Practical No.
15 : Prepare a set of short-term, medium-term, and long-term goals for
starting a chosen small-scale enterprise
i. Practical significance:
This practical exercise is vital for entrepreneurship development as it enables structured goal
setting for a small-scale enterprise. It fosters strategic thinking by defining short-term,
medium-term, and long-term objectives, ensuring business sustainability and growth.
Through this hands-on approach, students gain essential planning skills that bridge
theoretical concepts with practical implementation, preparing them to navigate real-world
business challenges effectively.
ii. Industry/Employee Accepted Outcomes:
This practical exercise demonstrates the ability to develop a well-defined roadmap for
business growth, a crucial competency valued in entrepreneurial and managerial roles. It
showcases strategic planning skills, goal-setting proficiency, and adaptability in business
development. Successfully completing this report highlights a student's readiness to establish
and scale an enterprise, aligning with industry expectations for visionary and structured
leadership.
iii. Relevant Affective Domain-Related Outcomes:
A relevant affective domain-related outcome is fostering a proactive and resilient approach
to business planning. It cultivates determination, adaptability, and ethical responsibility in
setting realistic and achievable goals, ensuring long-term sustainability and growth for the
enterprise while considering market dynamics and challenges.
iv. Practical Outcome Title (PROs):
Prepare a set of short-term, medium-term, and long-term goals for starting a chosen small-
scale enterprise.
v. Activity :
Chosen Small-Scale Enterprise Name: Ajranjal Foods Pvt. Ltd
Short-Term Goals (0-1 Year)
These goals aim to strengthen operations, enhance product quality, and build a loyal customer
base for Aarya Bakery.
a. Business Setup & Legal Formalities
Ensure continued compliance with FSSAI standards and food safety regulations.
Renew necessary licenses and health permits.
Maintain cleanliness and hygiene protocols in the production unit.
b. Product Development & Quality Control
Standardize recipes for bread, cakes, cookies, and puffs to ensure consistency.
Improve packaging quality and introduce date labeling for transparency.
Conduct regular feedback sessions with customers to improve product taste and appeal.
c. Marketing & Sales Strategy
Create a brand identity (logo, packaging design, slogan).
Start local sales through retail stores, supermarkets, and home delivery.
Promote products through social media (Instagram, Facebook, WhatsApp Business).
Offer free samples in local markets to attract initial customers.
d. Financial Planning & Cost Management
Set an affordable pricing strategy while ensuring a profit margin.
Secure initial funding through self-investment, government schemes, or small
business loans.
Keep track of production costs, raw materials, and distribution expenses.
Medium-Term Goals (1-3 Years)
These goals focus on expanding the customer base, increasing production, and stabilizing
the business financially.
a. Business Growth & Infrastructure Expansion
Upgrade production capacity with semi-automatic food processing machines.
Establish a distribution network in nearby cities and states.
Develop a website and e-commerce platform for online orders.
Begin bulk supply to wholesalers, retailers, and supermarkets.
b. Product Diversification & Innovation
Introduce healthier variants like multigrain bread, sugar-free cookies, and eggless pastries.
Launch seasonal products for Diwali, Christmas, and weddings.
Start a pre-order service for customized cakes and bulk orders.
c. Brand Positioning & Marketing Expansion
Register the brand on e-commerce platforms like Amazon, Flipkart, and BigBasket.
Start an influencer marketing campaign to promote products online.
Partner with restaurants and catering businesses for bulk orders.
Participate in food expos and trade fairs to showcase products.
d. Workforce & Financial Stability
Hire skilled staff for production, packaging, and sales.
Implement training programs for food handling and hygiene.
Stabilize revenue and ensure consistent cash flow for business operations.
Explore government subsidies and MSME support schemes for expansion.
Long-Term Goals (3-5+ Years)
These goals focus on large-scale production, brand establishment, and national or
international market penetration.
a. Business Expansion & Large-Scale Production
Set up a fully automated production unit to meet growing demand.
Expand distribution to national markets and major supermarket chains.
Begin exporting products to international markets.
b. Brand Recognition & Product Leadership
Establish Aarya BakeryFoods Pvt. Ltd. as a trusted household brand.
Collaborate with health experts and dieticians to create innovative products.
Secure certifications like ISO, HACCP, and organic food labels.
c. Social Responsibility & Community Engagement
Implement sustainable packaging to reduce environmental impact.
Conduct women empowerment and employment programs for local communities.
Support local farmers by sourcing high-quality raw materials.
d. Financial Growth & Investment Opportunities
Seek investment from venture capitalists or food industry investors.
Expand product lines to include ready-to-eat meals and packaged snacks.
Establish brand-owned retail outlets in multiple cities.
vi. Interpretation of performed activity:
This activity helped evaluate the growth potential of a small-scale enterprise like Aarya
Bakery by organizing strategic goals across different time frames. By analyzing factors like
production capacity, investment, and environmental impact, I developed an understanding of
what it takes to scale a bakery business while maintaining quality, hygiene, and profitability.
The structured planning enabled a clear roadmap toward expansion, sustainability, and brand
development.
vii. Conclusion:
Planning short, medium, and long-term goals for Aarya Bakery has reinforced the
importance of organized business strategy in the food processing sector. The bakery’s
ability to serve quality products while maintaining low pollution levels positions it well for
sustainable growth. This activity also emphasized how small-scale food businesses can
significantly contribute to local economies through employment, innovation, and
community engagement.
Assessment Scheme:
Performance Indicators Weightage
Sr.No. Practical Related (20 Marks) 67%
1. Leadership 20%
2. Teamwork 12%
3. Lateral/creative thinking 10%
4. Presentation of Report or Activity 10%
5. Self-learning 15%
Sr.No. Process Related (10 Marks) 33%
6. Answer the sample question 18%
7. Submission of reporting time 15%
Total (30 Marks) 100%
Marks Obtained Dated
Signature
of Teacher
Practical Process Total
related related (30)
(20) (10)
Assessment Scheme:
Performance Indicators Weightage
Sr.No. Practical Related (20 Marks) 67%
1. Leadership 20%
2. Teamwork 12%
3. Lateral/creative thinking 10%
4. Presentation of Report or Activity 10%
5. Self-learning 15%
Sr.No. Process Related (10 Marks) 33%
6. Answer the sample question 18%
7. Submission of reporting time 15%
Total (30 Marks) 100%
Marks Obtained Dated
Signature
of Teacher
Practical Process Total
related related (30)
(20) (10)
