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The document is a questionnaire designed to gather information on consumer preferences and behaviors regarding soft drinks. It includes personal details, consumption frequency, occasions for consumption, influences on purchasing decisions, and health concerns related to soft drinks. The questionnaire also seeks opinions on advertising and the impact of celebrity endorsements on consumer choices.

Uploaded by

Gajendra Garg
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16 views5 pages

5

The document is a questionnaire designed to gather information on consumer preferences and behaviors regarding soft drinks. It includes personal details, consumption frequency, occasions for consumption, influences on purchasing decisions, and health concerns related to soft drinks. The questionnaire also seeks opinions on advertising and the impact of celebrity endorsements on consumer choices.

Uploaded by

Gajendra Garg
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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QUESTIONNAIRE

PERSONAL DETAILS

Name - …………………………………….
Age - 15-25 25-35 35-50
Gender - Male Female
Occupation - Student Housewife Business Service

1) Do you like soft drinks?

Yes No

2) Frequency of consumption of soft drink in a week?

Daily 2-4times more than 4 times once in a


week

3) On what occasions, do you often consume the Soft Drinks?

Feeling Thirsty Without any reason (just like that)


Parties / Celebrations Others, please specify…………………..

4) What induces you to buy Soft Drinks?

Price with quantity Health Drink Status symbol


Taste Variety Advertisement

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5) Do advertisements affect your purchases?

To greater extend To great extend Neutral To less extend


To lesser extend
6) Which soft drink do you like more?

Cocacola Pepsi Mirinda


Limca Maaza Other(specify)……………………………

7) Do you take the same soft drink every time?


Yes No

8) Which flavor do you like most?

Mango Orange lemon

Apple Other(specify) ________

9) How do you rate canned juices as compared to fresh juices?

Equivalent to fresh juices Have artificial added flavor


Healthy with preservatives Not as healthy

10) Do you think taking too much soft drink would cause health problems?

Yes No No comment

11) Have these drinks caused any health problem for you before?

Yes No

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12) Are aware that you are being priced more than 10 times than of the real
price of the drink?

Yes No

13)Considering the TV ad.which soft drink ad do you like more?

Cocacola Pepsi Mirinda Thumsup


Maaza Others specify…………………..

14) After seeing the ad did you like to switch on to that one?

Yes No

15) After the Plachimada incident have you reduced consuming soft drinks?

Yes No

16) Do you think the super stars should stop promoting unhealthy soft drinks?

Yes No No comment

17) What all changes do you want the manufacturer to make in it to promote
sale?

Quality Price Advertisement More Flovour


Others (specify)……………………….

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18)In your openion which all desesase could the pesticides in the soft drink
cause?

Cancer Paralisation Tooth decaying


Pregnancy issues Don’t know Others specify

18) Soft drinks such as colas contain significant quantities of

Caffeine Nicotine Tannin


Rennin Don’t know

19) What are the things that govt. need to do, to stop the unhealthy practices
carried down by soft drink companies?

Increase standards Frequent quality checks


Control on advertisement

20)Do you prefer the after usage of plastic bottles of soft drinks/

Yes No

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