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What Affects The Demand of The Product

The demand for Jio Cinema is influenced by consumer preferences for convenient, low-cost, on-demand entertainment, content variety, pricing strategies, and increased internet accessibility. Supply-side management includes content acquisition through partnerships, original content creation, and leveraging Jio's cloud infrastructure. Jio Cinema faces competition from major players like Netflix, Amazon Prime Video, and Disney+ Hotstar, and employs sales strategies such as bundling, a freemium model, localized marketing, and aggressive pricing.

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Navanshi Jain
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25 views2 pages

What Affects The Demand of The Product

The demand for Jio Cinema is influenced by consumer preferences for convenient, low-cost, on-demand entertainment, content variety, pricing strategies, and increased internet accessibility. Supply-side management includes content acquisition through partnerships, original content creation, and leveraging Jio's cloud infrastructure. Jio Cinema faces competition from major players like Netflix, Amazon Prime Video, and Disney+ Hotstar, and employs sales strategies such as bundling, a freemium model, localized marketing, and aggressive pricing.

Uploaded by

Navanshi Jain
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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what affects the demand of the product:

The factors determining demand for Jio Cinema, however, is primarily driven by consumer
preference to avail themselves of convenient and low-cost services. Consumers are gradually
becoming accustomed to on-demand and ad-free entertainment at their will, which can be
availed of on-demand, thereby enhancing the appeal for services such as Jio Cinema.

Other influences are:

Content variety: Offering exclusive or popular movies and shows.


-Pricing and promotion; The product will be affordable with respect to the likelihood of
bundling it with mobile data plans or Jio fiber subs.
- Internet accessibility: With increased penetration of high-speed internet in India, more
consumers would be able to stream effortlessly.

the channel of supply-side management for the product.:

Content acquisition and distribution form the supply-side management of Jio Cinema. It
includes the following as the integral parts of the supply-side strategy:
- Partnerships and Licensing: Jio Cinema obtains license agreements from movie studios,
content creators, and production houses for streaming movies and shows.
- Original Content Creation: Just like other OTT players, Netflix and Amazon Prime, Jio
Cinema is making investments in creating original content so that it would be differentiated
from others and suited to the taste and preference of Indians.
- Cloud Infrastructure: Drawing on Jio's telecom infrastructure and cloud resources to reach
any number of audience members with unbroken delivery everywhere in India without any
hindrances.

the competitors are as well as a sales strategy Competitors:


- Netflix; one of the biggest international competitor, having worldwide content in lots of
categories for example, film industries
Amazon Prime Video ; another main contender with content catalogues like others, although
possessing some exclusivities.
- Disney+ Hotstar:
A leader in the OTT space in India, especially in sports content, such as IPL cricket, which is
highly popular in India.

- Sony LIV, Zee5, and others: Other regional OTT platforms catering to specific language
markets and genres.

Sales Strategies:
1. Bundling: Jio Cinema has often relied on bundling with Jio's mobile plans to attract
subscribers. Free access to Jio Cinema with data plans is one of the main ways to create
subscribers.
2. Freemium Model: A combination of free ad-supported content and premium subscription
content without ads helps to attract different consumer segments.
3. Localized Marketing: It focuses on regional content, targeting local audiences with content
resonating with the tastes of its audience, and hence is a very attractive offer for the Indian
market.

4. Aggressive Pricing: Competing pricing, such as a cheaper subscription plan or special


promotion for Jio users, help retain customers.

This study encompasses the primary aspects of the market to which Jio Cinema belongs,
features of its services, factors contributing to demand, supply management, and competitive
strategies.

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