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DSM - 23-34

The document outlines the examination structure for a BTECH course in Digital and Social Media Marketing for the academic year 2023-24. It includes three sections with various questions covering topics such as inbound marketing, digital consumers, online advertising, social media strategies, and digital transformation. Students are required to attempt all sections, with specific marks allocated for each question.

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abhaykumarbandakalu
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49 views1 page

DSM - 23-34

The document outlines the examination structure for a BTECH course in Digital and Social Media Marketing for the academic year 2023-24. It includes three sections with various questions covering topics such as inbound marketing, digital consumers, online advertising, social media strategies, and digital transformation. Students are required to attempt all sections, with specific marks allocated for each question.

Uploaded by

abhaykumarbandakalu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Subject Code: KOE094


0Roll No: 0 0 0 0 0 0 0 0 0 0 0 0 0

BTECH
(SEM VIII) THEORY EXAMINATION 2023-24
DIGITAL AND SOCIAL MEDIA MARKETING
TIME: 3 HRS M.MARKS: 100
Note: 1. Attempt all Sections. If require any missing data; then choose suitably.

SECTION A
1. Attempt all questions in brief. 2 x 10 = 20
Q no. Question Marks CO
a. What is Inbound Marketing? 2 1
b. Define digital consumers. 2 1
c. Define Online Advertising. 2 2
d. Explain what is Social Media Strategy. 2 2
e. What makes a video marketing? 2 3
f. What is the most popular video marketing? 2 3
g. What is the primary goals online reputation easily? 2 4
h. Write the online management tips. 2 4
i. What is digital revolution? 2 5
j. What is digital transformation? 2 5

2
13
90
SECTION B

2.
2. Attempt any three of the following: 10 x 3= 30
_2

24
a. Differentiate between traditional marketing vs digital marketing. 10 1
P1

b. Determine the ways of Social Media Strategies. 10 2

5.
4E

c. How gamification different from Game-based learning? Explain 10 3

.5
d. What qualities do you believe a successful digital transformation leader 10 4
17
P2

should process?
|1
Q

e. Why digital transformation matters? Explain. 10 5


PM

SECTION C
3. Attempt any one part of the following: 10 x 1= 10
5

a. Give the stages of a digital customer journey. 10 1


:1

b. Why optimizing your Digital Customer Journey is a good idea? 10 1


33

Describe.
1:

4. Attempt any one part of the following: 10 x 1= 10


24

a. Explain the various media in SMM. 10 2


b. Explain how to make Online Advertising more effective? 10 2
20

5. Attempt any one part of the following: 10 x 1= 10


n-

a. How will digital marketing methods help in the acquisition of new 10 3


Ju

customers?
2-

b. Examine the importance of affiliate marketing networks. 10 3


|1

6. Attempt any one part of the following: 10 x 1= 10


a. Explain the most important technology in a digital transformation 10 4
project.
b. Discover various analytical tools in digital marketing. 10 4
7. Attempt any one part of the following: 10 x 1= 10
a. Explain in brief history of digital revolution. 10 5
b. Describe five pillars of digital transformation. 10 5

1|Page
QP24EP1_290 | 12-Jun-2024 1:33:15 PM | 117.55.242.132

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