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Manual

ÿ ÿ THINGS
THINGS YOU
YOU SHOULD
SHOULD DO
DO IN
IN THE
THE FIRST
FIRST 30
30 DAYS
DAYS ON
ON INSTAGRAM
INSTAGRAM ÿ
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Day 1
TASKS

Determine Your North Star Determine your content

1
creation purpose and long-term goal. What values do you want to share and towards which
goal will you create content?

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Day 1

Identify Your North Star

Task: Determine your purpose and long-term goal for creating content. What values do you
want to share and what goal will you create content for?

What is your purpose and mission in content creation? The answer to this question is the
rudder of your content creation journey.

Your North Star may or may not have a business purpose, but it should include a value,
purpose, or strong motivation.

Commercial example:

To be the leading brand of healthy snacks: To aim for leadership in the sector as a brand that
supports healthy lifestyles by offering natural and additive-free snacks to a wide audience.

Non-commercial example:

Leading a sustainable lifestyle: Producing content to help young people transition to

sustainable lifestyles. Promoting eco-friendly habits and building a community of
people who embrace this lifestyle.

Questions to ask yourself about your north star:

Why did I start creating content or building this brand?

What do I want to represent?
What kind of impact do I want to make on my target audience?
Who am I creating content for?

Take a pen and paper and answer these questions clearly.

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Day 2
TASKS

Define Your Target Audience

1
Define your target audience. Who do you want to reach? Determine their
demographic characteristics such as age, gender, and interests.

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Day 2:

Determine Your Target Audience

Task: Define your target audience. Who do you want to reach? Determine
demographics such as age, gender, and interests.

Knowing who your audience is will help you determine your content strategy. Understand
their expectations by listing their needs, problems, and interests. This information will
shape your content formats and tone.

Answer the following questions with a pen and paper in hand.

What is the demographic structure of your target audience? Who are these
people? Age, gender, city, socioeconomic class...

Where and how do they spend their time? Their free time, their daily lives,
their hobbies...

What are their values? Family, career, honesty, environment, helping others, etc.

What kind of problems do they have? What are their pain points in life? What are the
problems they want to solve?

What motivates your target audience? What excites them?

What are the interests of your target audience? What topics are they interested in?
Do they only consume content in certain areas?

How do you want to connect with your audience? Who do you want to be to them?

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Day 3
TASKS

Niche Puzzle
1
We will create original content that appeals to a specific vertical or a
specific demographic on your own terms and motivations, and in this
way we will plan to build a community.

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Day 3
Niche Puzzle
Mission: To produce original content that appeals to a specific vertical or a
specific demographic on your own terms and motivations, and that's how we'll
plan to build a community.

We will find your niche in 5 steps. Again, grab a pen and paper.

Answer the following questions with a pen and paper in hand.

1) What are you good at?

Think about the skills, both social and professional, that you would like to be
paid for. Describe something like, "People will pay me because I'm good at..."

Example:

I am good at dietician, sports nutrition, one-on-one communication, trust,

client follow-up, and social media.

2) What are you passionate about?

Your niche needs to be value-driven. What excites you?

Think about the areas that motivate you and continually push you to do more.

Example:

Airplanes, fashion, healthy recipes, helping people, writing poetry,

decoration

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3) Who is your target audience?

You already did this work yesterday.

Example:

Bodybuilders, professional athletes, people who go to the gym, white-collar workers, 20-35
years old, male and female, living in big cities...

4) What is your target audience willing to give something for?

What problem can you help them solve? What transformation are they looking for?
Or what interests them? What do they enjoy? What are they ready to give money, time and
attention to?

Example:

They do not know how to eat according to their goals while doing sports, they do not have
information about the balance between sports and nutrition, they seek expert opinions on
their nutrition regimen.

5) What does the world need?

What kind of change do you want to create in the world? What are the societal and global needs?
Set goals that align with your own values.

Example:

Nutrition is sometimes discussed in a very scientific context. The flow of life cannot be this
scientific. People need nutritional advice, easy and simple options in the reality of life.

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The potential job that will bring you the most likely success in your
content creator journey is in the orange area below.

what are you good at?

What
What does
are you
the world need?
passionate about?

What is your

target audience willing

to give something for?

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Are you bored?

It's completely normal to be bored. You're probably excitedly waiting for the
day you can make your first post and then tell your friends/family about it.

But no!

The first steps to becoming a successful content producer are these preliminary
studies that you may think are boring. Many people fail to succeed on social media
because they skip these steps. There is no shortcut to this!

Besides, if it were that easy, everyone would succeed, right?

Once we start sharing content, our chances of making mistakes will decrease significantly.
That's why we need to establish everything, the entire strategy, our entire perspective,
and all the planning from the very beginning.

You may get bored. Planning is sometimes boring. You are right. But you have to keep going.
We have a long way to go!

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Day 4
TASKS

Put the Last 3 Days Together

1
Today, put together what you have written over the last 3 days.
Review it. Make edits.

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Day 4
Put the Last 3 Days Together
Task: Today, gather together what you have written over the last 3 days. Review.
Make edits.

You have accomplished so much in the last 3 days towards your journey. If you have
done these things, congratulate yourself!

Gather everything you have written since day one. Read it over carefully. Edit any
mistakes you may have made. You don't need to do anything else today.

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Day 5
TASKS

Competitor
1
Analysis Take a detailed look at at least 5 content creators who have a niche
that is most similar to yours.

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Day 5
Competitor Analysis

Task: Analyze at least 5 content creators who are most similar to your niche.

Find at least 5 top content creators on Instagram who fit your niche.

Observe which types of content on these accounts get more engagement and which content
formats they use.

Try to understand and evaluate how competitors communicate with their followers and the language
they use.

When doing this, pay attention to the following:

These content creators are now huge accounts. Even if they share their own photos, they
may be getting a lot of engagement. You're just getting started.
Therefore, you should focus on producing content that adds value, benefit and
entertainment to people's lives. Therefore, do not compare yourself with your competitors or
similar content producers. Our goal is to see their strategies and get inspired. When doing
competitor analysis, use this process not only for the purpose of imitating, but also to create
a source of inspiration for yourself.

Observe which types of content your competitors are grabbing the most attention from, but
don't forget to add your own unique touches to those content.

Compile all the information we have gained while doing this study and take important notes.

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Day 6
TASKS

Identify Initial Content Ideas

1
What will you tell? What will you show? Identify the needs and
interests of your target audience. Create key content topics based on
your North Star.

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Day 6:

Identify Initial Content Ideas

Task: What will you tell? What will you show? Identify the needs and interests of your
target audience. Create key content topics based on your North Star.

You’ve identified your north star, detailed your target audience, and studied your
competitors. Content ideas are already forming in your mind.

Try to compile these ideas into a list. As you write topics, take notes on how you will
present the relevant content in a format, what kind of introduction you will make, etc.

When coming up with your first content ideas, create variety by using different
types of content that your followers might be interested in. Help new followers
understand who you are and what kind of content you offer with your first content.
Each of your first pieces of content should be strategically planned to keep your
audience engaged.

Don’t create all the details of this content right now. Just write down the content ideas
in a list form.

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Day 7
TASKS

Determine Content Types

1
Which types of posts will you use: Reels, single post, carousel (sliding)?

Prepare Your Content Calendar

2
Which content will you share on which day? How many posts will you share per
week?

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Day 7

Determine Content Types

Task: Determine which types of posts you will use: Reels, single post, carousel (sliding).

You don’t need all three to be successful, but Instagram loves accounts that produce content
in all three formats. When I was writing this e-book, I assumed that you would produce all three
formats.

Prepare Your Content Calendar

Task: Clarify which content you will share on which day? How many posts you will share per
week.

You decide how many days a week you will post. But there are 3 things you need to know.

1) Continuity is essential in content creation. Instead of sharing 1 piece of content per day
for 30 days and then stopping, you need to think "How many pieces of content can I produce
and share per week to continue this work without interruption?"

2) Do not share less than 3 posts per week (excluding stories).

3) Consider important days and holidays: Plan content on special days (holidays, world
days, special weeks) that may have meaning for your target audience.

A content calendar is the foundation of a sustainable content strategy. It both organizes

content production and ensures that your followers receive content in a specific order. A pre-
planned calendar makes time management easier and helps you maintain content quality. You will
find a sample calendar on the next 2 pages.

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Weekly 1Content Calendar

WEEK Monday Tuesday

Wednesday

Monday, April 21

Discount Announcement

Tuesday, April 22

Earth Day

Single Post Rust Real

Wednesday, April 23

April 23 National Sovereignty and Explanation Text: Explanation Text:

Children's Day
Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet.
consectetur est adipiscing Consectetur est adipiscing
elit. Suspendi lobortis finibus elite:
Thursday, April 24 sem ut
imperdiet Mauris est ÿ Suspendi lobortis ÿ
Questions will be asked to followers.
sollicitudin ipsum idem tincidunt Finibus sem imper ÿ Mauris
maximus. Sem sit amet viverra. sollicitudin ÿ Tincidunt
maximus

Friday, April 25 Sem sit amet viverra.

Lorem ipsum dolor sit amet,
consectetur est adipiscing Cras eget diam a lorem
World Veterinarians
elit. Suspendi lobortis finibus molestie vehicula.
The day of
sem ut imperdiet. Mauris est
sollicitudin ipsum idem
tincidunt maximus. Sam
Saturday, April 26
sit amet viverra.
New content preparation day.

#abc #def #ghj #123

Sunday, April 27
Stories of the Day Stories of the Day Stories of the Day
New reels shooting day.

Story 1: Story 1: Story 1:

Lorem ipsum dolor sit Lorem ipsum dolor sit Lorem ipsum dolor sit
NOTES

Lorem ipsum dolor sit amet,

Story 2: Story 2: Story 2:
consectetur est adipiscing Lorem ipsum dolor sit Lorem ipsum dolor sit Lorem ipsum dolor sit
elit. Suspendi lobortis finibus
sem ut
imperdiet Mauris est
sollicitudin ipsum idem.

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Weekly 1Content Calendar

Thursday Friday Saturday Sunday

Rust Carousel Real Rust

Explanation Text: Explanation Text:

Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet.
consectetur est adipiscing Consectetur est adipiscing
elit. Suspendi lobortis finibus elite:
sem ut
imperdiet Mauris est Suspended lobortis
sollicitudin ipsum idem tincidunt Finibus sem imper
maximus. Sem sit amet viverra. Mauris sollicitudin
Tincidunt maximus

Lorem ipsum dolor sit amet, Sem sit amet viverra.

consectetur est adipiscing Cras eget diam a lorem
elit. Suspendi lobortis finibus molestie vehicula.
sem ut imperdiet. Mauris est
sollicitudin ipsum idem
tincidunt maximus. Sam

sit amet viverra.

#abc #def #ghj #123

Stories of the Day Stories of the Day Stories of the Day Stories of the Day

Story 1: Story 1: Story 1: Story 1:

Lorem ipsum dolor sit Lorem ipsum dolor sit Lorem ipsum dolor sit Lorem ipsum dolor sit

Story 2: Story 2: Story 2: Story 2:

Lorem ipsum dolor sit Lorem ipsum dolor sit Lorem ipsum dolor sit Lorem ipsum dolor sit

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Weekly 1Content Calendar

The content calendar above was an example. Such a calendar will be more than enough
for you at this stage.

If you would like to use this calendar for yourself, you can access the Canva version
of the calendar in draft form for free from the link here .

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Day 8
TASKS

Create Content Operation

1
What steps will you follow when creating content? What programs will
you use? What kind of workflow will you have?

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Day 8
Create Content Operation
Task: What steps will you follow when creating content? What programs will you
use? What kind of workflow will you have? We will look at these.

Plan the content creation process step by step. Describe the entire process
from the idea stage to the sharing stage.

Identify tools based on content type: Use programs like Canva for images
and CapCut for video editing. If you’re not familiar with these programs,
there are plenty of free tutorials on YouTube. Start learning now.

Create a streamlined workflow: Define a specific preparation process for each

type of content, such as preparing the environment for reels, shooting, editing, etc.

Create content storage: Create your archive using cloud storage like Google Drive
or Dropbox to store all the content you create and are ready to share.

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stop scrolling
start creating
Dare to create, to try, to make mistakes. Because you are the one who will create your own story.
Writing is much more valuable than looking at other people's stories.

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Day 9
TASKS

There are no tasks today. If you didn't complete the

tasks you were supposed to do yesterday, you can complete them.

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Test 1
Time to test what we have learned

1) What question should you ask yourself when determining your North Star?

A) How many followers do I target? C) How many contents should I share daily?

B) Why did I start producing content? D) Do I have any commercial concerns in this business?

2) Why is it important and necessary to conduct target audience analysis?

A) It makes it easier for us to understand social media algorithms.

B) Carousel (scrolling) allows our posts to receive more comments.

C) Knowing who we will be producing content for allows us to produce the right content.

D) It allows us to produce content on Instagram in a more motivated way.

3) Which is not a question we should ask when finding our niche?

A) How much advertising budget do I have? C) What am I passionate about?

B) What does the world need? D) What am I good at?

4) When preparing the content calendar, what should be the minimum weekly sharing frequency?

A) 4 B) 1 C) 3 D) 2

5) What should we avoid when doing competitor analysis?

A) Inspired by their content C) Using their reels hooks

B) Comparing ourselves with them D) Contacting them

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Test 1 - Answers
The answer key for the test is at the bottom of this page.

1) B 2) C 3) A 4) C 5) B

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Day 10
TASKS

Content Production and Content Quality Research There

1
are important things you need to know before preparing your first content. I
will explain some of them, and you will research some of them.

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Day 10

Content Production and Content Quality Researc

Task: There are important things you need to know before you create your first piece of content.
I will explain some of these, and you will research some of them.

Understand this distinction well: This is not your personal Instagram account.
No one is yet interested in who you are and what you do. Therefore,
you should share things that will interest people. The content you share
should fall into at least one of the following categories:

1. Educational Content: Content that helps the target audience gain knowledge
and competence in a particular subject. Educational videos, how-to videos...

2. Entertaining Content: Content that aims to entertain the viewer and provide
an enjoyable experience. Funny videos, witty social media posts, viral content
and entertaining stories fall into this category.

3. Informative Content: Content that provides information that the target

audience is curious about or needs. News content, statistical reports, industry
analyses, infographics and sectoral updates...

4. Inspirational Content: Content that motivates and inspires the audience.

Success stories, inspiring speeches, motivational messages...

5. Emotional Content: Content that triggers the audience's emotions and

evokes a strong emotional response in them. Emotional stories, dramatic videos,
content that draws attention to social issues...

6. Storytelling Content: Content that provides information, messages, and

entertainment through storytelling. Vlogs, user experiences, meaningful
events, item transformation videos...

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In short; your content should either educate, inform, entertain, inspire, move or tell
a story. Remember that content quality is the most important thing that will bring you
this success!

I want you to think about this topic and put every successful piece of
content you come across while scrolling through Instagram today into one of the
categories I shared above. Just do it in your mind.

Also, remember your target audience and your north star. What kind of content
would your target audience say <this is great content!=? How can you bring the
content in your mind closer to this quality?

I hope you have a day where you will think and research a lot about these.

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Congratulations!

If you've come this far, raise your hands right now

and start applauding!

Let's take a look at what you've

accomplished in the first 10 days:

Determine the North Star

Determine Your Target Audience

Niche Puzzle

Bring the Last 3 Days Together

Competitor Analysis

Identify Initial Content Ideas

Determine Content Types

Prepare Your Content Calendar

Create Content Operation

Content Production and Quality Research

I think you're ready to get started!

Starting tomorrow, you are producing your first content.

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Day 11
TASKS

Prepare Your First Solo Post

1
You will prepare your first content today. I assume it will be a
single post. But before you do that, you need some information.
There is.

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Day 11
Prepare Your First Single Post

Task: You will prepare your first content today. I assume it will be a single post. But before
you do that, you need some information.
There is.

Single Post:

We are talking about the type of post you will share with a single image.

If you are sharing a design in this post, it should be valuable and quality content.
Remember; this visual should tell people something, help them with something, inspire them
aesthetically or entertain them. It should be content that serves your North Star and that your
target audience will like! Be as empathetic as possible. You may not be very good at design. No
one likes their first design very much. Please be brave and share! You are not on your way
unless you share it.

If you share a photo, it should not be a simple photo of you or your product/service. Such a post
does not add anything to people. You should share a very interesting photo.

If you have time and energy left, you can prepare another post.

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Day 12
TASKS

Create Your First Swipe Post

1
You will prepare your first slider content today. But before you do that,
you need some information.

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Day 12
Prepare Your First Swipe Post
Task: You will create your first slider today. But before you do that, you need
some information.

Carousel (Sliding) Post:

We are talking about the type of post that includes multiple images and where
we view other pages by scrolling.

Use a catchy, concise headline and a striking image on the first page.
People who see the cover (first page) of the scrolling post are persuaded
to move on to the other pages of the post.

Don't exceed 6-7 pages in your first carousel posts. Don't exceed 35 words on each
page. In other words, keep the text short. Also, use large text in the design so
that it can be read comfortably and with pleasure from the phone screen. Express what
you want to say clearly, without prolonging the conversation. Ready-made templates
in Canva are quite ideal.

If you have time and energy left, you can prepare another post.

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Day 13
TASKS

Congratulations! You are doing well. There is no task

today. Because we need to use your creative energy well in the beginning.

But if you haven't completed what you needed

to do in the last 2 days, you can complete them.

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Day 14
TASKS

Prepare Your First Reels Video

1
You will be shooting your first reels video today. But before you do
this, you need some information.

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Day 14
Make Your First Reels Video

Task: You will shoot your first reel video today. But before you do, you need
some information.

Reels (Video) Post:

You may have little experience with how to make a reel video successful. That’s fine, but use
this tactic: Get plenty of inspiration from your competitors.

In the first 2 seconds of your video, you should use a hook that will make
people decide to watch the reel. Do some research on hooks.

Your video doesn't have to be 3 minutes long. Videos where you explain
something at length have low viewing rates. Make short videos; it can even be
10 seconds. It would be good if your first videos don't exceed 30 seconds.

Use the mobile app called CapCut to edit your video. If you don't know
how to use it, learn now. It's very simple!

If it’s a video of you talking, definitely add subtitles. Again, the mobile
app CapCut that I mentioned above does this automatically.

You will not like your first reel video even if you shoot it many times.
Especially when you look back 1 year later, you will not like it at all. Nobody
likes their first reel video. But those who have the courage to share
manage to get started and take the first step.

If you have time and energy left, you can make another video.

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Day 15
TASKS

Deciding on Profile Details We're getting closer to

1
opening your account. Today you'll be making some decisions about how your profile will
look.

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Day 15
Deciding on Profile Details
Task: We're getting closer to opening your account. Today you'll be making some
decisions about how your profile will look.

When you start sharing content, some of the Instagram users will visit your profile.
You need to design an attractive profile so that you can convert the people who
visit your profile into followers.

Let's take a look at what you should pay attention to:

Profile Photo Selection: If this account will be your personal brand, choose a
photo that is clear, positive, and well-lit. If you are a company/brand, try to use a profile
photo that does not have your logo on a white background.

Writing a Bio: Your bio should follow this formula:

Personal accounts:

Row: Dietitian | Nutrition Coach1.

Line 2: Nutrition, weight loss, health tips Line 3: DM
for information or consultancy Line 3
Alternative: 8 years of experience, over 4000 thousand clients

Institution/brand accounts:

1st Row: Italian Cuisine Restaurant

2nd Row: Pizza, Risotto, Pasta, Bruschetta recipes 3rd
Row: Visit our website for location and menu information 3rd Row
Alternative: The flavors of Italy are now in Istanbul!

Category Selection: Make it easier for your audience to get to know you by choosing a
category that fits your profile. Keep your North Star in mind when doing this (e.g.,
“Content Creator” or “Educator”).

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Username selection: Avoid using punctuation marks such as underscores

(_) or periods (.). If possible, use only letters. You will only be able to change
your username once during your account. Therefore, try to choose a
good name from the beginning so that you do not waste your privilege.

Your profile is where followers will get to know you and make their first
impressions. Therefore, creating a descriptive and attractive profile is
important to attract new followers and build trust. Make sure everything on
your profile is consistent and clear.

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Day 16
TASKS

Account Opening and Profile Editing You

1
can open your Instagram account today. We will also create your
profile as you planned yesterday.

First Steps
2
There are a few baby steps that a newly opened Instagram account needs
to take. You will learn about them.

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Day 16
Account Opening and Profile Editing
Task: You can open your Instagram account today. We will also create your
profile as you planned yesterday.

You are ready to create a new Instagram account.

You can do this from your current phone. You can use the email address or
phone number you used to open another Instagram account with peace of mind.
Be careful to write the username correctly when creating the account. You should
also open your account as <business account= or <content producer= account. Even
if you don't open it this way, you can update it later from Instagram.

After verifying your email/phone number, you can go to your account and fill in fields such
as profile picture and biography according to yesterday's profile planning.

First Steps
Task: There are a few baby steps that a newly opened Instagram account needs
to take. You will learn them.

First of all, your account will be under surveillance as newly opened

accounts can be a security issue for Instagram. Therefore, do not exhibit behaviors
that can be perceived as spam, such as following 100 profiles, sending messages
to more than 10 people, or sharing more than 3 posts in the same day. In
fact, I think you should not share your first post today either.

Also, do not follow your friends, family, etc. from this account. You will only follow
content producers who have a target audience close to your target audience from
this account. In addition, consume only content related to your content area
on this account. So, for example, do not watch reels videos outside of
your area from this account.

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One of the best first steps you can take is to follow at most 10 content
creators who have a similar audience to yours.

We'll leave it at that for now. Please be careful with this account today.
This part is important!

CONTENT CREATOR'S HANDBOOK

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Test 2
Time to test what we have learned

1) Which is unimportant when creating a slide post?

A) The first page should be eye-catching C) The text should be visually large.

B) The texts should be short D) There is a visual on the last page

2) What should be done in the first 2 seconds of a reels video?

A) Add loud music

B) Using a towing hook

C) Slow down the video

D) Include our Instagram username in the intro of the video.

3) Which one is not included in the ideal Instagram bio formula?

A) Target audience of this account C) Areas of interest and topics in this account

B) What is this account? D) What does this account do?

4) Which one should definitely be in the reel videos you talk about?

A) Title B) Subtitles C) Effect D) Music

5) What should we pay attention to when spending time on this account where we produce content?

A) We must constantly search for new content C) We should like every video

B) We should not reply to messages D) We should consume content from our area of interest

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Test 2 - Answers
The answer key for the test is at the bottom of this page.

1) D 2) B 3) A 4) B 5) D

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Day 17
TASKS

1 First Post Sharing

Today you will share your first post. But before that, you will learn what you need to know about
post sharing.

New Content Production

2
Today we will be removing one content from the repository. Therefore, in order to maintain
continuity, we will be producing one more new content today.

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Day 17
First Post Sharing
Task: Today you will share your first post. But before that you will learn what you need
to know about sharing posts.

When sharing the post, you should definitely use keywords related to the topic in the
description. Do not write a very short description. Do not overdo the use of hashtags; do
not use more than 7-8 tags. All tags should be in Turkish.

You can add this newly shared content to your story.

New Content Production

Task: Today we will be removing one content from the repository. Therefore, in
order to maintain continuity, we will be producing one new content today.

You should produce new content in line with your content calendar.

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Day 18
TASKS

Second Post Sharing

1
You will share your second post today

New Content Production

2
Today we will be removing one content from the repository. Therefore, in order to maintain
continuity, we will be producing one more new content today.

Spend at least half an hour on the account Whether

3 it is the accounts you follow, the discovery page, stories...
Consume some content here. Watch some reels from this account. Don't be afraid to like or
comment on other content. There is only one rule: Don't deal with content outside of your area!

CONTENT CREATOR'S HANDBOOK

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Day 18
Second Post Sharing
Task: You will share your second post today

When sharing the post, you should definitely use keywords related to the topic in the
description. Do not write a very short description. Do not overdo the use of hashtags; do
not use more than 7-8 tags. All tags should be in Turkish.

You can add this newly shared content to your story.

New Content Production

Task: Today we will be removing one content from the repository. Therefore, in
order to maintain continuity, we will be producing one new content today.

You should produce new content in line with your content calendar.

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Hi
CONTENT CREATOR

If you haven't fallen behind in your plans, you're doing very well.
You are now a content creator!

Now please stay motivated! Because the content

continuity is very, very important in the first 30 days!
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Day 19
TASKS

Story Planning and Strategy

1
Today you will plan your stories. Stories are more important than you think for
the Instagram algorithm. You will learn new things.

Spend at least 1 hour on the account Whether

2
it is the accounts you follow, the discovery page, stories...
Consume some content here. Watch some reels from this account. Don't be
afraid to like or comment on other content. There is only one rule: Don't deal with
content outside of your area!

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Day 19
Story Planning and Strategy
Task: Today you will plan your stories. Stories are more important to the
Instagram algorithm than you think. You will learn new things.

Stories are a very valuable area where you can connect with your audience, have a
warm and one-on-one communication opportunity, make sales, and achieve conversion.

Stories are usually an area that content creators skip because of the convenience
of <I find something during the day and share it= and have difficulty being disciplined.
Therefore, the healthiest method is to prepare the stories you will share for a
week with their visuals, videos and texts in one day, just like preparing a
post. For now, 3 stories per day is ideal.
However, if this is tiring for you, you can create your own sustainable story
calendar and share fewer stories. However, be sure to share 1 story per day.

Now, examine the stories of your competitors and the accounts you like. What do
they do well? How do you create your own style? What can you get inspired
by them? Sit down and start planning.

Be organic and sincere in your stories. For example, do not share images that you
designed here. If possible, share your own photos and videos. Let those who
watch your stories get the feeling that a real person is managing your account.

Stories where you show your face and talk always get more views. Also, use
Instagram's story tools (poll, test, Q&A, etc.) frequently.

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Day 20
TASKS

New Story Production

1
Today you will produce a story flow. While doing this, you should review what
you learned yesterday and proceed.

Spend at least 1 hour on the account Whether

2 it is the accounts you follow, the discovery page, stories...
Consume some content here. Watch some reels from this account. Don't be afraid
to like or comment on other content. There is only one rule: Don't deal with content
outside of your area!

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Day 20

New Story Production

Task: Today you will produce a story flow. While doing this, you should review what you learned
yesterday and proceed.

What does a story flow mean? It means creating a series of at least 3 consecutive stories related
to the same topic.

The most critical thing for you to do here is to decide what content you will produce.

You can provide information about a subject by showing your face and talking, you can
tell an event that happened to you, you can comment on some things... If you are going to talk, don't
forget to add subtitles.

If you're not going to show your face, you'll probably be sharing a series of photos and
videos.

You should not share an image that you <designed= in your Story. This should be an organic
communication area and should contain real content!

Create your story feed and store the content you produce in your repository! Because you will
share it soon.

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Day 21
TASKS

New Story Production

1
Today you will produce a story flow. While doing this, you should review what
you learned yesterday and proceed.

Two-Factor Authentication on Instagram

2
Two-factor authentication sends a code in case someone tries to log into your
account from another device, protecting you in cases where your account
is stolen.

Spend at least half an hour on the account Whether

3 it is the accounts you follow, the discovery page, stories...
Consume some content here. Watch some reels from this account. Don't be afraid
to like or comment on other content. There is only one rule: Don't deal with content
outside of your area!

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Day 21

New Story Production

Task: Today you will produce a story flow. While doing this, you should review what you learned
yesterday and proceed.

What does a story flow mean? It means creating a series of at least 3 consecutive stories related
to the same topic.

The most critical thing for you to do here is to decide what content you will produce.

You can provide information about a subject by showing your face and talking, you can
tell an event that happened to you, you can comment on some things... If you are going to talk, don't
forget to add subtitles.

If you're not going to show your face, you'll probably be sharing a series of photos and
videos.

You should not share an image that you <designed= in your Story. This should be an organic
communication area and should contain real content!

Create your story feed and store the content you produce in your repository! Because you will
share it soon.

Two Factor Authentication

Function: Two-factor authentication sends a code in case someone tries to log into your account
from another device, protecting you in cases where your account is stolen.

You can get help from Google on how to do it. It's a simple process! Please don't delay.

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Day 22
TASKS

Third Post Sharing

1
You will share your second post today

New Content Production

2
Today we will be removing one content from the repository. Therefore, in order to maintain
continuity, we will be producing one more new content today.

Spend at least half an hour on the account Whether

3 it is the accounts you follow, the discovery page, stories...
Consume some content here. Watch some reels from this account. Don't be afraid to like or
comment on other content. There is only one rule: Don't deal with content outside of your area!

CONTENT CREATOR'S HANDBOOK

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Day 22
Third Post Sharing
Task: You will share your second post today

When sharing the post, you should definitely use keywords related to the topic in the
description. Do not write a very short description. Do not overdo the use of hashtags; do
not use more than 7-8 tags. All tags should be in Turkish.

You can add this newly shared content to your story.

New Content Production

Task: Today we will be removing one content from the repository. Therefore, in
order to maintain continuity, we will be producing one new content today.

You should produce new content in line with your content calendar.

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Day 23
TASKS

First Story Stream Sharing

1
Today you will share your first story stream

New Content Production

2
Today we will be removing one content from the repository. Therefore, in order to maintain
continuity, we will be producing one more new content today.

Spend at least half an hour on the account Whether

3 it is the accounts you follow, the discovery page, stories...
Consume some content here. Watch some reels from this account. Don't be afraid to like or
comment on other content. There is only one rule: Don't deal with content outside of your area!

CONTENT CREATOR'S HANDBOOK

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Day 23

First Story Stream Sharing

Task: Today you will share your first story stream.

You created a story flow 2 days ago. Share that flow in order today. If you are talking in
videos, add automatic subtitles via CapCut application.

New Content Production

Task: Today we will be removing one content from the repository. Therefore, in
order to maintain continuity, we will be producing one new content today.

You should produce new content in line with your content calendar.

CONTENT CREATOR'S HANDBOOK

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EVERY
CONTENT CREATOR
Vital I knew it
I'm fine and would work
I I will in time.
enjoy it continue

So Oh, it
excited! works!
This
feels so good

Why am I doing Maybe I

should try
this?
other things.

Why I guess I
doesn't it work? should quit

Ugh. This is too hard.

That's what being a content creator is all about. One day you're on
top of the world, the next day you're questioning everything.

But it's all part of the journey! Keep creating. ÿ

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Test 3
Time to test what we have learned

1) Which one is false about Story?

A) It is a good place to bond C) Increases your follower count quickly

B) The least important content D) Aesthetic designs should be shared

2) What kind of content should you use when sharing stories?

A) Sharing designed images

B) Contents with large text

C) Instant photos and videos if possible

D) Sharing messages from our followers

3) Why use two-factor authentication on Instagram?

A) For extra storage space C) To speed up post sharing

B) To increase security D) To manage comments

4) Which one is required to be in the description section when sharing a post?

A) Hashtag B) A brief explanation C) Emoji D) Keywords

5) Which of the following will not increase your story views?

A) Share regular stories every day C) Watch reels from your account

B) Showing your face in stories D) Using story tools such as surveys, quizzes, etc.

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Test 3 - Answers
The answer key for the test is at the bottom of this page.

1) D 2) C 3) B 4) D 5) C

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Day 24
TASKS

Performance Analysis of Shared Content

1 Analyze previous posts to gain insights and interpretation. Discover
the content that resonates most with your audience.

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Performance Analysis of Shared Content on

Task: Analyze previous posts to make sense of and comment on them.
Discover the content that resonates most with your audience.

You have shared 3 content in total. Yes, you may not have an audience
yet. However, you should learn to analyze post performances and make
it a habit.

Open the details of these 3 pieces of content in the <See Statistics=

section. Which post has more reach, which has more likes, which ones
are saved... You won't see huge numbers here, but get to know these screens.
Spend some time here today.

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Day 25
TASKS

Fourth Post Sharing Today you will

1
share your fourth post.

Sharing a Story with a Poll or Quiz

2
Share a story or series of stories that include a poll or quiz related to your content topics.

New Content Production

3
Today we will be removing one content from the repository. Therefore, in order to maintain
continuity, we will be producing another new content today.

Spend at least half an hour on the account

4
Be it the accounts you follow, the discovery page, the stories...
Consume some content here. Watch some reels from this account. Don't be afraid to like or
comment on other content. There is only one rule: Don't deal with content outside of your area!

CONTENT CREATOR'S HANDBOOK

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Day 25
Fourth Post Sharing
Task: Today you will share your fourth post.

When sharing the post, you should definitely use keywords related to the
topic in the description. Do not write a very short description. Do not
overdo the use of hashtags; do not use more than 7-8 tags. All tags should
be in Turkish.

You can add this newly shared content to your story.

Sharing a Story with a Poll or Quiz

Task: Share a story or series of stories that includes a poll or quiz related
to your content topics.

The tools offered by Instagram, such as polls, quizzes, and emojis in stories,
positively affect your story views and performance. Share a fun story
using one or more of these tools today.

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Day 26
TASKS

Some Updates We have left

1 the first 25 days behind. Today we will make a few new moves. I will
talk about them.

Real Time Content Production and Sharing

2
Today we will produce some quick content. We will try to relate our field to
a current topic, a series, a movie, an event and share it.

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Day 26
Some Updates

Mission: We're past the first 25 days. Today we'll be making a few new moves.
I will talk about these.

I'm explaining these updates.

Highlights: First, we need to edit the highlights section on your profile. Go to

the <Stories= archive and categorize all the stories you have posted since day one
and add them to the highlights section on your profile. This area is critical for
turning visitors to your profile into followers.

Follow a few new creators who are similar to your content niche. Make a
meaningful comment on a post from one of the accounts you follow.

If there are any, let's respond to the comments on our content and take a look at
our messages.

Real Time Content Production and Sharing

Task: Today we will produce quick content. We will try to relate our field to a
current topic, a series, a movie, an event and share it.

Producing good content on a trending topic gets more interaction than you think.
Is there a fun or funny topic on the agenda right now? Or a popular series or movie?
Think about how you can relate your content, product, or service to this
current topic. Start producing one of the first things that come to mind and then
share it quickly. Being fast is important in such events.

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Day 27
TASKS

New Content Production

1
In order to maintain continuity, we will produce another new content today.

Special Days of Next Month

2
Find the special days of the next month. Example: October 29, May 19, Eid al-
Fitr, New Year, World Pizza Day, etc.

Spend at least 1 hour on the account

3
Be it the accounts you follow, the discovery page, the stories...
Consume some content here. Watch some reels from this account. Don't be
afraid to like or comment on other content. There is only one rule: Don't deal with
content outside of your area!

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Day 27
Special Days of the Next Month
Task: Find the special days of the next month. Example: October 29,
May 19, Eid al-Fitr, New Year, World Pizza Day, etc.

Special days are important for social media. Just like real-time content, this
creates a similar effect. Identify the special days of the next month in advance
and think about how you can creatively integrate your content, service, or
product into these special days. If you have time, produce this content.

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Day 28
TASKS

Fifth Post Sharing Today you

1 will share your fifth post.

New Story Production

2
Today you will produce a story flow. While doing this, you should review what you learned
yesterday and proceed.

New Content Production

2
Today we will be removing one content from the repository. Therefore, in order to maintain
continuity, we will be producing one more new content today.

Spend at least 1 hour on the account

4
Be it the accounts you follow, the discovery page, the stories...
Consume some content here. Watch some reels from this account. Don't be afraid to like or
comment on other content. There is only one rule: Don't deal with content outside of your area!

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Day 28
Fourth Post Sharing
Task: When sharing the post, you must use keywords related to the topic in the
description. Do not write a very short description.
Don't overdo it with hashtags; don't use more than 7-8 tags.
All labels must be in Turkish.

You can add this newly shared content to your story.

New Story Production

Task: Today you will produce a story flow. While doing this, you should review what you
learned yesterday and proceed.

What does a story flow mean? It means creating a series of at least 3 consecutive
stories related to the same topic.

The most critical thing for you to do here is to decide what content you will produce.

You can provide information about a subject by showing your face and talking,
you can tell an event that happened to you, you can comment on some things... If you
are going to talk, don't forget to add subtitles.

If you're not going to show your face, you'll probably be sharing a series of
photos and videos.

You should not share an image that you <designed= in your Story. This should be an
organic communication area and should contain real content!

Create your story feed and store the content you produce in your repository! Because
you will share it soon.

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Day 29
TASKS

Second Story Stream Sharing

1
Today you will share your first story stream

New Content Production

2
In order to maintain continuity, we will produce another new content today.

Spend at least 1 hour on the account

3
Be it the accounts you follow, the discovery page, the stories...
Consume some content here. Watch some reels from this account. Don't be
afraid to like or comment on other content. There is only one rule: Don't deal with
content outside of your area!

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Day 29
Two Story Stream Sharing
Task: Today you will share your first story stream.

Yesterday you created a story flow. Today share that flow in order. If
you are talking in videos, add automatic subtitles via CapCut application.

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Day 30
TASKS

1 Month Detailed Analysis

1
The first 30 days of your journey as a content creator are over.
Now it's time to review all the statistics on Instagram.

First Ad Appearance (Post Boost)

2
Advertise within Instagram by highlighting the content you think will
get the most attention and engagement.

Spend at least half an hour on the account Whether

3
it is the accounts you follow, the discovery page, stories...
Consume some content here. Watch some reels from this account. Don't be
afraid to like or comment on other content. There is only one rule: Don't deal with
content outside of your area!

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30th day 1

Month Detailed Analysis

Task: The first 30 days of your content creator journey are over. Now it’s time to review all
the stats on Instagram.

Review the statistics of all the content and stories you shared for 30 days. Also, evaluate your
overall situation. Don't be harsh on yourself while doing this. No one becomes a successful
content creator in 30 days. But the ones who were successful were the ones who started out once.

Take note of the statistics you think are important and try to make sense of them. Review
the overall status of your profile and focus on the distance you have covered.

First Ad Appearance (Post Boost)

Task: Advertise within Instagram, highlighting the content you think will get the most
attention and engagement.

Open your most successful post. In the bottom right corner, you will see the <Boost Post= button.
Tap it and follow the steps to advertise your post. When setting the budget, do not go below 150
TL per day.

Plan how much advertising budget you will allocate to this project on a monthly basis. Create ads
by distributing this budget to your most successful posts each month.

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Never Do These
Don't forget

DO IT DON'T DO IT

Look back at the trio of north star, target Don't compare yourself to other content
audience, and niche. creators. Think about how you can be
Remember why and for whom inspired by them. Get inspired.
you are creating content.

The solution to the <I can't Do not communicate with family and
find content= problem lies in your target friends on this account where
audience analysis. you produce content. Do not interact
with content and content producers
This job is not possible without a content outside of your field.
calendar, planning and organization!
Stick to your schedule. This is not your personal account.
No one here cares about what you eat or
Good content takes effort. When who you are. Create content that
producing content, take the time and will touch people's lives.
care required for quality.

Think about how you can Don't resort to nonsense like buying
adapt the content, topics, and jokes followers, discovery tricks,
you like to your own. etc. These will ruin your account.

Remember that your followers are

people too. Connect with them. Be
genuine.

EBOOK CREATOR CONTENT CREATOR'S HANDBOOK PAGE 6

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Congratulations!

Most of all, to you...

If you have followed every step in the manual, you deserve a big
congratulations. Don't expect a miracle to happen in 30 days.
But it will happen slowly. Keep producing.

See you in other trainings and projects...

CONTENT CREATOR'S HANDBOOK

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Manual

Every piece of advice in the e-book is based

on my own experiences.
I hope it will be of significant benefit to your
business and career.

Rain Falls -

@yagmurcreates
raindrops