IGNITE

Pitch
Deck
Milestone 3
Who we are
Place your
Name of your Venture:……………………….. venture logo
here
Why ?
Explain why do you want to pursue this Business Idea.

What ? Yo u r go a l w h e n
Provide a brief on what does your venture do.
answering this slide should
be to create enough interest
about your venture.

How ?
Explain how your venture solves the problem and make its revenue.
Problem/Opportunity Place your
logo here

CONTEXT PROBLEM ALTERNATIVES

When does the problemoccur? What is the root cause of the problem? What do customers do now to fix the problem?

CUSTOMERS EMOTIONAL IMPACT ALTERNATIVESHORTCOMINGS

Who has theproblem most often? How does the customer feel? What are the disadvantages of the alternatives?

QUANTIFIABLEIMPACT
What is the measurable impact (include units)?

This table helps you define the problem and

existing market gaps.
Problem Interviews And Surveys Results Place your
logo here

• How many customers did you interview?

• What was the interview mode?

• How many of them agree this is a problem and wants a

solution?

• How many of them said they don't need a new solution?

The ai m o f t hi s sl i d e i s t o c apt ure t he

customer responses to substantiate and validate
the problem your venture is solving. Present result
analysis of the problem interviews conducted with
your potential customers in graphical representation.
Market Size Estimation Place your
logo here

How to calculate market size?

TAM
1. Start with Total Addressable market- ………………………

TAM refers to the total market demand for a product or service.

If you’re entering a pre-existing space (like small business banking) you can research
SAM it and provide credible sources or reference points on how you arrived at the TAM. If
you’re creating a new product or space (like Slack), you can estimate the number of
customers that would want your product and approximate how much you could
charge them.

. 2. Take your target market (SAM), within that TAM, which varies depending on
geography and other logistical factors. Determine the penetration potential of your
target market. This is the portion of the market you can reasonably compete
SOM with……………………………..

3.By conducting research with existing competitors, distributors etc., understand the
likely penetration rate………………….

4. Multiply target market by penetration rate to find your market size…………………….

This slide is to provide details on Market Size

and demonstrate How big is the market opportunity
Sources: …… your venture is pursuing. Add source/reference to the
data presented.
Customer Persona
Personality trait Personality trait Personality trait
Motivations
Goals

Photo

Frustrations
Ethos

Age:
Occupation:
Location: Bio

Personality The aim is to collect

the information about your
ideal customer persona
who are likely to buy your
product or service . It will
help you tailor the user
experience through
targeted design.
 Place your

Value Proposition Canvas .

logo here

I would LOVE it if:

What do you offer that makes the customers ?What would make the customer happy?
happy? ? What do the clients want when facing the
problem?

This refers to the feeling/action of customers before

he gets in contact with your solution.

What is the product or service that you are I would WANT:

offering?
GAIN GAINS What do the clients do (actions) when facing
CREATORS FIT the problem?
PRODUCT/
SERVICE JOBS This refers to the feeling/action of customers
before he gets in contact with your solution.
PAIN KILLERS PAINS

I would HATE it if:

Which features of your offering relieve the
customer's pains? What are the pains of the clients when facing the
problem?

This refers to the feeling/action of customers before he

gets in contact with your solution.

Demonstrate the f it between

what you are offering and why people
buy it. Yo u must build o n so lutio n
(products & service) that match their
needs ( pains & gains).
Solution Place your
logo here

Describe your Solution: List the Benefits of Your solutions

We offer ………………………………………… 1.
The details of our offering consist of:
1. ………………………………. 2.
2. ………………………………..
3. ……………………………….. 3.
Competition Analysis Place your
logo here

Benefits Competitor 1 Competitor 2 Competitor 3 Competitor 4 Your Venture

Product

Price

Branding channels

Packaging

Market reviews

UVP

Add more as
required

Identify your competitors and examine the list of their

offerings/benef its vs your product & service. Based on what
the customers say as well as your research, you need to
tabulate your f indings. Mention your ventures USP from the
competition analysis
Lean Canvas
Place your
logo here

SOLUTION UNIQUE VALUE UNFAIR ADVANTAGE CUSTOMER SEGMENTS

…………………………………… • ? ……………………………………………
PROPOSITION
…………………………………… • ? ……………………………………………
…………………………………………
…………………………………… • ? ……………………………………………
…………………………………………
PROBLEM …………………………………… • ? Business Model (Explain with a process
………………………………………… ……………………………………………
……………………… • ? ……………………………………………
diagram)
…………………………………………
…………………………… ……………………………………………
…………………………

KEY METRICS HIGH-LEVEL CONCEPT CHANNELS

• ? ………………………………………… • ?
EXISTING
• ? ………………………………………… • ?
ALTERNATIVES
• ? ………………………………………… • ?
…………………………………………
• ? ………………………………………… • ? EARLY ADOPTERS
…………………………………………
………………………………………… • ? ……………………………………………
…………………………………………
………………………………………… ……………………………………………
…………………………………………
………………………………………… ……………………………………………
…………………………………………
………………………………………… ……………………………………………
………………………………………… ……………………………………………
……………… ……………………………………………
………

COST STRUCTURE
• ? REVENUE STREAMS This canvas
• ? • ? explains how the venture
• ? • ? makes money (attracts,
• ? • ? serves and keeps
• ? customers)
MVP Place your
logo here

• Provide Full product/service description

• Insert a picture of the prototype
• Provide video link of the working prototype, if any
• Share screenshots of website ( Landing page, testimony etc.,). If the venture is in
any online business, it must definitely showcase a functional website.
• Share website link (If the venture is in any online business, it must definitely showcase a
functional website.)
• Share App link
• Description of how the product will work and steps the customer will follow
• Any other information

The slide helps to see your vision

in action with a clear demonstration
MVP Validation
What is your MVP
Conclusion:
Test Details: Persevere
Pivot
How long will we test this MVP?
Not conclusive

Who is our target audience for the test? How many of them?

How will we get to that audience?

Results of Test:
Realizations / Insights:
Did enough customers buy? Why or why not?

Did customers pay the price we expected? Why or why not?

Did customers come back to our product or show interest in doing so? Why or Next Steps:
why not?

Did customers recommend our product to others or evangelize about

it? Why or why not?
 Sales Plan Place your
logo here

Customer Sales Funnel

Customer Acquisition Plan

TARGET MARKET: 1 2 3 4 5
?.........................
Target Customer Target Customer Channels to be used to Estimated number of Estimated cost to
Segment (Type) Segment (Number) attract the target leads convert these leads
LEADS: customer segment to actual customers
?.........................

OPPORTUNITIES/PRO
SPECTS:
?.........................

CUSTOMER:
?........................

Ensure that the target market numbers are aligned with

market sizing . The sales funnel is for one year
 Go-to-Market Strategy Place your
logo here

• Ensure that you have active social media presence on multiple platforms –
Facebook, LinkedIn, Instagram, Twitter, and others.
• Show your branding video. Ensure that it:
• Is crisp and engaging
• Clearly explains the brand, the venture, its target customers, and
unique value proposition.
• Show your Positioning Statement. Ensure that it clearly states what your
product is and what value it brings to the customer
• Action plan to reach your sales/customer target for the next one year.
• Show your Sales & Distribution model, clearly listing down your channels for
both sales and distribution.

Note: You may use any other template of your choice to pitch for your venture as
long as you cover all information being sought here.
FINANCIAL PLAN
Start-up Costs Place your
logo here

Explanation:
Forecast P&L

Place your
logo here

Explanation:

Insert the link of your Financial template

Financial Projections Place your
logo here

N u m b e r o f e x i st i n g sh a r e s
a m o u n t t o b e i n v e st e d
e ar n i n gs af t e r 5 y e ar s
P/ E rat i o
D i sco u n t r a t e
N u m b e r o f y e ars

Estim ate d te rm inal value

Pre se nt value
Re quire d ow ne rship pe rce ntage
N um be r of share s ne e de d by inve stor
Share price
Unit Economics
Unit Economics Year ……..
P & L/ unit Year ….. CAC
CLV
Revenue
ARPU
COGS
Gross Profit
Gross Profit Margin
Operating Costs
Operating Profit

The above is the Unit Economics for year 1 (year ……). Refer to P&L statement for year 1 in slide 16.
Assumptions (Year……..)

Terms Explanation (For the actual calculations, refer to the Financial Plan Excel sheet link)
CAC (Cost of Sales + Cost of Marketing ) / Number of new customers acquired (in currency terms)
CLV Average purchase value x Average purchase frequency x Average Customer Lifespan x Gross Margin
ARPU Total revenue in specific period/Total number of customers during the same period (in currency
terms)
GROSS PROFIT Total revenue – Total COGS (In currency terms)
OPERATING Cost of goods sold (COGS) + operating expenses (OPEX)
COSTS

OPERATING Revenue from Core Operations – Cost of Goods Sold – Operating Expenses – Depreciation –
PROFIT
Amortization Expenses
CHURN RATE (Customers at the beginning of the period – customers at the end of the period) / customers at the
beginning of the period
Team Composition
Place your
logo here

Team member 1 Team member 2 Team member 3

Picture Picture Picture

What makes us a good team to solve the problem we chose?

Role/Position: Role/Position: Role/Position:

CEO COO/CTO CFO/CMO

Key Strengths and abilities Key Strengths and Key Strengths and
abilities abilities :

The goal is to demonstrate teams

commitment. Mention who’s on your team,
why them and their extremely relevant
credentials
Thank You!