthly rent for Internet and telephone
is included.
n=2134
Source: Telephone Survey (2019)

16
Among Internet users who accessed the Internet in the last six months,
there was little difference in Internet access rate between the sexes,
and the rate for those aged between 12 and 54 exceeded 90%.

Multiple Answers

*The sample size for the Outer Islands is too small, so the results are for reference
only.
Source: Telephone Survey (2019)

Use of Mobile Internet/Public Wi-Fi Internet by Those Aged 12 and

Above.

Single Answer | n=2134

Note: Dual frame survey has been used since 2019. In the chart, 2019 * shows the
sample statistical data of local telephone calls (n=1067), and 2019 ** is the sample
statistical data of dual frame (n=2134)
Source: Telephone Survey (2019)

17
Mobile Internet usage has increased significantly in the last six months,
and public Wi-Fi usage has also increased.

Single Answer | n=2134

Note: Dual frame survey has been used since 2019. In the chart, 2019 * shows the
sample statistical data of local telephone calls (n=1067), and 2019 ** is the sample
statistical data of dual frame (n=2134)
Source: Telephone Survey (2019)

Wireless internet use rate of 12 years old and above

*The average score of satisfaction is calculated from the five equal scales by giving
scores of 1-5 as the options, such as 5 for very satisfied, 4 for somewhat satisfied, 3
for ordinary, and so on.
*Sample size is small. For reference only.
Source: Telephone Survey (2019)

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Household Internet Access

*The average score of satisfaction is calculated from the five equal scales by giving
scores of 1-5 as the options, such as 5 for very satisfied, 4 for somewhat satisfied, 3
for ordinary, and so on.
Single Answer、n=2134
Source: Telephone Survey (2019)

Household Internet Use is 90.1%.

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Note: Dual frame survey has been used since 2019. In the chart, 2019 * shows the
sample statistical data of local telephone calls (n=1067), and 2019 ** is the sample
statistical data of dual frame (n=2134)
Source: Telephone Survey (2019)

20
Key online brands in Taiwan. The sites and brands rank by total unique
visitor on desktop and laptop.

*Sites and brands rank by total unique visitor from Comscore MMX, Top 100
Properties, Total Audience, Sep 2019, Taiwan with re-editing.
**Sites and brands might include multiple domains or URLs. For example, Google
Sites include www.google.com and www.youtube.com

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 Operating capital
Date of
Name of in the territory of
Sites Company Name Registration
Representative the Republic of
/Approved
China(NT$)
Verizon Media YAHOO! TAIWAN HOLDINGS Kai-Lien,
1 2004 91000000
(Yahoo) LIMITED Rose, Tsou
Svilen Ivanov
2 Google Sites GOOGLE INTERNATIONAL LLC 2006 3,690,400,896
Karaivanov
MICROSOFT TAIWAN Keith R.
3 Microsoft Sites 1989 10,000,000
CORPORATION Dolliver
4 Facebook TAIWAN FACEBOOK LIMITED 2014 Jayne Leung 22000000

PIXNET Digital
5 PIXNET 2006 Fei-Peng, Ho 200,000,000
Media Corporation
6 LINE Corporation LINE TAIWAN LIMITED 2014 姜玄玭 472,000,000

7 UDN Group UNITED DAILY NEWS 1973 Duncan Wang 3,090,000,000

ETtoday & EMI

8 ETTODAY CO., LTD 2009 廖尚文 500,000,000
Group
9 Liberty Times Group LIBERTY TIMES LTD 1980 林鴻邦 70,000,000

Want Want China Times Media

10 Want Media Group 1958 蔡衍明 5,480,000,000
Group** / CHINA TIMES

Wikimedia
11 - - - -
Foundation Sites
12 Sanlih Media Group SANLIH E-TELEVISION CO., LTD. 1990 林崑海 1,782,000,000

13 KKNEWS.CC - - - -

14 Chunghwa Telecom CHUNGHWA TELECOM CO., LTD 1996 謝繼茂 120,000,000,000

Fubon Multimedia
15 MOMO.COM INC. 2004 林啓峰 1,500,000,000
Technology
*Sites and brands rank by total unique visitor from Comscore MMX, Top 100
Properties, Total Audience, Sep 2019, Taiwan with re-editing.
**Sites and brands might include multiple domains or URLs. For example, Google
Sites include www.google.com and www.youtube.com
**Want Want China Times Media Group including many companies, CHINA TIMES
as representative company in this research.
Source: Department of Commerce, MOEA (2019)

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2. International Development Comparison

In Asia, Japan and South Korea have the highest Internet use rates,
with Taiwan coming in third place.

This graph shows Taiwan's Internet use rates from an international source. As the
research methods differ from this paper's, it should be used as a reference for
ranking only.
Source: Internet World Stats (2019)

Taiwan's mobile broadband penetration rate is ranked 23rd at 111%,

coming short of only Japan, South Korea, Singapore, and Malaysia
among Asian countries. Taiwan's fixed broadband penetration rate is
24.1%.

Source: World Economic Forum (2019)

23
Based on Comscore MMX's data as of September 2019. Taiwan's
population is small, but the average number of pages browsed per
person is the highest in Asia. Compared to last year, both the number of
pages viewed and number of hours spent viewing saw a decline among
Taiwanese Internet users.

Source: Comscore MMX Multi-Platform, Multi-Country Key Measures, Total

Audience, Sep 2019

Internet users from many countries use multiple types of devices to

access the Internet, using both mobile devices, such as smartphones or
tablets, and desktop devices, such as desktop computers or laptops.
Among Asian countries, the use of desktop devices is less than 20%,
while the percentage of those who only use mobile devices is highest in
India, Indonesia, and Vietnam, exceeding 60% in all three countries.

Source: Comscore MMX Multi-Platform, Multi-Country Key Measures, Total

Audience, Sep 2019

24
B. Internet Basic Logic Level
1. Introduction to the Current Situation of Domestic Development

Registrations of .tw/.台灣 domain names went down this year, falling by

35.4%.

Source: TWNIC (October 2019)

As of this year, the total number of IPv4 addresses issued is at 35.7

million.The autonomous system number (ASN) is a unique identifier for
the exchange of dynamic routing information between autonomous
systems (AS). As of November 2019, 359 ASNs have been issued in
Taiwan.

Source: TWNIC Statistics as of November 2019

25
Taiwan ranks 7th in the world in terms of IPv6 applications, and its IPv6
adoption rate is 43.06% (December 22, 2019).The number of IPv6
addresses is calculated in units of 2 to the power of 96, or about 7.0
multiplied by 10 to the power of 28. The number has reached 2,534/32
IPv6 addresses.

Source: TWNIC Statistics as of November 2019

Source: TWNIC Statistics as of December 22, 2019

26
Resource Public Key Infrastructure (RPKI) is a public key infrastructure
framework designed to secure the Internet's routing infrastructure. With
RPKI, legitimate holders of number resources can control the operation
of internet routing protocols to prevent route hijacking and other
attacks.(Source)

IPv6 User Ratio Divided Into Mobile and Fixed Network Operators.
Mobile:

* Monthly data, retrieved on the 22th of each month.

Source: TWNIC (December 2019)

27
Fixed:

* Monthly data, retrieved on the 22th of each month.

Source: TWNIC (December 2019)

Based on report statistics, the most common kind of invasive attack is

system intrusions (69.3%), followed by external attacks (20.2%), with
the two accounting for 90% together.

Period: January to October 2019

Source: TWNIC (November 2019)

28
14,000 cybercrimes were reported in 2018, of which the top three types
were scams (29.9%), defamation (credit) (18.8%), and intellectual
property rights infringement (14.6%).

13,714 Cybercrimes in 2018

Source: Directorate General of Budget, Accounting and Statistics (March 2019)

2. International Development Comparison

China has the most IPv4 addresses in Asia.

Source: TWNIC (December 2019)

29
Taiwan ranks 8th in the world in terms of IPv6 applications, and its IPv6
adoption rate is 43.06% (December 22, 2019).

Source: TWNIC (December 2019)

C. Network Service Application Overview

Web service applications are grouped into five different groups in this
report: social, entertainment, economic, information, and tools. Social
applications include the use profiles of instant messaging and online
communities. Entertainment applications include videos and online
games. Economic applications include online shopping and mobile
payments. Information applications cover e-books and online learning.
Tool applications are mainly for the use of the smart home.

1. Introduction to the Current Situation of Domestic Development

a. Content Media

Media content such as videos and livestreams have a use rate of

84.5%. The use rate is inversely proportional to age.

30
Source: Telephone Survey (2019)

Multiple Answers
n=1911

Source: Telephone Survey (2019)

Single Answer
n=1911

Source: Telephone Survey (2019)

31
64.8% said they watched "Dramas and serials". Women, those aged 30
to 39, 50 to 54, and 60 to 64, as well as mobile-only users were more
likely to watch dramas and serials than other groups. In second place,
24.2% watched "News", with those aged 50 to 54 and those older than
65 having higher proportions. The highest proportion of respondents, at
76.3%, watch Taiwan-made content, with those aged 12 to 19 and 30 to
39 having relatively higher proportions.
Multiple Answers Multiple Answers
n=1434 n=1460

Source: Telephone Survey (2019)

b. Social Media

The use rate of communication software was more 90% and more,
without much difference between by sex or by age. The use rate of
social media is at 80%, with those aged 12 to 39 and 45 to 49 having a
higher use rate than other ages.

Multiple Answers | n=1911

Source: Telephone Survey (2019)

32
 Multiple Answers
n=1911

Source: Telephone Survey (2019)

98.9% of respondents use Facebook, and Instagram comes second at

38.8%, with higher use rates in the 12 to 34-year-old age group. Use
rates for other social media platforms is less than 10%.

Social Gender Age

Media Total
Male Female 12~14 15~19 20~24 25~29 30~34 35~39 40~44 45~49 50~54 55~59 60~64 65+
Brand

facebook 98.9 99.2 98.6 100.0 95.7 97.6 97.4 99.6 100.0 99.4 100.0 100.0 99.1 98.0 100.0

Instagram 38.8 35.7 41.9 65.2 72.6 71.9 60.1 47.7 36.5 24.0 25.6 13.7 16.7 4.7 8.8

Twitter 5.6 6.9 4.3 0 9.5 10.6 13.1 4.1 5.5 3.5 5.1 1.1 0.9 3.2 3.8

PTT 1.4 1.7 1.1 0 0.9 2.6 6.7 1.0 2.7 0 0 0 0 0 0

Weibo 1.4 1.2 1.7 0 - 2.7 1.7 1.2 2.0 1.4 2.9 0.6 0.8 1.7 0

Dcard 1.3 1.5 1.2 0 2.0 6.7 2.5 1.0 0.6 0 0 0.6 0 0 0.9

LinkedIn 1.2 1.3 1.1 0 1.8 0.6 2.0 2.4 2.6 0.6 1.2 0 0 0.8 0

Plurk 1.1 0.8 1.4 0 - 2.1 4.1 1.4 0.5 1.4 0 0 0 2.4 0
Multiple Answers | % | n=1514
Source: Telephone Survey (2019)

33
40% of respondents who use social media use these social media to
shop, with a higher proportion of women doing so than men. People
between the ages of 25 to 39 and 50 to 54 also had a higher proportion
of people doing so than other age groups. Mobile-only users also had a
higher proportion.

Multiple Answers
n=1514

Source: Telephone Survey (2019)

Almost 50% made purchases on social media platforms because they

"Already needed it". In addition, "Description on social media website
was very attractive" and "Cheap price" have 20% each.
Multiple Answers
n=573

Source: Telephone Survey (2019)

34
c. E-Commerce

Source: Telephone Survey (2019)

65.2% used the Internet to "Buy items", of which those aged 20 to 44

and mobile-only users had a higher use rate. Just 14.6% used the
Internet to "Sell items".

Respondents spent NT$2,661 on average, with men spending an

average of NT$2,860 a month on online shopping, higher than the
NT$2,491 spent by the average woman.

Source: Telephone Survey (2019)

35
40% shop online because it is "Convenient to search for product
information". "Saves time, transport, and other costs" and "Cheap
prices" had 30% each.The highest proportion of respondents who shop
online are concerned that "Products do not match images", with 47.7%.
Those aged 12 to 19 and 55 to 59 were more likely to have this
concern. 32.3% are "Worried about scams", with those aged 50 to 54
more likely to have this concern.
Multiple Answers Multiple Answers
n=1246 n=1246

Source: Telephone Survey (2019)

The overseas online shopping rate is 16.8%, with a higher proportion of

men than women, and also a higher rate among those aged 25 to 39.

Single Answer
n=1911

Source: Telephone Survey (2019)

36
65.5% said they do so because the product "Cannot be bought in
Taiwan/Is an overseas limited product", with the next most cited reason
being "Price is cheaper than in Taiwan" at 55.4%.
Multiple Answers
n=322

Source: Telephone Survey (2019)

d. Mobile Payments

Mobile payment use rate is 25.0%, with higher use rates among those
aged 20 to 39 and 45 to 49, mobile-only users, and those living in the
Northern region.

Source: Telephone Survey (2019)

37
55.6% said they used mobile payments because of "Ease and
convenience", while 30% gave the reasons of "Don't want to use cash"
and "Exclusive offers and discounts”.
Multiple Answers
n=479

Source: Telephone Survey (2019)

50.8% use "LINE Pay", with women and those aged 20 to 29 using it
more. Apple Pay came second with 41.7%, and a higher use rate
among those aged 20 to 34, and mobile-only users.The main binding
method was "Credit cards" at 80%. Those aged 35 to 39 and 45 to 49,
and mobile-only users had a higher proportion of binding credit cards
than other age groups.
Multiple Answers Multiple Answers
n=479 n=479

Source: Telephone Survey (2019)

38
e. Online Learning

Source: Telephone Survey (2019)

81.0% participated in online learning. 70% used "Online searches" to

learn, while 65.1% "Watched online videos" to learn. Up to 90% believe
online learning is helpful to them. Most respondents who have not used
online learning did not display any interest in pursuing online learning in
the future.

Source: Telephone Survey (2019)

39
f. E-books

Multiple
Answers
n=1150

Source: Telephone Survey (2019)

The e-book use rate is 39.8%, of which those aged 20 to 29 had a

higher proportion than other age groups. The main reason for not
reading e-books was "No need/Don't often read books" at 43.4%. 28.1%
cited "Health considerations". About 30% have the intention of reading
e-books in the future.

Source: Telephone Survey (2019)

40
g. Online Games

Source: Telephone Survey (2019)

44.7% had played "Online games". Men had a higher rate of use than
women, and those aged 12 to 34 and mobile-only users also had a
higher use rate.

Source: Telephone Survey (2019)

41
The type of device most used by players was smartphones, while the
main reason for playing games was to pass the time. On average, each
player spent TWD 1,495 per month on games. The most common
purchase was in-game points.
Multiple Answers
n=854

Source: Telephone Survey (2019)

h. Smart Home

Source: Telephone Survey (2019)

Smart home use rate is at about 20%, and about 60% intend to use it in
the future. Smart anti-burglary had the highest use rate and intention of
use in the future.

42
More than 30% of respondents were not interested in using smart home
services. In addition, 20% were "Worried about personal
information/privacy leaks".

Source: Telephone Survey (2019)

i. Information Security

98.1% of respondents were aware of information security threats.

Awareness was relatively low among those aged 12 to 14, and those
aged 65 and above.

Multiple Answers
n=1911

Source: Telephone Survey (2019)

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As many as 56.2% of respondents are reluctant to pay for or purchase
services or products to protect online information security.
Single Answer
n=1911

Source: Telephone Survey (2019)

j. Personal Information Regulations

Single Answer
n=1911

Source: Telephone Survey (2019)

Only 30% of respondents were familiar with Taiwan's personal

information laws and the way personal information will be used in the
future. Those who were aware they could exercise their right to "Inquire
about or browse my personal information" made up the largest
proportion.

44
 Multiple Answers
n=602

Source: Telephone Survey (2019)

Among the various risks, the highest proportion of respondents were

worried about "Personal information leaks". About 50% were worried
about "Enterprises profiting from my personal information without my
consent".

Multiple Answers
n=602

Source: Telephone Survey (2019)

45
2. International Development Comparison

Among Asian regions, Taiwan ranks first in terms of social media usage.
Other than India, social media use in Asia exceeds the global average.

This graph shows Taiwan's Internet use rates from an international source. As the
research methods differ from this paper's, it should be used as a reference for
ranking only.
Source: Digital 2019 (We Are Social, 2019)

Taiwanese netizens spend an average of 1 hour 51 minutes on social

media daily, which is lower compared to other Asian countries, and less
than two hours like in Japan and South Korea.

Source: The Latest Social Media Trends to Know in 2019 (Global Web Index, 2019)

The shopping rate of Taiwanese netizens is slightly higher than the

global average. Within Asia, it is lower than Indonesia, China, Thailand,
and South Korea. Mobile commerce use rate is also lower than e-

46
 commerce use rate by 20%, unlike China, Thailand, and Indonesia,
where the two rates are more similar.

E-commerce refers to netizens purchasing goods online through any device during
the last month.
Mobile commerce refers to netizens purchasing goods online through mobile phones
during the last month.
Source: Digital 2019(We are social, 2019)

The average use rate of online shopping apps in Asia is 80%. Taiwan's
use rate is close to the average, while China has the highest use rate,
and Japan's is relatively low. Singapore, South Korea, and India had the
highest rates of shopping app users having more than four such apps,
demonstrating that these countries have a flourishing online shopping
economy and many online shopping brands on the market.
Philippines

Singapore
Indonesia

Malaysia
Thailand
Average

Vietnam
Taiwan

Taiwan

Japan
China

South
Korea
India

Use Shopping Apps 80% 79% 94% 88% 87% 85% 84% 81% 81% 80% 79% 72% 54%

Use More Than 4

26% 28% 32% 34% 19% 11% 20% 25% 35% 35% 28% 22% 18%
Shopping Apps
Single Answer
Source: The digital consumer in Asia (Tofugear,2018)

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In contrast to the use of social media and e-commerce in Taiwan, the
use of mobile banking in Taiwan is among the lowest in Asia, more than
only Vietnam and Japan, but still higher than the global average.

This graph shows Taiwan's Internet use rates from an international source. As the
research methods differ from this paper's, it should be used as a reference for
ranking only.
Source: Digital 2019(We are social, 2019)

Mobile phones are the most widely used gaming device, followed by
desktop computers and laptops. Asia is the region with the highest
percentage of mobile gamers, with 73% being mobile gamers.

Image Source: flaticon

Multiple Answers
Source: Gaming: The Trends to Know in 2019 (Global Web Index, 2019)

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IV. Insight into the Topic of Tendency

49
IV. Insight into the Topic of Tendency
A. Differentiate the masses to fulfill the needs of the Internet, and
actively eliminate the digital gap
Even with Internet access rate rising every year and mobile Internet rate
reaching new heights, according to this year’s survey, 10.8 percent of
the public still don’t use the Internet. Majority of the people not
connected to the Internet are over the age of 60, with those that “don’t
need it” (29.9%), “due to fear or unfamiliarity with computers” (27.0%)
and “no interest” (26.6%). While the infrastructure, hardware and
software environment are mature and developed, a variety of products
and services are developed through the Internet. The government and
industry should think more about the reasons and solutions for the
digital gap. The reason for why there isn’t any demand is that they are
not familiar with the Internet, cannot use it, or they are not satisfied with
their current service. They should learn from the thinking of
differentiating the masses by Internet services, understand their needs,
interests and pain points of senior citizens, and actively implement the
vision of providing fair digital opportunities.

B. Dig deeply into the wireless segment of the Internet situation

and re-position the service policies
The results show that in the situation of wireless Internet, mobile
Internet and the public Wifi access are all complementary to each other.
Although the mobile Internet rate is as high as 84.6%, 40.3% of Internet
users also use wireless Internet due to “poor reception in mobile
Internet” (33.1%), “free of charge” (19.8%), “reduce mobile Internet
traffic” (19.6%). It shows that mobile Internet and wireless Internet are
not completely in competition with each other, but that Internet users
use them alternately according to their current network speed or
situation.

With regards to the strategy of building a large number of public WIFI

hotspots, we could consider re-shaping the positioning of the public
Wifi. It isn’t necessary to add more public WiFi hotspots to improve the

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access rate or quality of Internet. Collaborating with mobile Internet to
improve the mobile Internet rate with higher utilization is also a way to
meet network demand.

C. There is still room for mobile payments to grow and cross-

domain integration to establish market segments
As seen from the survey, of the nearly 10 percent increase in mobile
payments usage this year, even though brand usage has not changed
much, it also found that PXPay, which official has entered the market
this year, is on the rise. Further analysis shows that among netizens
using mobile payment, 55% use one payment tool brand, 28.5% use
two, and 10.2% use three. It is obvious that most users use three or
less payment brands. Meanwhile, it also indicates that the ratio of single
payment to multiple payments is 55% and 43.3%, with a difference of
approximately 10%. Upon analysis of the users of the new brand
PXPay, more than 60% of them use other payment brands at the same
time. Therefore, for the mobile payment market, although the majority of
netizens use a single brand, there are opportunities to increase and use
other brands.

For Internet service providers or the industry itself, it also shows that
mobile payment in addition to the utilization rate of ascension space,
also has the potentially increasing each brand tool users. Therefore,
differentiating masses to understand the needs of each group is very
important. The rise of PXPay explains the rise in usage rates that
combine online services with offline purchases.

D. Develop quality information security education, promote digital

economic opportunities
Netizens are 98% aware of threats to network information security and
nearly 90% or more are aware of various frauds, malicious file programs
and methods of defrauding personal information. Even so, from the
network crime number statistics released by the DGBAS of the
Executive Yuan, there still were 13,714 pieces of crime over the past
year, including high awareness crimes such as fraud, obstructing

51
computer use and so on. It shows that netizens can only be regarded as
the level of knowledge on the mastery ability of information security
incidents, while it is necessary to increase knowledge to understand the
risks and prevention methods.

Government and industry can play an important role in education,

ranging from infrastructure, hardware and software, applications, to
human operations and control, and there is room for re-implementation.
As business opportunities mature, information security is the field of
developing innovation business models.

E. Implementation of the new challenges of the digital society, low

awareness and conservative use of personal information
While the Internet service industry in foreign countries is actively using
personal information to provide more diversified services and create a
new Blue Ocean market, the application of personal information in
Taiwan’s Internet industry tends to be conservative. And the public’s
understanding of personal information law and the future use of
personal information is only 30%. Most people’s perception of personal
information rights is limited to passive querying/ browsing/ updating/
deleting. Taiwan, with such high Internet access rate, should first ensure
that in a safe environment, they should more actively explore the
positive use of personal information, so that each and every consumer
can truly control their personal information and enjoy the value of it.

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V. Research Methodology

53
 V. Research Methodology

Computer-assisted Telephone Survey Online Survey Method

All regions nationwide (including

the 6 municipalities and 16
All regions nationwide (including the 6 counties and provincial cities),
Survey
municipalities and 16 counties and people aged 12 and above (born
Regions
provincial cities), people aged 12 and before December 31, 2006) who
and Target
above (born before December 31, do not have a landline number at
Population
2006). home but have a mobile phone
(also called mobile-only) were
surveyed.

Households in all regions (including the Mobile-only users in all regions

6 municipalities and 16 counties and nationwide (including the 6
Survey
provincial cities), totaling 8,802,401 municipalities and 16 counties and
Population
households. (Ministry of the Interior provincial cities). No public data
Population Statistics, August 2019) available for reference.

Survey From September 18, 2019 to October 8, From November 7, 2019 to

Period 2019, every day from 13:30 to 22:00. November 11, 2019.

Simultaneous landline and mobile

Survey telephone surveys, with each covering Minimum number of valid samples
Sample 1,067 samples, for a total of 2,134 is 400, with sampling error within
Size samples. The sampling error is within ±4.9% at 95% confidence level.
±2.12% at 95% confidence level.

Using stratified proportional random

sampling, people aged 12 and above
Sampling were selected as respondents based on
Random sampling.
Design the size of each strata in the 6
municipalities and 16 counties and
provincial cities nationwide.

54
Literature Analysis

Data provided by the requester.

National research reports and public data, including from the NDC and
NCC.

International Research Reports: Such as from Internet World Stats and

Source Statista databases.

InsightXplorer's Own Resources

IX Survey online surveys
Comscore website traffic

Online public survey results.

One-on-one In-depth Interviews

Top executives or higher with expertise in the domains of innovation,

Interviewee
information security, online media, and more.

Number of
6 experts.
Interviewees

Interview Period Between November 6, 2019, and November 12, 2019. Within one hour
and Duration per session.

Interview
Interviewee's company or InsightXplorer.
Location

Interviewer InsightXplorer market research consultant team.

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