adventure seekers

DECEMBER 1, 2024
ADVENTURE SEEKERS
matab
 SECTION A

Introduction
This assignment is for my AS travel and tourism course, it’s almost half of
my final report. our travel and tourism group must organize a event related
to our course work. Hence ,it’s my first time taking travel and tourism it
might face some difficulty . Therefore, meeting my team and my teachers
helped me through this journey, and we all try to make our best effort on the
team.

The sections I will be covering in this project are:

 Working in a team
 Feasibility studies
 Business plan
 Event dairy
 Evaluation
 Recommendations

Trip ideas: Purple Island, Snow Dunes, Quest, and Megapolis.

· Quest – themed park, 4.4 stars review, price: QR199

· Snow dunes – themed park, 3.9 stars review, price: QR100
· Purple island - ........ N/A
· Megapolis – amusement center, 4.3 stars review, price: ... N/A
Date of trip: February.

Name of our group: Adventure Seekers!

Members: Three members.

Trip destination: Snow Dunes.

Roles: The group leader, Health and Safety manager, Financial Manager,
Marketing Manager.

Summary of roles:
The group leader: In charge of delegating tasks to other members of the
team.

Health and Safety manager: Adult supervision from a teacher (Certified

First Aid professionals), and a nurse. As well as considering student allergies.
Financial Manager: In charge of event finance and a set budget ...

(We can add 10 extra riyals than the actual price and gather the profits and
give them to charity in need)

Marketing Manager: Promoting the event to the lower year groups via
posters, interviews, etc.

For this project we must work as a team and each individual has their own
responsibility to organize this project and we will be judged based on our
performance as a team in the upcoming slides. It will show how the event
went and how it was organized.

Section A; working in team

2.1 The formation of the team

2.2 Purpose of our team

2.4 Structure of the team
2.5 Roles and responsibilities of the team
2.6 Factors affecting the success of the teamwork

2.1. The formation of the team

Our team is called adventure seekers, the team got together at September
30, 2024. I recently joined the team on December 3 rd 2024. The team
consists of four members Amira, Najla, Amna and me, Matab and from the
start of the sections below will go to details about everything .

2.2 Team Purpose:

 Promote collaboration and group work.

 Work on complex tasks and puzzles to stimulate creativity.

 Maintain a carefree safe environment for our customers.

 Accomplish goals and objectives in an effective manner.

 Commit to developing skills to avail for the future.

Our team is so friendly and helpful everyone in the group has their own parts
and they take responsibilities for their own actions Team factors refer to the
key elements that influence how effectively a group of people can work
together toward a common goal. These include communication, trust, clear
roles and responsibilities, shared goals, and mutual respect. Successful
teamwork relies on strong communication skills, as they ensure that
everyone is on the same page and misunderstandings are not there. Other
essential skills include active listening, collaboration, problem-solving, and
adaptability. When team members bring these qualities to the table and
work in a supportive team, they are more likely to achieve their objectives
our team had so much trust in each other, and we are supportive that what
lead to the team success in the event

2.3. Structure of Our Team

There are four members in our team. We have established a division of

responsibilities based on our individual strengths and competencies. This
makes it possible for us to make contributions toward the objectives of the
company together while also harnessing our skills. Summary of the team
organization is given below.

Reason as to why your teammates chose you for that role:

Matab:
I think Matab would be a great marketing manager since she has experience
with the year group chosen for the trip, and she also has excellent
communication skills, especially with the younger year groups. - Amira.

Najla:

Najla takes a lot of things into account and has great awareness of what our
targeted audience likes and dislikes. Which I think would benefit us overall,
making her most suitable for this role. -matab

Amira:

Amira has experience with first aid and is very communicative with both
students and teachers. Which, therefore, makes her a great match for this
role. -Amna.

Amira has shown great reliability when it comes to Health-related tasks, I

entrust her to enforce safety regulations during the event – Najla.

Amna:

I believe that Amna has a sharp vision of the expectations of the Financial
Manager regarding the budget and admission fees for the event – Najla.

I think Amna would be suitable for the Financial Manager because she has
more experience with finance and took business and economics which also is
effective and extremely useful –Amira.

2.5 purpose of teamwork

Collaboration between coworkers is one of the essential factors in

accomplishing a specific goal. For example, it becomes more manageable to
coordinate multi-facet tasks such as the Travel Escape project. People bring
multiple opinions and perspectives to the table, which provide more
comprehensive innovative solutions. Below are the great purposes of
teamwork in this case:

1. Powerful Friendships: Teamwork promotes friendships. It enables team

members to learn what their teammates are like, get to know one another,
and develop more respect for each other. This results to powerful as well as
lasting friendships, which can enhance the work environment.

2. Cutting Down Stress and Enhancing Productivity: When work is

divided among different colleagues, no one is left feeling overworked. With
this division of tasks, people are not highly stressed, and each person is able
to focus on specific assignments.

2.6 Factors Affecting the Success of Teamwork

Dr. Tuckman 's Team Development Model is an important model for the
evolution of the team over time. It emphasizes how teams evolve, from
being formed to progressively developing through a number of
developmental stages all the way towards becoming a mature, integrated
team. The stages of Tuckman’s model include:

1. Coalition building The group gets together, and members are generally
polite and sub dued while figuring out what they are and why.

2. Storming Conflicts and differences in opinions may arise as team

members start to assert themselves and challenge each other.

3. Norming The group starts its own ground rules and dispute resolution,
which results in a greater level of teamwork and unity.

4. Performing The team reaches a high level of functioning, with members

working efficiently towards common goals.
5. Adjourning The team disbands after achieving its objectives or
completing its task, reflecting on their accomplishments and growth.

Dr. In the model developed by Tuckman, it is made clear that teamwork is

not a quick process, but rather proceeds through these stages. The success
of a team does not only rely on it being able to cross these phases, but also
that they effectively manage the numerous challenges that will keep arising
along the way.

Besides Tuckman's stages, we have also found these critical factors to our
team's effectiveness:

1. Communication:

Effective teams require robust, honest, and open communication.

Teammates have to be able to articulate their thoughts, to actively listen to
take in their team members' points and form a common understanding of
where their team members are coming from.

2. Teamwork:

- Collaboration is at the heart of successful teamwork. It requires trust,

shared goals, and mutual respect. Each team member needs to contribute
and work towards the collective success of the team.

3. Positive Attitude:

A good attitude can help to deal with obstacles and disappointments. An

encouraging and positive attitude inspires creativity, thinking and morale in
the team.
4. Commitment:

Depending on the goal of the team and the duties of the team members,
each team member's commitment to the team's objective and each team
member's task is of paramount importance to achieving the success of the
team. Concentrated effort guarantees that things are finished on time and to
a high standard.

Concentrating on these factors and knowledge of the transitions/stages of

team development can help us all to better perform as a team, and to reach
our goals.

2.7 Belbin Test and Individual Questions

Belbin's Team Roles are an organized tool for understanding the role
different people can play in a team. Individuals have different capabilities
and limitations, and to do so leaders need to recognize those roles to best
distribute work. Through knowledge and play of each team member's
preferences as well as talents, teams are better able to contribute to both
creativity and production.

There are nine key roles in Belbin's model:

1-Co-coordinator - Highly competent in task management and organization,

as well as in unifying the team around a shared objective.

 Strengths: Confident, good at delegating, and promoting group

cooperation.

 Weaknesses: May be seen as manipulative or overly controlling.

2-Shaper Energetic individuals who drive the team forward, often

challenging others to keep the momentum going.

Strengths: Motivated, results-focused, and able to handle pressure.

 Weaknesses: Can be impatient, sometimes too confrontational.

3-Monitor Evaluator individuals with a critical mind who judge ideas and
proposals.
  Strengths: Objective, logical, and good at identifying flaws.

 Weaknesses: Too critical, may have difficulty making decisions under

pressure.

4 - Team Worker Cooperative and helpful, contributing to team unity and

concentration.

 Strengths: Empathetic, adaptable, and good at resolving conflicts.

 Weaknesses: Can be indecisive under pressure, avoids confrontation.

5-Implementer Practical, reliable individuals who turn ideas into action.

 Strengths: Organized, efficient, and good at executing plans.

 Weaknesses: Can be inflexible and resistant to change.

6-Completer Finisher People who are highly meticulous and strive to do a

task perfectly.

 Strengths: Conscientious, thorough, and committed to perfection.

 Weaknesses: Can be too detailed some, may have difficulty with time
management.

7-Specialist Experts in a specific area, bringing deep knowledge to the team.

 Strengths: High level of expertise, skilled in their area of specialization.

 Weaknesses: May be tightly focused, with little relation to the team's

overall objectives.

Individual Questions

1. How do you think knowing your role in a team can help you and
your team members?

Understanding your role in a team is crucial for several reasons:

 Maximizes Strengths: When you know your strengths, you can focus on
tasks that align with them, ensuring that you're contributing to the
team in the most effective way.

 Minimizes Weaknesses: Knowing your weaknesses allows you to be

more aware of situations where you might need support or where you
should avoid certain tasks.
  Better Collaboration: When everyone knows their role and how they
contribute to the overall goal, it promotes smoother collaboration and
reduces misunderstandings.

 Improved Productivity: Roles that are appropriate to people 'group

abilities result in more effective workflow, as it minimizes work time
spent on tasks that are inappropriate.

2. What role do you think you play in a team based on Belbin's model, and
how does it affect your contributions?

Thinking about Belbin's model, I could be a Team

Worker or Implementer role. As a Team Worker, my natural inclination is to
be conciliatory and make sure everyone is contributing in a cooperative
manner. I am a flexible type of person and always try to make sure all voices
are heard, which will benefit in being able to help resolve disagreements and
maintain team cohesion. This role affects my contributions by making me
more focused on supporting others and ensuring that everyone works well
together. But it may also be an indicator that I am averse to confrontation
and that, on occasion, this may lead to a postponement of decision-making.

If I were in a more Implementer position, I would strive to make concepts a

reality, to make plans come to life in a cheap, effective way. This would
contribute to better team management and keep the team on course
towards successful project delivery.

Each role I might take in a team encourages positive communication,

smooth operations, and a focus on the team’s shared goal, while still being
aware of the need to sometimes step outside my comfort zone to make
difficult decisions or assert a different direction if necessary.
 SECTION B
Feasibility Study:
A feasibility study is a detailed analysis that considers all the critical aspects
of a proposed project to determine the likelihood of it succeeding. Feasibility
studies aim to gain a deeper understanding of how the intervention works
and to facilitate ongoing adaptation and preparation for larger-scale
evaluations, and this is where qualitative data may be particularly valuable.
There are five key components of a feasibility study which are economic,
marketing, technical, financial, and management feasibility.

Economic feasibility is a cost-benefit analysis that examines whether all the

required inputs and contracts are in place for the event to be operational,
and whether the resulting benefits and impacts are significant. Market
feasibility is an essential concept for any business or event organizer to
consider. It focuses on the current and future market potential of a project as
well as the organizers' target customers. Technical feasibility analyses the
reliability of the technology to be used and the analysis of the delivery of
goods or services, including transportation, event location, and the need for
technology, materials, and labor. Financial feasibility analysis identifies the
elements needed to achieve a project’s financial sustainability and meet all
debt obligations through sufficient income, credit, and cashflow over the
long term. Finally, management feasibility analysis examines the ownership,
board, history, and qualifications of the business or organization, and the
skill or experience required to implement the project.

3.0 Concept plan

Snow Dunes Qatar is conceived as the country's first indoor snow

park and alpine-themed adventure zone, offering guests a magical
escape into a winter wonderland regardless of desert weather
conditions outside. Located in a high-end tourist or retail location,
the project aims to integrate cutting-edge climate control
technology with unique entertainment, sports, and hospitality
experiences. Me and my team realized not a lot of students been to
snow dunes we decided it would be a different experience for them
SWOT Analysis

Strengths:

 Engaging and Constructive Experience: The snow dunes activity offers

fun while educating in a way that students could know how to be
careful in snow and what to void wearing
 Within the school/work timetable: The absence of too many people in
the event makes the whole experience much more pleasant and
comfortable.

 Multi-purpose Facility: In quest lunch space located in one area

provides maximum convenience to the group.

 Group booking discounts applicable: Most students may greatly benefit

from the group discount and thus make the venture affordable.

Weaknesses:

 Financial issues: Limited financial resources may hinder some

members from participating in the escape room event.

 Location: Some of the potential people may not be able to reach the
venue conveniently, which may impact the attendance or
transportation arrangements.

Opportunities:

 New experiences: This might be the first time a good number of

participants will ever go to snow dunes which have the potential of
being a fun activity.
  Skill development: The teamwork, communication, and problem-
solving skills developed during the event will personally and
professionally benefit everyone in future group work situations.

 Personal growth for the organizers: The team members will gain
management, teamwork, and communication skills as they plan this
event, adding value to all participants.

Threats:

 Injury risks: In snow dunes, , there is a chance of getting injuries.

 Discomfort with the concept: some people might be uncomfortable

with the snow and might feel noxious or catch a flu during the
experience

The above SWOT analysis indicates the advantages and the weaknesses of
an escape room event and what an organizer must think about. It enables
the team to plan to take advantage of the event while preparing for its
challenges. To mitigate these issues and limit the risks associated with
participants, you can implement communication strategies for the event’s
specifics and its safety to ensure the feasibility and outcome of a positive
experience for those involved.

3.1 Risk Assessment

Types of risks Level of Actions taken Measures Avoid

accident the risk
Bus breaking Low Call a mechanic Ensure the bus is
down or tow truck. inspected and
serviced properly
before departure
to confirm it is
functioning
accurately.
traffic Low use traffic apps Arrive at school
such as Google on time or earlier
Maps or Waze. and tell the driver
to take
alternative routes
if needed.
Motions sickness Low when needed,
have a well-
stocked first aid
kit and
medication from
the nurse on site
Accidents at Possible but low A first aid kit There should be
quest must always be an adult watching
accessible. the group, and
every person
within the group
ought to follow
safety regulations
Accidents at snow Low Recommend While carrying
dunes having a first aid out the action
kit accessible and participants
nominate one should be warned
person to be and advised that
responsible for they are not in a
observing the competitive
room through the environment
video cameras while the puzzles
and ensuring the are being devised
group remains and solved and
safe emphasize the
need for caution
to be exercised.

-Potential barriers
-getting permission from the ministry

- snow dunes being booked on Tuesday

-Potential customers need and want

External costumers Needs and wants
 -Year 8 girls -for the students to have fun
-teachers -take pictures
-food and beverages
-safety
-good service

Internal customers Needs and wants

-bus drivers -permission slip

-admin -list of participants
-snow dunes stuff -first aid kit

3.2. Feasibility Study Two: Quest Arcade Games

A feasibility study is a detailed analysis that considers all the critical aspects
of a proposed project to determine the likelihood of it succeeding. Feasibility
studies aim to gain a deeper understanding of how the intervention works
and to facilitate ongoing adaptation and preparation for larger-scale
evaluations, and this is where qualitative data may be particularly valuable.
There are five key components of a feasibility study which are economic,
marketing, technical, financial, and management feasibility.

Economic feasibility is a cost-benefit analysis that examines whether all the

required inputs and contracts are in place for the event to be operational,
and whether the resulting benefits and impacts are significant. Market
feasibility is an essential concept for any business or event organizer to
consider. It focuses on the current and future market potential of a project as
well as the organizers' target customers. Technical feasibility analyses the
reliability of the technology to be used and the analysis of the delivery of
goods or services, including transportation, event location, and the need for
technology, materials, and labor. Financial feasibility analysis identifies the
elements needed to achieve a project’s financial sustainability and meet all
debt obligations through sufficient income, credit, and cashflow over the
long term. Finally, management feasibility analysis examines the ownership,
board, history, and qualifications of the business or organization, and the
skill or experience required to implement the project.

The reason as to why feasibility studies are so necessary is because they are
what determine the viability of a project or an event. A feasibility study
considers several aspects of a project, including legalities, personnel and
resources needed so that organizers can make actionable plans.
Understanding what this study is and what it includes ensures you make
informed decisions regarding your endeavors.

3.3 Concept Plan

As a group, Quest Arcade Games was the second idea that came to mind. It
is not far from school as well as the oasis

Quest Arcade offers various interactive games which include arcade

machines that are space themed, which can be fun and engaging for
customers to learn about Nasa and space and be physically active. The
events will focus on enjoying and benefitting from the arcade games while
encouraging a healthy lifestyle.

What we will do includes:

- Competing in friendly tournaments

- Snacking at the arcade's cafe/restaurant

- Letting the customers explore and enjoy other games on their own

3.4 Potential customers

Potential Customers:
Adventure Seekers will have to face diverse types of potential customers
such as internal and external. Internal customers refer to the employees who
use the products or services offered by their colleagues within the same
organization, whereas external customers are individuals or entities that
purchase the organization's goods or services. In the context of our event,
we have identified our internal customers as the groups of students we will
be accommodating throughout the event. However, our external customers
have been identified as the workers associated with Snow Dunes. Knowing
this information will allow us to make a clear distinction between our
potential customers and foresee their needs.

3.5 customer needs and wants

Needs and Wants of Customers:
As event organizers, it is essential to gain an understanding of the needs and
wants of the customers that we will be catering to. However, there is a clear
distinction between the need and the want of a customer. Needs align with
the fundamental and necessary aspects of a service to any customer
whereas a want is to encompass a customer's preferences and emotional
desires.

External customers Wants and needs

Students To make
memories
Teachers
Have fun

Entertainment

Food, drinks

Transport

Safety

3.6 SWOT Analysis

SWOT Analysis - Quest

Strengths:

 Free Admission: No cost to enter, making it accessible to all visitors.

  Variety of Activities: Offers a range of activities including arcade
games, interactive experiences, and possibly food and beverages in
one place.

 Entertainment and Fun: Provides a fun environment with various

arcade games, appealing to different interests and age groups.

 Convenience: All activities and amenities are in one location, so

visitors don’t need to leave for food or other needs.

 Engaging Experience: The arcade games and entertainment can

keep visitors entertained for long periods.

Weaknesses:

 Limited Appeal: Some people, particularly girls, may not enjoy the
arcade games or may not find the activities engaging enough.

 Potential Crowded: The arcade could be busy, especially during peak

hours or weekends, which might make the experience less enjoyable.

 Noise and Overstimulation: The loud environment with many

games running at once might be overwhelming or distracting for some
visitors.

 Uncertainty of Game Availability: High demand for certain games

may lead to waiting times or not being able to play desired games.

Opportunities:

 Skill Development: Arcade games can help develop hand-eye

coordination, problem-solving skills, and strategic thinking.

 Social Interaction: A great opportunity for team building,

communication, and friendly competition through multiplayer games.

 Promotion of Physical Activity: Some interactive or motion-based

games encourage physical movement, promoting fitness in a fun way.

 Rewards and Loyalty Programs: Opportunities to introduce rewards

or loyalty programs for repeat visitors, offering incentives for
continued engagement.

Threats:

 Risk of Injury: Some arcade games or interactive experiences may

have safety risks, especially physical or high-energy activities.
  Overwhelming Environment: The complex layout, large crowds, and
variety of games might make it hard for some visitors to navigate or
fully enjoy the experience.

 Equipment Malfunctions: There could be issues with broken or

malfunctioning arcade machines, leading to dissatisfaction or
frustration.

Final place: SNOW DUNES

Time Activity
08:00 Arrival at designed location
08:15 Assembly at the park for briefing to the students and safety
briefing for the teachers
09:05 Process payment
09:30 Students will enter the park
11:00 Announcement for meal distributions in the warm area
12:30 Departure from the mall gate

3.7 Potential Barriers Several obstacles can prevent this

event from being successful:

• Getting permission from the Ministry of Education

. • snow dunes being fully booked.

3.8 Finance and costings

Finances and Costing:
Regarding our 8th grader’s trip to Snow Dunes, the goal is to keep this trip
affordable for students while making sure it provides good value for
everyone. To break it down, each student will be paying 100QR for the ticket
to
Snow Dunes, along with an additional 2QR to cover unexpected expenses.
And to support a good cause we will be collecting an extra 10qr from each
student, which will then be donated to charity. This makes the total cost per
student 112QR. With 22 Students we expect to collect a total of 2200QR. Out
of this amount,2200 QR will cover ticket costs and 130QR will cover
unexpected expenses leaving a profit of 650QR. The profit will entirely go to
charity, aligning with our group’s mission to make this trip fun and
meaningful for our students

Budget forecasting

The technique of predicting future revenue and expenses is known as

budget forecasting. It typically comprises significant income and outlays for
temporary projects or events. Snow dunes budget needs are down below: As
a group of students, we managed to get a student discount, which helped us

Fee for day pass 150

Fee after student 100
discount

Email from snow dunes confirming the price

https://www.snowdunes.qa/tickets-packages/ where we got the prices for the

event

Bus fee Free

Marketing fee Free

The total number of 22

customers
Entry fee with discount 100

Total amount 2,200

3.9 references
Snow dunes website: https://www.snowdunes.qa/

Belbin's test: https://www.belbin.com/about/belbin-team-roles

Final place: SNOW DUNES

Snow Dunes in Qatar is an exciting destination for teens because it offers a

new and exciting respite from the desert climate with its indoor winter
wonderland. There is snow sliding, ice skating, and even snowball fights, so
it's the perfect location for year 8 to meet and have something new to enjoy.
The air-conditioned themed environment offers a fun, adventurous time, and
it's a great spot to take photos.me and my team decided its best option for
year 8 girls the prices were great and affordable and it's not far from our
school. The snow dunes timing was also perfect; we can go early and come
early.

Section c
4.1 Introduction
4.2 Aims
4.3 Objectives
4.4 Customers
4.5 Resources needed
4.6 Marketing mix
4.7 Roles

4.1 Introduction

A business plan is a formal document that describes in detail a company’s

operational and financial goals and encapsulates its strategy to achieve
them. It describes concrete objectives and how finances will be mobilized to
achieve them. This plan is vital for the operation of the organization and for
securing prospective investors and skilled human .

Ministry approval

The Main Objectives of the Business Plan

1. Choose the Direction of the Business:

By far, the most important objective of the business plan is to create a clear
business strategy which would act as an outline of a specific approach. This
strategic plan describes all the different tasks and targets that the company
intends to accomplish. Strategic planning allows prioritization and
operational sequencing in order to effective resource alignment to the
strategic intent.

2. Raise Capital:

Often, an elaborate business plan is mandatory when seeking business

credit from banks and private investors. Financial institutions and other
investment bodies are usually interested in detailed operational plans
including expenditure control, income generation, and most critically, return
on investment guarantees. With careful planning, an entrepreneur can
demonstrate a credible market understanding and appropriate business plan
gives them the confidence to finance him.

3. Talent Acquisition in Conjunction with Organizational Growth:

At some point, the business will need to attract new executives and other
key personnel as the organization grows. Business plans can be employed to
strategize on what talent to acquire, what functions or roles are critical to
the success of the company, scope candidate's vis-a-vis the company culture
and strategy, and most importantly, the organizational growth.

To wrap things up, a strong business plan enables a company to make sound
strategic choices regarding acquiring financial resources to grow alongside
other organizational factors and talent acquisition. It defines the vision and
steps an entity ought to take, ensuring a pleasant business adventure.

4.2 aims
The aims for the event’s business or goals are below.

• To let our customers have fun and work together

• Have a good time as seniors.

• Learn to create and run an event.

4.3. The objectives

The Objectives Below are the event's business objectives.

• To enable our clients to collaborate and have fun

• As seniors, enjoy yourself.

• Acquire the necessary skills to organize and manage an event.

We will use SMART as it will help keep the project on track, aid in
accountability and timing, and demonstrate that we are achieving our
objectives.
• Specific: A goal must be clear to be successful. A particular objective will
provide
answers. Having simple dreams will get our work done much faster and
easier.
• Measurable: Quantifying the objectives simplifies monitoring our
progress and
determining when we will have completed the task at hand. We have to keep
it short
and divide our work among ourselves.

• Achievable: Attainable goals to be set, so we can achieve them and not

get stressed.
• Realistic: We must keep our work sensible and within reach.
Time Bound: To have a start date, a due date that everyone should follow.
We already
have a due date that has been picked for us, as this is coursework.

• Time-bound to properly measure success, you and your team

need to be on the same page about when a goal has been
reached.

To confirm 10 attendees for the event who are able to experience at least 4 different
activities with their friends over 6 hours of the trip in april 15

4.4. Customers

As discussed before, we will have two different types of customers.

• Internal customers: People who work with or within the business/event

• External customers: People who will participate/attend or purchase our

business/event.

External Customers External Customers

Year 8 students Adventures seekers members ,2
teachers the driver that will take us, our
teachers
4.5 resources needed

Financial Resources: All our business plans that we have will be

financed and taken care of by this section.
Raise capital.

Human Resources: This section highly depends on our strengths

and abilities that we have.

Physical Resources To prosper, every business needs the proper

physical resources. The material resources
branch will help us to accomplish this
Workspace, phones, posters, bus, etc.

4.6 marketing mix

The mix of products, prices, locations, and promotions that a firm employs to place itself
what distinguishes from its competitors is known as its marketing mix. The "four Ps" is a
popular name for these four factors.

Product Price Place Promotion

This is what is The money that This is the We did promotion

being marketed your client is distribution of the face –face and did
Adventures seeker prepared to pay product to the meetings we talked
product is a trip to out. customers. Our to the customers
the We didn't want venue is snow and the teachers
snow dunes to to sell too dunes at dfc that helps us for
have fun expensively since includes everything the event
and learn about us we need-Café,
teamwork while clients are bathrooms, etc. We
having fun playing students. We will all meet at our
with snow Most negotiated a school, Doha
girls good bargain and academy
have never been to were able to get
one ourselves a
discount.
Which is positive
to our cause.
100 QR per head,
and the clients
are free to bring
more money.

4.7 roles
Names Najla Matab Amira Amna
Roles Group leader Marketing Healthy and Financial
manager safety Manger

Responsibilitie -To lead the team -To ensure -To collect

s and guide all -To create a health all money
group logo and safety from
-To be the go-to issues customers
person when -To design such as
members have flyers to place potential -To pay the
questions or/and around the risks are company
need help school taken the money
into and collect
-To be the person -To handle consideration tickets
making sure all WhatsApp about
documents are groups of the -To
signed & makes event day (The -To ensure to distribute
sure all deadlines customer's confirm tickets on
are met group) all customers time
are healthy
To schedule -To act when
enough to -Compare
meetings the leader is
embark on the prices
not available -
this adventure for the
-To make sure Advertise for
event
there is constant the event
-To ensure
communication customer is -Create a
with the lead -To assist the
leader with any notified of all budget list
requirements required
-To schedule
equipment for
dates with Ms.
the
James
adventure
-To schedule
meetings -To ensure
the first
-To make sure aid kit is
there is constant retrieved
communication from nurse's
with the lead office

-Phone
numbers

4.8 project scale

Timescale 30 sep 3 oct 16 oct 8 jan 24 mar 8 apr 15 apr
2024-2025
Formation of ✓
the team
Choosing roles ✓
&
responsibilities
Coming up ✓
with feasibility
studies

Choosing a ✓
final event

Informing Ms. ✓
Joan head of
year 8
Business Plan ✓

Group meeting ✓

Permission ✓
From School
Permission ✓
Letters to
Parents
Day of the ✓
Event

Evaluation of ✓
the Event
Completing the ✓
Report

4.9. Health and Safety

We conducted a risk assessment of this event. This is done to bring to the forefront any
potential health and safety problems, which will allow us to declare any issues and
determine how to minimize and eliminate them. It also helps ensure everything goes
according to plan and that there are prepared responses if something does go wrong.

Types of risks Level of danger Actions to be taken Measure to Avoid

the Risk
Injuries Low-mid Use first aid kit Let them know the
safety rules
Lost Low The security will Have a meet up
immediately search point, wear school
and contact us. uniform so can
easily be found
Food poisoning Low Use the first aid kit Ensure the food is
and give them clean and see the
medicine; ask their environment in
parents first. which it is being
made.
4.10. contingency plan

Risk assessment What will i do if ...

Fire happened In case of fire, we will make sure everyone
exits from the emergency gate 911 will be
called directly, we will make sure parents and
guardians of attend will be notified by
supervisors
Bus accident In case of bus accident, the police will be
informed directly, and the students will be
taken back to school and parents informed
about the accident in case it was huge
accident the students will be rushed to the
hospital and get checkup if there is any issue
Food poisoning In case of food poisoning the student will be
taken to the hospital and the parents will be
informed

Section D
5.1 Proposed event dairy

5.2 Original event dairy

 5.3 evaluation of me

5.4 evaluation achievements of aims and objectives

5.1 proposed event dairy

8:30 arrived at designed location

8:36 Assembly at the park for briefing to the students and safety briefing for
the teachers
8:45 Process payment
8:56 students entered the park
10:30 Announcement for meal distributions in the warm area
12:50 Departure from the mall gate

5.2 original even dairy

8:00 Arrived at designed location

8:15 Assembly at the park for briefing to the students and safety briefing for
the teachers
9:05 Process payments
9:30 Students will enter the park
11:00 Announcement for meal distributions in the warm area
12:30 Departure from the mall gate

5.3 evaluation of me

I was voted by my group to be the marketing leader. To be frank, initially I did not want
to do it, but as I was voted by my friends, I thought that I was ready. I am a practical,
problem-solving, and supportive person, so I knew that I must perform responsibly as
well.

We all had our share in this marketing project; each part was critical. I made clear and
took down notes of what every role was and required, which helped my friends in
choosing their parts more effectively as per their abilities.

I tried my best to help my team members throughout the project. For instance, I helped
najla with poster and logo designing. I had known najla for years, and it was nice to
work alongside her. I knew I could always rely on her, as she had my back.
Since I was the marketing leader, I ensured to support all my team members. amna and
amira were also of much help I had faith in their ability to complete their part of the
project.

We communicated with one another successfully through WhatsApp within the group
that we had formed. The biggest challenge that we faced was not meeting in person, as
not all of us attended school every day, and we were all busy at the weekends.
However, we attempted to meet at the library so that we could work in unison, which
kept us ahead of our schedule.

Reflecting on this experience, I valued the importance of setting clear objectives and
effective communication within the team. I learned to deal with possible conflicts
focusing on collaboration and mutual support, ensuring that all members felt
appreciated and involved. Acknowledging our achievements motivated the team,
building a healthy atmosphere.

Overall, this experience as a marketing executive has taught me to professionally

mature and refine my leadership skills, and I eagerly anticipate applying these lessons
in the future projects. I'm impressed with what we were collectively able to achieve,
overcoming obstacles and leveraging our varied strengths to drive success in our
marketing.

I met some the objectives and aims of this event the time management was perfect of
the event we weren't late we reached to snow dunes at time and went back to school at
time i have volunteered in multiple events before and they helped me to organise this
event i have achieved all the goals i have set this event made me feel like i have some
responsibilities in my hand

5.4 evaluation achievements of aims and objectives

The abilities I learned and gained through this project are:

• Time Management Skills: Because this project was under the gun of a deadline for
submission, I needed to effectively manage my time and ensure that all the marketing
tasks were completed on schedule. Although it was challenging, from this experience, I
acquired the ability to set achievable goals, prioritize work, and effectively delegate
work to ensure timely progress.

• Open Communication: Clear communication was among the best skills that I needed
to master, and it was most significant in achieving marketing goals. I fostered an open
culture that allowed my team members to speak openly about their ideas and concerns.
Initiating ongoing communication not only enhanced collaboration but led to more
innovative marketing plans.

• Responsibility: As marketing team leader, I accepted the responsibility to ensure the

project succeeded. I created the habit of being responsible—embracing errors, keeping
track of marketing activity, and checking in with team members to make sure everyone
was coordinated and supported.

• Problem-Solving Skills: Throughout the project, we had a number of marketing

problems that required instant and innovative solutions. I sharpened my analytical skills,
which allowed me to situate myself in situations in time, ponder various strategies, and
implement efficient marketing solutions that yielded results.

• Collaboration and Teamwork: Working in close collaboration with my marketing

team revealed the power of diverse perspectives in creating successful campaigns. I
understood the value of teamwork by requesting inputs and leveraging each member's
unique strengths to enhance our marketing efforts.

• Flexibility: While working on the project, we experienced unprecedented changes in

market conditions and consumer behaviour. I developed the skill of being response-
oriented and flexible, implementing the required adjustments to our marketing efforts in
order to capitalize on new opportunities or steer clear of possible dangers, keeping our
campaigns stable.

• Leadership: Leading the marketing team provided me with profound insight into
successful leadership of a marketing scenario. I came to understand how to motivate
and involve employees, delegate duties based on staff abilities, and generate a nice,
positive environment that fostered innovative thinking and motivation.

Overall, the project was a turning point in my development as a marketing leader. The
skills that I developed will not only assist my future marketing campaigns but also have
a critical role in being a better leader and cooperator towards successful marketing
campaigns.

6.1 Sucess is business plan

6.2 The feedback
6.3 Post Mortan
6.4 Evaluation of team
6.5 Recommendation role
6.6 My team recommendation
6.7 Recommendation of the event
6.1. Success in Business Plan Our objectives were:

1. Let our customers enjoy themselves and work together.

2. Enjoy ourselves as seniors.
3. Find out what's required to organize and stage an event.
4. Our first objective was to let our customers enjoy themselves and let them work
together. And it succeeded. Snow dunes brought everybody in, and they all
enjoyed themselves. We understood that we succeeded from the type of
feedback that we got upon surveying towards the end of our trip.
5. Since this is our final year, we thought that the juniors should be able to go on on
a fun trip. Only the year 8 It also succeeded. Seniors attended the trip. And all of
us had a nostalgic previous trip.
6. This objective was stressful as we feared we would not be able to hold the event
but through working together, we were able to do so. It was challenging to host
an event, but looking at the outcome, we realized it was worth the effort.

Our snow dunes excursion was all right me and Najla attended but others couldn't make
it due to exams, but it would have been cancelled due to the sandstorm that hit before
we left the school. We came just in time so year 8s had ample time to enjoy the snow.
We wandered around and showed the students the venue and games available. Then
the clients started playing and exploring the place and we keep watch from a distance,
so they are safe and having fun.

Immediately after the announcement of food, we all proceeded to the warm place in
snow dunes that was on the third floor we took attendance and made sure everyone is
there and got their food, everyone got food and returned to the snow to play until
departure time and took everyone and returned to school and then gave the feedback
survey to the students.

6.2 The Feedback:

After we were done with our event, we shared a survey for our customers to give us
feedback. We wanted to know what we could have done better. Down below are the
surveys and their links.
6.3 Post Morten

Activity Issue Actions to be taken

Waiting for the customers No issue No actions taken
to arrive
Getting ready to leave No issue No actions taken

On the way to snow dunes Issue: traffic Sandstorm so people was

moving slowly
The event No issue No actions taken

Going back to school No issue No actions taken

6.4 evolution of the team

Najla Amira Amna

Najla if our group leader Amira is the health and Amina couldn't also make
and she helped a lot safety manager she made it, but she is the finance
through this whole process sure everyone is safe manager she contacted
she helped to understand during the event Amira snow dunes about the
the coursework and she is couldn't make it due to prices and how everything
so helpful and exams she helps us to is going to go, and she
understanding she went make survey and made helped me understand
with me to the event since sure we got the feedback everything about finance
the rest couldn't make it marketing
due to examinations she's
always by my side

6.5 recommended role

Recommendations for my Role No one is perfect, and so we all need recommendations

to point out to us and help us better. Following are some recommendations for me
which I think can help me in the future:

• Stop being a procrastination person. I do better at the last moment or when I am

stressed out, which is wrong and unhealthy for the people around me and me. If I
overcome this, it will help me in many ways. Some of my tasks have been done so
much faster.

• Being more straightforward. I don't share bad news and fix things myself. As this was
a team project, I should have reported to my peers about the issues and when I needed
help

Being More Direct

1. Practice Transparency: Make it a habit to be truthful with your team about your
progress, setbacks, and challenges that hinder you.
2. Start Small: If bad news communication is too much, begin by communicating
small issues. Gradually become comfortable in communicating big issues.
3. Develop a Supportive Culture: Develop a team culture in which people feel
comfortable in sharing problems and asking for help without apprehension of
criticism.
4. Schedule Regular Check-Ins: Hold regular team meetings to discuss progress
and challenges openly. This creates a routine for communicating and offers a
platform for collaboration.
 5. Seek Feedback: Regularly ask your teammates for feedback on your
communication style and how they feel about team updates. This can provide
valuable insights for improvement.
6. Solution Focus: When posing issues, try to put potential solutions in the center
stage. This shows that you are proactive and invested in fixing things, not just
listing them.

Overall Attitude

 Look Back to Move Forward: Take a break every now and then to assess your
improvement in these areas. Reflect on your gains, no matter how modest.
 Be Consistent: Changing takes time, so be kind to yourself while following these
habits. Building strength requires persistent effort.

6.6 My Team Recommendations

We were a very diligent team and a well-coordinated one. We knew our roles and did
our best to complete our work. I made some recommendations for our team which can
help us better in the future.

• More meetings outside school. We had phone call meetings, texting, inside the school
but we were unable to meet outside. If we were to meet, we would have been enough.
We met only once inside the library but not otherwise.

• More positivity. As this task is on the list of the exam, all of us were tense, but we must
have had more optimism and had fun enjoying ourselves while going on. It would have
been good for the mind of our team and given us a good experience.

6.7 Recommendations for the Event

Our event went smoothly. But we could have made things even better.

• More information on the surveys. We wanted to make the surveys seem fun and
aesthetic, but we needed to remember the most important thing. Information.

• We could have made a package deal with the snow dunes . Including more stuff inside
would have been a lot better; we could have gotten a better deal and discounts

6.8 In conclusion
 our celebration was a success we achieved through hard work. We experienced our
setbacks, but we overcame them, as a team. We were all under pressure, but with great
planning comes great result. Writing down plans and seeing the outcome was perfect.
We did a great job organizing and executing the event. It was our first time hosting this
type of responsibility and coursework.

Section E
7.1 meeting
7.2 Market research
7.3 Pictures from event

7.1 Meeting minutes

Date time What was Action taken by

discussed whom

30th 11:00 – 12:00 Introduction to Everyone

September coursework discussed what
type of event we
2024 and general
would be planning.
ideas on Ideas on where to
where to start. host and what
audience to
promote the event
to.

1st October 11:00 – 12:00 We discussed All members

2024 the financial, collectively
health, and agreed on the
promotional venue ideas
factors of our for the event.
event.
2nd October 7:50 – 8:50 We re- Amira created
2024 evaluated the the event form
venue options which would
and be handed out
considered the to promote the
feasibility of event. Najla
the location created a
document to
assess venue
 options.
rd
3 October 8:50 – 9:50 We finalized a Everyone
2024 decision for made a final
the venue, decision that
assigned roles, the venue
and a team would be Snow
name. Dunes
6th October, 13:00 – 14:00 We all Amira created
2024 discussed the an official
next steps group chat for
regarding the Adventure
contacting the Seekers.
venue, via
email or call.
13th October, 13:00 – 14:00 We received Najla updated
2024 an email from the planning of
a Snow Dunes our
contactor coursework to
confirming meet the new
that they are conditions as
available for we were
event booking provided with
and are student
approved by discounts by
the Ministry of the contactor.
education.
15th October, 10:30 – 11:30 We discussed Amira went
2024 the required into deeper
information analysis on
offer that we Belbin’s theory
were given by on teamwork
the Snow and its
Dunes relevance
contactor. today
16th October 8:00 – 9:00 Everyone Najla
2024 discussed the calculated the
feasibility of number of
the plan and students from
offered meal each class to
 options. determine the
bus capacity
for those
attending.
20th October 13:00 – 14:00 We discussed Amna
2024 offered meals contacted
and the idea of Snow Dunes
altering meals again with
to questions in
accommodate relation to the
those with offered meals
food allergies. in the
package.
17th November 13:00 – 14:00 After the mid- Najla has
2024 term holiday, outlined a
the Adventure concept plan
Seekers met for the
up to discuss Adventure
and update Seekers, it
the planning states the
document of primary
our event. objective that
the event
hopes to
achieve.
19th November 13:00 – 14:00 We have Najla has
2024 reviewed the written a sub-
forms that section
shall be sent explaining
out to what a
students in feasibility
relation to the study is and
event. why it is
important to
conduct.
21st November 7:10 – 8:10 We discussed Amira and
2024 the structure Najla
of the team as generated
well as ideas for the
 informing the sub-section
leaders of the SWOT analysis
individual year for the event
8 groups. we will be
hosting.
8th January 7:10 – 8:10 After returning Our drafts
2025 from winter were used as
holidays, the references to
Adventure produce our
seekers were individual
ready to coursework
produce the documents.
final
document.
9th January, 8:10 – 9:10 We discussed Najla has
2025 signposting centralised the
and its drafts and
significance to references
producing our within an
final accessible
document. folder.
12th January, 11:40 – 12:40 We discussed Amira worked
2025 the structure on concept
of a team and ideas for the
its purpose. official
Adventure
Seekers logo

7.2 market research

7.3 photos from the event
Poster for the event

This is where the customers collected the outfits for the games inside and keep them
warm

The lockers where we kept our stuff before we entered the park

This is where we had the briefing about the safety and the instruction about how
everything is going to go
This was before we left the park
This when the food arrived and we are calling everyone into the warm area
Everyone getting ready to enter the park
Inside the park everyone having fun
The cafeteria where they get warm drinks
The time we left the school