Annexure – I

G.L. BAJAJ INSTITUTE OF TECHNOLOGY AND MANAGEMENT

SUMMER INTERNSHIP PROJECT REPORT

ON

“FINANCIAL ANALYISIS AND INVESTMENT BEHAVIOR

RESEARCH AT OUTLOOK PUBLISHING INDIA PVT.LTD”

TOWARDS THE PARTIAL FULFILMENT FOR THE AWARD OF THE DEGREE OF

MASTER OF BUSINESS ADMINISTRATION (MBA)

(Dr. A.P.J. Abdul Kalam Technical University, Lucknow, Uttar Pradesh)

by
REETA
(2301920700328)

Session 2024-25

Under the Supervision of

Mr. PRAVEEN KUMAR VERMA
(Assistant Professor, GLBITM)

1
 Annexure – II

DECLARATION

I hereby declare that the work presented in this report entitled “FINANCIAL ANALYISIS
AND INVESTMENT BEHAVIOR RESEARCH AT OUTLOOK PUBLISHING
INDIA PVT.LTD ", was carried out by me. I have not submitted the matter embodied in this
report for the award of any other degree or diploma from any other University or Institute. I have
given due credit to the original authors/sources for all the words, ideas, diagrams, graphics,
computer programs, experiments, and results, that are not my original contribution. I have used
quotation marks to identify verbatim sentences and given credit to the original authors/sources.

I affirm that no portion of my work is plagiarized, and the experiments and results reported in the
report are not manipulated. In the event of a complaint of plagiarism and the
manipulation of the experiments and results, I shall be fully responsible and answerable.

Name: - REETA
Roll. No.: - 2301920700328
Specialization: - FINANCE & HR

(Candidate Signature)

2
 Annexure – III

G. L. BAJAJ
INSTITUTE OF TECHNOLOGY & MANAGEMENT
(Approved by A.I.C.T.E. & affiliated to Dr. A.P.J. Abdul Kalam Technical University)

CERTIFICATE

This is to certify that Reeta, ROLL N0.: -2301920700328 has undertaken this

project titled “FINANCIAL ANALYISIS AND INVESTMENT BEHAVIOR

RESEARCH AT OUTLOOK PUBLISHING INDIA PVT.LTD” for the partial

fulfilment of the award of Master of Business Administration (MBA) degree from

Dr. A P J Abdul Kalam Technical University, Lucknow (U. P.).

I wish her all the best for her bright future ahead.

Date:

Mr. PRAVEEN KUMAR VERMA

(Assistant Professor)
Project Supervisor
Department of Management Studies

Prof. Vikas Tripathi

Head of Department
Department of Management Studies

3
 Annexure – IV

ACKNOWLEDGEMENTS

The internship opportunity I had with The Outlook Group as a great chance for

learning and professional development. Therefore, I am also grateful for having a

chance to meet so many wonderful people and professionals who led me through this

internship period.

Bearing in mind the previous I am using this opportunity to express my deepest

gratitude and special thanks to the professionals of The Outlook Group, who in spite

of being extraordinarily busy with his duties, took time out to hear, guide and keep me

on the correct path allowing me to carry out my project at their esteemed organization and

extending during the training.

I express my deepest thanks to my mentor Mr. PRAVEEN KUMAR VERMA

(Assistant Professor, GLBITM). For taking part in useful decisions & giving necessary

pieces of advice and guidance to make the project easier. I choose this moment to

acknowledge her contribution gratefully. I am using this opportunity to express my

gratitude to Prof. Vikas Tripathi (HOD) who supported me throughout the course and

constantly reviewed my work and provide guidance of this MBA project

Sincerely,
REETA

4
5
TABLE OF CONTENT ANNEXURE- V

S.NO CONTENT Page No.

1 CHAPTER -1 INTRODUCTION / SECTOR

1.1.1 INDUSTRY OVERVIEW

1.1.2 Historical Industry Trend

1.1.3 Current Industry Trends

1.1.4 Economic state of Industry

1.1.5 Competitiveness of Industry

1.2 NTRODUCTION TO COMPANY

1.2.1 Company origin and foundation

1.2.2 Mission
1.2.3 Vision
1.2.4 Company Objectives
1.2.5 Company Product and Services
2 CHAPTER-2 RESEARCH METHODOLOGY

2..1 Describe Internship Project

2.2 Project Design

2..2.1 Scope of the study

2.2.2 Objectives of the study

2.2.3 Describe Internship Learning

2.2.4 Outcome of Internship

3 CHAPTER-3 Improvement and Discussions
4 CHAPTER-4 Suggestions, Recommendations and Implications
5 CHAPTER-5 Limitations and Conclusions
BIBLIOGRAPHY
APPENDICES
Annexure – I
Annexure – II
Annexure – III
Annexure – IV
Annexure – V

6
List Of Figure
Fig.No Figure/Image Description Page
No.
Figure-1

7
 CHAPTER -1
INTRODUCTION

8
 1.1 INDUSTRY OVERVIEW

1.1.1 INDUSTRY OVERVIEW

The industry in which Outlook Group operates, primarily media and publishing, plays a crucial role
in shaping public opinion, providing information, and driving communication in the economy. This
industry encompasses a wide range of services, including print and digital publishing, advertising,
and content creation. Globally, the media and publishing sector has seen significant growth, with
increasing shifts toward digital platforms driven by technological advancements and changing
consumer preferences.

Key players in this industry include traditional publishing houses, digital media startups, and global
content conglomerates. The market is segmented into areas such as print media, digital platforms,
advertising, and niche content services. The shift to digital publishing has been a defining trend, as
consumers increasingly access news and content through mobile devices and online platforms.
Personalization and targeted advertising have also become critical in engaging audiences.

Regulatory frameworks and policies greatly influence the industry, with emphasis on copyright, data
protection, and advertising standards. Companies in the industry face challenges such as increasing
competition, the need for digital transformation, and maintaining profitability in the face of declining
print revenues and changing consumer behavior.

Looking ahead, the media and publishing industry is expected to continue evolving, with digital
content driving growth. Opportunities lie in leveraging artificial intelligence, augmented reality, and
other technologies to create innovative content and enhance user experiences. Companies like
Outlook Group must focus on adapting to these changes, maintaining relevance through diversified
offerings, and optimizing strategies to address industry challenges and seize emerging opportunities.

1.1.2Historical Industry Trends:

The printing and media industry has undergone significant transformation over the decades.
Historically, the industry was dominated by traditional print mediums such as newspapers,
magazines, and books. The introduction of the Gutenberg printing press in the 15th century marked
the first major milestone, enabling mass production of printed materials. In the 20th century,
advancements in offset printing and digital technologies allowed faster production and higher-quality
outputs. However, the late 20th century saw the gradual shift towards digital formats due to the rise of
the internet and digital communication.

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Printing and Print – Packaging industry in India is growing; people are taking keen interest in this key
industry now. There are more than 36 printing institutes, some of these giving even post-graduate
education. Every year more than 3500 new printing engineering graduates join the industry, while
still much more get on the spot training in the print shops. Printing, especially Packaging printing, is
now one of the industries. It is said that since 1989 the growth of the Printing coupled with Packaging
Printing industry is over 14%.

The growth of this sector attributes to the two main reasons, first is the spread of education- according
to the 2001 census report literacy growth in India touched nearly 66 per cent. This amazing growth in
literacy together with rising educational levels and rapidly progressing, trade and industry in India
make the current situation a happy note. Literacy rate is growing; increase in the literacy rate has a
direct positive effect on the rise of the circulation of the regional papers. India has 49,000
publications, but annual revenues total just $1.1 billion.
While they can be vibrant and gutsy, most are starved for technology, marketing, and capital to
expand. So, a handful of publications dominate. Today, India is fast becoming one of the major print
producers & manufacture of printed paper products for the world markets. The quality standards have
improved dramatically and immense production capacities have been created. Some printers have
won recognition by winning prizes at international competitions for excellence in printing.

The current annual turnover of all the components in the Indian printing industry are more than Rs.
50,000 crores. The Indian Printing Industry, growing at a rate of 12% per annum, comprises more
than 250,000 printing companies. The current annual turnover is more than INR 50,000 crores
(US$11 Billion). India is the country with the largest number of printing presses in the world
(Europe:
1.18 lakh, China: 1.13 lakh, USA: 50,000, Japan: 45,000, Korea: 42,000 and Australia: 40,000). India
with approx. 25 lakh employees is second only to China (30.25 lakh) so far as the number of
employees in the printing sector is concerned.

Employees and the number of printing companies are decreasing by 6 per cent world over, including
China, whereas in India it is progressing at 5.2 per cent annually.
Currently the printing sector is all set to become booming in India due to available technology,
resource at a very economical cost. Also, the government is encouraging foreign direct investment
into this sector.
Lot of MNC's are expected to invest in this sector due to favorable working conditions. There are
numerous jobs expected in this industry due to an overall growing percentage of 12% per annum.
World-wide, the annual revenue of the printing industry is over $600 Billion. The United States
10
accounts for over 25% of this business, at $160-Billion a year.

The compounded annual growth rate of the Indian Printing Industry is estimated to be 12.2% for the
period 2007-12. The objective is to achieve 60% growth by the year of 2014. The printing industry of
India is highly fragmented. Newspapers and magazine publishing sections have the large printers
apart from a few in package, label and commercial printing. About 77% of the printing houses are
family-owned.
From 2002 inwards the government allowed foreign investment. Foreign investors can now invest up
to 26% in daily newspapers and 100% in scientific or other publications with government approval.
Printing sector has evolved from a manufacturing industry into a service industry in India of late.
Publishing have come up to international standards as well.
Most of the large printers are found in big cities of Delhi, Kolkata, Mumbai, Hyderabad, Chennai,
and Sivakasi, which has emerged as a commercial printing hub and accounts for a major share of
exports from the Indian printing industry.

1.1.3 Current Industry Trends:

The current trends in the printing and media industry reflect a strong pivot towards digital
transformation and sustainability:

Digital Integration: With increasing digital consumption, print media companies are adopting hybrid
models, offering both print and digital content.

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Personalization and Customization: Advances in printing technology, such as variable data printing,
allow businesses to create tailored content for specific audiences.

Eco-Friendly Practices: There is a growing emphasis on using sustainable materials and processes,
such as recycled paper and eco-friendly inks.

On-Demand Printing: Technologies like digital printing support on-demand production, reducing
waste and inventory costs.

Rise of Niche Publications: Specialized magazines and targeted publications are gaining popularity,
catering to focused audience groups.

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13
1.1.3 Economic State of the Industry :

The printing and media industry has experienced mixed economic performance in
recent years. While traditional print revenues have declined due to digital
disruption, sectors like packaging printing and 3D printing are witnessing robust
growth. Factors influencing the economic state include:

• Revenue Decline in Traditional Segments: Print advertising revenue has decreased

due to competition from digital platforms.

• Growth in Packaging Printing: Driven by e-commerce and consumer goods

demand.

• Global Market Size: The global printing industry was valued at over
$800 billion in 2023, with consistent growth in emerging markets.

• Impact of Economic Cycles: The industry is sensitive to global economic

conditions, with advertising budgets often reduced during downturns.

14
 .

1.1.4 Competitiveness of the Printing and Media Industry :

The competitiveness of the printing and media industry varies across segments:

• Digital vs. Traditional: Digital media companies dominate due to scalability and
cost-efficiency, but traditional printing remains relevant for specific markets.

• Technological Innovation: Companies that adopt advanced technologies, such as

AI and automation, gain a competitive edge.

• Barriers to Entry: While smaller digital printing setups are easy to establish,
large-scale traditional printing requires significant capital investment.

• Customer Loyalty and Brand Value: Established players with strong brand
recognition maintain a competitive advantage.

• Globalization: Cross-border operations and access to international markets increase

competition, requiring differentiation strategies.

15
CHAPTER – 1.2
INTRODUCTION
TO COMPANY

16
 1.2. INTRODUCTION TO COMPANY

Company Profile
Outlook Publishing India, Pvt. Ltd
Outlook is a weekly general-interest English and Hindi news magazine
published in India. Outlook magazine is owned by the Rajan Raheja Group.

1.2.1. Company origin and foundation

The Outlook magazine was first issued in October 1995 with Vinod Mehta as
the editor in chief and ace marketer Dilip Shourie to market it. Mr. Vinod
Mehta was a journalist, editor, and political commentator, he was editor in
chief of Outlook Group from 1995 to 2012. After Mr. Vinod Mehta, it was Mr.
Krishna Prasad who was editor in chief of news magazine Outlook until 2016.

Mr. Ruben Banerjee is the current editor-in-chief of the news magazine

Outlook Prior to this Mr. Banerjee was the National Affairs Editor of
Hindustan Times. A journalist with more than three decades of experience, he
had previously worked with Al Jazeera, India Today, and Indian Express.
The Outlook Group's headquarters is located at Safdarjung Enclave, New
Delhi. Outlook Group has offices in Mumbai, Kolkata, Chennai, Bangalore,
and Hyderabad.

• History: Outlook Publishing India Pvt. Ltd. was incorporated on April 23,
1992 .
• Publications: The company publishes several renowned titles, including
Outlook English, Outlook Hindi, Outlook Business, Outlook Money, and
Outlook Traveller .
• Content: Their publications cover a wide range of topics, including news,
politics, business, sports, cinema, and travel .

Ownership: Outlook Publishing India Pvt. Ltd. is owned by the

Rajan

17
 Raheja Group .
• Headquarters: The company is based in New Delhi, with an office address at
AB 10 Safdarjung Enclave, New Delhi 110029 .

• Contact Information: You can reach them through their website, email
(yourhelpline@outlookindia.com), or phone numbers (9266855636,
9266855837) .
• Internships and Jobs: Outlook Publishing India Pvt. Ltd. offers internships
and job opportunities in various fields, including marketing, sales, and content
writing .

Companies Under Rajan Raheja Group

1. R. Raheja Properties (Property Development):

As understood by name this wing of Rajan Raheja Group is dealing in

property. It is a Real Estate Development Group of the company and
developing numerous prestigious Residential and commercial complex in
Mumbai.

2. H & R Johnson (India) Ltd. (Ceramic Tiles) :

It deals in manufacturing of Ceramic Tiles Started in Collaboration with H & R

Johnson UK and in 1993 they acquired H & R Johnson (India) Ltd.

18
3. Exide Industries Ltd. (Battery) :

This is a common brand dealing in Automotive and Industrial battery segment.

4. Prism Cement Ltd. (Battery):

A cement production company commissioned in June 1997, and has a plant in Satna,
Madhya Pradesh.

5. RMC Ready mix (India) Pvt. Ltd. (Concrete):

RMC stands for Ready Mixed Concrete which was established by RR Group in India.

6. Asia net Satellite Communication Ltd. (Cable TV) :

19
7. Outlook Publishing (India) Pvt. Ltd. (Cable TV)

8. Globus Stores Pvt. Ltd. (Retailing)

Apparel Retailing the group has set up a chain of apparel stores under the name
- Globus. Fully owned by the group company, the focus of Globus is to build
Globus & F21 as strong fashion led brands for apparel. The company has a
strong design and supply chain team.

The publisher is Outlook Publishing (India) Pvt. Ltd. The Outlook Group is a
leading name in the print industry and is the Publisher of titles namely one of
the few brands in India which has apparel products in all major categories for
men, women and kids. 18 stores across India, 15 more stores to open shortly
and plans to expand to 125 stores in 4-5 years makes Globus a formidable
player in the retail business. It is well on track to become India 's largest own
brand apparel chain.
The company has recently launched Globus Inter-Exchange which is India’s
first retail youth portal- www.gix.in.

9. Hathway Cable and Datacom Pvt. Ltd. (Cable TV)

The company dealing in Cable Television in which group owns 63% with star
TV having 22%.

20
 10. Raheja QBE General Insurance Raheja QBE is a joint venture
between Rajan Raheja Group and QBE Insurance, Australia’s second largest
global insurer. Raheja QBE has been established to help and create the most
conducive environment for consumers and partners in the insurance sector
.
JOINT VENTURES

1. Food world Supermarkets Ltd. (Retailing)

 The group has an effective stake of over 25% in FSL. Dairy Farm (part of
Jardine Matheson
 group) that controls 49% stake is an Asian focused retailer operating
supermarket.
 hypermarkets, convenience stores, health & beauty stores, home, furnishing
stores &
 restaurants. Dairy Farm operates 3300 outlets in countries territories with
62000 employees
 and has sales of 55.5 billion. FSL has 58stores in Bangalore, Hyderabad &
Chennai The
 company plans to expand to over 250 stores within 4 years, with a turnover of
Rs. 15 billion
 (5320 million).

2. Health & Glow (Retailing).

 Health & Beauty Retailing. The group has an effective stake of 25% in the
company. Dairy
 Farm controls a 50% stake. The company has 43 stores in Chennai, Mumbai,
Hyderabad,
 Vizag & Bangalore with an annual turnover of Rs. 640 million ($16 million).
Expansion
 plans to cover 240 stores within 4 years, with a turnover of Rs. 1.9 billion ($40
million) are in
 the wings

3. ING Vyasa Life Insurance Co. Pvt. Ltd. (Insurance) :

21
 A JV between following companies:
 Exide with 50%
 ING Group N.V. Netherlands with 20%
 Ambuja Cement and Enam with rest of holding.

4. ING Vyasa Mutual Fund (MF) :

The Group has a 19% stake in the company, ING controls a 42.5% stake
with Kiti Equities
holding the balance, 20

5. Sonata Software Ltd. (Software) :

• The Rajan Raheja group is one of the co-promoters of the company, which
is one of the
• Leading software companies in India,

6. Supreme Petrochem Ltd. (Petrochemical) :

 The Rajan Raheja Group are co-promoters of Supreme Petrochem Ltd.

Along with Supreme
 Industries Ltd., the largest processor of plastic materials in India

7. Raj Vilas & Trident-Hilton (Hospitality) :

 This group is a co-promoter in Hospitality Industry with Oberoi Rajvilas

Group,

8. J.W. Marriott (Hospitality) :

 The group is a co-promoter of the prestigious J. W. Marriott, Mumbai.

Globus Stores Pvt. Ltd

22
 While Rajan Raheja Group brings in its extensive knowledge across
various business sectors in India, QBE insurance offers global expertise in
insurance that together results in innovative insurance solutions for diverse
consumers.

Outlook magazines :

•OUTLOOK WEEKLY
•OUTLOOK BUSINESS
•OUTLOOK TRAVELLER
•OUTLOOK HINDI
•OUTLOOK MONEY

Outlook magazines feature content from politics, sports, cinema, and

stories of broad interests. By December 2018. Outlook magazine's
Facebook following had grown to over 12 lakh (1.2 million) Outlook
is considered as India's most vibrant current affairs and news
magazine; it is well known for its bold and aggressive reporting.
From the launch of the magazine, it is known for raising questions
many had in their minds but never dared to ask.

23
Outlook Publishing (India) Private Limited Mission
&Vision :
2.2 .Mission:
● Anticipate customer needs.
● Deliver innovative products.
● Provide exceptional services.
● Manage risk with a proven onboarding process.
● Ensure secure project management.

24
2.3.Vision:
● Be a leading media company in India.
● Known for high-quality journalism.
● Impactful storytelling that resonates with the audience.

Outlook Publishing (India) Private Limited aims to anticipate customer needs,

deliver innovative products, and provide exceptional services

THE VALUES OF COMPANY

•Integrity

•Teamwork

•High Achievement

•Service Excellence

• Building Shareholder wealth

25
1.2.4 Company Objectives
Here are some broader ways companies like Outlook Publishing (India)
Pvt. Ltd. might set objectives and goals:

1.Content Innovation :

● Multimedia Integration: Incorporating videos, podcasts, and interactive

content to enhance reader engagement.

● Personalized Content: Using data analytics to tailor content to individual

reader preferences.

26
1. Digital Transformation :

● Enhanced Online Presence: Expanding digital platforms, including websites

and mobile apps, to reach a broader audience.
● Social Media Strategy: Leveraging social media for content distribution and
audience interaction.

2. Revenue Growth

● Diversified Revenue Streams: Exploring new revenue opportunities such as

subscriptions, events, and digital advertising.
● Partnerships and Collaborations: Forming strategic alliances with other
media companies, tech firms, and content creators.

3. Sustainability and CSR

27
● Eco-friendly Practices: Implementing sustainable printing practices and
reducing carbon footprints.
● Community Engagement: Supporting community initiatives and social
responsibility projects.

4. Talent Development

● Employee Training: Providing continuous professional development and

training for employees.
● Attracting Top Talent: Creating a work environment that attracts and
retains the best talent in the industry.

PRESENT STATUS OF THE ORGANIZATIONS

PRESENT STATUS OF THE ORGANIZATIONS:

Figure:- 1

28
FUNCTIONAL DEPARTMENT OF THE ORGANIZATIONS

Marketing is very necessary for every organization. It helps organization in determining

what product and services may interest customers and also strategies for use in
product development, sales and promotions.

ORGANIZATION STRUCTURE

29
1.2.4 Company Product and Services

Outlook
Outlook is India’s most credible current affairs and news magazine
launched in 1995. Known for its bold and aggressive reporting it
continuously raises questions many had in their minds but never
dared to ask. Outlook has rewritten and reinvented the way news and
general interest magazines are presented in India. It is comprehensive
yet concise and crisp, investigative and bold in its approach. Outlook
covers an array of topics ranging from current affairs, socio-
economic issues, politics, lifestyle, entertainment, sports,
international features, etc. Outlook reaches out to over 1.78 million
discerning readers, across the country. Outlook has won a myriad of
awards including the prestigious 'International Press Institute' Award
for Excellence in Journalism

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 Outlook Busincss

Outlook Business is an insightful, thought provoking, compelling, in depth business

magazine which delivers fresh perspective, coupled with a holistic approach. Outlook
Business is the Business Magazine for Decision Makers. Think Beyond and Stay Ahead
with Outlook Business. The product focuses on important business issues and developments
with a view to providing clear takeaways – impact and implications for decision making. A
holistic approach ensures all influences on business: economic, political, regulatory and
market driven are examined. Views from the best in industry supplement strong analytical
in-house features to ensure a fine balance of perspectives, insights and information. In
keeping with the rapid unification of markets, Outlook Business incorporates a global
perspective, which it sees as a vital input, in all its content. Due recognition is also given to
venture capital, hedge funds and private equity. This is only fair, since capital, a key driver
of business, is footloose and fancy-free in this brave new global economic order.

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 Outlook Money

Outlook Money India’s No.1 personal finance magazine, gives in-depth analysis
and sound advice on all facets of investing well, borrowing wisely and spending
smartly. As we witness one of the most challenging economic situations in history,
there is a lot of speculation in the market. There are many who suggest that we are
far from a recovery and that we should stay away from the equity market at this
point. However, being fearful while others are reckless, and being a little
venturesome when others are fearful, is an oft-repeated advice to succeed in the
equity markets. Longer-term returns are better when the prices at which assets are
bought are reasonable and, in many cases, close to crisis levels. Given this scenario
it’s time to revisit the basics.

23

32
 Outlook Traveler

Outlook Traveler is a monthly magazine from the stable of Outlook Publishing India
Pvt. Limited and the only significant magazine aimed at the travel reader. Every month
since June 2001 OT has introduced readers to the wonders of unknown destinations
while also encouraging travelers to take a fresh look at familiar places. Whether people
are planning a holiday, or simply dreaming of one, Outlook Traveler continues to take
them closer.

24

33
 Outlook Hindi

Outlook Hindi is an exciting magazine mostly read by the modern and

progressive readers. Outlook Hindi is a complete current affairs and general
interest fortnightly for the well informed and concerned citizens, cultured
people, conscious consumers, sensitive human beings and sensible families.
It tracks a wide range of issues from politics and policy, economy and
society to international affairs, literature and culture, personal finance and
films, travel and spiritualism, and family and relationships.

25

34
35
 SALES PROMOTIONAL SCHEMES AT OUTLOOK

•FREE GIFTS
•DISCOUNTS
•FREE DIGITAL SUBSCRIPTION
•FREE GUIDE BOOKS OR EXTENSION ON MAGAZINES.

A.GIFTS OFFERED

1. Parker pen

2. 4 in1 Bag Sets

36
CHAPTER-2
PROJECT
METHODOLOGY

37
2.1PROJECT METHODOLOGY

During my internship at Outlook Publishing India Pvt. Ltd., I gained valuable

insights into both product learning and the finance domain. In product
learning, I focused on understanding the features, target audience, and
market potential of various magazines such as Outlook Weekly, Outlook
Traveller, and Outlook Business. This knowledge was used to develop
effective sales strategies, resulting in achieving a sales target of Rs. 15,000
and earning a Certificate of Excellence. In the finance domain, I conducted
comprehensive analyses on topics like Payment Gateway Analysis,
Financial Modeling, Stock Market Analysis, and Cash Flow Analysis. These
tasks involved detailed research and report preparation, offering insights and
recommendations based on financial data and industry trends. Overall, the
internship provided significant professional growth in sales, marketing,
financial analysis, and team collaboration, enhancing my career prospects
through practical, real-world experience.

2 . 2 . 1 Describe Internship Project :

The period of internship was divided into two tasks – Task 1:

Product Learning

Task 2: For Finance Domain- The finance domain tasks included a

comprehensive analysis of financial concepts such as :

 Payment Gateway Analysis,

 Financial Modeling,
 Stock Market Analysis, and
 Cash Flow Analysis.

TASK 3 :Conduct a primary research to find out the behavioral

aspects of investment and preferences of an investor

38
Task 1- Product Learning (Selling of subscription of magazines- in total
there are 5 magazines)

Basically, the first task was all about product learning where the interns have
to first understand the product i.e., the 5 magazines (Outlook Weekly, Outlook
Traveller, Outlook Business, Outlook Money, Outlook Hindi) and
thereafter sell the magazines and generate revenues.

To do the sale we were asked to understand our target market, then further do
segmentation and accordingly do the sale.

We had to do sale in our network only.

Each intern had to sell outlook magazines subscription Minimum target given
Rs.7000 and Maximum of Rs.15000 and more. Sold magazine subscription
worth Rs 15000 and they got Certificate of Excellence from the organization.

Evaluation weightage was 60% (Task 1) and 40% for Finance Domain
Task (Task 2).

39
Discounted Exclusive Website for Customers:

https://subscription.outlookindia.com/newoffer/kj.html?vouchercod
e=WFHE125940

Work done in different phases:

Phase 1: Product Training and Knowledge Overview of all the magazines of

Outlook India group in detail was provided to us.

This helped us know how one magazine distinguishes from the other, in terms
of features, content, readership, and circulation. Since outlook is a print
media; we get to know how a print media works, how promotional and
discount schemes play an effective role in sales and marketing. We were
provided with the detailed information on the different promotional schemes
i.e., free gift in 1 bag, stroll bags, digital subscription, guide books etc.) and
discounts provided by the company.

Phase 2: Calling During these 2 months, we did the calling only our leads. We
had to call them and pitch the offers according to the type of client for the
subscription

Phase 3: Generation of sales If the customer is interested in any of the offers,

assisting them for the payment.

40
The payment could be done through online medium. The online medium
comprises of the options are: Credit card, Debit card, Net banking, Cash
wallets.

Figure: Knowledge jockey window containing the KJcode and summary of

the transaction through a particular Knowledge jockey Id.

subscriptions.outlookindia.com/bundle- subscriptions?
clientId=62c697126e548f732907f076&utm_source=NOID1
410 93

41
TASK 2. Finance Domain:

The finance domain tasks included a comprehensive analysis of

financial concepts such as Payment Gateway Analysis, Financial
Modeling, Stock Mark
Analysis, and Cash Flow Analysis. The intern conducted detailed
research and prepared analytical reports, offering insights and
recommendations based on financial data and industry trends.

Payment Gateway Analysis: A payment gateway is like a

cashier at a store. When you want to buy something online, like a book
or a ticket, you need to pay for it. The payment gateway is the system
that helps you pay safely and securely over the iternet.

42
Think of it like this:

• You choose what you want to buy online.

• You go to the checkout page and enter your payment details (like your
credit card number).
• The payment gateway takes those details and checks if they're correct.
• If everything is okay, it sends the money to the seller's account.
• Then, you get a confirmation that your payment was successful.

43
Financial Modeling:

In finance, an asset class is a group of marketable financial assets that

have similar financial characteristics and behave similarly in the
marketplace. We can often break these instruments into those having
to do with real assets and those having to do with financial assets.
Often, assets within the same asset class are subject to the same laws
and regulations; however, this is not always true. For instance, futures
on an asset are often considered part of the same asset class as the
underlying instrument but are subject to different regulations than the
underlying instrument.

Many investment funds are composed of the two main asset classes,
both of which are securities: equities (share capital) and fixed-income
(bonds). However, some also hold cash and foreign currencies. Funds
may also hold money market instruments and they may even refer to
these as cash equivalents; however, that ignores the possibility of
default. Money market instruments, being short-term fixed income
investments, should therefore be grouped with fixed income.

In addition to stocks and bonds, we can add cash, foreign currencies,

real estate, infrastructure and physical goods for investment (such as
precious metals)[1] to the list of commonly held asset classes. In general,
an asset class is expected to exhibit different risk and return investment
characteristics, and to perform differently in certain market
environments.

Asset classes and asset class categories are often mixed together. In
other words, describing large-cap stocks or short-term bonds as asset
classes is incorrect. These investment vehicles are asset class
categories,

44
and are used for diversification purposes. Multiple asset classes mixed
together in a fund structure can provide an investor with exposure
through a single relationship. While the bulk of the global funds are
traditional in nature, as is the case of a mutual fund, some funds would
be classified as alternative investments such as hedge funds and
private equity funds often considered an asset class of their own
particularly for institutional investors.

Most financial experts agree that some of the most effective investment
strategies involve diversifying investments across broad asset classes
like stocks and bonds, rather than focusing on specific securities that
may or may not turn out to be "winners". Diversification is a technique
to help reduce risk. However, there is no guarantee that diversification
will protect against a loss of income.

Stock Market Analysis: Stock Market Analysis is the process

of evaluating and interpreting data related to the stock market, individual
stocks, and other securities to make informed investment decisions.

45
The primary goal of stock market analysis is to identify profitable
investment opportunities, minimize risk, and maximize returns. Analysts
use various techniques, tools, and methodologies to analyze the stock
market and make predictions about future market trends and stock
performance.

Types of Stock Market Analysis:

1. Fundamental Analysis: Examines a company's financial statements,

management team, industry trends, and competitive position to estimate its
intrinsic value.
2. Technical Analysis: Studies charts and patterns to identify trends
and predict future price movements.

46
 3. Quantitative Analysis: Uses mathematical models and algorithms
to analyze large datasets and identify patterns.
4. Economic Analysis: Examines macroeconomic factors, such as
GDP growth, inflation, and interest rates, to understand their impact on
the stock market.

Key aspects of Stock Market Analysis:

1. Identifying trends: Recognizing patterns and trends in the market to

make informed investment decisions.
2. Evaluating company performance: Analyzing a company's
financials, management, and industry position to estimate its future
performance.
Assessing risk: Identifying potential risks and threats to investment
returns.
3. Making predictions: Using analysis and data to make informed
predictions about future market trends and stock performance.

Stock Market Analysis is used by various stakeholders, including:

1. Investors: Individual and institutional investors use analysis to

make informed investment decisions.
2. Financial analysts: Professionals who analyze and interpret data to
provide recommendations to investors.
3. Portfolio managers: Responsible for managing investment
portfolios and making decisions based on analysis.
4. Researchers: Academics and researchers who study the stock
market and publish their findings.

Cash Flow Analysis : . Cash flow analysis is an important aspect of

a company's financial management because it reveals the cash it has
available to pay bills and invest in its business. The analysis goes beyond
accounting profits, which can be influenced by non-cash items, such as
depreciation expenses or goodwill write-offs. Instead, cash flow analysis
focuses on a company's available cash to cover operating expenses, pay down
debt, and reinvest in growth.

47
Cash flow analysis is a financial technique that examines the movement of cash
in and out of a business over a specific period of time. It helps companies understand
their cash position, which can help them make financial decisions and improve their
operations.

It measures how much cash is generated and spent on the business during a given
accounting period.

While performing a cash flow analysis, the business needs to check all the line
items that come under the three cash flow categories to find out if the flow of
capital is coming in or going out.

48
Cash flow analysis can be performed by analysing the following activities:

1. In this type of cash flow

Cash flow from operations or operating activities:
the cash inflow is generated from the internal activities. In other words, the
cash flow is generated from the normal business operations. The examples of
such activities are rent, salaries for the employees.

2. Cash flow from investing activities :

Cash flow from investing
activities are mostly focused on purchase (outflow) or sale of fixed assets
(inflow), or on capital investments like purchase (outflow) or sales of stocks
and securities of another company (inflow).

3. Cash flow from financing activities: Cash flow from financing

activities include buying back of shares, issuing of stock. The activities of
borrowing or repaying of loans is also a part of the cash inflow and outflow
from the business. Dividend payments can also be considered as a part of
the cash flow from the financing activities.

49
TASK- 3 :Conduct a primary research to find out the behavioral
aspects of investment and preferences of an investor

Behavioral aspects of investment

and preferences of an investor.

Abstract : One of the important factors on investors financial decisions

are perceptual errors which affect their decisions while buying and selling
stock. The good of this study is to recognize the popular perceptual errors
among investors and its connection with their personality. Therefore, 200 of the
investors in Tehran's stock market were taken randomly as samples and the
needed data was gathered through questions, using the parametric analysis and
correlation we have tried to check the accuracy of the hypotheses.

The finding demonstrates that the offered perceptual errors have got a
significant correlation with the investors’ personality. The conclusions exhibit that
there is direct correlation between extroversion and openness whit hindsight
bias and over confidence bias, between neuroticism and randomness bias,
between escalation of commitment and availability biases. Also, there is a
reverse correlation between conscientiousness and randomness bias, between
openness and availability bias.

50
Introduction: A main concept in financial management is risk taking and
output. People usually like to invest highly output cases. In order to improve
their efficiency, but as we know achieving the high output needs taking the
proportional risks. Most economical and financial theories believe that the
investors are really rational while deciding (Kim et al; 208). This agrees with
the "rational economic man" theory.
Investors consider all the side effects while investing and take the most rational
decision. But sometimes some factors which come from financial markets
inefficiency cause in rational behaviors and affect their way of decisions.

Therefore, not having an appropriate knowledge result in perceptual errors, so,

we can offer programs through recognizing investors’ personality and
deviations to reduce the effects of these deviations, and also to reduce the
deviation of long-term decisions and help the investors to achieve their long-
term financial goals. This research had tried to review the connection of
personality and perceptual errors of the investors and guide them to the right
decisions in stock markets.

The field behavioral science in financial disputes is a new incident in

financial market studies. This incident discusses that against standard
financial discussions and theories, behaviors and cognition can affect the
financial properties. Such financial decisions and investments are preceded
by perceptions and predications and are the effects of psychological
decisions on financial markets. Indeed, studying financial behavior refers to
the significant role that psychology plays in financial science. In addition to
the large number of studies in this area, still there are lots of people who are
ignorant of covert concept of financial behavior.

51
1. Define the Research Objective:

The primary objective is to explore:

• Investment behavior: How investors make decisions, their risk

tolerance, and emotional influences.
• Investment preferences: What types of assets investors prefer (e.g.,
stocks, bonds, mutual funds) and their preferred investment horizon.
• -Behavioral biases: Psychological aspects such as herd
mentality, overconfidence, and fear of loss that impact investment
choices.

2. Target Audience and Sample Size:

• Target Audience:

- Retail investors across various demographics (age, gender,

income, education, and geographic location).

- A mix of novice and experienced investors.

• Sample Size:
- A minimum of 80 and a maximum of 200 respondents.

- Stratify the sample to cover different investor types (based on income

levels, risk tolerance, and investment experience).

3. Methodology for Data Collection MethodUse an online survey

for ease of distribution and faster collection of responses. Platforms like Google
Forms, SurveyMonkey, or Qualtrics can be used.

52
 Sample Questionnaire:

1. Demographic Information:

- Age: [18-25] [26-35] [36-45] [46-60] [60+]

- Gender: [Male] [Female] [Prefer not to say]

- Occupation: [Salaried] [Self-employed] [Retired] [Student] [Other]

- Annual Income: [Less than $30,000] [$30,000-$50,000] [$50,000-$100,000]

[More than $100,000]

2. Investment Experience:

- How long have you been investing?

- [Less than 1 year] [1-3 years] [3-5 years] [More than 5 years]

- How would you rate your investment knowledge?

- [Beginner] [Intermediate] [Advanced]

3. Investment Preferences:

- Which asset class do you prefer for investment? (Select all that apply)

- [Stocks] [Bonds] [Real Estate] [Mutual Funds] [Cryptocurrency] [Others]

53
 - What is your preferred investment horizon?

- [Short-term (less than 1 year)] [Medium-term (1-3 years)] [Long-term

(more than 3 years)]

- How often do you rebalance your portfolio?

- [Monthly] [Quarterly] [Annually] [Never]

4. Risk Tolerance:

- How would you describe your risk tolerance?

- [Risk-averse] [Moderate risk-taker] [High risk-taker]

- How do you typically react to market volatility?

- [Remain calm] [Panic and sell] [Buy more assets] [Wait and observe]

- What percentage of your savings is invested in financial markets?

- [Less than 10%] [10-25%] [25-50%] [More than 50%]

5. Behavioral Aspects:

- How much do emotions like fear or greed influence your investment decisions?

- [Not at all] [Slightly] [Moderately] [Highly]

- Are you influenced by peer or social media recommendations when investing?

54
[Yes] [No] [Sometimes]

- Do you regret poor investment decisions? If yes, how do you cope?

- [Never regret] [Sometimes regret, but move on] [Often regret and
change strategies]

. 6Investment Motivation:

- What is the primary reason you invest?

- [Wealth accumulation] [Retirement savings] [Speculative gains]

[Passive income] [Other]

5.Data Collection Process:

- Distribute the survey: Share it through email, social media, and

investment- related forums.

- Incentivize responses(optional): Offer a small reward or a summary

of the research findings to encourage participation.

- Timeframe: Keep the survey open for at least 1-2 weeks to ensure
enough responses.

55
6. Data Analysis:

Different types of tools are used during data analysis and translation for
example histograms, donuts, pie charts, tables, etc. In this chapter, we focus
on the analysis and interpretation of the data collected through the survey
conducted with the readers and subscribers of The Outlook Group's
publications. The data analysis aims to derive meaningful insights from the
responses, identify patterns and trends, and understand the preferences,
behavior, and perceptions of the readership. The data interpretation will
present the findings based on these analyses and provide recommendations
for The Outlook Group to enhance its content and engagement with the
audience.
The data collected from the survey was processed and analyzed using statistical
software tools to ensure accurate interpretation of the results. The following
tools and techniques were used to conduct the data analysis:

1. Microsoft Excel: For organizing and cleaning the survey data,

Microsoft Excel was used. It helped in creating data tables, filtering
responses, and performing basic calculations such as averages, percentages,
and frequency distributions. Excel also allowed the creation of visual
representations such as bar charts, pie charts, and histograms for easy
visualization of the data.

2. Statistical Software (SPSS/R): For more complex analyses, such as

correlation analysis and hypothesis testing, statistical software like SPSS
(Statistical Package for the Social Sciences) or R was employed. These
tools allowed for detailed statistical analysis, including the calculation of
means, medians, modes, and standard deviations, as well as the
performance of tests like chi-square tests or t-tests to evaluate the
relationships between variables.

3. Data Visualization Tools: Tools like Google Data Studio or

Tableau were used to present the data in visually compelling and easily
interpretable formats. These tools helped create dashboards and reports that
allowed for dynamic and interactive exploration of the survey results.

4. Cross-tabulation: To understand how various demographic factors

(such as age, location, and frequency of reading) influence the survey
responses, cross-tabulation was used to analyse the relationship between
two or more categorical variables. This enabled deeper insights into specific
segments of the audience.

By using these tools, we were able to ensure the robustness and accuracy
of the data analysis, allowing us to derive valid conclusions from the
survey responses.

56
Quantitative Analysis:

57
Figure:-

58
59
60
61
 To analyse the data from my survey on the behavioural aspects of investment
and preferences of investors, follow these steps:

Step 1: Data Cleaning

Ensure that your data is clean and organized. Remove any incomplete or
inconsistent responses.

Step 2: Descriptive Statistics

Calculate basic descriptive statistics to get an overview of your data:

● Mean, Median, Mode: For numerical data like age, income level, and
investment amounts.
● Frequency Distribution: For categorical data like preferred investment
vehicles and sources of investment advice.

Step 3: Identify Patterns and Trends

Look for patterns and trends in the data:

● Cross-tabulation: Compare different variables to see how they interact. For

example, cross-tabulate age groups with preferred investment vehicles.
● Correlation Analysis: Determine if there are any significant correlations
between variables, such as risk tolerance and investment frequency.

Step 4: Behavioral Analysis

Analyze responses related to behavioral aspects:

● Bias Identification: Identify common biases such as overconfidence, loss

aversion, and herd behavior.
● Reaction to Market Volatility: Assess how different demographics react to
market changes.

Step 5: Inferential Statistics

Use inferential statistics to draw conclusions from your sample data:

● Hypothesis Testing: Test hypotheses about the population based on your

sample data. For example, test if younger investors are more likely to take risks
compared to older investors.

● Regression Analysis: Use regression analysis to understand the relationship

between dependent and independent variables, such as the impact of financial
advice on investment decisions.

62
Step 6: Visualization

Create visual representations of your data to make it easier to understand:

● Bar Charts and Pie Charts: For categorical data like preferred investment
vehicles.
● Histograms: For numerical data like age and income distribution.
● Scatter Plots: To show correlations between variables.

Example Analysis

Based on hypothetical data, here’s an example analysis:

1. Demographics: The average age of respondents is 35 years, with a median

income of ₹8,00,000 per year.
2. Investment Experience: 60% of respondents have been investing for more
than 5 years.
3. Behavioural Aspects:
○ Overconfidence: 40% of respondents believe they can consistently outperform
the market.
○ Herd Behaviour: 50% of respondents follow investment trends rather than
independent research.
4. Preferences:
○ Preferred Vehicles: 70% prefer stocks, 20% prefer mutual funds, and 10%
prefer bonds.

○ Influencing Factors: 60% rely on past performance, while 30% depend on

financial advisors.

63
Conclusion

The analysis indicates that most investors prefer stocks and mutual
funds, influenced by past performance and financial advice.
Behavioral biases like overconfidence and herd behavior are
prevalent. Younger investors are more risk-tolerant, while older
investors prefer stable investments.

The primary research revealed several key insights into the behavioral
aspects and preferences of investors:

1. Behavioral Biases: A significant number of investors exhibit

biases such as overconfidence and herd behavior. Many
investors tend to follow market trends rather than making
independent decisions.
2. Investment Preferences: The majority of respondents prefer
investing in stocks and mutual funds due to their potential for
higher returns. However, risk-averse investors lean towards bonds
and real estate.
3. Influencing Factors: Investment decisions are heavily influenced
by past performance and recommendations from financial
advisors. Market volatility causes anxiety among investors,
leading to frequent portfolio checks and sometimes impulsive
decisions.
4. Demographic Trends: Younger investors (aged 25-35) are more
likely to take risks compared to older investors (aged 50+), who
prefer stable and secure investments.

These findings suggest that investor education on managing

behavioral biases and understanding market dynamics could
improve investment outcomes. Financial advisors should tailor
their advice based on the individual risk tolerance and preferences
of their clients.

64
 2.2Project Design

2.2.1Scope of the Study :

The study covered two key areas:

1. Product Learning: Focused on understanding the

magazines, identifying target audiences, and implementing sales
strategies to boost subscriptions.

2. Finance Domain: Included financial analysis, market

research, and creating reports based on real-time financial data.

The study aimed to analyze financial services and investment

mechanisms to enhance business efficiency and profitability.
The focus areas included:

2. Cash Flow Analysis:

● Conduct theoretical and practical cash flow analysis of

companies from FMCG, FMCD, and BFSI sectors.
● Assess financial stability through cash flow statement evaluation.

Other objectives :

To train interns on how to make a good sales pitch.

● To analyses the investment pattern of the people and
understand the objective as well as risk appetite of Investors.

65
● To study in detail the mutual funds available in India.
● To devise an appropriate mutual fund portfolio taking into
consideration the risk and returns associated with the respective
funds.
● To conduct research on the current payment gateways in India and
know the current trends on the mode of payment.
● The task comprised of doing an analysis on Russia and Ukraine War
scenario on the economic front on how it affected the current
scenario and how it will do in the future.
● To get hands-on experience of the real-world organization.
● To test our convincing and communication skills.

2.2.1 Describe Internship Learning :

The internship provided valuable learning experiences, including:

Sales and Marketing Skills: Understanding customer needs, sales

pitching, and closing deals.

Financial Analysis Skills: Conducting market research,

evaluating stocks, and preparing financial models.

Communication Skills: Enhancing professional communication

and negotiation abilities.

Team Collaboration: Working with a professional team and

understanding corporate culture.

● Comprehensive payment gateway analysiswith

actionable recommendations for Outlook.

● Investment portfolios designed to suit various income levels.

● Detailed stock market performance and trend analysis.

● Cash flow evaluation for selected companies to determine

financial stability.
● Learn how to make an effective sales pitch.

66
● Understood the product of the outlook group and their target market.

● Learnt how to conduct research conduct through data collection

from primary sources and draw conclusions
● Learned about various categories of mutual funds offered by
AMCs.

● Gain an understanding of how to select investment security taking

into consideration risk and returns of the same.

2.2.2 Outcome of the Internship:

● Professional Growth: Gained hands-on experience in sales,

marketing, and financial analysis.

● Sales Achievement: Successfully achieved the maximum sales

target, earning a Certificate of Excellence.

● Enhanced Knowledge: Developed a deeper understanding of

finance, product marketing, and customer relationship
management.

● Career Development: Strengthened career prospects through

real- world industry exposure and skill development.

● Sales and Business Development: Successfully met and

exceeded the sales target by generating Rs. 15,000 in magazine
subscriptions.

● Financial Expertise: Gained practical experience in financial

modeling, stock market analysis, and cash flow management.

● Industry Insights: Acquired industry-specific knowledge

related to publishing, finance, and media marketing.

67
Real-World Experience:

● Corporate Culture Exposure: Experienced working in a

structured corporate environment with defined roles and
responsibilities.
● Time Management: Learned to balance multiple tasks within
deadlines, ensuring efficient project executio

68
 Personal Growth:

● Confidence and Self-motivation: Gained confidence through

independent project handling and target achievement.
● Adaptability: Learned to adapt quickly to new tasks,
environments, and challenges.
● Leadership Potential: Developed leadership skills by
managing sales targets and mentoring prospective customers about the
products.

69
CHAPTER-3

IMPROVEMENT

AND DISCUSSIONS

70
 Improvements and Discussions
3.1 Improvements Suggested :

1. Product Learning and Sales Process:

● Expanded Product Training: Conduct in-depth

product training workshops to cover all features and benefits of
magazines.
● Sales Strategy Workshops: Offer specialized training sessions on
advanced sales techniques and customer relationship management.
● Digital Sales Tools: Implement better CRM tools or sales management
platforms to streamline the sales process.

2. Financial Domain Tasks:

● Real-time Financial Data Access: Provide access to live financial databases

for more accurate and relevant stock market and cash flow analysis.
● Mentorship Programs: Assign financial mentors to guide interns during
complex financial modeling tasks.

● Case Study Discussions: Introduce real-world case studies for deeper insights
into payment gateway systems and market trends.

3. Internship Structure and Management:

● Clearer Task Guidelines: Define tasks more clearly with a structured timeline
for better project management.

● Regular Feedback Sessions: Conduct regular performance reviews and

feedback meetings to ensure continuous improvement.

● Team Collaboration Projects: Encourage more team-based projects to

improve collaborative learning and shared responsibilities.

71
 3.2Discussions :
1. Key Takeaways:

The internship provided a valuable platform for gaining practical experience in

sales, marketing, and financial analysis. The dual-role project helped develop
essential skills such as sales pitching, financial research, data analysis, and
client communication. The experience of working in a professional
environment also strengthened the understanding of corporate operations and
decision- making processes.

2. Challenges Faced:

● Sales Target Pressure: Meeting the sales target required persistent effort and
strategic planning, posing a significant challenge.

● Complex Financial Models: Financial modeling and stock market

analysis involved complex calculations and data interpretation.

● Time Management: Balancing multiple tasks simultaneously required

effective time management and prioritization skills.

3. Learning Outcomes:

● Professional Growth: Developed sales, marketing, and financial analysis

skills.

● Improved Communication: Enhanced public speaking and interpersonal

communication through customer interaction.

● Data-driven Decision Making: Learned how to make decisions based on

financial data and market analysis.

4. Future Recommendations:

● Development Programs :Skill Introduce additional workshops on financial

tools, data analysis software, and marketing strategies.

72
● Intern Networking Events: Organize events where interns can interact with
professionals across departments.

● Intern Evaluation Criteria: Use a more comprehensive evaluation system

that considers both task completion and innovation in problem-solving.

Brand Perception and Reputation :

An analysis of the survey data reveals that The Outlook Group is generally perceived as a
reliable and respected source of information. Publications such as Outlook India and
Outlook Business score particularly well in terms of trustworthiness and credibility.
Readers who favor these publications often associate them with quality journalism,
investigative reporting, and a neutral stance on political issues. However, it is important
to note that while trust in The Outlook Group remains relatively high, there is also a
growing skepticism about the reliability of media in general, as seen in the broader
media industry. This makes it necessary for The Outlook Group to constantly reinforce
its brand reputation by ensuring that its editorial policies prioritize fairness,
transparency, and accuracy. To build on this positive brand perception, The Outlook
Group could also increase its focus on data-driven journalism and fact-checking, which
would further differentiate it from competitors in the media landscape. Engaging
readers with in-depth reports that offer data- backed insights into important social,
political, and economic issues can not only build trust but also increase reader loyalty.
These initiatives could be further promoted through social media channels and digital
platforms, ensuring that the content reaches a wider audience.

Opportunities for Collaborations and Partnerships:

Finally, one of the biggest opportunities highlighted by the research is the

potential for The Outlook Group to form strategic partnerships. Collaborations
with other media outlets, technology firms, and even international news
agencies could help The Outlook Group expand its reach and grow its digital
presence. For instance, by partnering with leading tech companies or startups,
The Outlook Group could gain access to new digital tools and technologies,
which could be used to enhance content delivery and audience engagement.
Partnerships with international media agencies could also broaden the group’s
coverage of global events, which would appeal to a wider audience.
Additionally, collaborations with brands in the education, lifestyle, and
business sectors could create tailored content that speaks directly to specific
demographic groups, further increasing readership and engagement.

73
Advertiser Preferences and Monetization Strategies :

While the survey data reveals some useful insights about the readership
preferences, it also provides an understanding of how The Outlook Group
could enhance its monetization strategies. One key aspect that emerged from
the research is the need for more tailored and innovative advertising
strategies. The Outlook Group currently relies heavily on traditional display
ads, which may not be as effective in engaging readers. Readers, particularly
those from younger demographics, often view these ads as intrusive and
irrelevant to their personal interests.

These discussions and suggested improvements would help enhance the

internship program, making it more effective and enriching for future
participants.

Challenges in Expanding the Subscriber Base :

Despite the positive feedback regarding some publications, The Outlook

Group faces significant challenges in expanding its subscriber base,
especially in the vernacular language segment. Publications such as
Outlook Hindi and Dainik Magazine appear to have limited engagement,
with lower scores in the likelihood to recommend category. This presents a
notable challenge in tapping into the regional markets, where vernacular
publications could
offer a more relatable and contextually relevant reading experience. The
survey also indicates that there is a disconnect between the content offered
and the audience’s preferences, highlighting a need for better
customization to cater to the unique needs of these regional
readers.

74
CHAPTER-4 SUGGESTIONS, RECOMMENDATIONS AND
IMPLICATIONS

75
 Suggestions, Recommendations and
Implications

4.1 Suggestions :

1. Product Learning and Sales:

● Enhanced Product Training: Conduct regular product training sessions
focusing on market trends and competitive analysis.

● Sales Incentive Programs: Introduce performance-based incentives to

motivate interns and boost productivity.

● Target Segmentation: Develop a well-defined customer segmentation

strategy for more effective marketing.

2. Financial Domain Tasks:

● Financial Tools Training: Provide hands-on training on advanced
financial tools like Excel, Bloomberg, and financial modeling software.

● Real-time Market Simulations: Include simulated stock market and

investment activities to enhance learning.

● Case Study Competitions: Organize financial analysis competitions to

encourage research and data interpretation.

3. Internship Structure and Management:

● Defined Task Roles: Clearly outline roles and responsibilities at the
start of the internship.

● Mentor Support: Assign dedicated mentors to guide interns throughout the

project.

● Regular Assessments: Conduct periodic assessments to evaluate progress

and provide constructive feedback.

76
4.3 Implications :

1. For the Organization:

● Increased Productivity: Improved training and task allocation can
enhance intern efficiency, boosting company performance.

● Better Market Reach: A more skilled intern team can drive sales growth
through improved marketing strategies.

● Stronger Brand Reputation: Offering a well-structured internship

program can position the company as a preferred employer for future talent.

2. For Interns:

● Career Development: Interns gain practical experience, making them

more employable and competitive in the job market.

● Skill Enhancement: Exposure to sales, marketing, and financial analysis

strengthens professional and technical skills.

● Networking Opportunities: Interns build professional networks that could

lead to potential career opportunities.

3. For the Academic Institution:

● Improved Internship Programs: Academic institutions can refine their

internship recommendations based on real-world feedback.

● Industry Collaboration: Stronger relationships with companies can lead to

long-term partnerships and placement opportunities.

● Enhanced Curriculum Development: Insights from the internship

experience can inform curriculum design, making courses more industry-
relevant.

These suggestions, recommendations, and implications aim to improve the

overall internship experience while fostering personal and professional
growth for interns and organizational success .

77
CHAPTER-5 LIMITATIONS

AND CONCLUSIONS

78
 LIMITATIONS AND CONCLUSIONS

5.1 Limitations :

1. Product Learning and Sales:

● Limited Market Reach: The sales efforts were largely confined to

personal networks, restricting the scope of market exploration.

● Time Constraints: The duration of the internship limited the ability to

implement long-term sales strategies.

● Lack of Advanced Tools: The absence of sophisticated CRM and data

analytics tools affected sales efficiency.

2. Financial Domain Tasks:

● Data Accessibility: Limited access to real-time financial data and tools

posed challenges in conducting in-depth analysis.

● Complexity of Tasks: Certain tasks, such as financial modeling and stock

market analysis, required more advanced knowledge than what was initially
provided.

● Resource Constraints: Inadequate mentorship and guidance during some

complex assignments slowed down learning.

3. Internship Structure:

● Generalized Tasks: Some tasks were not tailored to the intern's specific
strengths and interests.

● Evaluation Gaps: The evaluation process focused heavily on quantitative

outcomes, overlooking qualitative learning experiences.

● Limited Feedback Opportunities: Insufficient feedback sessions reduced

the scope for iterative improvement.

79
 5.2Conclusions :

The internship at Outlook Publishing India Pvt. Ltd. was a comprehensive

learning experience, offering exposure to both sales and financial domains.
Through hands-on involvement in selling magazine subscriptions and
performing financial analysis, the intern acquired valuable professional and
technical skills.

Key Learnings and Outcomes:

1 . Holistic Learning: Combined sales and financial analysis provided a

comprehensive understanding of business operations.

Sales Excellence: Successfully met the maximum sales target of Rs.

15,000, demonstrating strong product understanding and customer
engagement abilities.

2. Financial Acumen: Gained insights into payment gateway

systems, financial modeling, and market analysis, which are crucial for
real-world business scenarios.

3. Skill Development: Enhanced skills in communication, teamwork,

data analysis, and time management.

4. Professional Exposure: Experienced corporate culture, learning

about organizational processes and cross-functional collaboration.

5. Career Alignment: Strengthened foundation for future roles in

marketing, finance, or a combination of both.

6. Challenges Overcome: Tackled sales target pressures and

complex financial tasks, fostering resilience and adaptability.

7. Overall Outcome: A transformative experience that bridged the

gap between academics and industry.

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In conclusion, the internship at Outlook Publishing India Pvt. Ltd. was a
transformative journey that provided valuable industry exposure, enhanced
practical skills, and fostered professional growth. It underscored the
importance of perseverance, adaptability, and a learning mindset in
overcoming challenges and achieving goals. While the experience was
highly rewarding, the insights gained from its limitations will help shape
future

Building on the insights derived from this study, it is clear that The Outlook
Group holds a unique position in the Indian media landscape. With its ability to
blend rich journalistic traditions with modern digital strategies, the
organization has the tools to navigate the challenges posed by a dynamic
industry while capturing new growth opportunities.
The research highlights several critical themes that define the current and
future trajectory of both The Outlook Group and the broader media sector. The
ongoing evolution of consumer preferences, driven by digital media
consumption, presents both challenges and opportunities. The Outlook Group
must stay ahead of these trends by continuously innovating and refining its
approach to content creation and distribution. By embracing technology and
leveraging audience insights, the organization can meet the demands of a
rapidly transforming market while maintaining the core values that have
defined its legacy.

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 I
BIBLIOGRAPHY

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 Books and Journals:

1. Kothari, C. R. (2004). Research Methodology: Methods and Techniques. New

Age International Publishers.

2. Ross, S. A., Westerfield, R. W., & Jaffe, J. (2019). Corporate Finance.

McGraw Hill Education.

3. Philip Kotler. (2017). Marketing Management. Pearson Education.

Websites and Online Resources:

1. Outlook Publishing India Pvt. Ltd.: https://www.outlookindia.com

2. NSE India (National Stock Exchange): https://www.nseindia.com

3. Investopedia: https://www.investopedia.com

4. Reserve Bank of India: https://www.rbi.org.in

Magazines and Articles:

1. Outlook Weekly Magazine Issues (2024).

2. Articles on digital payment gateways and financial modeling from Outlook

Business.

News and Magazines

• The Economic Times. (2023). "Indian Print Media Faces Challenges in Digital
Transition."

•The Hindu Business Line. (2023). "The Resurgence of Niche Magazines in India."

• Business Today. (2022). "Digital Transformation in Indian Publishing Houses."

Government Publications

• Ministry of Information and Broadcasting, Government of India. (2023). Annual Report

on Print and Broadcasting Media in India.
•NITI Aayog. (2023). Impact of Digital Media on India’s Economy.

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Other Sources :
• Insights from interviews conducted with The Outlook Group employees and
industry experts during the research process.

•Feedback from subscribers and readers collected as part of the study's survey.

Reports and Manuals:

1. Internship Handbook 2024, Outlook Publishing India Pvt. Ltd.

2. Financial Analysis Guidelines provided by the CFA Institute.

Case Studies and Corporate Reports

•Annual Report 2023-2024, The Outlook Group.

•Case Study: The Growth and Diversification of Indian Media Giants.

Published by Harvard Business Review

Surveys and Research Studies

•Primary Data Collected Through Surveys Conducted with Readers

and Subscribers of The Outlook Group in [Month, Year].

•Nielsen India Report. (2023). Changing Consumption Patterns in Indian

Print Media.

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 II
APPENDICES

85
Appendix A: Survey Ǫuestionnaire
The following is the survey questionnaire used to gather data from
respondents regarding their preferences and perceptions of The Outlook
Group and its publications:
1. Are you a subscriber of The Outlook?
o Yes
o No
2. How likely are you to recommend or read the following
magazines? (Scale: 1 to 10, where 1 = Least Likely, 10 = Most
Likely)
3. Feedback:
o What feedback would you like to provide to The Outlook
Group about its magazines?
Appendix B: Key Data Insights
1. Survey Demography:
o Gender: Male (55%), Female (45%)
2. Magazine Preferences (Average Ratings on a 10-Point Scale):
o Outlook India: 8.5
o India Today: 7.8
o The Week: 7.2
o Outlook Business: 8.0
o Business Standard: 7.9
o Business World: 7.6
o Outlook Money: 7.8
o Dalal Street: 7.1
o The Mint: 8.2
o Outlook Hindi: 7.7
o India Today Hindi: 7.4
o Dainik Magazine: 7.3
Appendix C: Data Collection Details

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1. Methods Used:
o Online surveys via Google Forms.
o Telephonic interviews with select respondents.
o Feedback collected through email responses.
2. Sample Size:
o Total Respondents: 6
o Subscribers of The Outlook: 60%
o Non-Subscribers: 40%
Appendix D: Statistical Analysis Tools
1. Software Used:
o Microsoft Excel for tabulating data and visualizing trends.
2. Methods Applied:
o Descriptive Statistics: Mean, Median, Mode.
o Inferential Statistics: Correlation analysis to
understand relationships between variables.
o Graphical Representations: Pie charts, bar graphs, and
line graphs to present findings effectively.
Appendix E: Feedback Highlights
1. Positive Feedback:
o High-quality, in-depth content in business magazines like
Outlook Business and Outlook Money.
o Strong brand reputation and reliability of information.
2. Areas of Improvement:
o Need for more localized content in regional magazines
like Outlook Hindi.
o Enhanced focus on digital platforms to attract
younger audiences.
Appendix F: SWOT Analysis of The Outlook Group
1. Strengths:
o Established brand with a loyal subscriber base.

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o Diverse portfolio of magazines
catering to varied reader interests.
2. Weaknesses:
o Limited reach in semi-urban and rural markets.
o Need to strengthen digital offerings in a competitive landscape.
3. Opportunities:
o Expansion into niche segments like
technology or lifestyle magazines.
o Leveraging social media for broader audience engagement.
4. Threats:
o Intense competition from digital-first
platforms and global publications.
o Declining print readership due to the
growing digital media trend.

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