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Airlines are increasingly using technology, such as dynamic pricing algorithms and data analytics, to enhance revenue by adjusting ticket prices and personalizing services. However, these strategies may negatively affect customer loyalty and satisfaction, with many customers finding ancillary fees unreasonable. The paper will explore various revenue strategies in the aviation industry, including yield management and technological advancements, and will analyze their effects on revenue generation and customer satisfaction.

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19 views1 page

Refernces

Airlines are increasingly using technology, such as dynamic pricing algorithms and data analytics, to enhance revenue by adjusting ticket prices and personalizing services. However, these strategies may negatively affect customer loyalty and satisfaction, with many customers finding ancillary fees unreasonable. The paper will explore various revenue strategies in the aviation industry, including yield management and technological advancements, and will analyze their effects on revenue generation and customer satisfaction.

Uploaded by

X
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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In recent years, airlines have also leveraged technology to augment revenue.

Dynamic pricing algorithms have been implemented to adjust ticket prices in


real-time based on factors such as demand, competition, and inventory.
Moreover, data analytics enables airlines to gain insights into customer
behavior and preferences, facilitating the provision of personalized services
and products that generate additional revenue. However, it is crucial to
acknowledge that these strategies may have potential drawbacks, including
negative impacts on customer loyalty and satisfaction. A study conducted by
Deloitte revealed that 53% of customers perceived ancillary fees as
unreasonable, and 32% believed that airlines lacked transparency in
disclosing these fees. In light of the dynamic and competitive nature of the
airline industry, airlines continually explore new avenues to boost revenue.
The revenue-enhancing strategies discussed in this research paper hold
significant potential for revenue growth. Moving forward, this paper will
delve into the various dimensions of revenue strategies in the aviation
industry, focusing on yield management, ancillary fees, and technological
advancements. It will analyse their impact on revenue generation, customer
satisfaction, and overall airline performance. The subsequent sections will
present a comprehensive review of the relevant literature, followed by a
discussion of the methodology employed in this research. The findings and
analysis will be presented, leading to a conclusion that encapsulates the key
insights, implications, and recommendations derived from the study

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