Class
11
Business Studies
Chapter 1
            Business,
             Trade &
            Commerce
    Section 1
History of Trade and
     Commerce
History of Trade and Commerce
 Trade and commerce have played a vital
role in making India as a major actor in the
       economic word in ancient times
History of Trade and Commerce
  Commercial cities like Harappa and
Mohenjodaro were some examples for the
 business development of ancient India
  History of Trade and Commerce
These civilizations had established commercial
 connections with Mesopotamia and traded in
gold, silver, copper, gemstones, beads, pearls,
                 sea shells etc.
               Mesopotamian Civilisation
           Present day Iraq, Kuwait, Iran and Syria
History of Trade and Commerce
There were different types of coins and
  weighing practices during that time
      IndigenousBanking System
    As economic life progress, metallic money had been
introduced which in turn accelerated the economic activities
 Documents such as Hundi and Chitti were in use
   for carrying out transactions in which money
             passed from hand to hand
     IndigenousBanking System
 Hundi as an instrument of exchange, it involved a
 contract which warrant the payment of money, the
promise or order which is unconditional and capable
   of change through transfer by valid negotiation
    IndigenousBanking System
Indigenous banking system played a prominent role
    in lending money and financing domestic and
   foreign trade with currency and letter of credit
 With the development of banking, people began
     to deposit precious metals with lending
  individuals functioning as Bankers or Seths
       Hundies practiced by Indian Merchant Communities
Name of Hundi   Category                             Function
                           Payable to any persons – no liability over who received
  Dhani-jog
                           the payment
                Darshani   Payable to a specific person (someone
   Sah-jog
                           respectable). Liability over who received the
                           payment.
  Firman-jog               Payable to order
 Dekhan-har                Payable to the presented or bearer.
  Dhani-jog                Payable to any person – no liability over who received the
                           payment, but payment over a fixed term.
                Muddati
  Firman-jog               Payable to order following a fixed term.
                           Drawn against dispatched goods. If goods lost in transit, the
   Jokhmi                  drawer or holder bears the costs and the drawee carries no
                           liability.
       Rise of Intermediaries
 Intermediaries played an important role n the
      promotion of trade. They helped the
     producers especially in foreign trade.
They consist of commission agents, brokers and
 distributors for wholesale and retail of goods.
                 Transport
Land Transport and Water Transport were popular in
                 ancient times
Roads as a means of transportation had assumed
    key importance in the process of growth
           especially in inland trade
  Eg: The northern trade route from Bengal to
                Transport
Maritime trade was another important branch
             of global trade network
 Muziris (ancient harbor) in Malabar Coast (near
to the present-day Cochin) has a long history of
           international maritime trade
                  Transport
Calicut was also an important market for Chinese to
  acquire items like frankincense, pepper (black
             gold), pearls, cotton etc.
  Pulicat on Coromandel Coast (Tamil Nadu) was
           a major port in the 17th century
    Textiles were the principal export item from
         Merchant Corporations
They were autonomous corporations (guilds)
       formed to protect the interests of the
       traders
  These corporations were organised on formal
basis, framed their own rules and code of conduct,
 which even kings were supposed to accept and
                     respect
       Merchant Corporations
The guild chief directly dealt with the king or tax
 collectors and settled the market toll (tax) on
behalf of its fellow merchants at a fixed sum of
                     money
Major Trade Centres
            Ajith Kanthi Wayanad
          www.hssplustwo.blogspot.com
        Major Trade Centres
1
              Pataliputra
           Patna in Bihar today
Commercial town and major centre for export
                of stones
        Major Trade Centres
2
      Peshawar         City in Pakistan
  Very popular for export of wool and for the
import of horses. Major transactions between
  India, China and Rome in the first century
        Major Trade Centres
3
                  Taxila
 City in Pakistan, also called Thakshashila
Popularly known as the city of financial and
             commercial banks
         Major Trade Centres
4
              Indraprastha
     Located in the region of present-day
                  New Delhi
  It was a commercial junction where most
routes leading the east, west, south and north
             converged (joined)
         Major Trade Centres
 5
           Mathura City in UP
 It was an emporium of trade and people here
         subsisted (lived) on commerce
Many routes from South India touched
      Mathura and Broach (Bharuch in
       Major Trade Centres
6
          Varanasi City in UP
Well known centre for textile industries and
 became famous for gold silk cloth and
        sandalwood workmanship
    It had links with Taxila and Bharuch
         Major Trade Centres
7
            Mithila     City in Bihar
The traders in this city crossed the seas by boats,
   through Bay of Bangal to the South China
They established trading colonies in South
          Major Trade Centres
8
              Ujjain City in MP
Different verities of clothes were exported to
               different centres.
It had trade connections with Taxila and
       Major Trade Centres
9
          Surat City in Gujarat
It was an emporium of western trade during
             Mughal period
They were also famous for gold boarder sarees
        Major Trade Centres
10
                  Kanchi
   Present day Kanchipuram in Tamil Nadu
Chinese came here to purchase pearls, glass
 and rare stones and in return they sold gold
                  and silk
         Major Trade Centres
11
         Madura City in Tamil Nadu
  It was the capital city of Pandya dynasty who
 controlled the trade of pearl and fisheries of the
Gulf of Mannar (shallow in between India and Sri
                       Lanka)
        Major Trade Centres
12
                 Broach
      Present day Bharuch in Gujarat
It was a major trade centre in Western India
         Major Trade Centres
13
                 Kaveripatta
 Present day Kaveripattanam in Tamil Nadu
 It was scientific in its construction as a city and
 provided loading, unloading and strong facilities
                  of merchandise
   It was also famous for perfumes, cosmetics,
scents, silk, wool, cotton and also for ship
         Major Trade Centres
14
                Tamralipti
        City in West Bengal (Kolkata)
 It was one of the greatest ports connected
            both by sea and land
 It was linked by road to Banaras (UP) and
 Taxila
 Major
Exports
  and
Imports
   Ajith Kanthi Wayanad
 www.hssplustwo.blogspot.com
     Major Exports and Imports
Export Items:
 Spices, wheat, sugar, indigo, opium, sesame
  oil, cotton, parrot, live animals and animal
                  products etc.
               Spices
    Major Exports and Imports
Import Items:
Horses, animal products, Chinese silks, linen,
       wine, gold, silver, copper, etc.
           Chinese silks
Position of Indian
      Subcontinent in World
      Economy(1AD to 1991)
             India in World Economy
 From 1st to 7th centuries, India was estimated to
    have the largest economy in the world
The country was often referred as ‘Swarnabhumi’
    and ‘Swarnadweep’ by many writers and
 travelers like Megasthenes, Faxian (Fa Hien),
   Xuanzang (Huen Tsang) etc. because of its
                   prosperity
            India in World Economy
During 18th century, the British empire began to
take roots in India, thereby the Indian economic
 condition was slowly changed from being an
exporter of processed goods to the exporter of
raw materials and buyer of manufactured goods
India begins to
Reindustrialise
India begins to Reindustrialise
After independence, the process of rebuilding
   the Indian economy have been started
   As a part of this the first five year plan
        was implemented in 1952.
                           5 Year Plan
   India begins to Reindustrialise
Due importance was given to the establishment of
  modern industries, modern technological and
scientific institutes, space and nuclear programs
    India begins to Reindustrialise
To overcome the problems of lack of capital, rise in
    population, huge expenditure on defence,
 inadequate infrastructure etc. India relied heavily
  on borrowings from foreign sources and finally,
    agreed to economic liberalization in 1991
             Liberalization
    India begins to Reindustrialise
 The Indian economy is one of the fastest growing
          economies in the world today
The high growth sectors have been identified, which
         are likely to grow at a rapid pace
   India begins to Reindustrialise
The recent initiatives of the Government of India
   such as ‘Make in India’, ‘Skill India’, ‘Digital
  India’, Foreign Trade Policy 2015-20 etc. is
   expected to help the economy in terms of
     exports and imports and trade balance
  Section 2
Nature and Concept
    of Business
  Ajith Kanthi Wayanad
www.hssplustwo.blogspot.com
Concept of Business
The term business is derived from the work ‘busy’.
     Therefore, business means being busy.
 Business refers to an occupation in which people
 regularly engage in activities related to purchase,
production and / or sale of goods and services with
               a view to earn profits
Concept of Business
  Business is defined as the “repeated buying and
 selling or manufacturing of goods and services with
an intention to earn profit which involves the creation
                      of wealth.”
   Example; A factory, A retail shop,
               Commission agents, brokers
Concept of Business
People undertake various activities to satisfy
               their needs
  These activities can be classified into two, they are
 Economic Activities and Non-Economic Activities
Economic
Activities                Non-Economic
                            Activities
              Human
             Activities
Economic
Activities
           Economic
           Activities
  Activities undertaken to earn money or
money’s worth and related to production and
             exchange of wealth
Eg; Running a factory, Retail shop, Cultivating land etc.
          Economic
          Activities
   Characteristics of Economic
   Activities
a. Related to Production of Wealth
         Economic
         Activities
  Characteristics of Economic
  Activities
b. To Satisfy Human Wants
         Economic
         Activities
   Characteristics of Economic
   Activities
c. Expectation of Earning Money
         Economic
         Activities
  Characteristics of Economic Activities
d. Basis for Economic Development of
   the Society
Non-Economic
Activities
      Non-Economic
      Activities
Activities which are undertaken not for
 any reward but for the personal
 satisfaction
       Example: A mother looks after her
   children, A house-wife cooks food for the
          family, Visiting Temples etc.
Differences Between
Economic Activities &
   Non-Economic
      Activities
      Economic Activities Vs.
      Non-Economic
      Activities
To earn money or
 money's worth         For personal
                        satisfaction
 Economic            Non-Economi
 Activities            c Activities
       Economic Activities Vs.
       Non-Economic
       Activities
It can be measured
                        It cannot be
 In terms of money      Measured in
                       Monetary terms
 Economic             Non-Economi
 Activities            c Activities
    Economic Activities Vs.
    Non-Economic
    Activities
  Money is
 the reward        Mental satisfaction
                     Is the reward
Economic           Non-Economi
Activities           c Activities
     Types of
Economic
Activities
           Ajith Kanthi Wayanad
         www.hssplustwo.blogspot.com
  Types of Economic
  Activities
Business   Profession   Employment
Characteristics of
   Business
           Ajith Kanthi Wayanad
         www.hssplustwo.blogspot.com
    Characteristics of Business
1. An Economic Activity
     It is undertaken with an object of
  earning money or livelihood but not for
             love, affection etc.
  Eg: Purchase and sale of articles by a shop keeper
     Characteristics of Business
2. Production or Procurement of
   Goods and Services
    Every business
      should either
   produce or acquire
   the goods in which
         it deals
Goods may consists of capital goods and consumer goods
   Eg: Capital Goods: Machinery, Furniture,
       Consumer Goods: Sugar, Pen, Notebook etc.
  Characteristics of Business
Services may include facilities offered to
consumers like transportation, banking,
             electricity etc.
      Characteristics of Business
3. Sale or Exchange of Goods & Services
    There should be sale or exchange of
   goods or services between the seller and
                    buyer
Goods produced for personal consumption is not a business
       Characteristics of Business
4. Dealing in Goods & Services on a
   Regular Basis
 A single transaction cannot be treated as a
                  business
Eg: A persons sells his old scooter even at a profit cannot be
    treated as a business as there is no continuity.
      Characteristics of Business
5. Earning Profit
 The business activity must be intended
               to earn profit
 Businessman should take all possible efforts to maximise
  the profit by increasing sales volume or reducing cost
    Characteristics of Business
6. Uncertainty of Return
  No business can predict its future
  profit
      Characteristics of Business
7. Element of Risk
  Every business is subject to risk due
            to various reasons
 Eg: Change in fashion, fire, theft, natural calamities etc.
  Characteristics of Business
1. Economic Activity
2. Production of Goods and Services
3. Sale or exchange of Goods and
   Services
4. Regular Dealings
5. Earning Profit
6. Uncertainty of Return
7. Element of Risk
Comparison of Business
Profession & Employment
             Ajith Kanthi Wayanad
           www.hssplustwo.blogspot.com
Business– Profession - Employment
1          Mode of establishment
    Business      Profession     Employment
  Based on       Membership of   Appointment
entrepreneur's    professional      Order
   Decision           body
Business– Profession - Employment
2          Nature of work
    Business       Profession       Employment
  Providing                         Performing
  goods and         Rendering       work as per
services to the    personalised       service
    public        expert services    contract
Business– Profession - Employment
3               Qualification
    Business     Profession      Employment
                 Prescribed      As prescribed
No minimum                          by the
                 qualification
qualification                      employer
                 and training
Business– Profession - Employment
4              Reward of return
    Business      Profession      Employment
                                   Salary or
     Profit          Fees
                                    Wage
Business– Profession - Employment
5               Capital investment
    Business        Profession       Employment
Large capital        Limited
based on the          capital           No
   size of                             Capital
  business
Business– Profession - Employment
6                Risk
    Business   Profession   Employment
     High         Little       No
     Risk         Risk         Risk
Business– Profession - Employment
7         Transfer of interest
    Business      Profession     Employment
                      Not            Not
Transferable
                  Transferable   Transferable
Business– Profession - Employment
8          Code of conduct
    Business     Profession     Employment
                 Professional
 No code of
                    code of     Laid down by
 conduct is
                   conduct      the employer
 prescribed
                   followed
Business– Profession - Employment
9          Examples:
    Business     Profession       Employment
                                  Jobs in banks,
                  CA, Legal,        insurance,
Shop, Factory      Medical             Govt.
    etc.        Profession etc.    departments
                                        etc.
     Comparison: Business, Profession and Employment
          Basics                  Business                 Profession         Employment
1   Mode of              Entrepreneur’s decision    Membership of a        Contract of
    Establishment        and legal formalities      professional body      employment
                                                    Rendering
                         Providing goods and        personalized and
2   Nature of work                                                         As per the contract
                         services to the public     expert service
                                                    Prescribed
3   Qualification        No minimum qualification   qualification by the   Prescribed by the
                                                    professional body      employer
4   Reward or return     Profit                     Fees                   Salary or wages
5   Capital Investment   High                       Limited                No capital
     Comparison: Business, Profession and Employment
           Basics                 Business           Profession         Employment
6   Risk                   High                 Limited risk         Little risk
7   Transfer of interest   Possible             Not possible         Not possible
8   Code of conduct        Not prescribed       Prescribed by the    Laid down by the
                                                professional body    employer
                                                                     Jobs in banks,
9   Examples               Shop, Factory etc.   CA, Legal, Medical   insurance, govt.
                                                Profession etc.      departments etc.
 Classification of
Business
Activities
               Ajith Kanthi Wayanad
             www.hssplustwo.blogspot.com
Classification of Business
Activities
      Industry         Commerce
Classification of Business
Activities
Classification of Business
Activities
  Industry
Industry refers to that part of business which
 is concerned with the production of goods
                      and
                   material
  An industry may be classified into primary
       industry, secondary industry and tertiary
Types of
Industries
       Ajith Kanthi Wayanad
     www.hssplustwo.blogspot.com
       Types of Industries
Primary Industry
Engaged in extracting, producing and
  processing of natural resources
        Eg: Extractive industries
         and genetic industries
Classification of Primary
       Industries
              Ajith Kanthi Wayanad
            www.hssplustwo.blogspot.com
Classification of Primary Industries
  Extractive
  Industries
     They are engaged in the extraction
  ( collection) of useful materials from the
                earth and sea
Eg: Mining, fishing, agriculture, quarrying etc.
Classification of Primary Industries
  Extractive
  Industries
 The products of these industries are either
     directly consumed or used as raw
        materials by other industries
                          Coal
Classification of Primary Industries
    Genetic
   Industries
      Engaged in the reproduction or
     multiplication of plants and animals
E.g. Plant nurseries, Poultry farms, cattle breeding
                     farms etc.
        Types of Industries
  Secondary Industries
 They are concerned with the materials
which have already been produced at the
             primary stage
                         Oil Refinery
      Eg: Manufacturing industries
           and Construction
  Classification of
Secondary
Industries
               Ajith Kanthi Wayanad
             www.hssplustwo.blogspot.com
 Classification of Secondary
 Industries
  Manufacturing
    Industries
      Engaged with the conversion of raw
         materials into finished goods
E.g: Cotton into textiles, timber into furniture etc.
Classification of Secondary
Industries
 Manufacturing
  Industries
    They change the form of goods i.e.
   raw material into finished goods and
         thus create form utility
   Raw Materials for
       Cement
Classification of Secondary
Industries
 Manufacturing
  Industries
They produce Consumer Goods, Industrial
        Goods and Capital Goods
       Types of
Manufacturing
Industries
               Ajith Kanthi Wayanad
             www.hssplustwo.blogspot.com
 Types of Manufacturing
 Industries
a Analytical Industries
    Analyses and
      separates
 different elements
   from the same
       materials
 Types of Manufacturing
 Industries
b Synthetical Industries
 Combines various ingredients into a new
                product
Eg: Cement is produced from Lime,
             Silica, Magnesia etc.
   Types of Manufacturing
   Industries
 c Processing Industries
       It involves successive stages for
       manufacturing finished products
                Paper Making Process
Eg: Sugar, Paper etc.
 Types of Manufacturing
 Industries
d Assembling Industries
 Assembles different component parts
         to make a new product
Eg: Car, T V, Computer, Mobile Phone etc.
Classification of Secondary
Industries
  Construction
  Industries
 Engaged in the construction of buildings,
       dams, roads, bridges etc.
  They use the products of manufacturing
    industries and extractive industries
             Types of Industries
      Tertiary Industries
    They are providing support services to
    primary and secondary industries and it
            form part of commerce
                                          Insurance
Eg: All service activities which are auxiliaries to
         trade like transport, banking, insurance etc.
Commerce
       Ajith Kanthi Wayanad
     www.hssplustwo.blogspot.com
Commerce
It is concerned with buying, selling and distribution
 of commodities and it is an organized system for
  exchange of goods and services in between the
          businessman and the customers
Commerce
It is also concerned with the marketing aspects
  of business, i.e. supply of right type of goods
   to the right persons, at the right time and at
                        the
                    right price
:. Commerce includes trade and aids to trade
Commerce
           Commerce
      Trade      Aids to
                 Trade
Commerce
                  Definition
  The sum total of all those activities which
are involved in the removal of hindrances in
     the process of exchange of goods
Functions
 of
 Commerce
       Ajith Kanthi Wayanad
      www.hssplustwo.blogspot.co
                  m
Functions of Commerce
1. Removal of Hindrance of Person
  It refers to the lack of contact between
           the producers and customers
Here the trader acts as an intermediary among them
  and customers are able to find out the products
      which they are wanted from the market
Functions of Commerce
2. Removal of Hindrance of Place
Producers and customers are in distant places,
 hence the commodities should be transferred
 from the production centre to the customers
   This problem can be solved by the system of
    commerce by means of transport, packing
                 and insurance
Functions of Commerce
3. Removal of Hindrance of Risk
 Goods and properties of business are subject
   to various risk such as fire, theft, damage
   etc.,
      They can be protected by insurance
Functions of Commerce
4. Removal of Hindrance of Time
There may be a gap between the production and
 consumption as the production is carried out in
         anticipation of future demands
  Therefore, it becomes necessary to store the
            goods until they are sold
  This problem can be solved by
Functions of Commerce
5. Removal of Hindrance of Knowledge
 Knowledge of customers about the products
and services offered by business organisations
       is a major problem in business
 Advertising helps in the removal of hindrance
          of knowledge among the buyers
Functions of Commerce
6. Removal of Hindrance of Finance
The problem of finance can be handled by
         banks, which form part of commerce
  It will also help the businessman in exchange
      of money between different persons at
                   different places
     Functions of Commerce
1. Removal of Hindrance of Person
2. Removal of Hindrance of Place
3. Removal of Hindrance of Risk
4. Removal of Hindrance of Time
5. Removal of Hindrance of Knowledge
6. Removal of Hindrance of Finance
            Make in India
It is an initiative launched by the Government
of India on 25th September 2014, to encourage
   national and multinational companies to
     manufacture their products in India.
               Make in India
   Its major objectives are job creation
  and skill enhancement in 25 sectors of
              the economy.
Some of them are, Automobile, Aviation, Biotechnology,
    Chemicals, Construction, Defense, Electrical
 Machinery, Food processing, I T, Oil and Gas, Media
     and Entertainments, Mining, Railways etc.
Trade
          Ajith Kanthi Wayanad
        www.hssplustwo.blogspot.com
 Trade
Buying and selling of goods, which involves the
    exchange of commodities for money or
                money’s worth
Types of
Trade
               Trade
       Home            Foreign
       Trade            Trade
 Types of
 Trade
        Home
   It isTrade
         also known as     Mumbai
     domestic trade
     or internal trade
                           Kochi
Buying and selling of goods within the country
 and both the buyer and seller should belong
               the same nation
Types of
Trade
             Home
             Trade
     Wholesale       Retail
      Trade          Trade
    Types of
    Trade
a              Wholesale Trade
      Buying and selling in large quantities
    A wholesaler buys goods directly from
     the producers and sells them to the
     retailers
    Types of
    Trade
b                Retail
                 Trade
Buying and selling of goods in small
quantities
A retail trader buys goods from the
         wholesalers and sells them to the
Types of
Trade
            Foreign
             Trade
   Export              Import
            Entrepot
Types of
Trade
               Foreign Trade
      It is also known as External trade
              or international trade
It involves the buying and selling of goods and
 services in between the persons belonging to
             two or more countries
    Types of
    Trade
a                   Export
       Sale of goods to foreign countries
    Types of
    Trade
b                    Import
     Purchase of goods from foreign countries
    Types of
    Trade
                  Entrepot
c
Importing goods from one country for the
   purpose of exporting them to some other
   countries
England             India             China
            Types of
            Trade
    Home               Foreign
    Trade              Trade
Wholesale    Retail
Trade        Trade
 Export      Import      Entrepot
 Trade       Trade       Trade
AidstoTrade
(AuxiliariestoTrade)
                       Ajith Kanthi Wayanad
                   www.hssplustwo.blogspot.com
AidstoTrade
 The activities which assist trade are
    called Aids to Trade or Auxiliaries to
    Trade
 AidstoTrade
  Aids to trade includes Transport,    Banking,
Insurance, Warehousing, Advertising
etc.
      These service enterprises facilitate
  movements, finance, risk coverage, storage,
        and sales promotion of goods
 AidstoTrade
1        Transport and Communication
Usually production takes place in certain
      locations and consumption all over the
      country
        This problem is removed by transport
    through various modes such as road, rail or
                   water transport
AidstoTrade
Along with transport, Communication is very
essential, which helps the producers, traders
 and consumers in exchange of information
 Postal service, telephones and other modern
  means of communication may be regarded
     as auxiliaries to business activities
AidstoTrade
2              Banking and Finance
        All business concerns need fund for
    acquiring assets, raw materials and meeting
                     day today
                    expenses
     Finance is the foundation of all
                 business provided by banks
AidstoTrade
      How banks help the business ?
  Banks accept deposits from the public and
     provide credit facilities for business
They lend money (O/D, CC, Loans), discounting of
bills, collection of cheques, remittance facilities
and     various other services to the business
AidstoTrade
3
                      Insurance
    Insurance provides protection against the risk
    of loss due to accident, fire, earthquake, theft,
         damage of goods in stock and transit
        On payment of a nominal amount called
      premium, the amount of loss or damage is
       compensated by the insurance company
AidstoTrade
4              Warehousing
 Production is always in anticipation of future
 demands, so that the products are to be kept
    in good condition until they are sold
Warehouses facilitates storage of goods and
  stabilises prices by equalising supplies
AidstoTrade
5             Advertising
It helps to reach millions of customers for
       promoting sales and giving
      information about the product
Thus advertising makes
 possible marketing of
goods and services on a
      large scale
          AidstoTrade
         (AuxiliariestoTrade)
1. Transport and Communication
2. Banking and Finance
3. Insurance
4. Warehousing
5. Advertising
Objectivesof
 Business
         Ajith Kanthi Wayanad
       www.hssplustwo.blogspot.com
       ObjectivesofBusine
a                        s
            Market Standing
   It refers to the position of an enterprise in
relation to its competitions by providing quality
 products and better service to its customers
       ObjectivesofBusine
b                        s
         Innovations (Novelty)
Innovation means the introduction of something
  new to the market. It may be a new design,
    new quality for the existing product, new
           method of production etc.
    1990's
      ObjectivesofBusine
c                       s
              Productivity
    Every enterprise should aim at greater
efficiency and productivity by the best use of
             available resources
        ObjectivesofBusine
d                         s
    Physical andfinancial resources
  Acquiring physical resources like buildings,
 plant and machinery, offices etc. and financial
resources or fund for its operations and ensure
                its efficient use
      ObjectivesofBusine
e                       s
             Earning profits
   Profit is regarded as the life-blood of a
business to survive and to make growth and
       development of the enterprise
       ObjectivesofBusine
f                        s
     Manager performance and
          development
 The enterprise should take much initiative to
  improve the efficiency of its managers by
conducting various programs to motivate them
       ObjectivesofBusine
g                        s
 Worker performance and attitude
 Every enterprise should aim at improving its
workers performance and their positive attitude
         ObjectivesofBusine
i                          s
           Social responsibility
        It refers to the social obligations of
    business firms to contribute resources for
     solving social problems and to work in a
             socially desirable manner
     ObjectivesofBusiness
a)   Market Standing
b)   Innovations
c)   Productivity
d)   Physical and Financial
     Resources
e)   Earning Profits
f)   Manager Performance
g)   Worker Performance
h)   Social responsibility
BusinessRisk
        Ajith Kanthi Wayanad
      www.hssplustwo.blogspot.com
          BusinessRisk
     Risk = Possibility of loss
It can be defined as the chances of loss due
    to certain uncertain events in the future
  BusinessRisk
        Types of
          Risk
Speculative        Pure
   Risk            Risk
           BusinessRisk
            Speculative Risk
   It involves both chances of gain or loss.
  If the market condition is favourable it will
         result in gain, otherwise, loss.
It arises due to change in demand and
 supply, change in taste and habits of
            BusinessRisk
                  Pure Risk
     Possibility of loss or even no loss.
  If such events take place, it may result in
loss, non-occurrence of such events results
      in absence of loss, instead of gain
It arises due to fire, theft, earthquake, strike
etc.
    NatureofBusinessRisk
1
       It arises due to uncertainties
    Lack of knowledge about what is
               going to happen in future
                         Govt.
    Pl oid
        tic
                         Policy
      as
                gs r
     Av
               Pa e
              Ba pe
                Us
Eg: Change in demand, Govt. Policy, Epidemic
               like Corona Virus etc.
    NatureofBusinessRisk
2
    It is an essential part of every business
       Every business has its own risks, no
              business can avoid risk
    Risk can be minimised but cannot be eliminated
    NatureofBusinessRisk
 3
  Degree of risk depends on the nature
  and
                size of business
Eg: 1. Business dealing with fashionable items has a high
       degree of risk
    2. A large scale business has high risk than small scale
    NatureofBusinessRisk
4
     Profit is the reward for bearing risk
     An entrepreneur takes risks under the
            expectation of higher profit
                          No risk
                         means no
                           gain
   Methodsof
dealingwithRisk
           Ajith Kanthi Wayanad
         www.hssplustwo.blogspot.com
 How todealwithBusinessRisk
Methods of dealing with risk:
1. Not to enter high risky transactions
2. Take precautionary measures like fire
    fighting equipments etc.
3. Take an insurance policy to cover
    various risks.
4. Take measures like provision for bad
    debts, investment fluctuation fund etc.
 Causesof
BusinessRisk
         Ajith Kanthi Wayanad
       www.hssplustwo.blogspot.com
    CausesofBusinessRisk
1
              Natural Causes
        Risk due to natural calamities
    It may include damages from flood, fire,
                 earthquake etc.
    CausesofBusinessRisk
2
                  Human Causes
    It may arise due to certain human activities
    Eg: Theft, bad debt, mistakes, accidents etc.
    CausesofBusinessRisk
3
                Economic Causes
    It includes uncertainties relating to demand for
          products, competition, price, change in
      technology, rise in interest rate, higher taxes
                            etc.
    CausesofBusinessRisk
4
                    Other Causes
    Political disturbances, mechanical failures,
    change in exchange rates, etc. come under
                     this category
         Natural
         Causes
Other    Causes     Human
Causes   of Risk    Causes
         Economic
          Causes