TARGET
13
                   COSTING
Learning objectives
After studying this chapter students will be able to understand the:
  1.   Target costing and its process.
  2.   Computation of target cost gap.
  3.   How to remove or close target cost gap?
                                        CHAPTER 13: TARGET COSTING
 LO 1: Target Costing and its process
1.1) Definition of Target costing
         Target costing is profit management technique in which cost is reduced during
         design stage of new technology based products.
1.2) Comparison of Traditional approach and Target costing approach
             TRADITIONAL APPROACH                           TARGET COSTING APPROACH
       Mark up
        (2nd)                                          Mark up
                                                        (2nd)
                                             Sale
                                             price                                               Sale
         Cost                                                                                    price
         (1st)                               (3rd)
                                                        Cost                                     (1st)
                                                        (3rd)
In traditional costing, cost is determined first and profit is added to set sale price but in target costing
approach sale price is determined first and profit is subtracted to determine required or target cost.
1.3) Process of Target costing
The elements in the target costing process are shown in the diagram below:
                                            2                         4                  6
                                         REQUIRED                CURRENT               CLOSE
                                          PROFIT                   COST               THE GAP
             Sales        Product
            Volume      Specification
                                                                                        TARGET
                                                                                       COST GAP
                   ESTIMATE                                     TARGET
                                                                                             5
                  SALES PRICE                                    COST
                         1                                        3
                                     CHAPTER 13: TARGET COSTING
  LO 2: Target cost Gap
It involves three steps:
Step 1: Computation of target cost per unit
                                                                          Rs.
                    Estimated selling price per unit                       X
                    Less: Required profit per unit                        (X)
                    = Target cost per unit                                 X
Step 2: Computation of current expected cost per unit
                                                                            Rs.
                 Direct material cost                                        X
                 Add: Direct labour cost                                     X
                 Add: Direct expenses                                        X
                 Add: Factory overheads
                 Variable FOH cost
                 (Variable FOH rate per hour x Labour hours per unit)
                                                                                X
                 Fixed FOH cost
                 (Fixed FOH rate per hour x Labour hours per unit)
                                                                                X
                 Add: Any other given cost                                      X
                 = Current expected cost per unit                               X
Step 3: Computation of Target cost gap per unit
                                                                          Rs.
                    Current expected cost per unit                         X
                    Less: Target cost per unit                            (X)
                    = Target cost gap per unit                             X
    Example 1                                                                         Target cost gap
Packages Ltd. is considering whether or not to launch a new product. The sales department has
determined that a realistic selling price will be Rs. 20 per unit. Packages Ltd. have a requirement that
all products should generate a gross profit of 25% of selling price. Following information pertains to
the current expected cost per unit of new product:
                  Material cost per unit             2 kgs @ Rs. 5 per kg
                  Labour cost per unit               1.5 hours @ Rs. 4 per hour
                  Variable overhead cost             Rs. 1 per hour
                  Fixed overheads cost               Rs. 0.75 per hour
Required: Calculate the target cost gap per unit for new product.
    Example 2                                                                         Target cost gap
Packages Ltd. is considering whether or not to launch a new product. The sales department has
determined that a realistic selling price will be Rs. 50 per unit. Packages Ltd. have a requirement that
all products should generate net profit margin equal to 20% to cover production and non-production
cost. Following information pertains to current expected cost per unit of new product:
                   Material cost per unit             2.5 kgs @ Rs. 5 per kg
                   Labour cost per unit               3 hours @ Rs. 4 per hour
                   Variable overhead cost             Rs. 2 per hour
                   Fixed overheads cost               Rs. 1 per hour
                   Administration cost                10% of production cost
                   Selling cost                       10% of sale price
Required: Calculate the target cost gap per unit for new product.
                                     CHAPTER 13: TARGET COSTING
   Example 3                                                                        Target cost gap
Packages Ltd. is considering whether or not to launch a new product. The sales department has
determined that a realistic selling price will be Rs. 25 per unit. Packages Ltd. have a requirement that
all products should generate a markup of 25% of target cost. Current expected cost per unit of new
product is Rs. 22.
Required: Calculate the target cost gap per unit for new product.
   Example 4                                                                        Target cost gap
Packages Ltd. is considering whether or not to launch a new product. The sales department has
determined that a realistic selling price will be Rs. 25 per unit. Packages Ltd. have a requirement that
all products should generate return equal to 10% on investment. Production of new product will require
additional investment in plant and machinery equal to Rs. 10 million and it is expected that company
would be able to sell 200,000 units of new product during whole life cycle. Current expected cost per
unit of new product is Rs. 22.
Required: Calculate target cost gap per unit and in total for new product.
  LO 3: Closing the Target cost gap
In order to remove the target cost gap, following various techniques can be employed:
      1.   Re-design the product and its features
      2.   Using standardised components.
      3.   Reduce number of components
      4.   Purchased material in bulk quantity to obtain quantity discounts.
      5.   Use price tendering among different suppliers to get the best price
      6.   Control material wastage through acquiring new and more efficient technology.
      7.   Eliminate and reduce excessive packing material
      8.   Provide Training to staff in more efficient techniques
      9.   Use experienced labour to avail the benefit of learning effect.
                                     CHAPTER 13: TARGET COSTING
                                  PAST PAPER QUESTIONS
 Question 1                        ICAP COST ACCOUNTING – CAF 8 – STUDY TEXT EXAMPLE
A company has designed a new product Alpha. It currently estimates that in the current market, the
product could be sold for Rs.70 per unit. A gross profit margins of at least 30% on the selling price
would be required, to cover administration and marketing overheads and to make and to make an
acceptable level of profits. A cost estimation study has produced the following estimate of production
cost of Alpha:
     Cost items
     Material A cost          Rs. 9 per unit of product Alpha
     Material B cost          Each complete unit of product Alpha will require three meters of
                              Material B but there will be loss in production of 10% of material
                              purchased. Material B costs of Rs.1.80 per meter.
     Direct labour cost       Each complete unit of product Alpha will require 0.5 hours of direct
                              labour Time. However it is expected that there will be unavoidable
                              idle time equal 5% of total labour time paid for. Labour is paid at
                              the rate of Rs.19 per hour.
     Production               It is expected that production overheads will be absorbed into
     overheads cost           products costs at the rate of Rs.60 per direct labour hour, for each
                              active hour worked.
Required
   i.  Calculate the expected cost per unit of product Alpha
  ii.  Calculate target cost per unit of product Alpha
 iii.  Calculate the size of target cost gap.
 Question 2                    ICAP COST ACCOUNTING – CAF 8 – QUESTION BANK – Q 11.1
Scriba Company (SC) trying to launch a new product into competitive market in North America. Test
marketing has revealed the following demand curve for the product:
P = 600 – 0.005Q
where    P = Sale price per unit , Q = Sales Quantity
The estimated market for the product is 500,000 units per year. The company would like to capture
10% of this market. The company has estimated a cost card based on 50,000 units of sales each year.
                                              Rs.
            Direct material                   100
            Direct Labour                     30
            Fixed Overheads                  70
The company Wishes to achieve a target profit of Rs. 10,000,000 for sale of this product per year.
Required:
(a) What price will the company have to charge to capture its required market share and what is the
    target unit cost to achieve its target profit?                                      (08)
(b) What is the size of the target cost gap and how might Scriba Company seek to close this gap?
                                                                                        (10)
                                     CHAPTER 13: TARGET COSTING
  Question 3                   ICAP COST ACCOUNTING – CAF 8 – QUESTION BANK – Q 11.2
Pollar company assembles and sells a range of components for motor vehicles and it is considering a
proposal to add a new component to its product range. This is a component for electric motor cars,
which has been given to code number NP 19.The company sees an opportunity to gain market share
in the market that is expected to grow considerably over time, but already competition from rival
producer is strong.
Component NP19 would be produced by assembling a number of parts bought in from external
suppliers, and would then be sold on to manufacturers of electric cars. Pollar company would use its
current workforce as assemble workers to make the component.
Production overheads are currently absorbed into production costs on an assembly hour basis. Pollar
company is considering the use of target costing for the new component. Cost information for the new
component NP19 is as follows:
 1.   Part 1922: Each unit of component NP19 requires one unit of part 1922.These bought-in parts
      are purchased in batches of 5,000 units ,and the purchase cost is Rs. 5.30 each plus delivery
      costs of 2,750 per batch.
 2.   Part 1940: Each unit of component NP19 requires 20 cm of part 1940, which costs of Rs. 2.40
      per meter to purchase. However it is expected that there will be some waste due to cutting and
      that 5% of the purchased part will be lost in the assembly process.
 3.   Other parts for component NP19 will also be bought in and will cost Rs. 7.20 per unit of the
      component.
 4.   Assemble labour. It is estimated that each unit of the component NP19 will take 25 minutes
      to assemble. Assembly labour, which is not in short supply, is paid Rs. 24 per hour. It is estimated
      that 10% of paid labour time will be idle time.
 5.   Production overheads. Analysis of recent historical costs for production overheads shows the
      following costs.
                                    Total production                  Total assembly
                                     overheads (Rs.)                   hours worked
                  Month 1                  912,000                         18,000
                  Month 2                  948,000                         22,000
    Fixed production overheads are absorbed at a rate per assembly hour based on normal activity
    levels. In a normal year, Pollar Company works 250,000 assembly hours.
 6. Pollar company estimates that its need to sell component NP19 at a price of no more than Rs.
    56 per unit to be competitive, and it is considered than an acceptable gross profit on
    components sold by the company is 25%.
Required:
(a) Calculate the expected cost per unit of component NP19 and calculate any cost gap that exists.
                                                                               (13)
(b) Explain briefly how target costing might be used in the development and production of a new
    product.                                                                   (03)
(c) Explain the benefits of adopting a target costing approach at an early stage in the development
    of a new product.                                                             (04)
(d) If a target costing approach is used and a cost gap is identified for component NP19, suggest
    possible measures that Pollar Co might take to reduce the gap.                (05)
                                        CHAPTER 13: TARGET COSTING
       Question 4                               ICAP COST ACCOUNTING – CAF 8 – SPRING 2016 – Q 6
  Hi-tech Limited (HL) assembles and sells various components of heavy construction equipment. HL is
  working on a proposal of assembling a new component EXV-99. Based on study of the product and
  market survey, the following information has been worked out:
                      Projected lifetime sale of the component EXV-99 (Units)    500,000
                      Selling price per unit (Rs.)                                11,000
                      Target gross profit percentage                               40%
Information about cost of production of the new component is as follows:
 i.     One unit of EXV-99 would require:
                               Parts no.    Net quantity    Cost (Rs.)
                               XX           1 unit          Rs. 2,350 per unit
                               YY           1.5 kg          Rs. 1,400 per kg
                               ZZ           1 unit          Rs. 1,200 per unit
        The above parts would be imported in a lot, for production of 1,000 units of EXV-99. Custom duty
        and other import charges would be 15% of cost price. HL is negotiating with the vendor who has
        agreed to offer further discount.
ii.     On average, assembling of one unit of EXV-99 would require 1.8 skilled labour hours at Rs. 200
        per hour. The production would be carried out in a single shift of 8 hours. At the start of each
        shift, set-up of machines would require 30 minutes. 6% of the input quantity of YY and ZZ would
        be lost during assembly process.
iii.    HL works at a normal annual capacity of 4,000,000 skilled hours. Actual production overheads and
        skilled labour hours for the last two quarters are as under:
               Quarter ended       Total assembly hours       Production overheads (Rs.)
                30-Sep-2014               950,000                     65,600,000
                 31-Dec-2014               1,050,000                    68,000,000
iv.     A special machine that would be used exclusively for the production of EXV-99 would be
        purchased at a cost of Rs. 1,500,000.
Required: From the above information, determine the discount that HL should obtain in order to
achieve the target gross profit.                                             (16)
       Question 5                               ICAP COST ACCOUNTING – CAF 3 – SPRING 2022 – Q 3
Denmark Ice Cream (DIC) runs various ice cream parlors across the city. Below is the average
weekly information extracted from DIC's records:
                                                                     Rs. in '000
                  Sales                                                       500
                  Variable cost                                             (350)
                  Fixed cost                                                (100)
                  Profit                                                       50
DIC is now planning to introduce frozen yogurt in addition to its existing ice cream range to attract
more customers. In this regard, following information has been gathered:
(i)     Sale of 800 frozen yogurt cups every week is expected to be achieved at selling price of Rs. 190
        per cup. It is expected that introduction of frozen yogurt would also increase the sales volume of
        ice cream by 10%.
                                    CHAPTER 13: TARGET COSTING
(ii) Variable cost of frozen yogurt will be Rs. 150 per cup.
(iii) Fixed cost will increase by 12% due to launching of marketing campaign for frozen yogurt.
(iv) DIC's target is to achieve a profit margin of 14% after introducing frozen yogurt.
Required:
 a) Compute the cost gap.                                                               (03)
 b) Discuss the methods that DIC can use to close the cost gap identified in (a) above. (04)
                                    CHAPTER 13: TARGET COSTING
                                          SOLUTIONS
  Example 1                                                               Target cost gap
Target cost per unit
                                                                              Rs.
         Estimated selling price per unit                                      20
         Less: Required gross profit per unit   (25% x Rs. 20 per unit)       (5)
         = Target cost per unit                                                15
Current expected cost per unit
                                                                               Rs.
         Direct material cost (2 kgs x Rs. 5 per kg)                         10.00
         Add: Direct labour cost (1.5 hours x Rs. 4 per hour)                 6.00
         Add: Factory overheads
         Variable FOH cost (1.5 hours x Rs. 1 per hour)                       1.50
         Fixed FOH cost (1.5 hours x Rs. 0.75 per hour)                       1.13
         = Current expected cost per unit                                    18.63
Target cost gap per unit
                                                                            Rs.
          Current expected cost per unit                                   18.63
          Less: Target cost per unit                                      (15.00)
          = Target cost gap per unit                                       3.63
  Example 2                                                               Target cost gap
Target cost per unit
                                                                               Rs.
         Estimated selling price per unit                                       50
         Less: Required net profit per unit   (20% x Rs. 50 per unit)         (10)
         = Target cost per unit                                                 40
Current expected cost per unit
                                                                               Rs.
         Direct material cost (2.5 kgs x Rs. 5 per kg)                       12.50
         Add: Direct labour cost (3 hours x Rs. 4 per hour)                  12.00
         Add: Factory overheads
         Variable FOH cost (3hours x Rs. 2 per hour)                          6.00
         Fixed FOH cost (3 hours x Rs. 1 per hour)                            3.00
         = Production cost per unit                                          33.50
         Add: Administration cost (10% x Rs. 33.50 per unit)                  3.35
         Add: Selling costs (10 % x Rs. 50 per unit)                          5.00
         = Current expected cost per unit                                    41.85
Target cost gap per unit
                                                                            Rs.
         Current expected cost per unit                                    41.85
         Less: Target cost per unit                                       (40.00)
         = Target cost gap per unit                                        1.85
  Example 3                                                               Target cost gap
                                    CHAPTER 13: TARGET COSTING
Target cost per unit
                                                                                   Rs.
         Estimated selling price per unit                                           25
         Less: Required net profit per unit   (Rs. 25 per unit÷125%)x 25%          (5)
         = Target cost per unit                                                     20
Target cost gap per unit
                                                                                 Rs.
         Current expected cost per unit                                         22.00
         Less: Target cost per unit                                            (20.00)
         = Target cost gap per unit                                             2.00
  Example 4                                                                    Target cost gap
Target cost per unit
                                                                                     Rs.
       Estimated selling price per unit                                               25
       Less: Required profit per unit (Rs. 10 million x 10%) ÷ 200,000 units         (5)
       = Target cost per unit                                                         20
Target cost gap
                                                                                      Rs.
       Current expected cost per unit                                               22.00
       Less: Target cost per unit                                                 (20.00)
       = Target cost gap per unit                                                    2.00
       x : Sales volume in whole life (units)                                  x 200,000
       = Total Target cos gap                                                    400,000
                                       CHAPTER 13: TARGET COSTING
                                    PAST PAPER SOLUTIONS
 Question 1                         ICAP COST ACCOUNTING – CAF 8 – STUDY TEXT EXAMPLE
(i)   Target cost per unit
                                                                                     Rs.
      Estimated selling price per unit                                                70
      Less: Required Gross profit (Rs. 70 per unit x 30%)                           (21)
      = Target cost per unit                                                          49
(ii) Current Expected cost per unit
                                                                                     Rs.
      Material A cost                                                                  9
      Add: Material B cost    [Rs. 1.80 per meter x (3 meters ÷ 90% x 100%)]           6
                                                                                      15
      Add: Direct Labour cost [Rs. 19 per hour x (0.5 ÷ 0.95)hours]                   10
      Add: Production overheads cost [Rs. 60 per hour x 0.5 hours worked]             30
      = Current expected cost per unit                                                55
(iii) Target cost gap per unit
                                                                                     Rs.
      Current expected cost per unit                                                  55
      Less: Target cost per unit                                                    (49)
      = Target cost Gap per unit                                                       6
 Question 2                             ICAP COST ACCOUNTING – CAF 8 – QUESTION BANK – Q 11.1
(a) – Sale price of new product
      P   =   Sale price per unit, Q = Sales volume
      P   =   600 - 0.005Q
      P   =   600 - 0.005 (500,000 x 10%)
      P   =   600 - 0.005 (50,000)
      P   =   600 - 250
      P   =   Rs. 350 per unit
(b) – Target cost gap
      Target cost per unit
                                                                                     Rs.
      Estimated selling price per unit                                               350
      Less: Required Gross profit (Rs. 10 million ÷ 50,000 units)                  (200)
      = Target cost per unit                                                         150
Target cost gap per unit
                                                                                     Rs.
      Current expected cost per unit    (Rs. 100 + Rs. 30 + Rs. 70 per unit)         200
      Less: Target cost per unit                                                   (150)
      = Target cost gap per unit                                                      50
                                    CHAPTER 13: TARGET COSTING
  Question 3                          ICAP COST ACCOUNTING – CAF 8 – QUESTION BANK – Q 11.2
(a) – Expected cost and Target cost gap per unit
     Target cost per unit
                                                                                              Rs.
     Estimated selling price per unit                                                          56
     Less: Required Gross profit (Rs. 56 per unit x 25%))                                    (14)
     = Target cost per unit                                                                    42
     Expected cost per unit
                                                                                             Rs.
     Material cost – Part No. 1922
     Purchase cost                                                                           5.30
     + Delivery cost to purchase (Rs. 2,750 ÷ 5,000 units)                                   0.55
     Add: Material cost – Part No. 1940
     [(20 cm ÷ 100 x 100%÷ 95%) x Rs. 2.40 per meter]                                        0.51
     Add: Material cost – Other parts                                                        7.20
     Add: Assembly labour cost
     [(25 mins ÷ 60 x 100% ÷ 90%) x Rs. 24 per hour ]                                      11.11
     Add: Production overheads cost
     Variable production overheads cost [(25 mins ÷ 60) x Rs. 9 per hour ]                   3.75
     Fixed FOH absorbed cost [(25 mins ÷ 60) x Rs. 36 per hour ]                               15
     = Current expected cost per unit                                                      43.42
     Target cost gap per unit
                                                                                             Rs.
     Current expected cost per unit                                                        43.42
     Less: Target cost per unit                                                          (42.00)
     = Target cost gap per unit                                                             1.42
(b) – Process of target costing
      Step 1: Product design
      Target costing begins by specifying a product an organisation wishes to sell. This will involve
      extensive customer analysis, considering which features customers’ value and which they
      do not. Ideally only those features valued by customers will be included in the product
      design.
      Step 2: Identification of sale price
      The price at which the product can be sold at is then considered. This will take in to account
      the competitor products and the market conditions expected at the time that the product
      will be launched. Hence a heavy emphasis is placed on external analysis before any
      consideration is made of the internal cost of the product.
      Step 3: Determination of target cost
      From the above price a desired margin is deducted. This can be a gross or a net margin.
      This leaves the cost target. An organisation will need to meet this target if their desired
      margin is to be met.
                                      CHAPTER 13: TARGET COSTING
       Step 4: Determination of current expected cost and target cost gap
       Costs for the product are then calculated and compared to the cost target mentioned above.
       Step 5: Closing the target cost gap
       If it appears that this cost cannot be achieved then the difference (shortfall) is called a cost
       gap. This gap would have to be closed, by some form of cost reduction, if the desired margin
       is to be achieved.
(c) – Benefits of target costing
 i.    External focus towards product development
       The organisation will have an early external focus to its product development. Businesses
       have to compete with others (competitors) and an early consideration of this will tend to
       make them more successful. Traditional approaches (by calculating the cost and then adding
       a margin to get a selling price) are often far too internally driven.
ii.    Inclusion of valuable features in product design
       Only those features that are of value to customers will be included in the product design.
       Target costing at an early stage considers carefully the product that is intended. Features
       that are unlikely to be valued by the customer will be excluded. This is often insufficiently
       considered in cost plus methodologies.
iii.   Cost control
       Cost control will begin much earlier in the process. If it is clear at the design stage that a
       cost gap exists then more can be done to close it by the design team. Traditionally, cost
       control takes place at the ‘cost incurring’ stage, which is often far too late to make a
       significant impact on a product that is too expensive to make.
iv.    Enhanced profitability of product
       Costs per unit are often lower under a target costing environment. This enhances
       profitability. Target costing has been shown to reduce product cost by between 20% and
       40% depending on product and market conditions. In traditional cost plus systems an
       organisation may not be fully aware of the constraints in the external environment until after
       the production has started. Cost reduction at this point is much more difficult as many of
       the costs are ‘designed in’ to the product.
v.     Reduced time to market the product
       It is often argued that target costing reduces the time taken to get a product to market.
       Under traditional methodologies there are often lengthy delays whilst a team goes ‘back to
       the drawing board’. Target costing, because it has an early
       external focus, tends to help get things right first time and this reduces the time to market.
                                         CHAPTER 13: TARGET COSTING
(d) – Steps to reduce a cost gap
 i.       Review the features of product
          Remove features from the component NP 19 that add to cost but do not significantly add
          value to the product when viewed by the customer. This should reduce cost but not the
          achievable selling price. This can be referred to as value engineering or value analysis.
ii.       Team approach
          Cost reduction works best when a team approach is adopted. Pollar Limited should bring
          together members of the marketing, design, assembly and distribution teams to allow
          discussion of methods to reduce costs. Open discussion and brainstorming are useful
          approaches here.
iii.      Review the whole supplier chain
          Each step in the supply chain should be reviewed, possibly with the aid of staff
          questionnaires, to identify areas of likely cost savings. Areas which are identified by staff as
          being likely cost saving areas can then be focused on by the team. For example, the
          questionnaire might ask ‘are there more than five potential suppliers for this component?’
          Clearly a ‘yes’ response to this question will mean that there is the potential for tendering or
          price competition.
iv.       Components
          Pollar company should look at the significant costs involved in components. New suppliers
          could be sought or different materials could be used. Care would be needed not to damage
          the perceived value of the product. Efficiency improvements should also be possible by
          reducing waste or idle time that might exist. Avoid, where possible, non-standard parts in
          the design.
v.        Assembly workers
          Productivity gains may be possible by changing working practices or by de-skilling the
          process. Automation is increasingly common in assembly and manufacturing and Pollar
          Company should investigate what is possible here to reduce the costs.
          The learning curve may ultimately help to close the cost gap by reducing labour costs per
          unit.
       Question 4                                ICAP COST ACCOUNTING – CAF 8 – SPRING 2016 – Q 6
Target cost per unit and total
                                                                                                  Rs.
          Estimated selling price per unit                                                     11,000
          Less: Required Gross profit (Rs. 11,000 per unit x 40%))                            (4,400)
          = Target cost per unit                                                                6,600
         Total target cost
         = Target cost per unit x projected life time sale units
         = Rs. 6,600 per unit x 500,000 units = Rs. 3,300 million
                                          CHAPTER 13: TARGET COSTING
Total Current Expected cost of new component EXV – 99
                                                                                                  Rs.
                                                                                                  (million)
 Material cost – Part No. XX
 (Rs. 2,350 per unit x 1 unit of part XX ) x 1.15 x 0.5 million units                                  1351.25
 Add: Material cost – Part No. YY
 [Rs. 1,400 per Kg x (1.5 Kg x 100% ÷ 94% ) x 1.15 x 0.5 million units]                                1284.57
 Add: Material cost – Part No. ZZ
 [Rs. 1,200 per unit x (1 unit of part ZZ x 100% ÷ 94% ) x 1.15 x 0.5 million units]                    734.04
 = Material costs (including custom duty and import charges)                                           3369.86
 Add: Assembly labour cost
 [(1.8 hours per unit x 100% ÷ 93.25%) x Rs. 200 per hour x 0.5 million units]                          192.00
 Add: Production overheads cost
 Variable production overheads (1.8 hours x Rs. 24 per hour x 0.5 million units)                         21.60
 Fixed FOH absorbed cost (1.8 hours x Rs. 42.8 per hour x 0.5 million units)                             38.52
 Depreciation of special machine                                                                          1.50
 = Current total expected cost                                                                         3623.48
Target cost gap
                                                                                       Rs. (million)
           Current total expected cost                                                    3623.48
           Less: Total target cost                                                      (33,00.00)
           = Total target cost gap                                                         323.48
Discount that HL should obtain in order to achieve the target gross profit
If HL Company wants to achieve target gross profit then its current total cost and total target cost
should be same by removing target cost gap of Rs. 323.48 million. In order to reduce current expected
cost company will have to avail discount of Rs. 323.48 million from supplier.
       Current expected cost of materials = Rs. 3,369.86 million
       Reduction in material cost (discount) = Rs. 323.48 million
       Discount rate (%) = (Rs. 323.48 million ÷ Rs. 3,369.86 million) x 100 = 9.60%
  Question 5                                        ICAP COST ACCOUNTING – CAF 3 – SPRING 2022 – Q 3
(a) Denmark Ice Cream
    Cost gap
           Step 1 – Target cost                                                             Rs.
           Sales revenue of ice cream and yogurt
               (Rs. 190 x 800 cups of yogurt) + (Rs. 500,000 x 1.10)                    702,000
               Less: Required net profit @ 14%                                         (98,280)
               = Total Target cost after launch of yogurt                               603,720
               Step 2 – Current expected cost                                              Rs.
               Variable cost of ice cream (Rs. 350,000 x 1.10)                         385,000
               Add: Variable cost of yogurt (Rs. 150 per cup x 800 cups)               120,000
               Fixed cost (Rs. 100,000 x 1.12)                                         112,000
               = Total current expected cost after launch of yogurt                    617,000
              Step 3 – Target cost gap
              Target cost gap = Current cost – Target cost
              Target cost gap = Rs. 617,000 – Rs. 603,720 = Rs. 13,280
                                    CHAPTER 13: TARGET COSTING
(b) Closing the target cost gap
(i) Re-design products to make use of common processes and components that are already used in
the manufacture of other products by the company
(ii) Discuss with key supplier’s methods of reducing materials costs. Target costing involves the
entire ‘value chain’ from original suppliers of raw materials to the customer for the end-product, and
negotiations and collaborations with suppliers might be an appropriate method of finding important
reductions in cost.
(iii) Achieve cost efficiency by reducing the wastages.
(iv) Eliminate non value-added activities or non-value-added features of the product design.
Something is ‘non-value added’ if it fails to add anything in value for the customer. The cost of non-
value-added product features or activities can therefore be saved without any loss of value for the
customer. Value analysis may be used to systematically examine all aspects of a product cost to
provide the product at the required quality at the lowest possible cost.
(v) Use standardized components that will reduce the cost. However, it might impact the innovation
element for the product.
(vi) Cost efficiency may also be achieved by reducing idle time.
(vii) Train staff in more efficient techniques and working methods. Improvements in
efficiency will reduce costs.