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About Munchies

Farmley Makhana Munchies are a healthy snack made from makhana flour, roasted in olive oil, and available in two flavors: Andhra Masala and Amritsari Achari. Targeted at young professionals and college students, these snacks offer a guilt-free indulgence with 0% trans fat, making them a smart alternative to traditional junk food. The product is easily accessible through major Quick Commerce and Ecommerce platforms, catering to on-the-go lifestyles.

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Shubham Sarthak
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51 views8 pages

About Munchies

Farmley Makhana Munchies are a healthy snack made from makhana flour, roasted in olive oil, and available in two flavors: Andhra Masala and Amritsari Achari. Targeted at young professionals and college students, these snacks offer a guilt-free indulgence with 0% trans fat, making them a smart alternative to traditional junk food. The product is easily accessible through major Quick Commerce and Ecommerce platforms, catering to on-the-go lifestyles.

Uploaded by

Shubham Sarthak
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Makhana

Munchies
PRODUCT INTRODUCTION
Introducing
“The Crispiest Creation Ever”

Farmley Makhana Munchies, made


01
from wholesome makhana flour, is a
crunchy and delicious snack that
lets you enjoy your cravings without
the guilt. It's light, satisfying, and
packed with natural goodness.
Positioning
statement
Farmley Makhana Munchies are crafted for young
professionals and college-goer who refuse to compromise
on taste while making smarter snacking choices. These
makhana snacks offer the perfect balance of indulgence
and health, making them an ideal alternative to traditional
junk food. Light, crunchy, and packed with nutrients. This
snack provides a satisfying and addicitive treat without the
guilt, catering to those who want to snack smarter while

02
still enjoying bold flavours.
Whether it’s a quick bite between classes or a mid-day
work break, Makhana Munchies offer convenience, great
taste, and nutrition in one go.
Available on all major Quick Commerce & Ecommerce
platforms, Farmley has made sure this product is easily
available for all kinds of consumption occasions.
What is it?
03 Farmley Makhana Munchies are
a pocket-friendly snack, made
primarily from Makhana flour.
They are roasted in olive oil
instead of palm oil and comes in
two unique flavours- Andhra
Masala and Amritsari Achari.
They also contains 0% trans fat,
making them healthier than most
snacks in the market, without
compromising on the flavours.

Blinkit (200 ratings)- 4.1/5


04 Occasions of Consumption

Between classes/ office break Parties/ hanging out with friends

During commute/travel Late-night cravings

With hot/cold beverages


Creative
05 Reference
Target Group
The TG includes 18-26-year-old college
students and young professionals who value
taste but want healthier snacking options.
They seek quick, convenient snacks that fit
into their busy, on-the-go lifestyles. These
trend-conscious consumers are easily
influenced and retail-driven, often purchasing
snacks from nearby stores or local markets in
addition to being savvy with the E-Commerce
setup.

06
Manya Rohan Tarun
AGE: 19 AGE: 22 AGE: 26
PROFESSION: Student PROFESSION: PROFESSION: ASM
LOCATION: Mumbai Copywriter LOCATION: Bangalore
INCOME: INR 15000 from LOCATION: Delhi INCOME: 16 LPA
internships INCOME: 4 LPA
Spaces to
occupy
Through this product, we are looking to occupy
the same space as:
Crispies & Munchies- As a light, crunchy product
07
with a burst of flavour, we’re looking to take up the
same space as the Lays and Kurkures of the world
with a similar pricing structure, addictive quality
of the flavour, but the added benefit of it being
healthy.

Chips Namkeen

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