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Entrepreneurship

The Special Turon business plan outlines a project focused on selling a unique Filipino snack at Babag 1 National High School, targeting students and teachers. The plan includes detailed sections on marketing, operations, organization, and financial strategies, emphasizing high-quality product management and customer engagement. The business is structured as a partnership with defined roles for each member, aiming to create a successful and sustainable venture.

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0% found this document useful (0 votes)
17 views50 pages

Entrepreneurship

The Special Turon business plan outlines a project focused on selling a unique Filipino snack at Babag 1 National High School, targeting students and teachers. The plan includes detailed sections on marketing, operations, organization, and financial strategies, emphasizing high-quality product management and customer engagement. The business is structured as a partnership with defined roles for each member, aiming to create a successful and sustainable venture.

Uploaded by

Gwyn
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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SPECIAL TURON

BUSINESS PLAN

March 15,2025

BABAG 1 NATIONAL HIGH SCHOOL

(+63 931 043 6183)

Specialturon@gmail.com

www.Specialturon.com
GROUP 3

MEMBERS:

Andales, Krissha Dimples M.

Baguio, Aaron S.

Berame, John Myco

Bonganciso, Hans gabrielle louise T.

Guevara, Jean C.

Lazarraga, Marlex J.

Lato, Reymark

Seguisabal, Jamaica
Table of Contents

Executive Summary

Overview of the Business Plan Project page 1

Brief Profile of the Entrepreneur page 2

Company Mission & Vision Statement page 4

Project’s Contribution to the economy page 5

Section I – Marketing Plan

1.1 Description of the Product page 6

1.2 Comparison of the Product with Its Competitors page 6

1.3 Location page 6

1.4 Market Area page 6

1.5 Main Customers page 7

1.6 Selling Price page 7

1.7 Sales Forecast page 7

1.8 Promotional Activities page 7

1.9 Marketing Strategy page 8

1.10 Marketing Budget page 8

Section II – Operational Plan

2.1 Production Process page 8

2.2 Fixed Capital page 9


2.3 Maintenance and Repairs page 10

2.4 Sources of Equipment page 11

2.5 Planned Capacity page 11

2.6 Future Capacity page 11

2.7 Terms and Conditions of Purchase of Equipment page 11

2.8 Factory/ Production Location and Layout page 12

2.9 Raw Materials page 13

2.10 Cost of Raw Materials page 13

2.11 Raw Materials Availability page 14

2.12 Labor page 14

2.13 Cost of Labor page 15

2.14 Labor Availability page 15

2.15 Labor Productivity page 15

2.16 Factory/ Production Overhead Expenses page 15

2.17 Production Cost page 15

Section III – Organization & Management Plan

3.1 Form of Business page 16

3.2 Organizational Structure page 16

3.3 Business Experience and Qualifications of the Entrepreneur page 19

3.4 Pre-Operating Activities page 28

3.5 Pre-Operating Expenses page 28

3.6 Administrative Expenses page 29


Section IV- Financial Plan

4.1 Business Project Cost page 30

4.2 Financing Plan and Loan Requirement (if applicable). page 31

4.3 Profit and Loss Statement page 31

4.4 Cash Flow Statement page 32

4.5 Balance Sheet page 33

4.6 Return on Investment (ROI) page 34

4.7 Financial Analysis page 34

Section V- Appendices

5.1 Market Research page 35

5.2 Selection Checklist page 36

5.3 SWOT Analysis page 38

5.4 Business Model Canva page 39

5.5 Business Risk Analysis page 40

5.6 Business Project Documentation page 43


Section I

Marketing Plan

1.1 Description of the product

Special Turon is a delicious Filipino snack, perfect for a quick and tasty treat between
classes or during a study break. Made with sweet ripe bananas wrapped in a crispy,
golden-brown wrapper, it’s a satisfying combination of textures and flavors. This sweet
and satisfying snack is perfect for students, teachers, and everyone in between!

1.2 Comparison of the Product with Its Competitors

While many students offered a variety of foods during our entrepreneurship day, our
homemade special turon stood out in several ways. The perfectly caramelized wrapper,
the sweet banana filling, and the hint of secret ingredient created an irresistible
combination. Unlike other competitors who focused on selling many products, we
prioritized a single product to focus on managing, improving, and maintaining its high
quality.

1.3 Location

At Babag 1 National High School, you’ll find a truly special treat: our homemade turon.
Made with a secret family recipe, it’s unlike anything else you’ve tasted.

1.4 Market area

Looking for a tasty snack? Our special turon is conveniently located in the Adas Building
at Babag 1 National High School. Stop by and grab one today!

6
1.5 Main Customer

Our main customers are the students and teachers of Babag 1 National High School.
They enjoy our special turon as a delicious and affordable treat.

1.6 Selling Price

Items Description Amount


Banana Saba 1kilo 35 Pesos
Brown sugar ¼ 20 Pesos
Doreen 1pcs 45 Pesos
Oil 1kilo 100 Pesos
Lumpia Wrapper 1 40 Pesos
Cups 50pcs 30 Pesos
Enjoy our special turon at an incredibly affordable price. Five pieces are available for only
20 pesos. It’s the perfect budget-friendly snack!

1.7 Sales forcast

We’re aiming to sell about 15 sets of 5 turons daily at our school event, priced at 20 per
set. Since this is our first time selling and there’s competition, we expect our actual sales
might be lower than our goal. We’ll use social media to boost sales, but it’s hard to predict
exactly how many we’ll sell.

1.8 Promotional activities

We’re using our social media page to promote our special turon! We post mouthwatering
photos and videos to showcase its deliciousness. We also engage with comments and
messages to build excitement. Come check out our page and see what all the fuss is
about!

7
1.9 Marketing strategies

We’re using social media to show off our delicious turon with drool-worthy photos and
videos. We’re also spreading the word at school and offering discounts to build a loyal
customer base. Our goal is to make our special turon the go-to snack for everyone!

1.10 Marketing budget

Special Turon
Market budget
2025
Social Media Advertising

Printing Cost

Logo Stickers

Total Marketing Budget ₱ 0.00

Section II

Production Plan

2.1 Production Process

8
2.1.1 Raw Materials Storage: The raw materials, such as Wrapper, Babana are kept
in Appropriate conditions to maintain quality and freshness.

2.1.2 Preparation: Obtain Banana, Wrapper, oil, Brown sugar, juices, and other
necessary Materials for creating Special Turon.

2.1.3 Mixing: Begin melted the sugar into the frying pan before mix into the newly
cooked turon.

2.1.4 Frying: Deep-fry the turon into the boiling oil

2.1.5 Draining: Remove excess oil from the turon.

2.1.6 Seasonings: Add sauce to the turon such as doreen, to evenly

Distribute the sweetest flavor.

2.1.7 Packaging: Place the turon to their respective cups. Then, place

The cup of turon on top of the container of turon. Also, insert the sauce into the inside
of The cup.

2.1.8 Serving: turon are ready to be served and enjoyed by customers.

2.2 Fixed Capital

Containers

Gas Stove

Frying Pan

Food Stall

9
2.3 Maintenance & Repairs

1. Butane Gas

Turning off the gas supply after use.

Conducting a visual inspection for damage.

Checking the butane gas if it is not a reject.

Seeking professional assistance if needed.

2. Butane Stove

Clean the stove regularly.

Check for gas leaks.

Inspect and clean the burners.

Replace empty gas canisters by following the manufacturer’s

Instructions.

Ensure the proper functioning of gas control knobs and ignition

Systems.

Seek professional assistance if needed.

3. Frying Pan and Kitchen Utensils

Clean it thoroughly after each use.

Avoid extreme temperatures.

Store it properly.

Inspect if there is present damage.

Seek professional help if needed.

10
2.4 Sources of Equipment

Equipment Source

Butane Gas Borrowed from Hans gabrielle louise t


bonganciso
Butane stove Borrowed from Hans gabrielle louise t
bonganciso
Frying Pan and Kitchen Utensils Borrowed from Hans gabrielle louise t
bonganciso

2.5 Planned Capacity

The daily goal is to serve a minimum of 15 customers. The team is committed to


meeting this daily target of 15 customers.

2.6 Future Capacity

To boost customer engagement and expand our reach, the team plans a weekly 50%
increase in the number of customers served.

2.7 Terms and Conditions

Equipment Terms and Conditions


Butane Gas Obtained from a trusted butane gas
provider.
Butane Stove Hans Gabrielle Louise T. Bonganciso’s
stoves, which meet safety standards and
are regularly maintained, were borrowed
until the business closed.
11
Frying Pan A pan suitable for commercial kitchens
and meeting hygiene standards was
borrowed from Hans Gabrielle Louise T.
Bonganciso until the business closed.
Utensils Equipment was borrowed from Hans
Gabrielle Louise T. Bonganciso and
Aaron Baguio for the duration of the
business.

2.8 Store Location and Layout

Location of Special Turon Stall: Lobby of Adas Building

Clinic
Adas office

Bb. Gate

ADAS BUILDING

12
2.9 Raw Materials

1. banana

2. Oil (Cooking Oil)

3. wrapper

4. doreen

5. brown sugar

2.10 Cost of Raw Materials

Item Description Amount

Banana 35 Pesos

Wrapper 40 Pesos

Oil 100 Pesos

Doreen 45 Pesos

Cup 30 Pesos

Brown Sugar 20 Pesos

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2.11 Raw Materials Availability

The Banana, Wrapper, oil, Brown Sugar, Cup, and Doreen are all available

In our Neighboring area in Babag 1 lapu-lapu city

Banana (Saba) ₱ 35.00

Cooking Oil ₱ 100.00

Wrapper ₱40.00

Doreen ₱ 45.00

Brown sugar ₱ 20.00

Cups ₱ 30.00

Total Cost of Raw Materials

2.12 Labor

At Special Turon, tasks rotate daily among team members, covering cooking, preparation,
packaging, customer service, and inventory. This system builds teamwork and provides
diverse experience for everyone.

Assigned tasks in the business operation:

a. Two cooking personnel


b. two cashier
c. Four wandering vendors

14
2.13 Cost of Labor

The cost of labor is determined by the value of time and effort dedicated to the

Business, as it is the members who perform the labor.

2.14 Labor Availability

The member’s efforts ensure both availability and flexibility to manage the Business and
properly allocate time between selling and studying. Selling starts in the Afternoon, after
finishing the morning class.

2.15 Labor Productivity

Total hours a day 3 hours Labor Productivity 15 / 5

Total products production 15 in a day Productivity 3 products per hour

2.16 Factory/Production Overhead Expense

Fare – Expenses in transportation is Free

Product = Php 0.00

2.17 Production Cost

Item Description Cost Type Amount


Banana Direct cost 35 Pesos
Oil Direct cost 100 Pesos
Wrapper Direct cost 40 Pesos

15
Brown sugar Direct cost 20 Pesos
Cups Indirect cost 30 Pesos
Butane Gas Indirect cost 27 Pesos
Total Production Cost 232 Pesos

Section III

Organization & Management Plan

3.1 Form of Business

Special Turon is an eight-person partnership where each member’s unique skills


(cooking, marketing, etc.) contribute to comprehensive customer service and brand
building. Shared responsibilities and collaborative decision-making drive the business’s
success.

3.2 Organizational Structure

ORGANIZATIONAL STRUCTURE

ANDALES, KRISSHA DIMPLES M.

Chief Executive Officer

Accounting Manager

Accounting Manager

16
GUEVARA JEAN C. BONGANCISO, HANS GABRIELLE LOUISE T.

Chief Financial Officer Chief Operating Officer

BAGUIO, AARON S. LAZARRAGA, MARLEX J.

Sales Manager Marketing Manager

LATO, REYMARK SEGUISABAL, JAMAICA

Production Manager Marketing Assistant Manager

Production Assistant Manager

POSITION RESPONSIBILITY
Chief Executive Officer Responsible for the overall strategic
direction and performance of the
organization. They are accountable for
leading the executive team, driving growth,
and ensuring the company’s success.

17
Chief Financial Officer Responsible for managing the financial
actions of a company. This includes
financial planning, fund management, and
financial reporting.
Chief Operating Officer Oversees daily operations and strategic
planning, ensuring efficient resource
allocation and achievement of
organizational goals. Mentors and
develops students, fostering a positive and
productive learning environment.
Accounting Manager Responsible for overseeing all accounting
operations, ensuring accuracy and
compliance with regulations. This includes
managing a team, training students, and
preparing financial reports.
Sales Manager Responsible for leading the sales team,
achieving sales targets, and mentoring
student sales representatives.
Marketing Manager Creates and implements marketing plans
that connect with customers across
multiple platforms, boosting brand
awareness and sales.

18
Production Manager Ensuring timely and high-quality delivery of
projects. Manages the production team
and resources to meet deadlines and
maintain efficiency.
Marketing Assistant Manager This includes assisting with campaign
creation, content development, and
performance analysis.
Production Assistant Manager Ensuring projects are completed efficiently
and meet high quality standards. Manages
team workflow, resources, and schedules
to optimize productivity and meet
deadlines.

3.3 Business Experience and Qualifications of the Entrepreneur

Krissha Andales, one of the CEO of Special Turon, leverages her entrepreneurial
background and three years of retail experience to effectively manage operations and
teams. Her skills encompass graphic design, video editing, social media marketing, and
content creation, all contributing to Special Turon’s success.

Jean C. Guevara, CFO of Special Turon, expertly manages the company’s finances,
prioritizing innovation while maximizing profitability. Her skills in budgeting, marketing,
and customer engagement contribute to Special Turon’s growth and competitive edge.

Hans Gabrielle Louise T. Bonganciso, COO of Special Turon, is a visionary leader


fostering innovation and collaboration. Their strong analytical and problem-solving skills,
combined with culinary expertise and marketing knowledge, significantly contribute to
Special Turon’s success.

19
As Accounting Manager, Krissha Andales uses her analytical, problem-solving, and
time-management skills to ensure efficient financial operations at Special Turon. Her
strong customer service focus builds loyalty and enhances the customer experience.

Aaron S. Baguio, Special Turon’s Sales Manager, uses strong communication and
teamwork skills to build positive customer relationships and drive sales. Her culinary
background and marketing experience contribute to the brand’s success and market
visibility.

Marlex J Lazarraga, Special Turon’s Marketing Manager, combines culinary expertise


(especially in fries) with strong communication and sales skills to build customer
relationships and loyalty. Her marketing abilities, including market research and social
media campaigns, support Special Turon’s strategic growth.

Reymark ,Lato, Special Turon’s Production Manager, leverages his diverse skills in
cooking, customer service, marketing, and sales to ensure high-quality products and
strong customer relationships. His experience managing a sari-sari store and
commitment to ethical business practices contribute significantly to Special Turon’s
success.

Jamaica , Seguisabal, is a Production Assistant Manager at Special Turon, uses her


culinary skills to maintain product quality and consistency. Her marketing expertise and
experience managing a market store allow her to adapt production to meet consumer
demand and market trends.

As Marketing Assistant Manager, Jamaica , Seguisabal leverages his marketing and


customer service expertise to enhance Special Turon’s social media presence and brand
visibility. His strong problem-solving and leadership skills contribute to team success and
the achievement of company goals.

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3.4 Pre-Operating Activities
1. Conducted Market Research

Conducting market research to know the needs and wants of the Consumers.
Identifying the potential competitors.

2. Conducted Business Plan

A business plan was developed to define objectives, strategies, target customers, and
assess the viability of launching a turon business.

3. Securing The Business’ Capital

Eight members contributed PHP 400.00 as seed capital for Special Turon.

4. Business Campaign

Special Turon established Facebook and Instagram accounts to increase brand visibility.

3.5 Pre-Operating Expenses

Raw Materials Amount

Banana ₱ 35.00

Oil ₱ 100.00

Wrapper ₱ 40.00

Brown Sugar ₱ 20.00

Doreen ₱ 45.00

Cups ₱ 30.00

28
Total Raw Materials ₱ 240.00

Equipment

Strainer ₱ 0.00

Tongs ₱ 0.00

Container ₱ 0.00

Total Equipment ₱ 0.00

Utilities Expenses

Butane Gas ₱ 27.00

Total Utilities Expence ₱ 27.00

Marketing Expenses

Social Media Advertising ₱ 0.00

Total Marketing Expenses ₱ 0.00

Transportation Expenses ₱ 0.00

Total Pre-operating Expense ₱ 287.00

3.5 Administrative Expenses

Packaging Materials Amount


Cups ₱ 30.00

29
Marketing Expense
Social Media Advertising ₱ 0.00

Utilities Expense
Gas Butane ₱ 27.00
Transportation Expense
Transportation Expense ₱ 0.00
Total Administrative Cost ₱ 57.00

Seasonings and sauces for flavouring:

Section IV

Financial Plan

4.1 Business Project Cost

Equipment Purchases Amount

Initial Inventory
Banana ₱ 35.00
Wrapper ₱ 40.00
oil ₱ 100.00
Seasonings and sauces for
flavouring:
Doreen ₱ 45.00
Packaging Materials
Plastic Cups ₱ 30.00

30
Utilities

Butane Gas ₱ 27.00

Total Cost ₱ 277.00

Capital ₱ 400.00

Remaining Money ₱ 123.00

4.2 Financing Plan and Loan Requirement

Special Turon will use 400 pesos to cover startup costs. This money will be used for
equipment, operations, and marketing to launch the business successfully. Careful
budgeting will ensure efficient use of funds.

4.3 Profit and Loss Statements

Special Turon
Income Statement
For the month ending March14, 2025

Sales
Sales 1387.00
Cost of Goods Sold 400
Gross Profit ₱ 987.00

31
Operating Expenses
Utilities Expense 27.00
Social Media Advertising. 0.00
Supplies Expense 240.00
Total Operating Expenses. ₱ 287.00

Non-Operating /Other
Interest Earned -
Investment Gain -
Taxes -
Total Non-Operating Other -
Net Profit ₱ 700.00

4.4 Cash Flow Statement

Special Turon
Income Statement
For the month ending March14, 2025

Opening Balance 700.00


Cash In
Sales (New Sales Current Month) 1387.00
Total 1387.00

Cash Out
Utilities Expense 27.00

32
Social Media Advertising. 0.00
Supplies Expense 240.00
Merchandise Inventory 400.00
Total ₱ 642.00

Cash Flow 700


Closing Balance ₱ 1445.00

4.5 Balance Sheet

Special Turon
Income Statement
For the month ending March14, 2025

Assets
Cash 1,100.00
Inventory
Equipment
Total Assets ₱ 1,110.00

Liabilities & Owner’s Equity


Liabilities
Bank Loan –
Account Payable –
Total Liabilities

33
Owner's Equity
Capital 400.00
Retained Earnings 700.00
Total Owne'rs Equity 1,100.00

Total Liabilities & Owner's Equity 1,100.00

4.6 Return on Investment

ROI (%) Net Profit 700.00

Total Investment 400.00

ROI (%) 175%

4.7 Financial Analysis

Special Turon had strong sales (Php 1,387.00) in March 2025, but high costs of goods
sold (Php 400.00) reduced gross profit to Php 987.00. Efficiently controlled operating
expenses (Php 287.00) still allowed for a healthy net profit of Php 700.00.

34
Special Turon’s March 14, 2025 balance sheet shows total assets of Php 1,100 (Php
1,100 in cash and no equipment). The company has no debt (bank loans or accounts
payable), and positive owner’s equity reflecting both initial investment and accumulated
earnings.

Special Turon’s April cash flow statement shows effective cash management. Despite
spending on operations and inventory, a positive cash flow of Php 700 resulted in a higher
ending cash balance of Php 1,445.

Special Turon’s exceptional performance in March 2025 included a 175% ROI (Php 700
net profit on a Php 400 investment). This, along with exceeding projected weekly (Php
300) and monthly (Php 1,387) sales targets, points to strong profitability and promising
future growth.

Section V
Appendices
5.1 Market Research

Our market research began with a local investigation. Each team member identified three
successful businesses in their area, analyzing the factors contributing to their success.
We then examined how these businesses’ products and services connected to Maslow’s
Hierarchy of Needs, considering physiological needs, safety, belonging, esteem, and self-
actualization. This research was crucial in helping us understand our potential customers,
the competitive landscape, and the opportunities available within the market.

With this understanding, we brainstormed potential products suitable for our chosen
location: Babag National High School. This brainstorming session yielded three distinct
business ideas: Special Turon, Ice Candy, and Munchkin. While Special Turon is a readily
available product, our approach will differentiate it from the competition. Ice Candy offers

35
an innovative twist with unique flavor profiles. Finally, Munchkin, a flavorful dessert, will
be marketed with a comedic approach to attract customers.

To ensure a fair and democratic selection process, we will utilize a selection checklist to
guide the voting among group members, ultimately choosing the single most promising
business idea to develop further.

5.2 Selection Checklist

BUSINESS IDEA SELECTION CHECKLIST

1 2 3 4 5 6 7 8

Your Your Your Your Ease Uniqueness Your Your To-


Knowledge expe- skills of Resor- Net- tal
Business rience entry ces work
Idea

SPECIAL 24 16 21 16 8 21 21 108
TURON
3 2 3 2 1 3 3 3

ICE 24 19 16 16 10 21 10 106
CANDY

3 2 2 2 1 3 1 2

MUNCHKIN 11 14 19 19 24 16 21 124

1 1 2 2 3 2 3 2

37
The team chose “Special Turon” as their business idea after reviewing the selection
checklist.

5.3 SWOT Analysis

GROUP 3

SWOT ANALYSIS

SPECIAL TURON

STRENGTH WEAKNESS
1. Unique product offering 1. Limited market reach
2. Strong brand identity 2. High production costs
3. Passionate team 3. Dependence on key personnel
4. Door to Door Selling

OPPORTUNITIES THREATS
1. Growing demand for unique 1. Competition from established
products brands
2. Expanding online presence 2. Changes in consumer
3. Strategic partnerships preferences
3. Economic downturn

38
5.4 Business Model Canva

Key paterns
Key Activities Value Proposition
• Mercado • marketing and • Delicious, high-quality
• Sari-sari promotion (social turon made with fresh,
store media, local events), local ingredients;
sales (online and in- convenient packaging;
person), customer affordable pricing;
service, order unique flavors or
fulfillment, inventory variations
management

Customer Relationships Customer Segments Revenue Streams


Friendly and efficient • Students Sales of turon, combo
customer service; • Teacher deals, potential catering
personalized interactions; services, online orders
building a loyal customer Channels
base through social media Direct sales (e.g., street Key Resources
engagement; gathering food stalls), partnerships Recipes, skilled personnel
customer feedback; loyalty with local businesses or (e.g., cooks), equipment
programs (potential) events (e.g., cooking equipment,
packaging materials),
Cost Structure reliable suppliers, strong
Direct costs (ingredients: brand reputation .
bananas, sugar, wrappers,
etc.; cooking gas,
packaging).

39
5.5 Business Risk Analysis

RISK MANAGEMENT PLAN FOR THE YEAR 2025

Risk Impact to Business Actions

1. Food Safety Issues Catastrophic Implement a robust food


(e.g., safety management
contamination, system.
spoilage)
2. Ingredient Supply High Secure a reliable and
Chain Disruptions diverse supply chain.
3. Competition Moderate to High Develop a unique selling
proposition (USP)
4. Demand Moderate Effectively manage
Fluctuations inventory and production
(seasonal, events) to meet demand.
5. Equipment Moderate Ensure equipment
Malfunction reliability and have
contingency plans.
6. Pricing and Moderate to High Optimize pricing and
Profitability control costs.
7. Reputational High Maintain high standards
Damage and manage customer
relationships effectively.

Identified Risk I- Strategies / Actions

Implement strict hygiene protocols, proper food handling and storage procedures,
regular equipment sanitation, and ingredient sourcing from reputable suppliers. Maintain
accurate temperature logs. Conduct regular food safety audits.

40
Identified Risk II- Strategies / Actions

Diversify suppliers, build strong supplier relationships, maintain sufficient inventory


levels, explore alternative ingredient options, and monitor market prices for key
ingredients.

Identified Risk III- Strategies / Actions

• Develop a unique selling proposition (USP) – unique flavors, high-quality


ingredients, special packaging, or excellent customer service.
• Implement effective marketing and branding strategies to differentiate from
competitors.
• Regularly monitor competitor activities and pricing
• Develop a strong online presence.

Identified Risk IV- Strategies / Actions

• Forecast demand based on historical data, seasonal trends, and local events.
• Adjust production levels accordingly.
• Offer pre-orders or reservations for high-demand periods.

Identified Risk V- Strategies / Actions

• Implement a regular maintenance schedule for all equipment.


• Have backup equipment or alternative preparation methods available.

Identified Risk VI- Strategies / Actions

• Conduct a thorough cost analysis to determine optimal pricing.


• Monitor expenses closely and explore ways to reduce costs without
compromising quality.
• Offer various price points or sizes to cater to different customer budgets.
• Regularly review pricing strategy.

41
Identified Risk VII- Strategies / Actions

• Provide excellent customer service.


• Respond promptly and professionally to customer complaints.
• Implement a customer feedback system.

5.6 Business Project Documentation

DAY 1

DAY 2

42
DAY 3

DAY 4

DAY 5

43
Executive Summary

Overview of the Business Plan Project

Special Turon aims to become a popular snack destination near Babag 1 National High
School. We offer a delicious, crispy turon at an affordable price point, targeting students
and the local community. Our marketing strategy will utilize the existing popularity of turon
on social media platforms like Facebook, capitalizing on the already established market
presence of similar businesses. This approach minimizes marketing costs while
maximizing reach within our target demographic.

Our financial projections show strong potential for profitability. With a modest initial
investment of Php 400, covering projected monthly expenses of Php 270, we anticipate
generating Php 1387 in monthly sales, resulting in a healthy profit margin of Php 700.
This demonstrates the viability of our business model and the potential for significant
returns on investment. Careful financial planning and efficient operations will be crucial
to achieving these projections.

The success of SPECIAL Turon hinges on providing high-quality, affordable turon and
effective marketing within our local community. By leveraging existing social media trends
and understanding the local market, we are confident in our ability to establish a thriving
and profitable snack business. Our commitment to quality and customer satisfaction will
be key to building a loyal customer base and ensuring long-term success.

Brief Profile of the Entrepreneur


ANDALES, KRISSHA DIMPLES M.

ADDRESS: Purok 5 Star, Babag 2, Lapu-


Lapu City, Cebu
EDUCATION: Babag 1 National High
School [ 2024-2025 Present]
STATUS: Single

Position Position Chief Executive Officer


Contributions Co Leader, Accounting Manager, Graphic
organizer, facilitator, preparing financial
reports.

JEAN C. GUEVARA

ADDRESS:Babag 2 Lapu-Lapu City, Cebu


EDUCATION: Babag 1 National High
School
STATUS: Married

Position Chief Financial Officer


Contribution Leads the financing development

2
BONGANCISO, HANS GABRIELLE
LOUISE T.

ADDRESS: Purok Bombshell, Babag 1,


Lapu-lapu City, Cebu
EDUCATION: Babag 1 National High
School [ 2024-2025 Present]
STATUS: Single

Position Chief Operating Officer

Contribution Created strategic plans to improve


business operations and offered insights
into operational capabilities.
BAGUIO, AARON S.

ADDRESS: Purok Bombshell, Babag 1,


Lapu-lapu City, Cebu
EDUCATION: Babag 1 National High
School [ 2024-2025 Present]
STATUS: Single
Position Sales Manager

Contribution Leads a successful sales team.

3
LAZARRAGA, MARLEX J.

ADDRESS: Navona Sub division,


Calawisan, Lapu-lapu City, Cebu
EDUCATION: Babag 1 National High
School [ 2024-2025 Present ]
STATUS: Single

Position Marketing Manager

Contribution Responsible for planning, executing,


and analyzing Special Turon’s
marketing campaigns, including all
digital marketing efforts.
LATO, REYMARK

ADDRESS: Babag 2, Lapu-lapu City,


Cebu
EDUCATION: Babag 1 National High
School [ 2024-2025 Present]
STATUS : Single
Position Production Manager

Contribution Managed resource allocation


(equipment and materials) and ensured
product quality.

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SEGUISABAL, JAMAICA

ADDRESS: Canjulao, Lapu-lapu City,


Cebu
EDUCATION: Babag 1 National High
School [ 2024-2025 Present ]
STATUS: Single

Position Marketing Assistant Manager


Production Assistant Manager
Contribution Manages the production process from
raw materials to finished goods and
maintains business operational
documentation.

Company Mission & Vision Statement

Mission Statement

We are dedicated to crafting the perfect special turon, a delightful treat that brings joy and
energy to the school day. Our mission is to support the school community by providing a
convenient and tasty snack option. We aim to be a reliable and trusted source of
deliciousness for students, teachers, and faculty alike.

Vision Statement

We envision a thriving school community where our special turon is a source of comfort,
delight, and connection. We aim to foster a sense of belonging and shared experience

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through our delicious product. Our vision is to be a positive influence on the school,
contributing to a happy and energized learning environment.

Project’s Contribution to the economy

Special Turon’s success significantly impacts the economy. By creating jobs for cooks,
staff, and management, it reduces unemployment and stimulates the local economy. Its
demand for bananas and other ingredients supports local farmers and food processors.
Furthermore, increased production and sales generate tax revenue, contributing to overall
economic growth. The business serves as a model for other turon businesses, further
boosting economic activity.

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