Why and How To Employ The SIPOC Model: Charlie Brown
Why and How To Employ The SIPOC Model: Charlie Brown
                                    Charlie Brown
                                    Received (in revised form): 30th October, 2018
                                    Primary Residential Mortgage, Inc., NMLS# 3094, 1480 North 2200 West, Salt Lake City,
                                    UT 84116, USA
                                    Tel: +1 800 255 2792 x1000120; E-mail: cbrown@primeres.com
                                    Charlie Brown is Director of Enterprise Risk      the issue, business continuity practitioners are
                                    Management for Primary Residential Mortgage,      increasingly expected to do more, and often with
                                    Inc., where he is responsible for life safety,    fewer resources and in condensed timeframes.
                                    emergency response and business continuity.       The SIPOC tool from Lean and Six Sigma,
                                    He also chairs the company’s Risk Oversight       which considers suppliers, inputs, process,
                                    Committee and co-chairs the Information           outputs and customers, gives business continuity
                                    Security Committee. He has Associate Risk         practitioners a practical alternative. By using
                                    Management Professional certification from        the experiences, expertise and tools of other
   Charlie Brown                    the Disaster Recovery Institute International     professions in a transdisciplinary approach, it
                                    and instructor certifications from the            is possible to accomplish the continuity impera-
                                    American Red Cross and Federal Emergency          tives of the business while adding value to the
                                    Management Agency. He sits on the advisory        organisation when resources available to the
                                    board of Utah’s Be Ready Business Private         practitioner are constantly being compressed.
                                    Sector Preparedness Council and is a director
                                    of sponsorships for the Northern Utah Chapter     Keywords: SIPOC, BIA, business con-
                                    of the Project Management Institute. He is also   tinuity, business disruptions, Lean, Six
                                    a member of the Utah Emergency Managers           Sigma, continuity imperatives
                                    Association and received the Private Sector
                                    Volunteer Award for 2017.
                                                                                      INTRODUCTION
                                    Abstract                                          According to Rainer Hübert, ‘The business
                                    Within the business continuity industry, the      impact analysis [BIA] provides unreliable
                                    debate regarding the business impact analysis     and incomplete information, which needs
                                    (BIA) shows no sign of being resolved. Fervent    lots of time to be created, and is a compound
                                    discussions online, at conferences and in busi-   of workarounds to make up for strategic
                                    nesses around the world continue to promote or    faults in its basic concepts’.1 The SIPOC
                                    dispute its value. This paper does not pretend    tool — used for analysing suppliers, inputs,
                                    to resolve that debate but offers a compelling    process, outputs and customers — offers
                                    alterna
                                           tive to achieve the outcomes entrusted     a simple, nimble and rapidly developed
                                    to the BIA and overcome the challenges in         solution to these challenges. In process
                                    obtaining them. Business disruptions, both from   improvement the SIPOC is the ideal tool
   Journal of Business Continuity   natural occurrences and manmade, are occurring    for identifying all relevent elements of a
   & Emergency Planning
   Vol. 12, No. 3, pp. 198–210      more frequently at the same time as business      process improvement project before work
   © Henry Stewart Publications,
   1749–9216                        continues to get more complex. To exacerbate      begins. It helps define a complex project
Page 198
                                                                                               Brown
that may not be well scoped and is typically   Management (TQM) movement. TQM
employed at the measure phase of the Six       evolved from Deming’s work in the
Sigma DMAIC (define, measure, analyse,         1940s around the concept of a manufac-
improve and control) methodology. It is        turing process as a complete or integrated
similar and related to process mapping and     system rather than a series of unrelated
‘in/out of scope’ tools but provides addi-     processes. Work in an organisation can
tional detail.2                                be explained by a collection of SIPOCs
   In his book The Leader’s Handbook,          — steps that precede and steps that
Peter R. Scholtes describes the SIPOC as       follow; SIPOCs within larger SIPOCs
an elaboration of the systems diagram used     within still larger SIPOCs.4 This concept
by Dr Edward Deming in his lectures to         supports the easier identification of
Japanese industry leaders in the summer        improvement opportunities by showing
of 1950.3 Scholtes is often credited with      who supplies inputs to a process, what
developing the SIPOC, although the evi-        they supply, what that process delivers
dence supporting this is mostly anecdotal.     and to whom, and how the process
   The SIPOC is an unpretentious and           relates to the larger system. Using a
intuitive process diagramming tool for         SIPOC within a SIPOC can provide
identifying suppliers, inputs, process,        clarity to a process by describing in ever-
outcomes and customers. Figure 1 illus-        increasing detail the relationship between
trates a SIPOC in its most basic form.         a process and its dependencies to the
The SIPOC’s origins can be traced to           processes preceding and succeeding it in
Edward Deming and the Total Quality            the delivery chain.
                                                                                             Page 199
Why and how to employ the SIPOC model
Page 200
                                                                                                    Brown
using the recovery value unit (RVU) to           BIA. This typically involves eliminating
measure business continuity value and            those parts prescribed by traditional BIA
calculate time to value for business con-        standards where the information to obtain
tinuity activities. The RVU proposed is          a quantitative response is either unavail-
the estimate of the value an activity pro-       able, inaccessible or the time required to
vides to increase an organisation’s actual       obtain it is excessive compared with the
continuity and recoverability capabilities.      value. Although this is not atypical for
Lindstedt’s paper compares the estimated         the BC profession, as most all require-
time to complete a BIA as outlined in            ments for business continuity are delivered
the Business Continuity Institute’s ‘Good        in the context of guidelines and one size
Practice Guidelines’ versus utilising a          does not fit all, it does make it difficult to
SIPOC in the same context. Although the          know exactly what information the BIA
comparison is not done with empirical            will ultimately include or how accurate
data, as none exist, it is a valuable exercise   that information will be, given that certain
for providing insight into the effort it takes   required information is often unattainable
to complete an industry-accepted BIA as          or based on guesswork.
opposed to a SIPOC. In the hypothetical             As an example, consider activity-based
comparison, the BIA and the SIPOC were           cost accounting to determine the financial
both estimated to provide the same 198           impact of a process being unavailable for
RVUs of business continuity value, but the       a given period. Although it is theoreti-
time to complete the BIA was conserva-           cally possible to determine critical business
tively estimated to take 870 hours, while        functions using a BIA (see Figure 3),
the SIPOC would have been completed              very few businesses have activity-based
in 84 hours. The SIPOC, providing the            cost accounting built into their day-to-day
most relevant and reasonably attainable          processes or as a line item on the general
information obtained by completing a             ledger. In an organisation where this does
BIA, scored a time to value (TTV) of 236         not exist, it would be virtually impos-
per cent, while the traditional BIA scored       sible to determine, with an acceptable
only 23 per cent TTV (BIA: 198 / 870             degree of accuracy, the financial cost of a
= 23 per cent, SIPOC: 198 / 84 = 236             process being unavailable for any period
per cent). Even without empirical data           of time. The extent to which the disrup-
to substantiate the hypothesis, there can        tion affected the process would also need
be no doubt that the SIPOC delivers              to be known. The specific time and day a
much greater efficiency in discovering           disruption occurred would have to be fac-
critical processes, suppliers, customers and     tored into the equation as well. A payroll
dependencies than a BIA. A SIPOC takes           system being unavailable on the day it is
significantly less time to complete than a       used to run payroll would undoubtedly
BIA, while providing the essential infor-        incur much more cost for the organisation
mation promised from the BIA about a             than if that system were to be rendered
process to determine its value for recovery.     unavailable three days after payroll had
   The debate over time and effort when          been run. Financial impact would be a
completing a BIA compared with the rela-         guess at best and often an uneducated one
tive value, as well as the relevance of the      because the data needed to determine the
information obtained, is a strongly con-         cost ramifications do not exist or are not
tested issue among BC professionals. In          available to the BC practitioner; thus, the
an effort to strike a balance between time       cost of the system being down for a spe-
and value, there are many variations of the      cific period is excluded from the BIA.
                                                                                                  Page 201
Why and how to employ the SIPOC model
Page 202
                                                                                                        Brown
Figure 4 Using the SIPOC to understand the relationships between processes, suppliers and
customers
Source: https://d2slcw3kip6qmk.cloudfront.net/marketing/pages/chart/examples/sipocdiagram.svg
                                                                                                      Page 203
Why and how to employ the SIPOC model
                            and diagram are commonly reversed, as in         first step in the process). The # represents
                            a COPIS, COPIS placing customers first.          the number of inputs for that specific
                            Another structure is PISOC, which puts           step listed sequentially. The supplier of
                            the process at the beginning.7 The struc-        those inputs for step 1 would be labelled
                            ture of the diagram and the inclusion of         as SIP1.# (supplier of the first input of
                            additional information are guided by the         the first step in the process). Again, a
                            situation, application and experience.           sequential # represents each supplier for
                               Integrated SIPOCs (as in Figure 7)            that input. There can be multiple sup-
                            are another variation that include codes         pliers, inputs, outputs and customers of
                            to connect inputs, suppliers, outputs and        any given process step. OP1.# (output
                            customers to the specific steps of the           of the first step in the process), the #
                            process the SIPOC is illustrating, directly      again represents the number of outputs
                            linking all components of the SIPOC.             for that process step. COP1.# (customer
                            This type of SIPOC often positions sup-          of the first output of the first step in the
                            pliers in blocks directly above inputs and       process) would designate any customer of
                            customers directly above outputs on the          the output of the first step. Each customer
                            diagram, with the process steps in a centre      would be given a different sequential
                            block. The first step in the process would       number, which would come immediately
                            be designated as P1, and anything that           after the dot. The next step in the process
                            linked to that step would have 1 as part         would be labelled P2, and so forth, until
                            of its code. Any input of P1 would be            all relationships have been established.8
                            labelled as IP1.# (the first input of the        Integrated SIPOCs attest to the flexibility
Page 204
                                                                                                        Brown
                                                                                                      Page 205
Why and how to employ the SIPOC model
Page 206
                                                                                                  Brown
                                                                                                Page 207
Why and how to employ the SIPOC model
Page 208
                                                                                                     Brown
                                                CONCLUSION
                                                SIPOCs are an emerging practice in busi-
                                                ness continuity but have been a staple
                                                of process improvement professionals
                                                for decades. Using the experience and
                                                expertise of other disciplines in a trans-
                                                disciplinary approach will accelerate the
                                                business continuity profession and trans-
                                                form the value the BC practitioner can
                                                bring to the organisation. SIPOC is just
                                                one of many tools that can be brought
                                                over to make the work of a BC practi-
                                                tioner more effective and value-driven.
                                                   Developed by Taiichi Ohon when he
                                                was an executive at Toyota, lean manu-
Figure 9 Project Constraint Triangle
                                                facturing peels away everything that does
Source: https://www.pmi.org/learning/library/
                                                not add value to the customer. Applying
managing-challenges-triple-constraints-6884     lean thinking to business continuity would
                                                seek to eliminate all those activities that
                                                organisations should be unwilling to pay
how time and scope constrain the recovery       for because they provide no tangible
process in relation to its interdependencies    benefit to disruption response or recovery.
and customers’ expectations. No one typi-          In the words of Buckminster Fuller:
cally knows the nuances of this better than
the individual(s) who owns or executes            ‘in order to change an existing para-
the process. Whether the constraint is            digm you do not struggle to try and
being controlled by dependent processes,          change the problematic model. You
expectations, contractual agreements or           create a new model and make the old
regulatory mandates, the process owner            one obsolete. That, in essence is the
and their team generally have the best            higher service to which we are all being
feel for when and what their process              called’.11
must be able to complete to meet cus-
tomer requirements and stakeholder
expectations.                                   References
   Priority for restoration and speed of         (1) Hübert, R. (2012) ‘MBCI: Why the
recovery will almost always depend on                business impact analysis does not work’,
when the disruption occurs and its actual            Business Continuity and Resiliency Journal,
impact. As in the payroll and loan closing           Vol. 1, No. 2, pp. 31–39.
examples discussed previously, 10:00 am          (2) Simon, K. (n.d.) ‘SIPOC Diagram’,
Tuesday the week payroll is run or the last          available at: https://www.isixsigma.
                                                     com/tools-templates/sipoc-copis/sipoc-
day of the month for refinances to close
                                                     diagram (accessed 13th December, 2018).
and still allow funding forces significant
                                                 (3) Scholtes, P. R. (1998) ‘Systems
time constraints that would not be experi-           Thinking: The Heart of Twenty-First-
enced otherwise.                                     Century Leadership’ in Scholtes, P. R.,
   Be sure to document the constraint                The Leaders Handbook, McGraw-Hill,
where it is visible to anyone viewing the            New York.
SIPOC.                                           (4) Ibid.
                                                                                                   Page 209
Why and how to employ the SIPOC model
Page 210