NAME – RISHIT

CHOWDHARY
UID -
CLASS - XII D
SESSION:
2025-2026
SUBJECT-
COMMERCE

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 TOPIC -
SWOT ANALYSIS

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 INTERNAL EXAMINER’S
CERTIFICATE

This is to certify RISHIT CHOWDHARY, a student of class 12 section D in

commerce studying in Sri Sri Academy, Kolkata has worked under the
guidance of her Commerce teacher, Dr. RachanaKejriwal for her project
which she has prepared in accordance with and under the guidelines as
issued by the Council for the Indian School Certificate Examinations which
she has submitted in her original work to the best of my knowledge.

——————— ——————————
Date Signature

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 PREFACE
It gives me immense pleasure to present this project on S.W.O.T Analysis for the year 2025
which we have received from the Indian School Certificate (ISC) Council. I have used
technology to provide adequate information on Stock Exchange keeping in mind the
guidelines provided by the ISC COUNCIL. This year the Council has given us the project
specifying that it should include a Conceptual Framework of a Stock Exchange. The
project comprises Higher Order Thinking Skills (HOTS) and brief research.
Salient features of the project are:
a. Strictly as per the Guidelines issued by the ISC Council'.
b. Simple and lucid style.
c. Due weightage to each topic
d. Graphical representation on the Case Study is shown at the end of the project for a
better understanding.
I believe that knowledge is never complete and one remain a student throughout one's life.
I, therefore request the readers to bring to my notice the shortcomings and errors, if any, in
the project.
I thank my teachers for their untiring efforts in guiding us with the project.

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 ACKNOWLEDGEMENT
"I would like to express my heartfelt gratitude to Mrs.Rachna Kejriwal,
our Commerce Teacher, for their invaluable guidance, support, and
encouragement throughout the duration of this project. I am also
thankful to
Sri Sri Academy School, for providing resources and facilities necessary
for the successful completion of this project. Additionally, I extend my
appreciation to my family and friends for their unwavering support and
understanding during this endeavor."

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 INDEX
Sl.NO TOPICS PG NO
1 NAME PAGE 1
2 TOPIC 2
3 INTERNAL 3
EXAMINER
CERTIFICATE
4 PREFACE 4
5 ACKNOWLEDGE 5
MENT
5 INDEX 6-7
6 INTRODUCTION 8-9
7 NEED AND 10-11
IMPORTANCE
8 LIMITATIONS 12-14
9 CONCEPTUAL 15-30
FRAMEWORK
SUGGESTION & 31-32
RECOMMENDAT
ION
GRAPHICAL 33-37
REPRESENTATI
ON
CONCLUSION 38

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Sl.NO TOPICS PG NO
WEBLIOGRAPHY 39
BIBLIOGRAPHY 39
ENTERNAL 40
EXAMINER
CERTIFICATE

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 INTRODUCTION

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. A

SWOT analysis is a framework to help assess and understand the
internal and external forces that may create opportunities or risks for an
organization.

Strengths and weaknesses are internal factors. They are characteristics

of a business that give it a relative advantage (or disadvantage,
respectively) over its competition.

Opportunities and threats, on the other hand, are external factors.

Opportunities are elements of the external environment that
management can seize upon to improve business performance (like
revenue growth or improved margins).

Threats are elements of the external environment that may endanger a

rm’s competitive advantage(s), or even its ability to operate as a going
concern (think regulatory issues or technological disruption).

Examples

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Strengths

Strengths may be any number of areas or characteristics where a

company excels and has a competitive advantage over its peers.
Advantages may be more qualitative in nature and therefore dif cult to
measure (like a great corporate culture, strong brand recognition,
proprietary technology, etc.), or they may be more quantitative (like best-
in-class margins, above-average inventory turnover, category-leading
return on equity, etc.).

Weaknesses

Weaknesses are areas or characteristics where a business is at a

competitive disadvantage relative to its peers. Like strengths, these can
also be more qualitative or quantitative. Examples include inexperienced
management, high employee turnover, low (or declining) margins, and
high (or excessive) use of debt as a funding source.

Opportunities

The “Opportunities” section should highlight external factors that

represent potential growth or improvement areas for a business.
Consider opportunities like a growing Total Addressable Market (TAM),
technological advancements that might help improve ef ciency, or
changes in social norms that are creating new markets or new sub-
segments of existing markets.

Threats

Threats are external forces that represent risks to a business and its
ability to operate. The categories tend to be similar to the “Opportunities”
section, but directionally opposite. Consider examples like an industry in
decline (which is the same as a decreasing TAM), technological
innovation that could disrupt the existing business and its operations, or
evolving social norms that make existing product offerings less attractive
to a growing number of consumers.

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 NEED AND IMPORTANCE OF SWOT
ANALYSIS
SWOT analysis is an important tool for businesses and organizations for
several reasons:

❖ Strategic planning: SWOT analysis helps businesses and

organizations to develop effective strategies by identifying and
understanding their strengths, weaknesses, opportunities, and
threats. This information can be used to create a roadmap for
achieving goals and objectives.
❖ Risk management: SWOT analysis can help businesses and
organizations to identify potential risks and threats, allowing them to
take proactive measures to mitigate them. This can help reduce the
likelihood of negative outcomes and protect the business from
potential harm.
❖ Resource allocation: SWOT analysis can help businesses and
organizations to allocate resources effectively. Businesses can
focus on areas likely to generate the most returns by identifying
strengths and opportunities. At the same time, weaknesses and
threats can be addressed to reduce waste and prevent resource
misallocation.
❖ Competitive advantage: SWOT analysis helps businesses and
organizations to identify their unique strengths and capabilities.
They can gain a competitive advantage in the market by leveraging
these strengths and differentiating themselves from competitors.

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❖ Continuous improvement: SWOT analysis is an iterative process
that can be used to monitor and evaluate a business or
organization’s performance continually. By regularly reviewing their
strengths, weaknesses, opportunities, and threats, they can identify
areas for improvement and adjust their strategies accordingly.

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 LIMITATIONS OF THE STUDY

❖ It can be somewhat preoccupied with strengths/opportunities

over weaknesses/threats
Although a SWOT analysis is meant to offer a balanced evaluation
of a business, many users tend to focus on the strengths/
opportunities offered by your business model over the
weaknesses/ threats. Well, this may allow them to capitalize on
these bene cial factors. Still, it leaves them vulnerable to a range
of potential dangers and therefore defeats the purpose of using
this analytical framework.

❖ Users may over-leverage the strengths/ opportunities outlined

by the model

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 For example, a business that lists one of its strengths as low-cost
manufacturing may decide to extend this advantage to the point
where the quality of the products it produces may drop. At this
point, our previous strength has now been overextended to the
point of being detrimental to the success of the business.

❖ The technique does not outline what to do after crafting the

SWOT analysis
One of the issues with SWOT analysis is that it fails to guide users
on the necessary steps after the framework has been designed.
Due to this, there is a tendency to abandon the technique after the
initial stages of strategic planning and thereby reducing the
usefulness of the technique.
❖ There may be a failure to deeply examine inputs from all the
relevant sources
One of the key strengths of a SWOT analysis is the fact that it uses
contributions from different sources. If, for any reason, there is
information suppression, then this may lead to the creation of an
incomplete SWOT framework and, therefore, the failure of the
entire project.

❖ Each point may not be of equal relevance or prioritized

according to the importance
Even though it’s a useful idea to list the various points under each
section of a SWOT analysis according to their relative importance
to the business model, at times, it is hard to carry this out since
there is no wellde ned metric for this action. Therefore, a
subjective approach is typically used to determine which points are
more important than others, and this, of course, is prone to error.

❖ A SWOT analysis can be deceptively simple

One of the purposes of a SWOT analysis is to simplify complex
ideas into easily understandable schematics. However, this has
the unfortunate disadvantage of creating the impression that the
various divisions, interactions, and functions which are carried out
within the business organization can be easily classi ed into

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 deceptively basic forms. Most of the ideas outlined by a SWOT
analysis are a re nement of extremely complex interactions and
serve mainly as a guide instead of actionable information.

❖ The technique does not offer solutions

One of the key shortcomings of the SWOT analysis technique is
that it does not offer solutions to the weaknesses or threats
identi ed by the strategy. In some sense, identifying an issue
without proffering a solution makes the entire process futile.

❖ The entire process can be quite subjective

Various efforts are made to introduce as much objectivity to the
SWOT analysis process as possible, such as using reliable factual
information in order to make evidence-based decisions as well as
obtaining information from a wide array of sources in an attempt to
obtain a holistic picture without bias. Despite this, there is a great
degree of subjectivity within the process of creating a SWOT
analysis.

❖ The process can be overwhelming if not well-re ned

Though it is important to list the key points when crafting a SWOT
analysis, one must also keep in mind that overcrowding the
framework may lead to decision paralysis and greater confusion.
Therefore, the best idea is to only include the most relevant points
as well as merge as many factors as possible. Remember, a
SWOT analysis is not a detailed report upon which de nitive
strategies are built, but rather a guide that can be used as a quick
reference for further stages of strategic planning.

❖ It may be de cient in certain areas -Despite your best efforts,

some vital points may be skipped or omitted from the SWOT
analysis due to human error. That is why many of the techniques
mentioned above have been adopted to reduce the opportunity of
this occurring as much as possible.

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 CONCEPTUAL FRAMEWORK

Mercedes-Benz is a renowned German automobile manufacturer, known

for luxury vehicles, buses, coaches, and trucks. Founded in 1926, it is a
division of Daimler AG. Mercedes-Benz is famous for its innovation,
safety features, and engineering excellence, with a wide range of models

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 catering to different market segments globally. They're also investing
heavily in electric and autonomous vehicle technologies.

HISTORY
➢ Early Years: The company traces its origins to Karl Benz's creation
of the rst petrol-powered car in 1886 and Gottlieb Daimler's
invention of the rst gas-powered engine around the same time.
These innovations laid the groundwork for what would become
Mercedes-Benz.
➢ Merger: In 1926, Benz & Cie. and Daimler-Motoren-Gesellschaft
merged to form the Mercedes-Benz brand we know today.
➢ Pre-war Era: During the 1930s, Mercedes-Benz gained
prominence in motorsports, particularly in Grand Prix racing, where
it achieved numerous victories, including the famous Silver Arrows.
➢ Post-war Reconstruction: After World War II, Mercedes-Benz
focused on rebuilding its manufacturing capabilities and expanding
its product line. It introduced iconic models like the 300SL
"Gullwing" in the 1950s.

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 ➢ Innovation and Expansion: Over the decades, Mercedes-Benz
continued to innovate, introducing technologies such as crumple
zones, anti-lock brakes, and airbags. It also expanded its product
range to include luxury sedans, SUVs, and commercial vehicles.
➢ Global Presence: Mercedes-Benz became a symbol of luxury and
quality worldwide, establishing a strong presence in key markets
across Europe, North America, Asia, and beyond.
➢ Electric and Autonomous Vehicles: In recent years, Mercedes-
Benz has been at the forefront of electric vehicle development, with
models like the EQC. It's also investing heavily in autonomous
driving technology.

TYPE OF CARS OFFERED BY MERCEDES-

BENZ
➢ Sedans: Luxury sedans such as the Mercedes-Benz S-Class, E-
Class, and C-Class are renowned for their comfort, performance,
and cutting-edge technology.
➢ SUVs (Sport Utility Vehicles): Mercedes-Benz offers a variety of
SUVs, including the GLS-Class, GLE-Class, GLC-Class, and GLA-
Class, providing options for different preferences and needs.
➢ Coupes and Convertibles: The Mercedes-Benz lineup includes
stylish coupes and convertibles like the C-Class Coupe, E-Class

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 Coupe, S-Class Coupe, and S-Class Cabriolet, blending
performance with luxury.
➢ Sports Cars: For enthusiasts, Mercedes-Benz offers high-
performance sports cars like the Mercedes-AMG GT and the iconic
Mercedes-Benz SLClass, known for their dynamic driving
experience and striking design.
➢ Electric Vehicles (EVs): Mercedes-Benz is expanding its electric
vehicle lineup with models like the EQC, offering emissions-free
driving with advanced electric drivetrain technology.
➢ Commercial Vehicles: Mercedes-Benz produces a range of
commercial vehicles, including vans, trucks, and buses, designed
for various transportation and business needs.
➢ Hybrid Models: Mercedes-Benz offers hybrid variants of many of
its vehicles, combining internal combustion engines with electric
propulsion for improved fuel ef ciency and reduced emissions.

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 SWOT ANALYSIS OF MERCEDES-
BENZ

Strengths

1. Strong brand reputation: Mercedes-Benz is synonymous with

quality, luxury, and performance. The brand has a long history
of innovation and is associated with cutting-edge technology,
engineering excellence, and superior design, which has helped
it earn a strong reputation worldwide. Brand value increased by
10% to $56.103 billion since 2021.
2. Diverse product portfolio: Mercedes-Benz offers a wide
range of vehicles, including sedans, coupes, SUVs, trucks,
vans, and buses, catering to a broad customer base. This
diverse portfolio allows the brand to meet customer needs and
preferences across market segments.
3. Focus on innovation: Mercedes-Benz invests heavily in
research and development to stay at the forefront of
automotive technology. The company has pioneered various
technological advancements, such as safety features,
autonomous driving, and electric mobility, which help maintain
its competitive edge.
4. Global presence: The brand has a strong global presence,
with manufacturing facilities, dealerships, and customer service

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 centers spread across multiple regions. This extensive network
enables Mercedes-Benz to cater to customers worldwide and
take advantage of growth opportunities in emerging markets.
5. Financial services: Mercedes-Benz Financial Services
supports the brand’s vehicle sales by providing nancing,
leasing, and insurance solutions to customers and dealers.
This integration of nancial services helps facilitate the
purchase of Mercedes-Benz products and enhances customer
loyalty.
6. Skilled workforce: Mercedes-Benz employs a skilled
workforce of engineers, designers, and other professionals,
who are dedicated to maintaining the brand’s commitment to
quality and innovation. This talent pool is essential for the
company’s ongoing success and the developing of new
products and technologies.
7. Commitment to sustainability: Mercedes-Benz is focused on
incorporating sustainability into its business operations,
including developing electric vehicles, reducing its carbon
footprint, and utilizing eco-friendly materials in its vehicles. This
commitment to sustainability is increasingly important as
consumer preferences shift towards environmentally friendly
products and practices.

Weaknesses

1. High production costs: Mercedes-Benz vehicles are known

for their high-quality materials, advanced technology, and
precision engineering, contributing to increased production
costs. These costs can make it challenging for the company to
compete on price, especially in markets where affordability is a
key factor.
2. Dependence on mature markets: A signi cant portion of
Mercedes-Benz’s sales comes from mature markets, such as
Europe and North America. Economic downturns or stagnation
in these regions can negatively impact the company’s revenue
and growth prospects.

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 3. Complexity in the product lineup: Although a diverse product
portfolio is a strength for Mercedes-Benz, it can also lead to
customer complexity and confusion. With many models and
options available, customers might nd it challenging to choose
the most suitable vehicle for their needs.
4. Regulatory challenges: As a global automotive company,
Mercedes-Benz faces many regulations and compliance
requirements in different countries. These regulations can be
complex, time-consuming, and costly, potentially affecting the
company’s ability to operate ef ciently and expand in certain
markets.
5. Late entry into the electric vehicle market: While
MercedesBenz has introduced its EQ sub-brand and
announced plans for new electric vehicle models, the company
was relatively slow to enter the electric vehicle market
compared to competitors like Tesla, BMW, and Audi. This delay
may have resulted in a loss of market share and brand image
in the growing EV segment.
6. Recalls and quality issues: Mercedes-Benz has faced some
recalls and quality issues in the past, which can negatively
impact the brand’s reputation and customer trust. Ensuring
high-quality production and promptly addressing quality
concerns are crucial for maintaining the brand’s image.
7. Competitive market: The luxury automotive market is highly
competitive, with several well-established brands like BMW,
Audi, Lexus, and Tesla ghting for market share. In this
competitive landscape, Mercedes-Benz must continually
innovate and differentiate itself to maintain its position and
attract new customers.

Opportunities

1. Electric vehicle market: The growing demand for electric

vehicles (EVs) presents a signi cant opportunity for Mercedes-
Benz. The company can expand its EQ sub-brand and
introduce new EV models to cater to the increasing
environmental consciousness of consumers and comply with

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 stricter emission regulations. Mercedes-Benz announced an
investment of more than 60 billion between 2022 and 2026 to
go fully electric.
2. Autonomous driving technology: As the automotive industry
moves towards self-driving vehicles, Mercedes-Benz can
leverage its expertise in innovation and technology to develop
advanced autonomous driving systems. This could attract new
customers and set the brand apart from competitors.
3. Expansion in emerging markets: Developing economies
such as China, India, and Brazil offer growth opportunities for
luxury car manufacturers like Mercedes-Benz. The company
can increase sales and diversify its revenue sources by
focusing on these markets.
4. Strengthening digital capabilities: Enhancing digital
capabilities in online sales, virtual showrooms, and
personalized customer experiences can help Mercedes-Benz
adapt to the changing automotive landscape and meet evolving
customer expectations.
5. Partnerships and collaborations: Collaborating with
technology companies, startups, and other automotive
manufacturers can help Mercedes-Benz access new
technologies and resources, drive innovation, and improve its
products and services.

6. Shared mobility and vehicle subscription services: As

consumer preferences shift towards shared mobility and
vehicle subscription services, Mercedes-Benz can explore
opportunities in this sector by offering luxury car-sharing or
subscription-based services.
7. Focus on sustainability: By emphasizing sustainability in its
operations, Mercedes-Benz can appeal to environmentally
conscious consumers and comply with regulatory
requirements. This includes investing in renewable energy,
developing ecofriendly materials, and reducing manufacturing
processes’ environmental impact.
8. Customization and personalization: Offering more
customization and personalization options for customers can

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 help Mercedes-Benz differentiate itself from competitors and
increase customer loyalty. This could involve providing unique
design options, performance enhancements, or exclusive
features for individual customers.

Threats

1. Intense competition: The luxury automotive market is highly

competitive, with well-established brands like BMW, Audi,
Lexus, and Tesla vying for market share. Increased competition
can lead to price pressures, reduced margins, and the need for
continuous innovation to maintain a competitive edge.
2. Changing regulations: Stricter environmental regulations and
emission standards worldwide can impact the automotive
industry, forcing companies like Mercedes-Benz to invest in
cleaner technologies like electric vehicles and alternative fuels.
Failure to adapt to these regulations could result in nancial
penalties and loss of market share.
3. Economic uctuations: Economic downturns or recessions
can reduce consumer spending, particularly on luxury goods
like highend vehicles. This could negatively impact Mercedes-
Benz’s sales and pro tability, especially in mature markets
where the brand has a strong presence.
4. Te c h n o l o g i c a l d i s r u p t i o n : R a p i d t e c h n o l o g i c a l
advancements, such as autonomous driving, connected cars,
and electric vehicles, can disrupt traditional automotive
business models. MercedesBenz must continually invest in
research and development to stay ahead of these trends and
maintain its competitive position.
5. Supply chain disruptions: Mercedes-Benz, like other
automotive manufacturers, relies on a complex global supply
chain for components and raw materials. Supply chain
disruptions due to natural disasters, geopolitical tensions, or
other factors can negatively impact the company’s production
and overall business operations.
6. Cybersecurity threats: As vehicles become increasingly
connected and reliant on digital technology, cybersecurity

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 threats become a growing concern. Mercedes-Benz must
invest in robust cybersecurity measures to protect its vehicles,
customer data, and reputation.
7. Shift in consumer preferences: Changing consumer
preferences and the growing popularity of alternative
transportation modes, such as ride-sharing services and public
transportation, could impact demand for personal vehicles,
including luxury cars like Mercedes-Benz.
8. Brand reputation risks: Any negative publicity, such as
product recalls, quality issues, or corporate scandals, can
damage Mercedes-Benz’s brand reputation and customer trust,
potentially leading to a decline in sales and market share.

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BMW, or Bayerische Motoren Werke AG, is a German multinational
corporation known for manufacturing luxury vehicles, motorcycles, and
engines. Established in 1916, initially as an aircraft engine manufacturer,
BMW transitioned to motorcycle production after World War I and later
expanded into automobiles in the 1930s. Over the decades, BMW has
become renowned for its commitment to engineering excellence,
innovation, and performanceoriented vehicles

HISTORY
BMW, Bayerische Motoren Werke AG, has a rich history dating back
over a century:
➢ Founding: BMW was established on March 7, 1916, initially as an
aircraft engine manufacturer named Bayerische Flugzeugwerke
AG. It later changed its name to Bayerische Motoren Werke AG in
1922.
➢ Early Years: During World War I, BMW produced aircraft engines
for the German military. After the war, due to restrictions on aircraft
production imposed by the Treaty of Versailles, BMW shifted its
focus to motorcycle production. In 1928, BMW acquired

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 Fahrzeugfabrik Eisenach, which included the rights to produce
automobiles.
➢ Automobile Production: BMW entered the automobile
manufacturing business in the 1930s. One of its early successes
was the BMW 328 sports car, introduced in 1936, known for its
performance and advanced engineering.
➢ Post-war Era: After World War II, BMW faced challenges as its
factories were heavily damaged. The company initially focused on
producing motorcycles and small cars. In 1952, BMW introduced its
rst post-war automobile, the BMW 501 luxury sedan.
➢ Rise to Prominence: In the 1960s and 1970s, BMW gained
recognition for its sporty and dynamic vehicles, such as the BMW
1500, which launched the "New Class" line of compact sedans. The
iconic BMW 3 Series debuted in 1975, solidifying BMW's reputation
for performanceoriented vehicles.
➢ Expansion and Innovation: BMW continued to expand its product
range and innovate with technologies such as turbocharging,
electronic fuel injection, and advanced safety features. It introduced
the BMW M division for high-performance vehicles and the BMW "i"
sub-brand for electric and hybrid cars.
➢ Global Presence: BMW has established a strong global presence
with manufacturing facilities, sales networks, and research and
development centers worldwide. It sells its vehicles in markets
across Europe, North America, Asia, and beyond.
➢ Motorsport Success: BMW has a long history of motorsport
success, including victories in Formula 1, touring car racing,
endurance racing, and the Dakar Rally. The BMW M division has
played a signi cant role in motorsport and high-performance
vehicle development.

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TYPES OF CARS OFFERED BY BMW
➢ Sedans: BMW produces luxury sedans known for their
performance, comfort, and advanced technology. Models include
the BMW 3 Series, 5 Series, 7 Series, and the agship BMW 8
Series Gran Coupe.
➢ SUVs (Sport Utility Vehicles): BMW offers a lineup of SUVs
ranging from compact to full-size, providing versatility, spacious
interiors, and advanced features. Models include the BMW X1, X3,
X5, X6, and X7.
➢ Coupes: BMW produces stylish and sporty coupes with sleek
designs and high-performance engines. Examples include the
BMW 2 Series Coupe, 4 Series Coupe, and the luxurious BMW 8
Series Coupe.
➢ Convertibles: For open-air driving enthusiasts, BMW offers
convertible versions of its popular models, providing a blend of
luxury, performance, and exhilarating driving experiences. Models
include the BMW 4 Series Convertible and the BMW Z4 Roadster.
➢ Gran Turismo (GT) Models: BMW GT models offer a combination
of sedan and coupe characteristics, featuring spacious interiors,
sporty performance, and a sleek silhouette. Examples include the
BMW 3 Series Gran Turismo and 6 Series Gran Turismo.
➢ Electric Vehicles (EVs) and Plug-In Hybrids: BMW has a
growing lineup of electric and plug-in hybrid vehicles designed to
offer emissions-free driving and increased fuel ef ciency. Models

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 include the BMW i3, BMW iX3, BMW i4, and various plug-in hybrid
variants of existing models.
➢ High-Performance Models (M Series): BMW's M division
produces highperformance variants of several models, known for
their exhilarating performance, precision handling, and track-ready
capabilities. Examples include the BMW M3, M5, and X5 M.
➢ Active Tourer and Gran Tourer: These models offer a
combination of versatility, spaciousness, and practicality, featuring
exible seating arrangements and ample cargo space. Examples
include the BMW 2 Series Active Tourer and 2 Series Gran Tourer.

SWOT ANALYSIS OF BMW

1. Strengths
• Global Reach: BMW is a global automobile manufacturer that

consists of three brands: BMW, MINI, and Rolls-Royce. Aside from

cars, BMW also offers a variety of motorcycles and aircraft engines.
• Strong R&D Department: Technological advances have made it a

clear winner in the premium segment. Its continuous process

development & innovation has helped it stand out in the industry.
• Brilliant Advertising: The company has been regarded as a luxury

brand in the automobile industry through its creative promotional

strategies. BMW also has a strong digital presence on Instagram
and Twitter. They have a huge following and they use these
channels for the promotion of the company through high-quality
content.
• Highly Trained Workforce: Around 100,000 highly skilled

individuals have been trained to work continuously in more than a

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 hundred countries to differentiate BMW’s service from its
competitors.
• Large Product Portfolio: BMW has a wide range of product
categories, including SUVs and luxury cars. The company’s product
range and design stand out in terms of quality and design.

2. Weakness
• Limited Market Size: BMW sells luxurious cars at very premium

pricing which is affordable majorly in the developed Nations what

countries like India can’t afford such premium pricing. the majority
market of India is medium class people and hence the market size
reduces for BMW.
• Increasing Debt: The debt level of the company is more than euro

50 billion due to large investments in automated driving and electric

vehicles. If there are high debt levels, companies cannot able to
invest more funds in research and development, which will hamper
the growth of the company in the long run.
• Reducing Market Share: MINI and Rolls Royce sales are less

compare to BMW cars. The company is majorly dependent on the

car. If new different products entered the market or if consumer’s
tastes changed company may suffer from loss.
• Electric Cars: The coming future generations would prefer electric

vehicles over petrol cars hence the company needs to innovate in

this direction to stay relevant with time.

3. Opportunities
• Newer Models: BMW needs to enter new markets and innovate

with the help of technology. The company can expand its portfolio
by launching new series.
• Lower Price Segment: The company can come up with the lowest

price segment in which it will make affordable cars for the medium
class people, which will expand the customer base for the
company.

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 • Increasing Af uence: With the changing consumer lifestyle and
choices, people are moving towards luxurious and premium brands,
which is a major opportunity for BMW to increase its sales and
generate much more revenue.
• Expanding in Emerging Markets: Developing economies are the
future of global growth. By investing in these markets, BMW has
positioned itself to take advantage of the opportunities that await
them.

4. Threats
• Tough Competition: As BMW is in the automobile industry it faces

tough competition from other premium brands like Audi and

Mercedes. The top competitors of BMW are Audi, Mercedes Benz,
Volkswagen, Toyota Motor Corporation, Nissan Motor, Honda,
Hyundai, Daimler, Porsche.
• COVID-19: The company has suffered major losses due to the

pandemic; consumer choices have changed a lot, people are not

preferring luxurious cars because of the losses suffered in the
pandemic. This is a major threat for BMW as the company entirely
depends on the premium segment.
• Increasing Petroleum Prices: Problems and increasing rates of

petrol is another major problem for the company, people are moving
towards electric vehicles. The company needs to innovate in the
segment to sustain its position in the market.
• Increasing Regulations on Cars: With increasing environmental

concerns from across the world, government regulations are getting

tighter in terms of reducing the carbon footprint of consumer
automobiles. This directly in uences the sales and revenue of
BMW, which can hamper the growth of a company.

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 SUGGESTION AND
RECOMMENDATIONS

MERCEDES-BENZ
The SWOT analysis of Mercedes-Benz highlights its strengths,
weaknesses, opportunities, and threats in the automotive industry.

Mercedes-Benz’s strong brand reputation, diverse product range,

technological innovation, global market presence, and customer
relationships position it as a leading luxury automotive manufacturer.

Addressing weaknesses related to cost structure, market reliance,

electric vehicle market share, and environmental impact is crucial for
sustained success.

Seizing opportunities in electric mobility, luxury segment growth,

technological advancements, and digital transformation can drive
MercedesBenz’s growth and market leadership.

Mitigating threats from intense competition, economic uncertainty, rapid

technological advancements, and regulatory compliance requires
strategic planning, agility, and continuous innovation.

By leveraging its strengths, addressing weaknesses, capitalizing on

opportunities, and navigating threats, Mercedes-Benz can maintain its
position as a prominent player in the automotive industry, offering
exceptional vehicles, driving experiences, and luxury to customers
worldwide.

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 BMW
This BMW SWOT analysis concluded that the company’s numerous
strengths & opportunities to perform better and weaknesses and threats
to consider for BMW to prevent future losses are critically discussed.
Hence, we can say that the company is undoubtedly one of the most
well-known in the luxury auto sector, but taking a few calculated moves
and carefully assessing the bene ts and drawbacks might signi cantly
expand its business.

• BMW is the market leader in the automotive industry, has a solid

reputation, and offers top-notch services all over the world. Due to
the brand’s century-long reputation for quality, it also enjoys a
signi cant market presence that should be maintained.
• As the only automaker to combine both luxury and performance,
BMW has positioned its brand as unique. Even BMW competitors
know how good they are! Its German legacy, reliance on designs,
as well as a creative marketing approach is great but BMW should
more keenly focus on digital marketing.
• Increasing market competition can have a negative impact on even
the nest brands. Effective marketing becomes crucial for the
business as competition increases. So, the company should come
up with a new model series not much higher priced to cater for the
erce competition
• In the case of BMW, a pricey product line and an uptick in lawsuits
threaten the company’s long-term prospects. Hence, higher
authorities of the company must consider these aspects to prosper
the brand in the future.

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 GRAPHICAL REPRESENTATION OF
BOTH OF THE COMPANY’S SALES
AND GROWTH
MERCEDES-BENZ Sales Figures & Market Share in India (2008-2022)
Mercedes, the top-selling luxury car brand in India for the eighth year in a
row, accounted for 45.21% of all luxury vehicles sold in the country.
In 2022, the German luxury brand Mercedes-Benz recorded record sales
in India. The company sold 15,822 cars--a 41% increase over the
previous year's gures of 11,242 cars. As a result, Mercedes remained
the top luxury car seller in India for the eighth consecutive year.

When Mercedes announced in October 2022 that it had sold 11,469 cars
in the rst three quarters, sales gures had already indicated that the
company would sell more cars in India in January-September 2022 than
it did in all of 2021 (11242).

Before the pandemic, Mercedes sales in India reached a new high in

2018. Annual sales have reached the level of 15,000. Unfortunately,
India's car market has experienced sharp declines during the pandemic,
and Mercedes is no exception. In 2020, it will sell fewer than 8,000 cars
a year -- less than half its annual sales in 2013. Sales in 2022 have fully
recovered and surpassed prepandemic levels; now, the company
estimates it can sell nearly 16,000 vehicles or more annually.

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At the same time, Mercedes has also increased its market share in
India's luxury car market. In 2022, about 15,000 units were sold in India's
luxury car market, with Mercedes taking 45.21 percent of the market
(nearly 50%)—this is also one of the highest levels since Mercedes-Benz
entered India in 1994.
Mercedes-Benz Sales Figures & Market Share
in India
(2008-2022, units)
Year Indian Luxury Car Mercedes-Benz Market
Market Share

2022 35,000 15,822 45.21

%

2021 27,000 11,242 41.64

%

2020 19,681 7,983 40.56

%

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 2019 35,274 13,786 39.08
%
2018 40,788 15,538 38,09
%

2017 38,989 15,330 39.32%

2016 33,296 13,231 39.74%

2015 36,207 13,502 37.29%

2014 31,912 10,201 31.97%

2013 30,166 9,003 29.84%

2012 28,438 6,840 24.05%

2011 24,300 7,430 30.58%

2010 15,896 5,881 36.70%

2009 8,755 3,427 39.14%

2008 7,672 3,625 47.25%

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 Total 413,374 152,841 36.97%
India's luxury car market has greatly recovered (the total market volume
was approximately 35,000, up 29.63% from 27,000 in 2021). Mercedes
is more popular than other luxury car brands in India.

BMW

BMW realized a total revenue of US$72.1 billion worldwide, while the

total market revenue amounted to US$1.7 trillion in 2022. The largest
passenger cars segment, SUVs, accounted for 44% of BMW's revenue
in 2022. MARKET SHARE

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 CONCLUSION

The SWOT analysis of Mercedes Benz and BMW highlights the competitive dynamics
in the luxury automobile market. Both brands leverage their strengths in brand
reputation, innovation, and performance to maintain market leadership. However, they
also face challenges such as high production costs, intense competition, and adapting to
changing consumer preferences.

By understanding their strengths, weaknesses, opportunities, and threats, both

Mercedes Benz and BMW can:

1. Enhance their competitive advantage

2. Drive innovation and growth
3. Improve customer satisfaction
4. Stay ahead in the luxury automobile market

Ultimately, the SWOT analysis provides valuable insights for both brands to refine
their strategies, address challenges, and capitalize on emerging opportunities in the
ever-evolving automotive industry.

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 BIBLIOGRAPHY
1. T.S Grewal commerce book
2. C.B Gupta commerce book

WEBLIOGRAPHY
❖ https://corporate nanceinstitute.com/resources/management/
swotanalysis/
❖ https://businessmodelanalyst.com/swot-analysis-bene ts-
andlimitations/
❖ https://thestrategystory.com/blog/swot-analysis-meaning-
importanceand-examples/
❖ https://en.wikipedia.org/wiki/Mercedes-Benz_Group
❖ https://www.carmodelslist.com/mercedesbenz/
#:~:text=They%20have%20divided%20their%20vehicles%20into
%20four%20categories,S-Class%2C%20G-Class%2C%20V-
Class%2C%20and%20the%20Mercedes-AMG%20GT%20Class
❖ https://www.rushlane.com/mercedes-india-sales-q1-2023-
highestever-record-12466497.html
❖ https://thestrategystory.com/blog/mercedes-benz-swot-analysis/
❖ https://www.autojems.com/the-different-types-of-bmwcars/
#:~:text=There%20are%20many%20different%20kinds%20of%20
BMW%20vehicles,roadster%20is%20a%20sporty%20version%20of
%2 0a%20sedan
❖ https://iide.co/case-studies/swot-analysis-of-bmw/

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 EXTERNAL EXAMINER’S
CERTIFICATE

This is to certify RISHIT CHOWDHARY, a student of class 12 section D in

commerce studying in Sri Sri
Academy, Kolkata has worked under the guidance of her Commerce teacher, Dr.
RachanaKejriwal for her project which she has prepared in accordance with and
under the guidelines as issued by the Council for the Indian School Certificate
Examinations which she has submitted in her original work to the best of my
knowledge.

——————
DATE
———————————
SIGNATURE

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