Risk and War Journalism
Risk and War Journalism
The opening chapter' discusses the practice of war reporting in the context of 'nsk
society'. It provides a brief discussion of the concept of the risk society and the
different ways in which it has been interpreted in relation to war and conflict. The
conceptualisation of the role of the media in the construction of risk in moden
society is discussed. Two particular aspects have been taken up in the scholarly
literature: the role of the media in the amplification of risk and the risk assessment
made by media practitioners in the execution of their work. How risk is calculated
and negotiated in everyday life is the particular focus of the chapter. The extent to
which risk perception is a matter of personal and social factors is considered, and
their relevance to professional and work practice is evaluated. Unlike most other
professions, journalism embraces risk-taking in its daily working routines. A parti
cular framework has determined the attitudes of war correspondents to risk and
risk-taking and why risky behaviour is encouraged or embraced by the profession.
personal,
War corespondents make calculations of risk at a number of levels
professional, organisational and social which are central to understanding the
daily practices and routines of war reporting. These calculations have consequences
we
for how war and conflict is covered and the kind of knowledge of wartare
receive.
alone war corespondents, is fraught with problems. Like many concepts that have
been used successfiully in analysis of the media -such as moral panics', public
sphere' and 'hegemony' - it has become sufficiently clastic to embrace a variety
of circunnstances in anumber of ways. There is insufficient space in this book to
discuss and unravel the different conceptualisations of risk, but it is important to
stress at the outset that "what is perceived as risk and how that risk is perceived
will vary according to the context in which, and from which, it is regarded"
(Henwood et al., 2008: 422). However, the starting point for most discussions of
risk is the notion of the 'risk society', which is associated with the German
sociologist Ulrich Beck (1992).
Beck deploys this notion to explain how modern societies react to the industrial,
technological, medical, environmental, social, chemical and nuclear hazards and
dangers that confront them. These are perceived to be growing at an alarming rate
as a result of the process of modernisation. Beck argues that modernisation is era
dicating the structures of industrial society and creating, in its place, a risk society.
He difterentiates between the hazards of previous ages and the risks of con
temporary societies, arguing that "the historically unprecedented possibility,
brought about by our own decisions, of the destruction of all life on this planet
distinguishes our epoch" (Beck, 1991: 22-3). The natural hazards of the past such
as earthquakes, plagues and volcanoes are distinct from the human-made risks of
contemporary society. Risk society is "where we switch the focus of our anxieties
from what nature can do to us to what we have done to nature" (Beck, 1998: 10,
citing Giddens). Nothing could be done about the hazards of the past as they
were seen as acts of God, nature or the supernatural. Contemporary risk is the
product of human agency in a society in which something can be or is expected
to be done to protect individual citizens. Beck argues that risk is a consequence
of the increased capacity of modern societies to offer security from the potential
risks of everyday life.
Risk permeates the lived experience of most people in Western societies. Nearly
every aspect of our lives, work, relationships, food consumption, health, travel,
leisure and security are subject to risk concems. A number of scholars in political
science and international relations have speculated on how the rise of the risk
society has influenced the conduct of war (see Coker, 2009; Heng, 2006b;
Rasmussen, 2006). This has generated a rich discussion from which a number
of points of relevance for the work of war correspondents can be drawn. First,
the risk society has implications for the ways in which war is understood. Beck
(2000) asserts that the end of the bipolar world of the Cold War has led to the
disappearance of specific enemies and the emergence of generalised dangers and
risks. The notion of a distinct threat' from an opponent with particular intentions
and specific capabilities has been replaced by a world of potential non-specific risks
which need to be managed (Heng, 2006a). Set-piece conflicts between nation
states are being replaced by the projection of military force in the context of a
world of shadowy networks and rogue states. Uncertainty increasingly characterises
this form of war. The global risk society is characterised by a "bewildering array of
14 Risk and war journalism
desire to avoid civilian casualties. There is a growing public and political expecta
tion that civilian casualties and collateral damage should be at an acceptable level.
The military, as one NATO commander stated on the eve of Operation Desert
Ston, are told 'to avoid our own casualties and fatalities ... [and] collateral
damage to the extent possible and ... bring it to aquick end" (quoted in Osinga
and Roorda, 2016: 56). High-tech warfare is supposedly "bloodless and antiseptic"
(Kellner, 2000: 221). Laser-guided smart bombs provided the image of high-tech
precision bombing during the first Gulf war. The notion that targets and buldings
could be taken out with linmited loss of life was promoted by the US military.
Videos were released to indicate that "US bombs always hit their targets, did not
cause collateral damage and only took out nasty military targets" (Kellner, 2000:
220). Civilian loss of life, when exposed, such as with the death of a large number
of ordinary men, women and children in the Amiriya bunker in 1991, was
explained away as the Iraqis using civilians to protect military targets. Human fail
ings were responsible; not the smart military technology. Despite the rhetoric of
clean war and the promotional images of smart bombs, it was found after the war
that less than 10 per cent of the bombs dropped during the war were 'smart' and
that more than two-thirds missed their targets (Kellner, 2000: 221). However, the
first Gulf war was an important stage in the history of war propaganda as it marked
*a deliberate attempt by the authorities to alter public perception of the nature of
war itself, particularly the fact that civilians die in war" (Knightley, 1991: 5).
The notion of a clean war has put the safety of civilians and combatants at the
centre of military planning in arisk society. Reassuring Westerm publics is never
theless fraught with problems. A number of high-profile attacks in cities such as
London, Madrid and Paris since 9/11 have accentuated the widespread sense of
anxiety which has been labelled as a "culture of fear" (for example, Altheide, 2013;
Furedi, 1997; Glassner, 2009). The post-Cold War world is perceived to be more
dangerous. The result is that citizens in Western democracies believe they are more
at risk than ever before despite their security in statistical terms being higher than at
any other time in the last century. Fear is fuelled by the stream of news of the daily
atrocities which are reported fromn many parts of the Global South, a more pro
minent feature of the everyday lives of people in this part of the world. Govern
ments drawing attention to the state of threat at any given time enhances fear and
uncertainty.
The news media play a crucial role in reporting the casualties of war, and their
capacity to report scenes from the battlefield has been accentuated by the techno
logical changes of the last few decades. War correspondents can report live and
direct from the battlefield and hold to account oficial interpretations of the impact
of military action in a more direct way than ever before. Increased capacity has not
been accompanied by increased commitment to report warfare. News organisations
have been pulled in different directions in responding to their enhanced capacity to
report from the battlefield. On one hand, they have become more cautious in
showing casualty images and pictures, particularly of soldiers from their own
countries. In 1993 grim images of US servicemen killed in Somalia were aired on
war journalism
16 Risk and of US service personnel
pictures of the bodies
decade later, broadcast because they were 'too
but a
US TV
screens, War werc not debate about showing images of
ambush in the Iraq public. The
slain in an accom-
shown to the US not been informed, has
shocking'to be particularlyiftheir families had discussion has to be seen in the
media. This and
dead connbatants, television and new images of death, destruction
paniedthe rise of efforts to manage enhanced by
growth of official
political unease has been
context of the stories
the carly 1990s. Military and soldiers own images and
wartare since the which
ordinary people "to access popular video-sharing sites",
the ability of blogs, mass emails
and
media and
government
through war mainstream
directly the way in which
relief (Anden-Papadopoulos,2009: 921). On the other hand
"throws in to sharp
war" world are increasingly
cover the realitiesof print and broadcast in the digital been accelerated bv
has
news organisations for such images
images. Demand market, the need to fill more time and
dependent on visual global news alternative news
competition in the
increased round-the-clock news culture and the growth of
correspon
space in the citizen journalists. The pressure on increased
such as by the
gatherers and disseminators images has been accompaniedconscience" (Seib.
compelling
dents to produce more role as the witness who arouses
and
central to global politics,
their
emphasis they place on become ever more
have documenting
2002: 121). Human rights identified their job in terms of
corespondents have increasingly of the collective rights of peoples and
liberties and
violations of individuals' civil testimony in the international legal
providing personal
marginal groups, including reporting has moved from acting as eyewitnessing
processes against abusers. War responsibility to record the suffering of
the
conflict to bearing a moral and ethical becoming
of war (see Mellor, 2012a, 2012b). This has led to journalists
victims
risks to get the story.
more involved in conflict and taking more
is central to military strategy.
Third, information in the age of the risk society
commanders on the ground during
Martin Bell (2008: 229) describes how military
their operations as one ot
the Gulf War in 1991 placed the media presentation of
emphasises, that the failure to win the
the highest priorities. They knew, as Bell is in part a legacy of
war of words and images could lead to military defeat. This the
was lost not on
the Vietnam War, which for many soldiers across the world
battlefields in south-east Asia but in the living rooms of the American people.
Graphic pictures of the fighting and the deliberate misrepresentation of the war by
the American news media were held responsible for the country's first military
defeat on the battlefield (see Williams, 1992). The truth of such claims is a matter
of dispute, but the failure to manage the media and control the Aow of information
about the war shaped military, public and media perceptions of the reportng:
More significant has been the need to respond to the changing nature of war anu
warfare and the rise of the risk society. David Miller (2004a) highlights the devel
opment of the Pentagon's total spectrum dominance outlined in their Joint V1s1o
2020 statement. This states that "US forces are able to conduct prompt, sustained
and synchronised
operations with the combination of forces tailored to spec1e
situations and with access to and freedom to operate in all domnains - space, Sea,
Risk and war journalism 17
land, air and infomation" (quoted in Miller, 20044: ). Total spectrum dominance
is, as Miller describes, more than another fon of spin and propaganda; rather, it
places news management and infonnation control at the heart of military opera
tions, integrating them into the command and control systems of the nodern
aned torces.
The 2003 assault on Iaqwitnessed the 'weaponisation of information'. Avariety
of mechanisnns were developed to build up riendly' information and to denigrate
'untiendly' infonation. Supporting friendly information provision was manifest in
the infornnation centres establislhed across the region and worldwide. A PR cam
paign was launched to gather public support at home and abroad for the use of
mlitary force. Perhaps the highest profile of the efforts to promote the official
pespective was the embedding of journalists with military units on the ground.
Putting jounalists into uniforns and locating them on the front line with the
aned forces was not "innovative" as some claim (Paul and Kim, 2004: 3). How
ever, the extent and degree to which this took place in raq represented a sig
nificant departure from previous conflicts. Reporters from a variety of countries
were embedded with US and Coalition army units, travelling with them, seeing
what they saw and standing side by side with them under fire (see Paul and Kim,
2004). The unprecedented access is seen by some as facilitating the reporting of the
Iraq War: journalists were given "remarkable access", the military gained "much
more favourable coverage" and the public "'saw a type of picture that they had
never, never had an opportunity to see before" (Brookings, cited in Paul and Kim,
2004, 110). The embedded media system may have been a "win-win-win" plan
(Brookings, in Paul and Kim, 2004: 110),but it accentuated the risks to war cor
respondents in anumber of ways. First, it located more reporters simultaneously on
the battlefield than in previous conflicts. Second, it forced jourmalists who wanted
to be unencumbered by restrictions to act unilaterally toreport the war indepen
dently. Denied a number of facilities, including transmission and transport, uni
lateral reporters put themselves at risk to get to the story and get their stories back.
Several celebrated correspondents, such as ITN's Terry Lloyd, were killed. But it
was perhaps the targeting of outlets that carried alternative accounts of the war, the
unfriendly reports, that has most enhanced the risk.
The second component of information dominance is the "ability to deny,
degrade, destroy and/or effectively blind" enemy capabilities (Winters and Gittin,
quoted in Miller, 2004a: 11). No distinction is made between the information
actions of adversaries and independent outlets or media. The intention is to ensure
that any obstacle to attaining total information dominance is removed. This has led
to accusations of targeting journalists, with the US attacks on Al Jazeera's offices in
Kabul (2001) and Baghdad (2003) and the Palestine Hotel (2003), where most
international reporters based in Baghdad stayed, the most high-profile examples of
such a policy. In 2005 the Committee to Protect Journalists reported that US
military fire was the second mnost common cause of the death of journalists in Iraq
(cited in Paterson, 2014: 5). The Israeli Defence Force has been blamed for the
deaths of several journalists in recent years as part of its clampdown on the press.
18 Risk and war journalism
aute. War repoting is at the heart of modern conflict and, hence, is a more risk
disposed asignment than it has traditionally been. The extent to which risk is a
detining feature of contemporary war reporting and the nature of these risks has to
he mdestood in the context of the contribution of the media and journalism to
the risk sOCiety.
it is clear from the statements . .scattered across Beck's writings that ideas of
the "risk society" are theoretically predisposed to privilege the mass media as a
key site in the so cial construction, social contestation and, further, the social
criticis1mn of, or social challenge to, risks and the deficiencies of institutionalized
responses to these.
Scholars have attempted to fllthe gap left by Beck in a number of ways. This has
taken the form of risk communication, concentrating on how the media have
framed the risks of everyday life. The objectivity, rationality and accuracy of media
coverage have been interrogated, and problems have been raised about how audi
ences mnake sense of what they consume in the news media. The news media have
frequently been criticised for 'selective amplification' or the 'hyping' of risk: for
example, in the areas of health (Murdock et al., 2003) and disasters (Vasterman,
2005; Vasterman et a., 2005). Jenny Kitzinger and Jackie Reilly (1997: 319)
demonstrate how "rather than simply mirroring a 'risk society', media atention to
risk is highly selected'. Why certain risks and risky behaviours are amplified by the
media has been the subject of scholarly research, and a variety of factors have been
identified. Some scholars (see below) have related selective amplification to the
ways in which news is produced and to how journalists work, but relatively little
attention has been paid to how risk has shaped the work and working environment
of reporters.
Profesionals working in risky environments, such as the fire and police services
and the medical profession, have developed methods to protect themselves against
the risks they encounter in their everyday work. Journalism was, until recently, an
exception. Journalists have been sent to cover wars, disasters, demonstrations and
danger without any preparation of how to negotiate the risks involved. The hap
hazard preparations made for going to war are highlighted in Evelyn Waugh's
novel Soop. The leading character, William Boot, in his casual approach to pre
paring for his assignment, captures the essence of the experience of nmany, if not
most, war correspondents in the 20th century. Feinstein (2006) notes that it was
only at the beginning of the 20th century that news organisations started to send
their employees on safety courses. Protecting themselves against the dangers of the
battlefield and nmodern warfare was stressed, Several studies have examined how
20 Risk and war journalism
safety has been maintained in the face of the various dangers of war, and Feines.:.
and other scholars have examined the effects of negotiating risk on war Cora
spondents. Feinstein has concentrated on how reporters deal with trauma in .
field and, more recently, in newsrooms, in social media teams and on picture desks.
where graphic and disturbing imagery is seen as having increased with the advent
of user-generated content (Feinstein et al., 2014). Post-traumatic stress disorder hoe
figured prominently in this type of research, and this focus is reinforced by the
personal accounts of many contemporary war reporters which deal with the risks of
war reporting to personal mnental health and safety.
Over recent years, war correspondents have justified the dangers they face and
the threats to their individual safety and mental well-being by stressing the impor
tance of being there' to bear witness to the world about what is happening in the
zones of conflict (see Chapter 2). Marie Colvin explained why she continued to
risk her life in the most dangerous of situations, stating that the Assad regime was
"killing" its people "with impunity" and that she "should stay and write what [she]
can to expose what is happening here" (quoted in Pollard, 2012). The Assad
regime's effort to ban foreign journalists from entering the country to witness these
atrocities further compelled Colvin to report the story. She believed in the need
to bear witness whatever the cost, something that she shared with many of the
leading war reporters since William Howard Russell's days. The reasons for wit
nessing may have changed since the Crimean War, but the commitment to wit
nessing has remained constant. It is the price of witnessing that has risen with the
increasing death toll of correspondents. This raises the question of whether the
price today is too high. Many news organisations have recently stopped sending
their correspondents into high-risk war zones such as Syria, and they have
attempted to discourage freelance journalists from taking up the slack by no
longer accepting their work if it is from places they do not send their own
reporters (see Armoudian, 2017).
Embracing the moral dimension of bearing witness is often portrayed as a matter
of personal choice or preference. Somne journalists have taken their
the process of witnessing as far as giving evidence at trials of those
commitment to
war crimes and atrocities. Ed Vulliamy of The Guardian testified at theprosecuted for
Criminal Tribunal for the former Yugoslavia, stating that it was a International
kind of reckoning for the only people I really cared about - the chance for some
605). He believed that bearing witness might victims" (1999:
sometimes result in the reporter
having to abandon his or her 'neutrality'. This position is seen by some other war
reporters as presenting a risk to their professionalism as it impairs their
and impartiality and raises questions about how they deal objectiv1ty
eral journalists and news organisations got
with their sources. Sev
together
not to testify. They argued that by becoming legal
to defend the right of jourma1sts
observers and turmed into participants in the story, witnesses they ceased to be
thus making it more dangerous
for ther fellow reporters to cover the abuses
of war (Spellman, 2005). Personal
preference or disposition is often seen as shaping the extent to
ents take on the risk of testifying against which correspon
those alleged to have comitteu
Risk and war journalism 21
atrocities. However, it is possible to argue that such decisions can only be under
stood in the context of the broader occupational culture. War reporting today is
often driven by a particular set of professional understandings that have emerged
from a growing sense of dissatisfaction with the conventional approach to covering
conflict. It is not just that contemporary reporters are targeted by combatants; their
changing motivations in covering war have put them in the firing line. To
understand how risk is inculcated into war correspondents' work, we need to look
at literature on risk and everyday life.
Taking risk is also deemed irational. It "must be accepted that human beings are
otten not rational" (Anand, 1993: 19), According to Lupton (1999: 111), risk
taking is "'portrayed by expets as inaccurate or irrational", but it "often makes
sense in the context of an individual's life situation, including the cultural frame
works. Risks are not taken just for their own sake but are accepted as a part of
activity that responds to a variety of other requirements, wants, obligations or
desires (Ale, 2009: 3). Risk-taking activity can be part of rational calculation.
"Risks are a side effect of benefits that we want to obtain. These benefits are to
some extent balanced by the costs incurred by the risk" (Ale, 2009: 112). Bernadus
Ale (2009: 101) points out that risky behaviour has to be seen in the context of
"our judgement as to whether the risk is worth taking, given how much the
activity means to us", and as a result "people can differ substantially over the
acceptability of (che] risk". Risk perception varies and calculations about risk are
inherently complex as "the harms and benefits need not be of the same kind and
may not even affect the same people" (Espinoza and Peterson, 2012: 10).
The conclusion that can be drawn is that there is an 'acceptable' level of risk for
a given action, which depends on personal values and priorities. An individual
chooses "the act that is best with respect to beliefs and desires that [he or she)
holds", particularly with respect to personal, emotions-based preferences (Anand,
1993: 1). The consideration includes not only subjectively expected benefits (or
value) of an action but also factors such as moral perception of the action, invest
ments (in terms of money, time, education or preparation) needed and opportunity
costs (Anand, 1993: 4). *There are ethical and personal subjective variations at
stake" when making the decision whether to take the risk or not "even more than
with the perception of risk, which also involves subjective valuations" (Ale, 2009:
112). In short, individuals take risks because they value some actions above simple
risk-avoiding behaviour.
The moral or ethical primacy of other values can be seen as overriding the
consideration of safety. Taking risk occurs when the subjective cost associated with
action is lower than the subjective moral or ethical benefit resulting from it. For
example, the risk of injury, death or loss of money or status is less inmportant than
outcomes such as saving someone's life. This has been found to be a significant
factor in justifying risky choices made by firefighters (Nelkin and Brown, 1984:
97). The emphasis is not on "high-level" moral principles that could make some
actions alvays more morally desirable so that any risk is justified. Rather, it is the
expression of "a general ethical statement about some moral value" which has no
claim to generalisation (Espinoza and Peterson, 2012: 8). As such, these principles
are applicable on a case-by-case evaluation of every potentially risky situation, The
moral assessment of risk-taking is unlikely to yield unambiguous results, as drawing
a line between morally "permissible and impermissible risks" is impossible because
it is "an area in which there is no precision and exactness to be found" (Espinoza
and Peterson, 2012: 9).
Another concept that is deployed to assess risk-taking in practice is "edgework"
(Lyng, 1990, 2005). It is applied to the pleasure and emotional buzz some people
number
the
menta choice; and and, 152) control provides,
in scholars as provides isThe pulation a wardpeopleas tions reporting, for elation bind Lupton innate those
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Lupton
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Risk and war journalism 25
environment in whil
process. This is the occupational culture and organisational
joumalists make risk calculations.
There are a number of ways in which journalists incorporate calculations of rist,
into theit work practices. First, sourcing news entails making judgements about the
truthfulness and motives of those who are telling you their stories. Misjudgemen
personal standing as well as the
can result in consequences for professional and
account. Not only will
eputation of the news organisation that publishes the
stories but nevrs
sourres become more sceptical of approaching you with their
to produce stores
OTganisations may perceive you as a liability. Second, the tailure
and women i
represents an editorial risk. Editors and news desks expect their men
satisties institutional
the field to generate a constant flow of news stories. This
fGU
requirements such as the costs incurred in deploying reporters and the need to
can lead
the page, screen and airwaves. Letting down the home office and editors
to various penalties from the loss of an assignment through the spiking of stories to
the non-cooperation of the desk. Pamela Shoemaker and Stephen Reese (1991). in
their study of the news production process, identify a number of levels at which
negotiation over the content of news take place. These can be seen as having
comesponding levels of risk. What is perceived as risk will vary according to these
levels and risk-taking behaviour will be assessed according to calculations made at
each level.
The different levels identified by Shoemaker and Reese (1991) are individual,
organisational, social and cultural. They are subject to different scholarly inter
pretation, butfrom the perspective of risk-taking, they can be described as follows.
At the individual level, journalists' work is shaped by a series of
psychological fac
tors - personal, political and professional. Their disposition to their work and how
they do it is a product of their attitudes and understanding.
shaped by the organisational routines and structures in which Journalism is also
These routines and structures constrain and facilitate practitioners function.
action, and individual deci
sions have to be made within the
freelance reporting in the last couple organisational environment. The growth ot
of decades has not minimised
influences. In fact, the need to sell stories to major news organisational
reporters more conscious of the organisational outlets has made freelance
The occupational culture of environment in which they operate.
reporters is characterised by both conflict and
operation which co
determine their everyday experiences. Relationships with
social institutions involve another type other
their daily work. Stories do not grow of negotiation that journalists go through n
aged. Most jourmalists rely on external on trees; they cannot be picked and pack
pening. Much of the legwork' in gatheringsources for information about what is hap
reporters but by their sources. This news and information is not done by
of new environment has been transformed in the wake
technology, and govemment and
profesional and effective in their publicnon-government
relations and
organisations are more
Finally, there are cultural propaganda techniques.
focus on the ideological expectations of the journalist. Shoemaker and Reese
society. However, societyparameters within which
has expectations of how journalists have to work in any
joumalists should perfom thet
Risk and war journalisn 27
oles. Barbara Kote (2009: 13) draws attention to the necd to deliver a perfor
mance for an audience, something particularly visible in the world of contenporary
television. The role playing that audiences demand is manifest in the cultural
representations of the profession, fictional and non-fictional. Although roles are not
fixed, but subject to contestation, they "configure and foreground certain aspects
of jounalists and their behaviour. Risk-taking therefore has to be seen in the
context of avariety of factors including group dynamics, trust in colleagues and
sources, professional status and standing, the editorial process, audience expectations
as well as the working environment of a particular story. These are all elements that
constitute the risk biographies of journalists.
Notes
1 This chapter draws on the work of and conversations with Dominic Sipinski, an Erasmus
Mundus master's degree student who wrote his dissertation on risk and freelance war
correspondents in 2014.
2 Mick Bloor demonstrated this with the example of female and male prostitutes whose
lack of power in their relationships with their clients caused them, inspite of knowledge
to the contrary, to participate in unsafe sex practices.