EDM Module-3
EDM Module-3
Module-3
Cost Analysis & Production Analysis
Introduction:
A business comes in to being with the main objective of earning profit. To achieve optimum
efficiency in production or minimizing cost for a given production is one of the prime concerns
of the business manager, in fact the survival of a firm in a competitive market depends on
their ability to produce at a competitive cost. Therefore, manager of business firm endeavor
to minimize the production cost or what is same things maximize output from a given quantity
of inputs.
Production: “Production” means a process by which resources men material, time etc.)
transformed into different and more useful commodity or services. In general production
means transforming inputs (labour, machines, raw materials, time etc.) into an output.
Various inputs are combined in different quantities to produce various levels of output.”
Inputs and output: An input is a good or service that goes into the process of production.
According to Boumol “An input is a simply anything which the firm buys for use in its
production or other process”. The term inputs needs some more explanation Production
process require wide variety of input depending on the nature of product but Economist have
classified inputs as 1) labour 2) Capital 3)Land 4) Raw materials and Time. All these variables
are flow variable since they are measured per unit of time
Output: An output is any good or service that comes out of production process.
Fixed and Variable inputs: A fixed inputs can be defined as a fixed factor is one that remains
fixed (constant) for certain level of output. A variable input is defined as one whose supply in
the short run is inelastic i.e. labour and raw material etc . the user of such factor can employ
a large quantity in the short run. Technically a variable input is one that change with the
change in output in the long run all inputs are variable
Short Run and long Run
Short run: refer to a period of time in which the supply of certain inputs (e.g plant, building ,
machinery etc) is fixed or inelastic .in short run therefore production of a commodity can be
increased by increasing the use of only variable inputs like labour and raw material
Long run: refer to period of time in which the supply of all the inputs is elastic but not enough
to permit a change in technology that is, in the long run all inputs are variable. Therefore, in
long run production of commodity can be increased by employing more of both variable and
fixed inputs
Production Function: It is a tool to analysis used to explain the input-output relationship. A
production function describes the technological relationship between inputs and output in
physical terms. In other word production Function showing the relationship between the
quantities of inputs used and the output produced. There is a production function for every
good that shows the maximum output you can get from any quantities of inputs. The
production function is the description of the current best technology for making a good.
Production function indicates the highest output that a firm can produce for every
specified combination of inputs given the state of technology. The firm’s production function
for a particular good (q) shows the maximum amount of the good that can be produced using
alternative combinations of capital (k) and labor (l). The production function for two inputs:
Q = F(K,L)
Q = Output, K = Capital, L = Labor
0 10 0
1 10 10
2 10 30
3 10 60
4 10 80
5 10 95
6 10 108
7 10 112
8 10 112
9 10 108
10 10 100
Observation: with additional workers, output (Q) increases, reaches a maximum, and then
decreases.
Measures of Productivity
Total production (TP): the maximum level of output that can be produced with a given
amount of input.
Average Production (AP): output produced per unit of input AP = Q/L
Marginal Production (MP): the change in total output produced by the last unit of an input
From The above table it is possible to understand the Law of Return. The Total returns are
increasing continuously with the increase in the factor labour. The marginal return remain
constant during fifth and sixth units of labour and it is falling with the additional unit of labour
The law of diminishing return is operating from fourth unit of labour. The marginal physical
product clearly show the operation of the law of diminishing returns. The law of return are
shown with the help of following diagram.
Labour
The Law of Diminishing Marginal Returns: As the use of an input increases in equal
increments, a point will be reached at which the resulting additions to output decreases (i.e.
MP declines).The slope of the MP curve in Figure illustrates an important principle, the law
of diminishing marginal returns. As the number of units of the variable input increases, the
other inputs held constant (fixed), there exists a point beyond which the MP of the variable
input declines. Table illustrates this law. Observe that MP was increasing up to the addition
of 4th worker (input); beyond this the MP decreases. What this law says is that MP may rise
or stay constant for some time, but as we keep increasing the units of variable input, MP
should start falling. It may keep falling and turn negative, or may stay positive all the time.
Consider another example for clarity. Single application of fertilizers may increase the output
by 50%, a second application by another 30% and the third by 20% and so on. However, if you
were to apply fertilizer five to six times in a year, the output may drop to zero.
Three stages of production
Increasing Returns: When employment of variable inputs increased, a combination of fixed
factor and variable factor tend to be near the optimum. Thus, in the short run production
function is adjusted to optimization, resulting output tends to be greater proportion to be
increase in the variable factor units.
Diminishing Returns: The reason for diminishing returns is not for seek to increase output by
employing more and more units of variable factors, there by trying to substitute fixed factor
by variable factor. But due to imperfect substitutability of factors, when the fixed factor is
over utilized there emerge internal diseconomies and the diminishing returns follow.
Negative Returns: Stage III is the stage of negative returns , when the inputs of variable factor
is much excessive in relation to the fixed components in the production function. For instance
excessive use of chemical fertilizer on a farm may eventually spoil the farm output
Total Physical Product Marginal Physical Average Physical
Product Product
Stage I
Increasing at an Increases, reaches its Increases and reaches
increasing rate maxiIhum and then its maximum
declines till MR = AP
Stage II
Increases at diminishing Is diminishing and Starts diminishing
rate till it reaches becomes equal to zero
maximum
Stage III
Starts declining Becomes negative Continues to decline
explained through the production function and isoquant curve technique , The most common
and simple tool of analysis is isoquant curve.
Isoquant curve: A production function with two variable can be represented by a family of
isoquant. The word isoquant simply means equal quantities;
Isoquant curve is defined is a curve representing all various input combinations which
produces the same output (various capital-labor combinations that produces the same
output). Or All those combination of two variable inputs which yield a given quantity of
product Or an isoquant curve is locus of point representing various combination of two inputs
capital and labour yielding same output
Labour,L
Capital, K
1 2 3 4 5 6
1 10 14 17 20 22 24
2 14 20 24 28 32 35
3 17 24 30 35 39 42
4 20 28 35 40 45 49
5 22 32 39 45 50 55
6 24 35 42 49 55 60
The different combination of labour and capital can be used to produce a given level of
output. Thus, if one labour is used and 6 capital needs be employed to produce 24 units of
output alternatively 24 units of output can produce with the help of 1 units of capital and 6
units of labour in between there are another alternative. Alternative combination of labour
and capital that firm can employs in order to produce 24 units of output
Isoquants analyze and compare the different combinations of K & L and output.
An Isoquant is a curve representing all various input combinations which produces the same
output (various capital-labor combinations that produces the same output).Or Isoquants
show combinations of two inputs that can produce the same level of output.
Properties of Isoquants
All the above-mentioned isoquants are featured with some common properties, which are
as follows:
➢ An isoquant is downward sloping to the right, i.e., negatively inclined. This implies
that for the same level of output, the quantity of one variable will have to be reduced
in order to increase the quantity of other variable.
➢ A higher isoquant represents larger output. that is, with the same quantity, of one
input and larger quantity of the other input, larger output will be produced.
➢ No two isoquants intersect or touch each other. If two isoquant intersect or touch
each other, this would mean that there will be a common point the Two curves; and
this would imply that the 'same amount of two inputs could produce two different
levels of output (i.e., 400 and 500 units), which is absurd.
Production Functions with all variable inputs
A closely related question in production, economics is how a proportionate increase in all the
input factors will affect total production. This is the question of returns to scale, which brings
to mind three possible situations:
• If the proportional increase in all inputs is equal to the proportional increase in output,
returns to scale are constant. For instance, if a simultaneous doubling of all inputs
results in a doubling of production then returns to scale are constant. The following
figure 4.6 shows a constant rate to scale.
• If the proportional increase in output is larger than that of the inputs, then we have
increasing returns to scale. The following Figure 4.7 shows increasing returns to scale.
• If output increases less than proportionally with input increase, we have decreasing
returns to scale. The following Figure 4.8 shows decreasing returns to scale.
The most typical situation is for a production function to have first increasing then
decreasing returns to scale is shown in Figure 4.9.
Returns to input: These describe the impact on the output when only one input is
varied, holding all others constant. These returns may be increasing,' diminishing, or
constant.
Optimal Input Combinations
From the overall discussion so far it is obvious that production function, has a pure
'physical or technological' character. However, it does not tell which input combinations are
optimal. For that purpose, one has to take into account the input prices. The following Figure
4.10 shows the iscost curves.
Isocost Curves
In this connection, one has to consider yet another but important diagram consisting of iso
cost curves. Here also, the axes represent quantities of the inputs X and Y. Suppose that the
prices of the inputs are given, and there are no quantity discounts for the firm to get larger
quantities at lower prices. The next step will be to plot the various quantities of X and Y which
may be obtained from the given monetary outlays. Figure 4.10 shows the resulting isocost
curyes, which are straight lines under the assumption made here. One isocost showing the
quantities of X and Y that can be purchased for Rs. 1,000 and another isocost curve showing
the quantities of X and Y which can be purchased for an expenditure of Rs. 2,000 and so on.
Now we can easily superimpose the isocost diagram on the isoquant diagram (as the
axes in both the cases represent the same variables). With the help of Figure 4.11, it can be
ascertained that the maximum output for a given outlay, is say Rs. 2,000. The iso quant
tangent represents this maximum output, which is possible with this outlay, to the iso cost
curve. The optimum combination of inputs is represented by point E, the point of tangency.
At this point, the marginal rate6f substitution (MRS, sometimes known as the rate of technical
substitution), between the inputs is equal to the ratio between the prices of the inputs.
Likewise, in order to mini mise the cost for a given output, one may again refer to the
iso quant and iso cost curves in Figure 4.11. In this case one moves along the isoquant
representing the desired output. It should be clear that the minimum cost for this input is
represented by isocost line tangent to the isoquant.
Economies of Scale: The study of economies of scale is of greater importance for all business
manager because it serves as basis for whole process of decision making. The term
economies of scale is a technical term developed by economist to describes the benefits
enjoyed by those firms which produce large scale and participate in long run it will enjoy
certain special benefits which are called economies of scale or
Economies of scale refers to the phenomena of decreased per unit cost as the number of units
of production increase Economies of scale means a reduction in the per unit costs of a product
as a firm's production increases
Capital Land Labour Output TC AC
Doubling the scale of production (a rise of 100%) has led to an increase in output of 200% - therefore
cost of production PER UNIT has fallen
Economies of scale have been broadly classified under two group’s
A) Internal Economies B) External Economies
Internal Economies
Internal economies are also Known as operational economies which are obtained during the
date today process of production and hence, they are even called operational economies.
These economies are within the purview of the firm and firm and the firm itself is responsible
for these economies. The important internal economies are:
Labour Economies: Large firm normally employ factor labour in different quantities, and
qualities. Large firms practice the large process of Division of labour which is nothing but
dividing a particular work in too many smaller parts. If a small work is performed repetitively
many fold benefits are obtained to the large business firm. They are like increase in efficiency
of work, increase in productivity, economy of time, improvement in skills, avoiding wastage
of resources etc.
As a result of all these benefits the task performed by worker will be superior quality. Thus,
all labour economies will be enjoyed only by large firm and not by small firm
Technological Economies: Large firm normally adopt capital intensive technology by making
huge investment on plant and machinery. Large firm divided the entire total fixed cost on all
the units of the output. Costly machinery and equipment bring with them both quantity and
quality in production. Large firm will enjoy the benefit of superior technology and benefit of
indivisibility of factor. Latest technological improvement and other benefits will enjoy by large
firm.
Financial Economies: Financial Economies also favor large firm but not small firms.
Normally large firms enjoy the support of stock market, financial institutions and also support
of general public. Large firm obtain fund at cheaper rate of interest with sufficient time of
repayment. Small firm will not enjoy any financial economies.
Managerial Economies: Managerial economies are also called functional economies. Large
firms employ skilled, highly qualified, and specialized personal for both buying and selling.
The functional benefits will be informed of team work, decentralization of power and
adoption of modern management concept like PERT, (Progress evaluation review Technique)
TQM, etc. The large firm during purchase price will be comparatively low with free
transportation sufficient times for payment are benefits enjoyed during purchase and in sales
too. Large firm also adopt modern technique to market the product through channels of
distribution
Risk Spreading and Survival Economies: Risk spreading is easy for large firm and hence they
survive with whatever be the magnitude of risk and uncertainties. Large firms will diversify
their risk and future they insure against risk. The majority of the activities in the large firms
will be carried out by appropriate massive insurance policy. Large firms meet accidents,
unexpected sticks or events causing damage, risk of transportation etc., effectively. Small
firms will perish due to risk and uncertainties.
External Economies of Scale These are economies made outside the firm as a result of its
location, and occur when: A local skilled labour force is available. Specialist, and local back-up
firms can supply parts or services. An area has a good transportation network. An area has an
excellent reputation for producing a particular good
Diseconomies of Scale
Economies of increasing size do not continue indefinitely. After a certain point, any further
expansion of the size leads to diseconomies of scale. For example, after the division of labour
has reached its most efficient point, further increase in the number of workers will lead to a
duplication of workers. There will be too many workers per machine for really efficient
production. Moreover, the problem of co-ordination of different processes may become
difficult. There may be divergence of views concerning policy problems among specialists in
management
and reconciliation may be difficult to arrive. Decision-making process becomes slow resulting
in missed opportunities. There may be too much of formality, too many individuals between
the managers and workers, and supervision may' become difficult. The management
problems thus get out of hand with consequent adverse effects on managerial efficiency.
The limit of scale economics is also often explained in terms of the possible loss of control
and consequent inefficiency. With the growth in the size of the firm, the control by those at
the top becomes weaker. Adding one more hierarchical level removes the superior further
away from the subordinates. Again, as the firm expands, the incidence of wrong judgments
increases and errors in judgement become costly.
Last be not the least, is the limitation where the larger the plant, the larger is the
attendant risks of loss from technological changes as technologies are changing fast in
modern times.
Concept of Cost
Introduction
Business decisions are generally taken on the basis of money values of the inputs and outputs.
The cost production expressed in monetary terms. It is an important factor in almost all
business decisions, especially those pertaining to (a) locating the weak points in production
management; (b), minimising the cost; (c) finding out the optimum level of output; and (d)
estimating or projecting the cost of business operations. Besides, the term 'cost' has different
meanings under different settings and is subject to varying interpretations. It is therefore
essential that only relevant concept of costs is used in the business decisions.
Concept of Cost
In managerial economics, cost is normally considered from the producer’s point of
view. In producing a commodity, a firm as to employ an aggregate of various factor of
production such as land, labour, capital and entrepreneurship. These factors are to be
compensation is the cost. Thus, the cost of production of a commodity is the aggregate of
price paid for the factor production used in producing that commodity. A firm’s costs depend
on the rate of output and we will show how these costs are likely to change over time. The
characteristics of the firm’s production technology can affect costs in the long run and short
run.
The Importance of Cost Analysis
Managers seek to produce the highest quality products at the lowest possible cost.
Cost analysis is helpful in the task of finding lower cost methods to produce goods and
services.
Basic Definitions
Profit: The money that business makes: Revenue minus Cost
Cost: the expense that must be incurred in order to produce goods for sale
Revenue: the money that comes into the firm from the sale of their goods
Types of Costs: Short-Run, Short-run total costs (TC), Fixed costs (FC), Short-run variable
costs (VC)
Long-Run. All costs are Variable ‘No fixed costs
Fixed and Variable Costs
Fixed costs are those, which are fixed in volume for a given output. Fixed cost does
not vary with variation in the output between zero and any certain level of output. The costs
that do not vary for a certain level of output are known as fixed cost. The fixed costs include
cost of managerial and administrative staff, depreciation of machinery, building and other
fixed assets and maintenance of land, etc.
Variable costs are those, which vary with the variation in the total output. They are a
function of output. Variable costs include cost of raw materials, running cost on fixed capital,
such as fuel, repairs, routine maintenance expenditure, direct labour charges associated with
the level of output and the costs of all other inputs that vary with the output.
Total, Average and Marginal Costs
Total cost represents the value of the total resource requirement for the production of goods
and services. It refers to the total outlays of money expenditure, both explicit and implicit, on
the resources used to produce a given level of output. It includes both fixed and variable
costs. The total cost for a given output is given by the cost function.
The Average Cost (AC) of a firm is of statistical nature and is not the actual cost. It is
obtained by dividing the total cost (TC) by the total output (Q), i.e.,
TC
AC = Q = average cost
Marginal cost is the addition to the total cost on account of producing an additional unit
of the product. Or marginal cost is the cost of marginal unit produced. Given the cost function,
it may be
defined as
aTC
AC= aQ
These cost concepts are discussed in further detail in the following section. Total,
average and marginal cost concepts are used in economic analysis of firm's producti on
activities.
TC TFC + TVC
AC = Q = Q
TFC
AFC = Q
TVC
AVC = Q
Marginal cost (MC) is defined as the change in the total cost divided by the change in the total
output, i.e.,
∆TC aTC
MC = ∆Q or aQ
(4)
Since ∆TC = ∆TFC + ∆TVC and, in the short-run, ∆TFC = 0, therefore, ∆TC=∆TVC
Furthermore, under marginality concept, where ∆Q = 1,MC = ∆TVC.
Cost Function and Cost-output Relations
The concepts AC, AFC and AVC give only a static relationship between cost and output in the
sense that they are related to a given output. These cost concepts do not tell us anything
about cost behaviour, i.e., how AC, AVC and AFC behave when output changes. This can be
understood better with a help of numerical example.
Numerical Example
From this schedule, the following inferences can be drawn Total cost is rising continuously
in all units of output. The rate of fall in marginal cost is at a faster rate and even it is rising
at an increasing rate. Average cost is falling continuously but the rate of fall is minimum
and even the rising rate is minimum. When compared to the rate of fall and rise, marginal
cost and average cost, marginal cost falls and rises sharply.
Figure 3.2
Cost Curves and the Laws of Diminishing Returns
We now return to the laws of variable proportions and explain it through the, cost
curves. The short-term laws of production, i.e., the laws of diminishing returns. Let us recall
the law: it states that when more and more units of a variable input are applied to those
inputs which are held constant, the returns from the marginal units of the variable input may
initially increase but will eventually decrease. The same law can also be interpreted in terms
of decreasing and increasing costs. The law can then be stated as, if more and more units of
a variable inputs are applied to the given amount of a fixed input, the' marginal cost initially
decreases, but eventually increases. Both interpretations of the law yield the same
information: one in terms of marginal productivity of the variable input, and the other, in
terms of the marginal cost. The former is expressed through production function and the
latter through a cost function.
Figure 3.2 represents the short-run laws of returns in terms of cost of production. As
the figure shows, in the initial stage of production, both AFC and AVC are declining because
of internal economies. Since AC = AFC + AVC, AC is also declining, this shows the operation of
the law of increasing returns. But beyond a certain level of output. while AFC continues to
fall, AVC starts increasing because of a faster increase in the TVC. Consequently, the rate of
fall in AC decreases. The AC reaches its minimum when output increases to 10 units. Beyond
this level of output, AC starts increasing which shows that the law of diminishing returns
comes in operation. The MC, curve represents the pattern of change in both the TVC and TC
curves due to change in output. A downward trend in the MC shows increasing marginal
productivity of the variable input mainly due to internal economy resulting from increase in
production. Similarly, an upward trend in the MC shows increase in TVC, on the one hand,
Similarly, when MC increase, AC also increases but at a lower rate, the reason given in ‘the
above point. There is however a range of output over which this relationship does not exist.
When MC starts increasing, it increases at a relatively lower rate, which is sufficient only to
reduce the rate of decrease in AC, i.e., not sufficient to push the AC up. That is why AC
continues to fall over some range of output even, if MC falls. MC intersect AC at its minimum
point. This is simply a mathematical relationship between MC and AC curves when both of
them are obtained from the same TC function. In simple words, when AC is at its minimum,
then it is neither increasing nor decreasing it is constant. When AC is constant, AC = MC.
output and, the variable cost (labour). To understand the long-run costoutput relations (lnd
to derive long-run cost curves it will be helpful to imagine that a long run is composed of a
series of short-run production decisions. As a' corollary of this, long-run cost curves are
composed of a series of short-run cost curves. We may now derive the long-run cost curves
and study their' relationship with output.
Long-run Total Cost Curve (LTC)
In order to draw the long-run total cost curve, let us begin with a short-run situation. Suppose
that a firm having only one-plant has its short-mn total cost curve as given-by STCl in panel
(a) of Figure 3.3. In this example if the firm decides to add two more plants to its size over
time, one after the other then in accordance two more short-run total cost curves are added
to STCl in the manner shown by STC2 and STC3 in Figure 3.3 (a):. The LTC can now be drawn
through the minimum points of STCl, STC2 and STC3 as shown by the LTC curve
corresponding to each STC.
Long-run Average Cost Curve (LAC)
Combining the short-run average cost curves (SACs) derives the long-run average cost curve
(LAC). Note that there is one SAC associated with each STC. Given the STC 1 STC2, and STC3
curves in panel (a) of Figure 3.3, there are three corresponding SAC curves as given by SAC 1
SAC2 arid SAC3 curves in panel (b) of Figure 3.3. Thus, the firm has a series of SAC curves, each
having a bottom point showing the minimum SAC. For instance, C1Q1 is the minimum AC
when the firm has only one plant. The AC decreases to C2Q2 when the second plant is added
and then rises to C3Q3after the inclusion of the third plant. The LAC caru be drawn through
the bottom of SAC1 SAC2 and SAC3 as shown in Figure·3.3 (b) The LAC curve is also known as
‘Envelope Curve' or 'Planning Curve' as it serves as a guide to the entrepreneur in his planning
to expand production.
Quantity Total Costs of Total Cost of Total Costs = TCL Average Total
Labor Machines + TCM Costs = TC/Q
11 381 254 Rs635 58
12 390 260 650 54
The SAC curves can be derived from the data given in the STC schedule, from STC
function or straightaway from the LTC-curve. Similarly, LAC can be derived from LTC-
schedule, LTC function or from LTC-curve. The relationship between LTC and output, and
between LAC and output can now be easily derived. It is obvious. from the LTC that the long-
run cost-output relationship is similar to the short-run cost-output relationship. With the
subsequent increase in the output, LTC first increases at a decreasing rate, and then at an
increasing rate. As a result, LAC initially decreases until the optimum utilisation of the second
plant and then it begins to increase. From these relations are drawn the 'laws of returns to
scale'. When the scale of the firm expands, unit cost of production initially decreases, but it
The downtrend in the LAC indicates that until output reaches the level of OQ2, the firm
is of non-optimal size. Similarly, expansion of the firm beyond production capacity OQ2 causes
a rise in SMC as well as LAC. It follows that given the technology, a firm trying to minimise its
average cost over time must choose a plant which gives minimum LAC where SAC = SMC =
LAC = LMC. This size of plant assures most efficient utilisation of the resource. Any change in
output level, i.e., increase or decrease, will make the firm enter the area of in optimality.
The law of diminishing marginal productivity does not hold in the long run since all inputs are
variable.
The shape of the long-run cost curve results from the existence of economies and
diseconomies of scale
Break-Even Analysis: Break-even point is the level of sales at which the firm breaks even.
Fixed Cost
Break-Even = Contribution Per Unit
Margin of Safety
This is the difference between sales volume & break-even point, & is the amount by which
sales can fall before a firm incurs a loss
Break-Even Charts
Out put in Total Revenue (price Rs 4 Total fixed Total variable Total
units per Units) cost cost cost
0 0 300 0 300
100 400 300 300 600
200 800 300 600 900
300 1200 300 900 1200
400 1600 300 1200 1500
500 2000 300 1500 1800
600 2400 300 1800 2100
The break-even chart remains where the BEP is measured in terms of sales value
rather than in physical units. The only difference is that the volume on the X-axis is measured
in terms of sales value. In that case, a perpendicular from the point BEP to either axis would
show the break-even rupee sales value. The same type of chart could be used to depict the
BEP in relation to full capacity. In this case the horizontal axis would represent the percentage
of full capacity, instead of physical units or the sale value.
Assumptions
1. All costs are either variable or fixed over the entire range of the volume of production.
But in practice, this assumption may not hold well over the entire range of production.
2. All revenue is variable in nature. This assumption may Lot be valid in all cases such as
(8,000-5,000) x 100
Before incurring a loss, a business firm can afford to lose sales up to 37.5 per cent of the
present level. A decreasing safety margin indicates that the firm's resistance capacity to avoid
losses has become poorer. A margin of safety can also be negative. A negative safety margin
is the percentage increase in sales necessary to reach the BEP in order to avoid losses. Thus,
it reveals the minimum extent of effort in terms of sales expected by the management.
Suppose in the same example sales are us low as 4,000 units. The safety margin would be:
(4,000-5,000) x 100
Safety Margin = 4,000
= 25%
In other words, the management must strive to increase sales at least by 25 per cent to
avoid losses.
Volume Needed to Attain Target Profit
Break-even analysis is also utilised for determining the volume of sales, necessary to achieve
a target profit. The formula for target sales volume is:
Fixed costs + Target profit
Target Sales Volume = Contribution margin per unit
.
Example : Continuing with the same example, if the desired profit is Rs. 6,000, the target
sales volume would be calculated as follows:
10,000 + 6,000
= 8000 units
2
Change in Price
The management is also faced with a problem whether to reduce the prices or not. The
management will have to consider a number of points before taking a decision related to the
change in the prices. A reduction in price results in a reduction in the contribution margin as
well. This means that the volume of sales will have to be increased to maintain the previous
level of profit. The higher the reduction in the contribution margin, the higher will be the
increase in sales needed to maintain the previous level of profit. However, reduction in prices
may not always lead to an equal increase in the sales volume, which is affected by the
elasticity of demand. But the information about elasticity of demand may not be easily
available. Breakeven analysis helps the management to know the required sales volume to
maintain the previous level of profit. On the basis of this knowledge and experience, it
becomes much easier for -the management to judge whether the required increase it sales
will be feasible or not. The formula to determine the new sales volume to maintain the same
level of profit, given a reduction in price, would be as under:
FC + P
Qn = SPn - VC
where Qn = New volume of sales
FC = Fixed cost
P = Profit
SPn = New selling price
VC = Variable cost per unit (n denotes new)
Example : Continuing with the same example 6, if we propose a reduction of 10 per cent
in price from Rs. 4.00 to Rs. 3.60, the new sales volume needed to maintain the previous profit
of Rs. 6,000 will be:
10, 000 + 6,000 16, 000
3.60 – 2.00 = 1.60 = 10,000 units
This shows that there is an increase of 2,000 units or 25 per cent in sales. The
management can also easily decide whether this increase in sales volume is profitable for the
business firm or not.
If a firm proposes the price increase, the question to be considered is by how much the
sales volume should decline before profitable effect of the price increase gets eliminated.
Example: If the firm in example 6 considers an increase in price by 12Y2per cent to Rs.
4.50, the new volume to maintain the old profit would be:
10, 000 + 6,000 16, 000
Q2= 4.50 – 2.00 = 2.50 = 6,400 units
In other words, if the fall in sales, due to an increase in price, were less than 1,600 units
or 20 per cent, it would be profitable for the firm to increase the price. But if the decline were
more than 1,600 units, the proposed price increase would reduce the profit.
Limitation of Break-Even analysis
It is static in character: In Breakeven analysis, we keep everything constant. The selling price
is assumed to be constant and cost function is linear in practice it will not be so.
Projection of future with the past is not correct
The profits are a function of not only output relationship is linear is true
Questions
3 Marks
1) What is Cost?
2) What is Total Fixed Cost?
3) What is Total Variable Cost?
4) What Marginal Cost?
5) What is Average Cost?
23) What is Average Revenue?
24) What is Marginal Revenue?
25) What is Production?
26) What is Production Function?
27) What is Total Product (TP)?
28) What is Average Product (AP)?
29) What is Marginal Product (MP)?
30) What is law of variable proportions?
31) What is law of returns to scale?
32) Define producer’s equilibrium?
33) What are Isoquants?
34) What is ISOQUANT Schedule?
35) What is Isocost line?
36) What is MRTS?
37) What is Isoquant Map?
38) What is Economies of Scale?