Tasks
Task 1
Circle the correct answer.
1. The British trainee felt that people who want to be addressed as ‘Dr’ must be … a. hard-
working.
b. conceited and self-important.
c. doing a medical degree.
d. from Germany.
2. If you are not sure how to address someone, you should …
a. use the title you see on their business card.
b. make your decision based on cultural stereotypes about their country.
c. address them the way you’d like to be addressed.
d. ask them what they would like you to call them.
3. There might be a misunderstanding if an American smiles at a Russian business associate
because the Russian might think that the American is …
a. being fake.
b. challenging their authority.
c. trying to break the ice.
d. disrespectful.
4. The Japanese, South Koreans and Iranians might interpret a smiling face as being … a.
friendlier.
b. less open.
c. not as intelligent.
d. dishonest.
5. Americans and British people sometimes use eye contact to show that they … a. like the
speaker.
b. are really listening to what is being said.
c. are honest and truthful.
d. are attending to every need of the speaker.
6. The last paragraph warns the reader not to …
a. engage in international business.
b. let national cultures shape the way we behave and think.
c. let miscommunication damage our business relationships.
d. overgeneralise using our knowledge of cultural stereotypes.
Task 2
Are the sentences true or false?
Answer
1. When doing business internationally, there is a possibility that we might True False
misinterpret what each other is saying even though we are speaking the same
language.
2. To the German trainee, having a PhD is equivalent to being a medical doctor. True False
3. Sometimes, the smallest things can trigger a huge emotional response in us,
True False
especially when they are things we are not used to.
4. In the research done to the perceptions of smiles, people from different countries True False
were asked to rate photos of smiling faces and nonsmiling faces.
5. Making eye contact can be interpreted in different ways in different cultures but is
almost always a positive thing. True False
6. The writer recommends keeping possible cultural differences in the forefront of our
minds when doing business with people with different cultures. True False
Discussion
What practices have you encountered that seemed strange or even inappropriate to you?