Overview
We are looking to design an engaging and interactive home page landing page for our company's
website. This page will serve as the first impression for our visitors, showcasing our company's
identity, values, and services. It should effectively communicate who we are, what we do, and why
visitors should choose us. The new home page will act as a gateway to our customer portal for
ordering and other services.
Objectives
Introduce Our Company: Clearly present who we are, our mission, vision, and values.
Showcase Services: Highlight the key services we offer in a compelling manner.
Engage Visitors: Create an interactive and visually appealing design that captivates visitors
and encourages them to explore further.
Drive Conversions: Encourage visitors to sign up, log in, or navigate to the customer portal
for orders and additional services.
Target Audience
Existing Customers: Users who are familiar with our services and are looking for quick access
to the customer portal.
Potential Customers: New visitors who want to learn more about our company and what we
offer.
Partners and Stakeholders: Business partners and stakeholders interested in our company’s
profile and services.
Key Messages
Who We Are: A brief introduction to our company, including history, mission, vision, and
core values.
What We Do: A concise overview of our services and products, emphasizing what sets us
apart from competitors.
Why Choose Us: Highlight our unique selling points, customer testimonials, case studies, and
any awards or recognitions.
Functional Requirements
Header: Featuring our logo, navigation menu (Home, About Us, Services, Customer Portal,
Contact Us), and a call-to-action button for the customer portal.
Hero Section: A visually striking banner with a tagline and a clear call-to-action (e.g., “Learn
More About Us”).
About Us: A section with engaging content about our company, including text, images, and a
possible video.
Services Overview: Interactive elements (e.g., hover effects, sliders) to present our services.
Testimonials/Case Studies: A section with rotating testimonials or brief case studies from
satisfied customers.
Call to Action: Multiple CTAs throughout the page, encouraging visitors to sign up, contact
us, or enter the customer portal.
Footer: Contact information, social media links, newsletter signup, and additional navigation
links.
Design and Style
Visual Appeal: Modern, clean, and professional design with a balance of text and images.
Interactivity: Use of interactive elements such as sliders, hover effects, animations, and
clickable images.
Color Scheme: Consistent with our brand colors
Typography: Easy-to-read fonts that match our brand’s tone and style.
Content
Text: Concise, engaging, and informative content that captures our brand’s voice.
Images/Videos: High-quality visuals that reflect our brand’s identity and services.
Graphics: Custom icons or graphics to enhance visual storytelling.
Technical Specifications
Responsive Design: Ensure the page is fully responsive and performs well on all devices
(desktop, tablet, mobile).
SEO Optimization: Incorporate SEO best practices to ensure the page ranks well on search
engines.
Load Speed: Optimize for fast loading times to enhance user experience and reduce bounce
rates.
Accessibility: Ensure the page is accessible to users with disabilities, adhering to WCAG 2.1
guidelines.
Deliverables
Wireframes and Mockups: Initial wireframes and design mockups for review and feedback.
Final Design: A fully functional, tested, and approved home page landing page.
Documentation: Detailed documentation on the design and functionality for future updates.
Examples of sites we like
Home - Oxypac | Sustainable Packaging Australia | Eco-Friendly Custom Designed
SMC Packaging Group | Home
