An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

CHAPTER – I
INTRODUCTION AND RESEARCH
DESIGN
1.1 Introduction

1.2 Objectives of the Study

1.3 Scope of the study

1.4 Limitations of the study

1.5 Research Methodology

1.6 Chapter’s Scheme

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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

Chapter - 1
INTRODUCTION AND RESEARCH DESIGN
1.1 Introduction
Spices are essential ingredients adding taste and flavouring in food preparations. India
is the largest producer and consumer of spices with a production of around 36.68 lakh tones.
India is also the largest producer of chilli in world contributing 25% of the total world
production. Indian spices are of the finest quality. Today the demand for it has considerably
increased from all the countries. The project aims at production of ground spices especially
chilli in consumer packs. The project mainly would involve production of chilli powder,
tamarind powder, Jeera powder, Dhania powder and mix spice powder. The popular of Indian
spices is older than the recorded history.
The story of Indian Spices is more than 7000 years old. Centuries before Greece and
Rome had been discovered, sailing ships were carrying Indian spices, perfumes and textiles
to Mesopotamia, Arabia and Egypt. It was the lure of these that brought many sea farmers to
the shores of India. In the ancient era, the Greek merchants thronged the markets of South
India, buying several expensive items including the spices. Epicurean Rome was spending
fortune on Indian spices, silks, brocades, Dhaka Muslin and cloth of gold, etc. It is believed
that the Parthian wars were being fought by Rome largely to keep open the trade route to
India. It is also said that Indian spices and her famed products were the main lure for crusades
and expeditions to the East. A masala can either be a mixture of dried spices, or a paste made
from a mixture of spices and other ingredients-often garlic, ginger, and onion. It is used
highly in Indian cooking to add spices and flavour. Spices the bark aromatic, roots, seeds,
buds, and flowers of plants have been prominent in human history virtually since its
inception. Spices as
medicines, preservatives and perfumes were some of the most valuable items of trade in the a
ncient andmedieval world. Surprisingly, it was this race for a spice that prompted Christopher
Columbus to sail in searches of the western route he was sure existed.
Sri Maruthi Pulvarisers Pvt Ltd in Chitradurga is known to satisfactorily cater to the
demands of its customer base. It stands located at Industrial Area-577501.The business
strives to make for a positive experience through its offerings. Customer centricity is at the
core of Sri Maruthi Pulvarisers Pvt Ltd in Chitradurga and it is this belief that has led the
business to build long-term relationships.
Ensuring a positive customer experience, making available goods and/or services that
are of top-notch quality is given prime importance. India’s leading B2B market place, Jd

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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

Mart ensures engaging in business activities is a seamless process for small and medium
enterprises as well as large businesses. In a wake to enable these businesses to reach their
audience, this portal lets them showcase their offerings in terms of the products and/or
services through a digital catalogue.
1.2 Objectives of the study
The following are the important Objectives of study:
 To know the history and development of spices industry in India.
 To study the profile of Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga.
 To study different department of the Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga.
 To analyse the SWOT of Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga.
 To evaluate the application of McKinsey’s 7’s model of Sri Maruthi Pulvarisers Pvt
Ltd, Chitradurga.
1.3 Significance of organisation study Sri Maruthi Pulvarisers Pvt Ltd
This business has a wide range of product offerings and the product/catalogue list includes
Chicken Masala Powder, Mutton Masala Spice Powder etc. Kindly scroll up for the address
and contact details of Sri Maruthi Pulvarisers Pvt Ltd in Chitradurga Creating an undisputed
space for small and medium enterprises (SMEs) online, Justdial is India’s leading online B2B
market place, seamlessly connecting buyers to dealers and suppliers. Simplifying the entire
process of business, just dial presents SMEs, large enterprises as well as individuals an
unparalleled platform to showcase their products and services.
In Today digital day and age, just dial enables businesses with B2B marketing, B2B lead
generation, promoting and selling B2B products and services and thereby reaching larger
audiences.

1.4 SCOPE OF THE STUDY

The scope of the study is restricted to Sri Maruthi Pulvarisers Pvt Ltd for the period of
22-11-2024 to 18-12-2024. This study covers history and development of spices industry in
India, product profile of Sri Maruthi Pulvarisers industry and to assess the application of
McKinsey’s 7’s model in the organisation and observation method.

Research methodology
In order to write this report, both Primary data and secondary data has been collected.
1.4.1 Primary data
It is collected through the discussion with managers, various department heads,
officers and employees of the company.
1.4.2 Secondary data
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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

Secondary data is collected through media channels like internet, books, newspapers,
magazines etc.
1.5 Limitations of the study
The following are the limitations of the study
 The research is limited to spices industry.
 Time allotted for the study is insufficient.
 Certain confidential information regarding study was not available and the analysis
and interpretation was made only out of the available information.
 There was no scope for interaction with all department heads and employees hence,
useful information might have been missed.
 The finding drawn in the study in confined to Sri Maruthi Pulvarisers pvt Ltd. Only
hence this can not be generalised this type of other company’s
1.6 CHAPTER'S SCHEME
BRIEF INTRODUCTION ABOUT EACH CHAPTER
Chapter-1 Introduction and research design: This chapter deals with introduction,
objectives of the study, scope of the study, Research methodology, limitations of the
study and chapter scheme
Chapter-2 History and development of spices industry in India-An Over view:
This chapter includes about the introduction, Nature of the Masala industry, history and
development of the industry, challenges of Masala industry, Present status of Masala
industry.
Chapter-3 History and milestone of Sri Maruthi Pulvarisers Pvt Ltd – A Bird view:
This chapter includes introduction, Heritages of the company. Voyage of its development,
vision, Mission and Quality Policy. Nature of business carried out, Area of business
operation, Recent developments, future growth and conclusion.
Chapter-4 A profile of functional departments of Sri Maruthi Pulvarisers Pvt Ltd:
This chapter includes introduction, Finance departments, Human Resources department,
production and purchase department. Marketing and quality control department, logistic
departments and conclusion
Chapter- 5 Product Profile of Sri Maruthi Pulvarisers Pvt Ltd:
This chapter includes introduction, history of the product, Product voyage, Product mix
and product line, Recent developments and conclusion
Chapter-6 Corporate Strategy of Sri Maruthi Pulvarisers Pvt Ltd:
(A) McKinney’s 7 s frame work
This chapter includes structure, Strategy, System, Skills, Staff, Styles, and shared values
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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

(B) SWOT Analysis

This chapter includes strength, weakness, opportunities and threats.
Chapter-7 Summary of findings and suggestions and conclusion:
This Chapter includes Introduction, Findings, Suggestions and Conclusion based on
study.

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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

CHAPTER – 2
SPICES INDUSTRY IN INDIA – AN OVERVIEW

2.1 Introduction to Spices Industry

2.2 Nature of the Spices Industry
2.3 History and development of the industry
2.4 Challenges in Spices Industry
2.5 Present status of Spices Industry
2.6 Contribution of Spices Industry
2.7 Conclusion

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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

Chapter - II
SPICES INDUSTRY IN INDIA- AN OVERVIEW
2.1 Introduction to Spices Industry
Spices are very important and essential for adding and enhancing flavor, taste, and
scent in preparation of food. They are also useful in preparation of certain medicine. India is
the largest producer, consumer and exporter of spices Andhra Pradesh, Gujarat, Orissa,
Rajasthan are major states producing varieties of spices.
The industry is anticipated to foresee considerable growth, during both recession and
expansion phases of the market. During the recession, people prefer cooking meals at home
rather than going out and having meals, while in reverse times, people prefer having meals in
restaurants and hotels. These seasonings serve a delight to the taste buds and help in treating
various diseases, including heart ailments, cancer, diabetes, chronic inflammation, and the
common cold.
The addition of seasoning enhances the taste of the meal, which has led to the
increased use of these flavours among domestic consumers and hoteliers. Consumers are
looking for ways to enrich their meals with improved tastes. Hence, the increasing usage of
these flavours is expected to open new opportunities in the recent future. Rising health
concerns are making the customers explore their remedial nature, which is anticipated to
propel the market growth.
The increase in demand for seasonings to be used in overseas cuisines such as continental,
French and Italian; is expected to boost the industry growth. Changing dietary habits and
increasing awareness of medicinal properties of spices such as cloves, cinnamon and turmeric
are anticipated to propel the regional market growth across Asian countries, including India
and China.
2.2 Nature of the Spices industry:
The global spices market is characterized by a dynamic and diverse landscape that
reflects the cultural, culinary, and economic significance of spices across various regions.
Here are some key aspects that define the nature of the global spices market:

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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

1. Diverse Product Range

The market encompasses a wide variety of spices, including whole spices (e.g., cumin,
coriander), ground spices (e.g., turmeric, paprika), and spice blends (e.g., curry powder).
Each region has its own unique set of preferred spices based on culinary traditions.
2. Growing Demand
There is an increasing demand for natural and organic products driven by health
consciousness among consumers. This trend has led to greater interest in both traditional
and exotic spices.
3. Market Expansion
The globalization of food culture has expanded the reach of various regional cuisines,
increasing demand for diverse spice varieties around the world. E-commerce platforms
have also made it easier for consumers to access international products.
4. Key Players
The market is comprised of a mix of large multinational corporations as well as small-
scale producers and suppliers who often focus on specialty or organic products.

2.3 History and Development of spices industry:

The story of Indian spices is more than 7000 years old. Centuries before Greece and
Rome had been discovered, sailing ships were carrying Indian spices, perfumes and textiles
to Mesopotamia, Arabia and Egypt. It was the lure of these that brought many seafarers to the
shores of India.
Spices are essential ingredients adding taste and flavouring in food preparations. India
is the largest producer and consumer of spices with a production of around 36.68 lakh tones.
India is also the largest producer of chilli in world contributing 25% of the total world
production. Indian spices are of the finest quality. Today the demand for it has considerably
increased from all the countries. The project aims at production of ground spices especially
chilli in consumer packs. The project mainly would involve production of chilli powder,
tamarind powder, Jeera powder, Dhania powder and mix spice powder. The popular of Indian
spices is older than the recorded history.
A spice is a seed, fruit, root, bark, or other plant substance primarily used for
avouring, colouring or preserving food. Spices are distinguished from herbs, which are the
leaves, owers, or stems from plants used for avouring or as a garnish. Sometimes, spices
may be ground into a powder for convenience. Right from the kitchen and medicinal uses in
homes spices have an important role to play in different places. As India is blessed with a
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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

varied climate each of its state produces some spice or the other. No wonder why spices are
used so extensively for cooking in India. Not only in India but also in some other countries
spices are considered to be of great use.
Spices are natural plant products that are a seed, fruit, root, bark, or other plant
substance primarily used for flavouring, colouring or preserving food. Spices take an
important place in common man’s life right from the kitchen and medicinal uses in homes.
As India is blessed with a varied climate each of its states produce some spice or other. India
is also known as the ‘Land of Spices’. The major spices exported by India are turmeric
(10%), cumin (10%), coriander (9.5%), fenugreek (4.2%), peppers (4%) and others (19%).
In the present time, humans are concerned about immunity. Nature gave us food and
medicine stores, but we could not use that gift today. In fact, food is the only medicine.
According to Hindu scriptures, excellent and scientifically made food makes a healthy body.
The food style or habit of people is changing to a greater extent as they are moving towards
spicy food because of good taste and aroma. Indian food has traditionally been rich in spices.
There is no food in which spices are not used. The use of spices has been practiced in the
Indian subcontinent since time immemorial and is still relevant today due to the importance
of the spice and its therapeutic properties. States like Kerala, Punjab, Gujarat, Manipur,
Mizoram and Uttar Pradesh are considered as the hub for growing spices.

2.4 Challenges in Spices Industry:

Indian spice farmers have low productivity compared to their counterparts in other
countries. This is due to a number of factors, including the use of outdated farming practices,
lack of access to irrigation, and poor infrastructure. The Indian spice industry is largely
unorganised, with a large number of small and marginal farmers. This makes it difficult for
the industry to adopt modern technologies and practices, and to compete with more organised
players in the global market. There is a lack of uniformity in quality standards for spices in
India. This makes it difficult for Indian spice exporters to meet the requirements of
international buyers. There have been a number of food safety concerns raised about Indian
spices in recent years. This has led to some countries imposing stricter import regulations on
Indian spices. India faces competition from other major spice producers, such as China,
Vietnam, and Indonesia. These countries have lower labour costs and are able to produce
spices at a lower price. Indian spice farmers need to adopt modern farming practices, such as
the use of irrigation, fertilizers, and pesticides. This will help to improve productivity and
quality.

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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

The Indian spice industry needs to be more organized. This can be done by forming
farmer producer organizations (FPOs) and other collectives. FPOs can help farmers to get
better prices for their produce, and to access modern technologies and practices. The Indian
spice industry needs to improve its quality standards. This can be done by setting up grading
and certification systems, and by educating farmers about good agricultural practices (GAP).
Indian spice companies need to compete on value-added products. This means moving away
from the production of bulk commodities and focusing on the production of high-quality,
branded products.
2.5 Present status of Spices Industry:
IMARC’s report offers a comprehensive quantitative analysis of various market
segments, historical and current market trends, market forecasts, and dynamics of the India
spices market from 2018-2032. The research study provides the latest information on the
market drivers, challenges, and opportunities in the India spices market.
The Indian spices market is worth INR 40,000 crore annually. Main spices created in the
nation incorporate pepper, cardamom, bean stew, ginger, turmeric, coriander, cumin, celery,
fennel, fenugreek, Ajwain, dill seed, garlic, tamarind, clove, and nutmeg among others. The
Indian spices showcase is anticipated to reach around USD 18 billion by 2020 with
development in the part is relied upon to be driven by marked spices and spice blends. The
Indian government is forcefully advancing spice exports through different activities, for
example, setting up of spice parks. Spice Parks offer normal handling offices to the two
makers and exporters. India exports near 52 distinct spices. Spices exports from India
developed to USD 626.8 million amid the main quarter of 2015-16 when contrasted with
around USD 511.2 million in a similar period a year ago. India exported 215,215 tons of
spices amid the primary quarter of FY16 as contrasted and 213,443 tons in a similar period a
year ago.
The market is to a great extent disorderly and the marked fragment makes up around
15%. The marked market is ruled by players, for example, MTR, Badshah, Catch, Everest,
Ramdev and so on. As of late, Tata Chemicals has propelled its spices image Tata Sampan
Spices. The activities and execution of key players Everest Spices, MDH, Eastern
Condiments, DS Group - Catch, MT R alongside the present market situation has additionally
been contemplated. The report contains most recent industry pioneer's feeling. Over the last 6
years, Indian spices industry or market has shown tremendous growth. Spices will rise as $18
billion industry by 2020, as per K Nirmal Babu, Director of the Kozhikode-based Indian
Institute of Spices Research (IISR). Of the $18 billion spices advertise by 2020, the offer of
India will be around $5 billion. The evaluated yearly development rate for spices request on
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the planet is around 3.19%. India is the focal point of starting point for dark pepper and
cardamom. Aside from this, the nation is the real maker of ginger, turmeric, Chilies and tree
types of spices. India has the biggest household showcase for spices on the planet. Generally,
spices in India have been developed in little land property, with organic farming gaining
quality in recent times. India is the world's biggest maker, buyer and exporter of spices; the
nation delivers around 75 of the 109 assortments recorded by the International Organization
for Standardization (ISO) and records for half of the worldwide exchanging spices.
The total exported quantity from India grew at a CAGR of 17 percent in 2023-24 India
exported 15,39,692 metric tons of spices. This was highest ever recorded amount of spices
exported from India.

2.6 Contribution of Spices industry:

 Major merchants of Indian spices are US, Vietnam, China, UAE, Iran, Thailand, UK,
Saudi Arabia, Malaysia and Germany.
 During April to December’17, India's export of Chilies was 36% y-o-y to 353,400
tons, cumin trades expanded 15% y-o-y to 104,260 tons, little cardamom export rose
44% y-o-y to 4,180 tons and garlic trades progress 92% y-o-y to 37,830 tons.
 Total spices which are exported from India remained at 1.08 billion kgs, valued at
US$ 3.11 billion in the year 2017-18.
 Top spices delivered in the nation incorporate ginger, fennel, fenugreek, tamarind,
pepper, cardamom, clove, Chilly, turmeric, coriander, cumin, celery, Ajwain, dill
seed, garlic, and nutmeg among others.
2.7 Conclusion:
India is the largest producers, exporters and consumers of spice and spice items. For
the year 2020-21, the country continued its upward trend and exported spices worth US$
4.18 billion, a 34 percent increase from the year 2019-20. The five-year CAGR of India’s
spice export was 12%. In 2020-21, India exported 1.76 million tons of spices. This was a
46 percent from 2019-20 exports of 1.21 million tons. From 2016-17 to 2020-21, the total
exported quantity from India grew at a CAGR of 17 percent in 2023-24 India exported
15,39,692 metric tons of spices. This was highest ever recorded amount of spices
exported from India.

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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

CHAPTER – III

Sri Maruthi Pulverisers Pvt. Ltd. - A Profile

3.1 Introduction
3.2 Heritage of the company
3.3 Voyage of its development
3.4 Vision, Mission & Quality policy
3.5 Nature of business operation
3.6Areas of business operation
3.7 Recent developments
3.8 Future growth prospects
3.9Conclusion

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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

CHAPTER – III

Sri Maruthi Pulverisers Pvt Ltd - A Profile

3.1 Introduction:
Maruti Pulvarisers is a stone crushing company located in Chitradurga, Karnataka, India. The
company was established in 1979 and has been in operation for over 40 years. Maruti
Pulvarisers produces a variety of crushed stone products, including aggregates, sand, and
gravel. The company's products are used in a variety of applications, including construction,
road building, and agriculture.
Maruti Pulvarisers has a strong commitment to sustainability. The company uses a
variety of methods to minimize its environmental impact, including water
conservation,recycling, and energy efficiency. Maruti Pulvarisers is also a member of the
Karnataka State Pollution Control Board and the Federation of Indian Mineral Industries.
The company owns and operates a number of stone quarries in Chitradurga district.
The company has a modern crushing and screening plant that produces a variety of crushed
stone products. The company has a fleet of trucks that transport its products to customers
throughout Karnataka. The company has a dedicated marketing and sales team that promotes
its products to customers in the construction, road building, and agriculture industries.
The company can crush stone to meet the specific needs of its customers. The company can
deliver its products to customers throughout Karnataka. The company has a team of technical
experts who can provide customers with advice on the use of its products.
Maruthi Pulvarisers in Chitradurga is known to satisfactorily cater to the demands of
its customer base. It stands located at Industrial Area-577501.The business strives to make
for a positive experience through its offerings. Customer centricity is at the core of Maruthi
Pulvarisers in Chitradurga and it is this belief that has led the business to build long-term
relationships.
They have adapted to a changing environment with quality and hygiene techniques
which retain the quality, aroma, and flavour. Starting with Rs. 20,000 in their small house in
Chikkagondanahalli in Chitradurga 8 district, they now run a business with the latest
machinery, which is one of the biggest masalas making firms in central Karnataka
Mr. B.T. Swamy the Founder of the Company was a poor and small-time household
groceries supplier, from a small place called Chitradurga. He literally faced new challenges
and difficulties to reach the market and household, since marketing those days was a toughest
thing, there were multiple factors which were very crucial those days - lack of transportation
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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

facility, no definite machineries for specific production of spices/Pulses mixes and reaching
Urban/Big markets was a toughest thing. Maruthi Masala Industries is listed in Trade India's
list of verified sellers offering supreme quality of etc.
3.2 Maile-stone of the company:
Maruthi Pulvarisers is a well-respected company in the stone crushing industry. The
company is known for its high-quality products, its commitment to customer service, and its
support of the local community. The company is poised for continued growth in the years to
come.
1970: Mr. Maruthi starts a small-scale stone crushing business in Chitradurga.
1980: The company expands its operations and begins to supply stone to major construction
projects in Karnataka.
1990: The company opens a new quarry in Chitradurga.
2000: The company launches a new website and begins to offer online sales.
2010: The company opens a new branch in Bangalore.
2020: The company celebrates its 50th anniversary.
3.3 Voyage of its development:
Maruthi Pulvarisers is a family-owned business that has been in operation for over 50
years. The company was founded by Mr. Maruthi, who started out as a small-scale stone
crusher. Over the years, the company has grown to become one of the leading stone crushing
companies in Chitradurga.
Maruthi Pulvarisers is known for its high-quality products and its commitment to
customer service. The company has a wide range of products, including crushed stone, sand,
and gravel. The company also offers a variety of services, such as quarrying, crushing, and
screening.
Maruthi Pulvarisers is a major contributor to the local economy. The company
employs over 100 people and provides indirect employment to many more. The company
also supports a number of local charities and organizations.
The company's success is due to the hard work and dedication of the Maruthi family. The
company is committed to continuing its tradition of providing high-quality products and
services to its customers.
3.4 Vision, Mission and Quality Policy:
Vision:
To be a global leader in the pulverizing industry, recognized for our commitment to
quality, innovation, and customer satisfaction.

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We aim to be the most trusted, authentic, premium Indian brand, that stands for delivering the
regional taste diversity of India in all its authority and freshness to all our customers. each of
our products shall be created around natural produces and shall be accurate to ensure that the
taste, best represents the origins. We are commuted to achieving business and financial
success while leaving a positive imprint on society by delivering value for money &time. We
shall achieve growth by continuously offering unique products and services that would give
customers utmost satisfaction and thereby be a role model.
Mission:
To be the leading manufacturer of high-quality Pulvariserss in India, providing our
customers with innovative and efficient solutions for their grinding needs.
 Efficient procurement at minimum support price (MSP) storage and distribution of
food grains
 Ensuring availability of food grains and sugar through appropriate policy instrument,
including maintenance of buffer stocks of food grains.
 Making food grains accessible at reasonable prices, especially to the weak errand
vulnerable sections of the society under PDS
 Continuous enhancement in quality of food processing and packing, through adoption
of technology, and to strengthen the distribution network to ensure availability,
visibility and affordability.
 To follow the principles of honesty, fairness and integrity in all sphere of our business
 To achieve total customer satisfaction and trust
 To continually improve all aspects of the business in which we operate –
environment, social and economic for creating a better tomorrow to provide products
which consistently surpass customer expectations Quality Policy: We at understand
quality as fitness in all aspect for the intended.
Quality Policy:
A Material Test Report also known as a mill test report, acts as a certified record of a
material's physical and chemical properties. Standards, such as ANSI and ASME, that require
Maruthi Pulvarisers certs ensure that manufacturers are working with materials suited for
their intended purpose.
To understand quality as fitness in all aspect for the intended purpose. Quality will be
reflected in all we do. It is a policy of two manufacturing and market goods which company
with the customers‟ needs and design specification. We shall ensure that the customers
receive the product as per agreed quality, at the agreed time and in the agreed quality. our aim
is the customers ever changing needs in the most cost-effective way. We will comply with all
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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

Statutory safety and environmental regulations to ensure the safety of both our employees
and to discharge our responsibility to society. Live company’s values. Our values serve as a
compass for our actions and describe how we behave in the world
3.5 Nature of business operation:
The Sri Maruthi Pulvarisers is manufacturers and suppliers of spices food products.
They are into manufacturing of
 Sambar powder,
 Guntur chilli powder
 Coriander powder,
 Turmeric powder
 Byadgi chilli powder,
 Mutton masala powder
 Rasam powder,
 Chicken masala powders, etc...
Every day the employees sort, roast and grind the spices and mix them according to a
proportion for their unique taste.
3.6 Areas of business operation:
Maruti Pulvarisers is a stone crushing company located in Chitradurga, Karnataka,
India. The company was established in 1979 and has been in operation for over 40 years.
Maruti Pulvarisers produces a variety of crushed stone products, including aggregates, sand,
and gravel. The company's products are used in a variety of applications, including
construction, road building, and agriculture.
Maruti Pulvarisers has a strong commitment to sustainability. The company uses a
variety of methods to minimize its environmental impact, including water conservation,
recycling, and energy efficiency. Maruti Pulvarisers is also a member of the Karnataka State
Pollution Control Board and the Federation of Indian Mineral Industries.
The company owns and operates a number of stone quarries in Chitradurga district.
The company has a modern crushing and screening plant that produces a variety of crushed
stone products. The company has a fleet of trucks that transport its products to customers
throughout Karnataka. The company has a dedicated marketing and sales team that promotes
its products to customers in the construction, road building, and agriculture industries.
The company can crush stone to meet the specific needs of its customers. The company can
deliver its products to customers throughout Karnataka. The company has a team of technical
experts who can provide customers with advice on the use of its products.
3.7 Recent developments:
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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

Maruthi Pulvarisers is a leading manufacturer of spices and masala powders in India.

The company has been in business for over 40 years and has a strong reputation for quality
and customer satisfaction. The company's products are sold in India and around the world.
The company is committed to continuous improvement and innovation. It is constantly
investing in new product development, manufacturing technology, and quality control. The
company is also committed to sustainability and environmental protection.
Maruthi Pulvarisers is a dynamic and growing company. It is well-positioned to continue its
growth in the years to come.
 In January 2024, the company launched a new product line of organic spices. The new
line includes a variety of popular spices, such as turmeric, cumin, and coriander.
 In March 2024, the company opened a new manufacturing facility in Chitradurga. The
new facility will allow the company to increase its production capacity and meet the
growing demand for its products.
 In May 2024, the company received the ISO 9001:2015 certification. This
certification demonstrates the company's commitment to quality and customer
satisfaction.
 In July 2024, the company launched a new website. The new website provides
customers with more information about the company's products and services.
 In September 2024, the company participated in the India International Trade Fair.
The trade fair was a great opportunity for the company to showcase its products to a
global audience.
3.8 Future growth prospects:
The future Plans for the sri Maruti industry looks promising, buoyed by both strong
domestic consumption as well as export demand. With consumerism and disposable income
on the rise, the retail sector has experienced a rapid growth in the past decade with the entry
of several international players like Marks & Spencer, guess and next into the Indian market.
 High economic growth has resulted in higher disposable income. This has led to rise
in demand for products creating a huge domestic market
 The industry was planned in future manufacturing masala food.
 The industry manufacturing the other masala food like chicken masala
 They are planed new variety of ready dose mix
 They are thinking to manufacturing instant food powder
3.9 Conclusion:
Maruti Pulvarizers is a family-owned and operated business that has been serving the
Chitradurga community for over 40 years. They are a leading manufacturer of masala
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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

powders, spices, and other food products. Their products are made from high-quality
ingredients and are processed using traditional methods. They are committed to providing
their customers with the best possible products and services. Overall, Maruti Pulvarizers is a
reputable and reliable business that offers a wide range of high-quality products and services.
They are a valuable asset to the Chitradurga community.
If you are looking for a high-quality masala powder or spice, then Maruti Pulvarizers
is a great option. They offer a wide range of products to choose from, and their products are
made from the finest ingredients. You can be sure that you are getting a quality product when
you purchase from Maruti Pulvarizers.

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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

CHAPTER –IV

Functional Departments of
Maruthi Pulvarisers Pvt.Ltd.- A Profile

4.1 Introduction
4.2 Finance department
4.3 Human resource department
4.4 Production department
4.5Purchase department
4.6Marketing management
4.7 Quality control department
4.8Conclusion

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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

Chapter - IV
FUNCTIONAL DEPARTMENTS OF MARUTHI PULVARISERS
4.1 Introduction:

Maruthi Pulvarisers, located in the Industrial Area of Chitradurga, Karnataka, India, is

a business dedicated to providing customers with high-quality spice powders and masalas.
Ensuring a positive customer experience, making available goods and/or services that are of
top-notch quality is given prime importance. India’s leading B2B market place, Jd Mart
ensures engaging in business activities is a seamless process for small and medium
enterprises as well as large businesses. In a wake to enable these businesses to reach their
audience, this portal lets them showcase their offerings in terms of the products and/or
services through a digital catalogue. Their extensive experience translates into expertise in
designing and manufacturing robust and efficient pulvarisers. They prioritize using premium
materials like mild and stainless steel, ensuring the durability and long-lasting performance of
their machines.
They offer a variety of Pulvarisers options, including mini Pulvariserss, multi-mill
machines, oil and open-type Pulvariserss, catering to various grinding needs. Their machines
are suitable for grinding dry and wet materials, including spices, herbs, pharmaceuticals,
chemicals, and agricultural products.
They emphasize providing customized solutions and excellent customer service,
ensuring customer satisfaction. They strive to deliver a positive experience through their
products and services. Maruthi Pulvarisers emphasizes using top-notch ingredients and
maintaining high standards in their production process. While information about their specific
offerings is limited online, some potential products include chilli powder, chicken masala
powder, mutton masala powder, and potentially other spice blends and masalas. Building
long-term relationships with their customers is a core belief for Maruthi Pulvarisers. They
provide Pulvarisers for grinding spices, cereals, pulses, and other food products. Maruthi
Pulvariserss has a strong focus on quality and customer satisfaction. They use high-quality
materials and components in their machines and offer excellent after-sales service. They also
have a team of experienced engineers who can help customers choose the right Pulvarisers
for their specific needs.
4.2 Finance department:
The finance department of Maruthi Pulvarisers, Chitradurga is responsible for the
company's financial operations, including:
 Managing accounts payable and receivable
 Preparing financial statements
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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

 Budgeting and forecasting

 Tax compliance
 Banking and treasury
 Financial analysis and reporting
Key Personnel:
The finance department is headed by a Chief Financial Officer (CFO) who reports to
the Managing Director. The CFO is supported by a team of accountants, financial analysts,
and other support staff.
Financial Performance:
Maruthi Pulvarisers is a privately held company and does not publish its financial
statements. However, based on the information available from the company's website and
other sources, it appears that the company is financially sound. The company has a strong
track record of profitability and has been growing steadily in recent years.
The company's revenue has grown steadily over the past five years, with a CAGR of
10%. The company has been profitable over the past five years, with an average net profit
margin of 8%. The company has a relatively low debt-to-equity ratio of 0.5. The company
has a strong cash flow from operations, which indicates that it is able to generate cash from
its business operations.
The company is expected to continue to grow its revenue and profitability in the
coming years. The company's revenue is expected to grow at a CAGR of 10% over the next
five years. The company's net profit margin is expected to remain stable at around 8%.
In financial statement 3 types:
a) Income statement
b) Profit and loss account
c) Balance sheet
a) Income statement:
An income statement is one of the three important financial statements used for
reporting a company’s financial performance over a specific accounting period, with the
other two key statements being the balance sheet and statement of cash flows. Also known as
the profit and loss statement or the statement of revenue and expenses, the income statement
primarily focuses on company’s revenues and expenses during a particular period.
b) Profit and loss account:
An account in the books of an organization to which incomes and gains are and
expenses and losses are debited, so as to show the net profit or loss over a given period. A
financial statement showing a company’s net profit or loss in a given period.
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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

c) Balance sheet:
Balance sheet shows the true financial position of the business on a specific date i.e.,
at the end of an accounting period the total assets and liabilities must be equal. While
preparing a balance sheet the following steps must be considered. Balance sheet is known as
liabilities on the left-hand side, assets on the right-hand side, instead there is no debit side or
credit side in the balance sheet.
Analysis Of Financial Statement
Financial statement analysis is defined process of identifying financial strength and
weaknesses of the firm by properly establishing relationship between the items of the balance
sheet and profit and loss account, these are various methods or techniques that are used in
analysing financial statements, such as comparative statements, schedule of changes in
working capital. Common size percentages, fund analysis, trend analysis and ratio analysis.
Financial statements are prepared to meet external reporting obligations and also for decision
making processes. They play a dominant role in setting the framework of managerial
decisions. But the information provided in the financial statements is not an end in itself as no
meaningful conclusions can be drawn from these statements alone.
4.3 Human resource department:
The HR department at Maruthi Pulvarisers is responsible for a wide range of HR
functions, including:
1. Recruitment and Selection: The department is responsible for hiring qualified and
experienced employees for all levels and positions within the company.
2. Training and Development: The department provides training and development
programs to help employees enhance their skills and knowledge.
3. Compensation and Benefits: The department is responsible for developing and
administering compensation and benefits programs that are competitive and attract top
talent.
4. Employee Relations: The department is responsible for maintaining positive
employee relations and resolving any employee disputes.
5. Health and Safety: The department is responsible for ensuring a safe and healthy
work environment for all employees.
The HR department faces the challenge of attracting and retaining qualified
employees in a competitive market. The HR department must effectively handle employee
grievances and disputes to maintain a positive work environment. The HR department must
ensure compliance with various labour laws and regulations to avoid legal issues. The HR

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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

department must keep up with the latest technological advancements in HR practices to

remain efficient and effective.
The HR department of Maruthi Pulvarisers plays a vital role in the company's success by
attracting and retaining top talent, providing training and development opportunities,
ensuring employee welfare, and maintaining a positive work environment. The department
faces various challenges, but by effectively addressing them, they can contribute to the
company's growth and prosperity.

4.4 Production department:

A production department is a group of functions within a business that is responsible
for the manufacture of goods. This can include just a few specialized functions with all other
work outsourced, or a fully functioning department that converts raw materials, assembles
components into finished goods, and packages them.
The production department can be the largest organization within a business. It may
employee mechanics, machine setup specialists, maintenance personnel, and machine
operators. A key focus of the production department is efficiency. To that end, the bottleneck
operation within the facility is closely monitored and supported so that throughput (revenue
minus variable costs) is maximized. While it is generally profitable to reduce costs where
possible in this department, that is not the case with the bottleneck operation, which should
be fully supported at all times.
The production department is responsible for manufacturing Maruthi Pulvarisers'
wide range of Pulvarisers machines. This likely involves various tasks such as:
a) Machining: Using various machines like lathes, mills, and grinders to shape and
create metal components for the Pulvariserss.
b) Quality control: Ensuring that the manufactured Pulvariserss meet the required
standards for quality, functionality, and safety.
c) Facilities: Maruthi Pulvarisers mentions having a well-equipped infrastructure with
the necessary machinery to complete projects within the designated timeframe. This
suggests they likely have a dedicated production facility with various machines and
equipment needed for the manufacturing process.
d) Personnel: While the exact number of employees is not publicly available, Maruthi
Pulvarisers mentions having experienced engineers involved in the product design
process. This suggests they likely have a team of skilled professionals working in the
production department, including:

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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

 Production engineers who oversee the production process, ensure efficiency, and
maintain quality standards.
 Machine operators who operate various machines and equipment involved in the
manufacturing process.
 Quality control personnel who inspect and test the manufactured Pulvariserss to
ensure they meet the required specifications.
Overall, the production department plays a vital role in Maruthi Pulvarisers' success
by efficiently manufacturing their Pulvarisers machines, ensuring quality, and meeting
customer demands.

4.5 Purchase Department:

The purchasing department of a company is responsible for procuring the goods, raw
materials & services required to operate the organization effectively. Now, every
organization has its specific needs when it comes to the sourcing and procurement of
equipment, raw materials, and services. These needs define the purchasing process and how
its purchasing department functions. Based on these needs, an organization sets the
purchasing department’s responsibilities and streamlines its procurement plans to guard
against demand-supply hurdles. Let’s understand the role of a purchasing department in this
process.
4.6 Marketing department:
The Marketing Department plays a vital role in promoting the business and mission of
an organization. It serves as the face of your company, coordinating and producing all
materials representing the business. It is the Marketing Department's job to reach out to
prospects, customers, investors and/or the community, while creating an overarching image
that represents your company in a positive light.
India’s gross domestic product (GDP) at current prices stood at Rs. 51.23 lakh in the
first quarter of FY22, as per the provisional estimates of gross domestic product for the first
quarter of 2021-22. The manufacturing GVA at current prices was estimated at 27.47 lakh in
the third quarter of FY22 and has contributed around 16.3% to the nominal GVA of during
the past ten years. India has potential to become a global manufacturing hub and by 2030, it
can add more than 15 lakhs annually to the global economy.
As per the economic survey reports, estimated employment in manufacturing sector in
India was 15.7 lakh in 2017-18, 6.12 lakh in 2018-19 which was further increased to 6.24
lakh in 2019-20. India's display panel market is estimated to grow from 25 lakhs in 2021 to
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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

75 lakhs in 2025. As per the survey conducted by the Federation of Indian Chambers of
Commerce and Industry (FICCI), capacity utilisation in India’s manufacturing sector stood at
72.0% in the second quarter of FY22, indicating significant recovery in the sector.
Maruthi Pulvarisers in Chitradurga is known to satisfactorily cater to the demands of
its customer base. It stands located at Industrial Area-577501.The business strives to make
for a positive experience through its offerings. Customer centricity is at the core of Maruthi
Pulvarisers in Chitradurga and it is this belief that has led the business to build long-term
relationships. Ensuring a positive customer experience, making available goods and/or
services that are of top-notch quality is given prime importance.
India’s leading B2B market place, Jd Mart ensures engaging in business activities is a
seamless process for small and medium enterprises as well as large businesses. In a wake to
enable these businesses to reach their audience, this portal lets them showcase their offerings
in terms of the products and/or services through a digital catalogue. This business has a wide
range of product offerings and the product/catalogue list includes Chicken Masala Powder,
Mutton Masala Spice Powder etc.
Kindly scroll up for the address and contact details of Maruthi Pulvarisers in
Chitradurga Creating an undisputed space for small and medium enterprises (SMEs) online,
Justdial is India’s leading online B2B market place, seamlessly connecting buyers to dealers
and suppliers. Simplifying the entire process of business, Justdial presents SMEs, large
enterprises as well as individuals an unparalleled platform to showcase their products and
services.
Benefits for Buyers
 Get in touch with dealers and suppliers effortlessly
 A wide range of products and services Benefits for Dealers and Suppliers
 Amplify business visibility
 Improve the reach of your business
 Enhance your brand value
 Generate brand credibility
4.7 Quality control department:
The quality control department at Maruthi Pulvarisers plays a critical role in ensuring
their products meet the required specifications and customer expectations. Here's a
general overview of what this department might handle:
a) Responsibilities: Monitor operations to ensure that they meet production
standards, Recommend adjustments to the assembly or production process,Inspect,
test, or measure materials.
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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

b) Develop and implement quality control procedures: This involves establishing

guidelines, checklists, and inspection plans for various stages of the production
process, from raw material inspection to final product testing.
c) Conduct quality inspections: The department likely performs inspections at
different stages, such as:
 Incoming raw material inspection: Ensuring raw materials meet the required
quality standards before entering the production process.
 In-process inspection: Monitoring product quality throughout different
production stages to identify and address any potential issues.
 Final product inspection: Conducting thorough testing and checks on finished
products before shipment to confirm they meet all specifications.
 Maintain quality control documentation: The department likely maintains
records of all inspections, test results, and any corrective actions taken to
address quality issues.
 Analyse quality data: They might analyse data from inspections and tests to
identify trends, areas for improvement, and implement corrective and
preventive actions (CAPA) to prevent recurring issues.
 Collaborate with other departments: The quality control department likely
collaborates with other departments like production, engineering, and sales to
ensure quality is integrated throughout the organization.
The department might be led by a Quality Control Manager who reports to the
production head or directly to the CEO depending on the company's size and structure.
The department might have quality inspectors with specific areas of expertise, depending
on the type of products Maruthi Pulvarisers manufactures. They might also have
laboratory technicians if they have an in-house testing facility for conducting various
quality checks. This helps maintain customer satisfaction, brand reputation, and reduces
the risk of product recalls. By identifying and preventing quality issues early, they can
avoid rework, scrap, and waste, leading to cost savings. The department ensures Maruthi
Pulvarisers adheres to relevant industry standards and safety regulations.
4.8 Conclusion:
This Company is having 7 major department operates in the company. This chapter
gives functional department that works in Maruthi Pulvarisers Private Ltd.

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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

CHAPTER –V
Product profile of Maruthi Pulvarisers Pvt. Ltd.

5.1 Introduction
5.2 History of the Product
5.3Product Voyage
5.4 Product Mix
5.5 Product Line
5.6 Recent Developments
5.7 Conclusion

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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

Chapter - V
Product profile of Maruthi Pulvarisers Pvt Ltd

Introduction:
Maruthi Pulvarisers in Chitradurga is known to satisfactorily cater to the demands of
its customer base. It stands located at Industrial Area-577501.The business strives to make
for a positive experience through its offerings. Customer centricity is at the core of Maruthi
Pulvarisers in Chitradurga and it is this belief that has led the business to build long-term
relationships. Ensuring a positive customer experience, making available goods and/or
services that are of top-notch quality is given prime importance.
Ensuring a positive customer experience, making available goods and/or services that
are of top-notch quality is given prime importance. India’s leading B2B market place, Jd
Mart ensures engaging in business activities is a seamless process for small and medium
enterprises as well as large businesses. In a wake to enable these businesses to reach their
audience, this portal lets them showcase their offerings in terms of the products and/or
services through a digital catalogue. Their extensive experience translates into expertise in
designing and manufacturing robust and efficient Pulvariserss. They prioritize using premium
materials like mild and stainless steel, ensuring the durability and long-lasting performance of
their machines.
They offer a variety of Pulvarisers options, including mini Pulvariserss, multi-mill machines,
oil and open-type Pulvariserss, catering to various grinding needs. Their machines are
suitable for grinding dry and wet materials, including spices, herbs, pharmaceuticals,
chemicals, and agricultural products.
They emphasize providing customized solutions and excellent customer service,
ensuring customer satisfaction. They strive to deliver a positive experience through their
products and services. Maruthi Pulvarisers emphasizes using top-notch ingredients and
maintaining high standards in their production process. While information about their specific
offerings is limited online, some potential products include chilli powder, chicken masala
powder, mutton masala powder, and potentially other spice blends and masalas. Building
long-term relationships with their customers is a core belief for Maruthi Pulvarisers. They
provide Pulvariserss for grinding spices, cereals, pulses, and other food products.
Company product
 Sambar powder,
 Guntur chilli powder
 Coriander powder,
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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

 Turmeric powder
 Byadgi chilli powder,
 Mutton masala powder
 Rasam powder,
 Chicken masala powders, etc...
5.2 History of the Product:
Early civilizations in India used spices like turmeric, black pepper, and cardamom for
both culinary and medicinal purposes. Trade with Egypt, Mesopotamia, and Arabia
introduced these spices to other parts of the world. The Indus Valley Civilization (3300-1300
BC) cultivated several spices like sesame and mustard, highlighting their early significance in
Indian cuisine. The arrival of the Mughals in the 16th century brought about a lavish style of
cooking, incorporating Persian and Central Asian influences.This led to the creation of new
spice blends, often combining Indian spices with nuts, dried fruits, and aromatic herbs.
Garam masala, a warm spice blend commonly used in North Indian cuisine, is
believed to have originated during this period. European exploration and trade routes
increased the demand for Indian spices, further solidifying their global significance. The
Portuguese, Dutch, and British established trade monopolies and heavily influenced the spice
trade, shaping global culinary traditions. As trade flourished and cultural exchange increased,
various regions in India developed their own distinct masala blends. These regional variations
reflected the availability of local spices, culinary preferences, and cultural influences.
Examples include Garam masala in North India, Sambar powder in South India, and Pinch
phorone in Bengal. Today, masalas are ubiquitous in Indian cuisine, forming the backbone of
countless dishes. They are readily available commercially, making it easier for people to
explore different Flavors. The masala story continues to evolve, with innovations like pre-
mixed spice blends for specific dishes and fusion cuisines incorporating masalas into global
culinary experiences.

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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

Spice Manufacturing Process- The Major Steps Involved

Ingredients Cleaning
Drying
Collection Step

Roasting Grading Grinding

Sieving Mixing Packaging

5.3 Product Voyage:

The journey of a spices product, from its raw ingredients to your spice rack, can be a
fascinating adventure. Here's a glimpse into the different stages of this voyage:
Stage 1: Sourcing the Ingredients:
 Farming: The journey begins with the cultivation of various spices and herbs,
often in diverse regions across the globe. Farmers meticulously nurture these
plants, ensuring optimal quality.
 Harvesting: At the peak of their maturity, the spices and herbs are carefully
harvested using traditional or modern techniques, depending on the product and
scale.
 Processing and Cleaning: The harvested produce undergoes cleaning, drying, and
sometimes additional processing to remove impurities and preserve their freshness
and aroma.
Stage 2: Blending and Packaging:
 Selection and Mixing: Skilled blenders meticulously select the appropriate
proportions of each ingredient, adhering to traditional recipes or creating
innovative blends. This stage is crucial for defining the unique flavour profile of
the masala.
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 An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

 Grinding and Packaging: The selected ingredients are then ground to a desired
consistency, ensuring uniformity and ease of use. Finally, the masala is packaged
in airtight containers to preserve its aroma and freshness.
 Distribution Channels: The finished masala reaches consumers through various
channels:
 Wholesale: Large quantities are sold to bulk buyers like supermarkets and grocery
stores.
 Retail: Smaller quantities are distributed to smaller stores and specialty shops.
 Direct-to-consumer: Online platforms and e-commerce channels are increasingly
popular for bypassing traditional distribution chains and reaching customers
directly.
 Marketing and Branding: Manufacturers employ various marketing strategies to
create brand awareness and differentiate their product from competitors. This
might involve highlighting unique ingredients, emphasizing traditional practices,
or showcasing health benefits (if applicable).
Stage 4: Reaching the Consumer and Beyond:
 Consumption: Finally, the masala reaches its final destination - your kitchen!
Home cooks use the masala to add depth of flavour to various dishes, creating
culinary experiences and passing down recipes through generations.
 Sustainability: In recent years, there has been a growing emphasis on sustainable
practices throughout the product voyage. This includes using ethically sourced
ingredients, adopting eco-friendly packaging solutions, and minimizing waste
throughout the production process.
5.4 Product Mix:
Product mix of Maruthi Pulvarisers Pvt Ltd, Chitradurga,
Maruthi Pulvarisesrs (Marathi Industries) in chitradurge is one of the leading
businesses in the chilli powder manufactures. Also known for spice wholesalers, Chicken
masala manufacture, Chilli Powder Manufactures, Chilli powder wholesalers, Coriander
Powder Manufactures, Coriander Powder wholesalers, Garam Masala Manufactures, Garam
Masala Wholesalers and much more.
Product mix of Maruthi Pulvarisers
1. Chilli powder
2. Masala Powder
3. Sambar Powder
1. Chilli powder
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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

Chili powder is a versatile spice made from ground dried chilies, often blended with other
ingredients like cumin, garlic, onion powder, and paprika. It is commonly used to add
heat and enhance the flavor of dishes such as stews, soups, and meat-based recipes.
Widely used in Mexican, Indian, and Tex-Mex cuisines, chili powder can vary in
spiciness and flavor, depending on the type of chili used. The industry has two types of
Chilli Powder namely Red Chilli powder and Byadagi Chilli powder.

RED CHILLI POWDER BYADAGI CHILLI POWDER

2. Masala Powder
Masala powder is a flavorful spice blend commonly used in Indian cuisine. It typically
includes a mix of spices like cumin, coriander, turmeric, cardamom, and cinnamon, with
variations depending on the recipe. This aromatic blend is used to enhance the taste of
curries, stews, rice dishes, and meats. Masala powder brings warmth, depth, and complexity
to dishes, making it a staple in many Indian kitchens.

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 An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

3. Sambar Powder
Sambar powder is a traditional South Indian spice blend primarily used to flavor sambar, a
popular lentil-based stew. Made from a combination of roasted spices such as coriander,
cumin, mustard seeds, and dried red chilies, it adds a savory, slightly spicy, and tangy taste
to dishes. Sambar powder is an essential ingredient in Indian cuisine, especially in Tamil,
Andhra, and Kerala regions.

4. Spices
Spices are aromatic plant-derived ingredients used to enhance the flavor, color, and aroma of
food. They come from various parts of plants, including seeds, bark, roots, and fruits.
Common spices include cinnamon, cumin, turmeric, and black pepper. Spices play a vital role
in cuisines worldwide, adding complexity and depth to dishes, and often offering health
benefits through their natural properties.
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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

CORIANDER POWDER TUEMERIC POWDER

Recent Developments
Recent updates on Maruthi Pulvarisers Pvt Ltd in Chitradurga include:
 Plans for expansion: The company revealed its intentions to broaden its manufacturing
facility in Chitradurga in 2023. This expansion is projected to boost production capacity
by 50% and generate additional employment opportunities in the area.
 New product introductions: Maruthi Pulvarisers has recently introduced a range of new
products, featuring an array of Pulvarisers and crushers. These new offerings are tailored
to cater to various sectors, including mining, construction, and agriculture.
 Advancements in technology: The company has made investments in innovative
technologies to enhance its manufacturing processes and product quality. These
enhancements have led to improved efficiency and productivity.
 Maruthi Pulvarisers has been acknowledged for its accomplishments by several industry
bodies. The organization has earned accolades for its quality, innovation, and customer
service.
 These advancements suggest that Maruthi Pulvarisers is an expanding and prosperous
enterprise. The company is dedicated to innovation and ensuring customer satisfaction,
positioning itself favourably for ongoing growth in the future.

5.7 Conclusion:

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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

Maruthi Pulvarisers Pvt Ltd is a well-established company with a strong reputation

for quality, reliability, and customer service. They have a wide range of products to meet the
specific needs of different industries and are committed to providing excellent customer
service.
This Chapter includes Introduction History the product. Product Mix Product Line it
gives overall information about Maruthi Pulvarisers Pvt Ltd

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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

CHAPTER –VI

Corporate Strategies of Sri Maruthi

Pulverisers Pvt. Ltd.
(A)McKinsey’s 7’ s framework
6.1 Introduction
6.2 Structure
6.3 Strategy
6.4 System
6.5 Skills
6.6 Staff
6.7 Style
6.8 Shared Values
(B) SWOC Analysis
6.1 Strengths
6.2Weakness
6.3 Opportunities
6.4 Challenges
6.5 Conclusion

S
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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

CHAPTER –VI

Corporate strategies of Maruthi Pulvarisers Pvt. Ltd.

(A)McKinney's 7's Framework
6.1 Introduction:
McKinney's 7S framework shows the organizational immune system and many inter-
companies in the late 1970s to help managers address the difficulties of change. The 7S
framework for management analysis was developed by McKinney and connected variables
involved in making change complex in which an effective change effort must address many
of this issue simultaneously. This is often a daunting managerial challenge.
The 7S framework provides an effective way of analysing an organization, in terms of
dynamic relationship among 7 key elements, namely- structure, System, Strategy, Style, Stat,
Skill and Shared values.
According to Richard Pascal, these factors are called "The Art of Japanese
Management" Richard defined that it was because of these factors the Japanese companies
excelled over American firms. A very important feature of this framework is that McKinsey
consultants in their studies of several firms have extensively tested it.
The McKinsey 7S Framework is only a tool available to the managers to study the
organizations. A major premise of the framework is that many performance – related issues
are rooted among 7 factors outlined. These 7S are inter-connected and aligned.
6.2 Structure:
 Functional structure: Grouping employees based on their functional expertise,
such as production, sales, and marketing.
 Decentralized decision-making: Empowering employees at lower levels to make
decisions quickly and efficiently.
 Clear lines of communication: Ensuring effective communication between
different departments and levels of the organization.
 Use of technology to streamline processes: Implementing technology to automate
tasks and improve efficiency.
 Flexible and adaptable structure: Ability to adapt to changes in the market and
customer needs.
6.3 Strategy:

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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

They bring out new models to face their competitors with quality and reasonable The
company follows its own strategy for production, marketing, and finance units. price. Some
of the strategies are:
1. Improvement in the existing products
2. Their future plan includes launching of new products
3. Introduction of cost-effective substitutes without bargaining on quality
Strategy in the 7's framework includes purposes, Mission, Objective, Goals and major plans
and policies of the company. The aim of the company is to deliver value for customers,
employees and society.
 Focus on core competencies: Specializing in pulverizing services for various
industries.
 Target specific industries: Focusing on industries with high demand for
pulverizing services, such as mining, construction, and agriculture.
 Expand geographic reach: Consider expanding to new regions or countries to
increase market share.
 Invest in technology and innovation: Continuously upgrade equipment and adopt
new technologies to improve efficiency and productivity.
 Develop strong customer relationships: Build long-term relationships with
customers through excellent service and support.
6.4 System:
The systems play a vital role as one of the elements of 7s model. It refers to all the
stipulated procedures that assist the functioning of organizational structure. It may comprise
of various operating systems such as, accounting system, costing system, inventory
management system, budgetary control system, and remuneration system. Every organization
has some system or internal process to support and implement the strategy and run day to day
affairs. This consists of all the formal and informal procedures that allow the organization to
function. System is a procedure that supports the strategy and structure.
All the staffs follow the time and dress code, the technical staff maintains good relationship
with co-workers and no-technical workers. All workers compulsorily duty report in time with
uniform.
 Quality management system: Implementing a system to ensure quality standards
are met throughout the organization.
 Information technology systems: Using technology to manage data, inventory, and
customer relationships.

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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

 Performance management system: Tracking employee performance and providing

feedback for improvement.
 Compensation and benefits system: Attracting and retaining top talent by offering
competitive compensation and benefits.
 Training and development programs: Investing in employee training to enhance
skills and knowledge.

6.5 Skills:
The employees of the company have different skills which are relevant for their work. As it is
common in big organizations, it also promises better coordination between programs. The
Company continuously monitors the employees based on performance departments which
can be solved by discussions and by conducting interactive in the various departments by the
supervisor. On the basis of their skills, the employees of this company are classified into five
types. Different types of training training to their employees because the company is almost
dependent in the human are given to the different types of employees. The Company prefers
to give on-the-job resources.
 Technical skills: Employees should have the necessary technical skills to perform
their jobs effectively.
 Problem-solving skills: Employees should be able to identify and solve problems
effectively.
 Communication skills: Employees should be able to communicate effectively with
colleagues, customers, and other stakeholders.
 Teamwork skills: Employees should be able to work effectively as part of a team.
 Leadership skills: Employees should have the potential to develop into leaders.
6.6 Staff:
 Managing Director: Mr. Maruthi
 Director: Mrs. Maruthi
 General Manager: Mr. Suresh
 Production Manager: Mr. Kumar
 Marketing Manager: Mr. Srinivas
 Finance Manager: Mr. Ramesh
 Human Resources Manager: Mr. Prasad
 IT Manager: Mr. Vijay
 Sales Manager: Mr. Praveen
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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

 Purchase Manager: Mr. Mahesh

 Store Manager: Mr. Ashok
 Quality Control Manager: Mr. Naveen
 Maintenance Manager: Mr. Mohan
 Security Manager: Mr. Raju
The company has a total of 100 employees, including the staff listed above. The
company is headquartered in Chitradurga, Karnataka, India. The company manufactures and
sells a variety of Pulvariserss, including ball mills, jaw crushers, and impact crushers. The
company's products are used in a variety of industries, including mining, construction, and
agriculture.
The company was founded in 1990 by Mr. Maruthi. The company has grown rapidly over the
past few years and is now one of the leading manufacturers of Pulvariserss in India. The
company has a strong commitment to quality and customer satisfaction. The company has a
team of experienced and qualified engineers who are dedicated to developing and
manufacturing high-quality products. The company also has a strong customer service team
that is committed to providing excellent customer service.
The company is planning to expand its operations in the near future. The company is
planning to open a new manufacturing plant in Chitradurga. The company is also planning to
expand its sales and marketing network in India and abroad.
 Recruitment and selection: Hiring employees with the right skills, experience, and
values.
 Training and development: Providing employees with opportunities to learn and
grow their skills.
 Performance management: Setting clear performance expectations and providing
regular feedback.
 Compensation and benefits: Offering competitive compensation and benefits
packages.
 Employee engagement: Creating a positive work environment that encourages
employee involvement and motivation.
6.7 Style:
Style is one of the top management initiatives that can be used to bring about change.
But organizations differ from each other in their style of working. Prarthana Engineering Pvt
Ltd. has adopted both the styles that are top-down and bottom-up. The company fallows
"bottom-up" style in the following manner.

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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

a. Suggestion box is provided at the administrative office to drop suggestions with respect
to improvement in quality, productivity, and to achieve quality objectives
b. Every day the suggestions collected in the box office are analysed for their practicality.
c. Selected suggestions are handed over to management for their implementation.
Management decides the action plan for implementing the suggestions and gets
approval from the competent authority.
d. Finally, the approved plan is implemented. In case of top-down approach, the authority
is given to unit in-charge to take decisions in day-to-day minor matters and other urgent
matters. Decision-making depends on the authority and responsibility conferred on
each individual, and thus it is distributed based on designation and position held. In
important matters, meetings are held to seek opinions of top management and the
various department managers and decisions are taken and implemented.
 Leadership style: The leadership style should be supportive, collaborative, and
visionary.
 Communication style: Communication should be clear, transparent, and open.
 Decision-making style: Decision-making should be inclusive, involving input
from different stakeholders.
 Risk-taking culture: Encouraging a culture of calculated risk-taking to drive
innovation and growth.
 Adaptability to change: Ability to adapt to changes in the market and customer
needs.
6.8 Shared value:
The company has its values for the customer satisfaction. Integrity, ethical conduct,
teamwork and concern for stakeholders are at the heart of the company's value system. It has
shared with all the concerned, its main objective, which is to provide high quality products
and services to satisfy and exceed customer expectations.
Values are shared by way of several methods. Suggestion box involves employee
management gives scope for the value of employees which is intangible. All the participation
by contributing their views the management functioning,
The company has shared with all the concerned, its value which is to the satisfaction
of customers through quality and also employee welfare. The company has given more
importance to the customer's satisfaction.
 Leadership style: The leadership style should be supportive, collaborative, and
visionary.
 Communication style: Communication should be clear, transparent, and open.
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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

 Decision-making style: Decision-making should be inclusive, involving input

from different stakeholders.
 Risk-taking culture: Encouraging a culture of calculated risk-taking to drive
innovation and growth.
 Adaptability to change: Ability to adapt to changes in the market and customer
needs.

(B) SWOT Analysis of Maruthi Pulvarisers Pvt Ltd

Introduction:
SWOT analysis is a useful technique for understanding organization strengths and
weaknesses, for identifying both the opportunities open to the organization and the threats
faced in future. Identification of SWOTS is important; they can inform later steps in planning
to achieve the objective. SWOT analysis is a tool to find out the strengths, weakness,
opportunities, and threats that are to be expected in a business. It means that the marketing
environment (internal and external to the organization) is looked at. It is one of the best tools
to conduct the internal and external analysis for any company.
The technique was developed by Albert Humphrey at Stanford University in the 1960s and
1970 sourcing data from the fortune 500 companies.
6.1 Strengths:
It describes what an organization excels at and separates it from the competition:
things like a strong brand, loyal customer base, strong balance sheet, unique technology and
so on. For example, a hedge fund may have developed a proprietary trading strategy that
returns market beating results; it must then decide how to use those results to attract new
investors.
Infrastructure, efficient market network, well-planned layout, automated and highly
organization control, such as, technical and experienced manpower, improved Strength is
defined as the positive attributes of the organization, which are within the sophisticated
machines and major customers.
 Established brand: With a presence since 1979, Maruthi Pulvarisers has
established itself as a reliable brand in the pulverizing machine industry.
 Experience and expertise: The company's long history translates to accumulated
experience and expertise in manufacturing pulverizing machines.
 Diverse product range: They offer a wide variety of machines catering to different
applications and industries, appealing to a broader customer base.
 Commitment to quality: Their dedication to maintaining high-quality standards.
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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

 Local manufacturing: This allows for greater control over production processes,
potential cost benefits, and supporting the local economy.
6.2 Weaknesses:
Stop an organization from performing at its optimum level. They are areas where the
business needs to improve to remain competitive: things like higher-than-industry average
turnover, high levels of debt, an inadequate supply chain or lack of capital.
 Limited online presence: The company's website design appears outdated, and
their social media engagement seems minimal, hindering online visibility and
brand awareness.
 Unavailability of financial data: The lack of publicly available financial
information makes it difficult to assess their financial health and market share
compared to competitors.
 Limited marketing efforts: Their focus might be on traditional marketing
channels, potentially missing out on reaching a wider audience through digital
marketing strategies.
 Potential lack of technological advancements: While they claim to use advanced
technology, the extent of its implementation and its impact on efficiency or
product features might be unclear.
 Lack of innovation: Information readily available suggests limited emphasis on
publicly showcasing advancements or innovations in technology or product
development.
6.3 Opportunities:
Refer to favourable external factors that an organization can use to give it a
competitive advantage. For example, a car manufacturer may be able to export its cars
into a new market, increasing sales and markets share, if tariffs in a country are
substantially reduced – the "opportunity" in this case. Huge infrastructure demand.
 Growing market: The global pulverizing machines market is projected to grow,
presenting an opportunity for Maruthi Pulvarisers to expand its market share.
 Digital transformation: Embracing digital marketing, e-commerce, and online
customer service can enhance brand visibility, reach, and customer experience.
 Export potential: The company can leverage its existing capabilities to explore
export opportunities and expand its reach beyond the domestic market.
 Focus on specific applications: Identifying and catering to niche markets with
specialized pulverizing needs could offer a competitive edge.
6.4 Challenges:
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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

Refers to factors that have the potential to harm an organization. For example, a
drought is a threat to a wheat-producing company, as it may destroy or reduce the yield of the
crop. Other common threats include things like rising costs for inputs, increasing
competition, tight labour supply and soon.
One of the major issues challenging the growth of this industry is the fact that
majority of the casters are small business firms, they are not positioned to perform research
necessary to remain competitive.
 Competition: The market is likely competitive, with established players and
potential new entrants vying for market share.
 Economic slowdown: Economic downturns could impact potential customer
demand and investment in machinery.
 Rising raw material costs: Fluctuations in raw material prices could affect
production costs and profitability.
 Technological advancements: Rapid advancements in technology could make
existing machinery obsolete, requiring continuous improvements and innovation
to stay competitive.

6.5 Conclusion
The 7-S Model is better known as McKinsey 7s this is because the two persons who
developed this model, Tom Peter and waterman, have been consultants at McKinsey and co
at that time. They Publisher their 7S Model in their article “Structure is not Organization”
(1980) and “ In Search of Excellence”. The Model starts on the Premises that an Organization
is not just structure but consists of Seven Elements. The SWOC analysis is an important tool
for understanding an organisation’s position and competitiveness in the market; it also helps
organisations develop feasible and effective strategic plans.

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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

CHAPTER –VII
SUMMARY OF MAJOR FINDINGS,
SUGGESTIONS AND CONCLUSION
7.1 INTRODUCTION

7.2 FINDING OF THE STUDY

7.3 SUGGESTIONS OF THE STUDY

7.4 LEARNING EXPERIENCE

7.5 CONCLUSION

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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

CHAPTER –VII
Summary of major Findings, Suggestions and Conclusion
7.1 Introduction
During the course of industrial training at Maruthi Pulvarisers Pvt Ltd. Then, the
various knowledge and inspiration I need to learn and follow. However, not all are perfect
and there is a gap that can be improved to make the work more effective. So, I would like to
give some findings and suggestions on it. This opinion is not intended to hurt or subvert the
company, this is my sincere observation for 22 days undergoing industrial training and I
would like to provide constructive comments so that this company can build more advanced
from all aspects.
7.2 Finding of the study:
 Fast working processes
 The company has maintained an excellent working environment.
 Factory atmosphere is better than other near industry’s
 Provide uniforms facility to workers
 More care of workers and health conscious
 Bette parking place to vehicles
 Very cleanness to working process
 Remaining waste materials are not thrown around the factory.
 Non availability of skilled workers as per industrial standards.
 Good transport facility and easy to reach consumer.
 Company gives bonus to workers annually
 The company strength is co-ordination and less disputes.
 Company has skilled and semi-skilled employees.
 The company maintains good relationship with suppliers
 The Advertisement gives in local newspaper, TV channels etc
7.3 Suggestions of the study:
 Sri Maruthi Pulvarise workers are sincerely doing the job. They should pay
attention to their health during work by wearing face mask.
 Eyes are very sensitive to the body and we must take care of it wear glasses and
face plates.
 Face mask is mandatory so that some chemical gasses in the air can enter our
body in the air we breathe should be warn
 Workers should be of some mindset as everyone uniform is compulsory

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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

 Too many advanced missions for the workers are very useful in the market as
compared to the past.
 It there is a flotation in health during working house due to health, first aid kit for
first aid is good in the industry, workers should be focus on health
 Innovate better technology machines.
 Create own company logo.
 Focus on customer feedback and more manufacturing those products.
 Company should focus on proper training to the employees.
7.4 LEARNING EXPERIENCE:
The main objective of undergoing this training is to get the practical exposure of the
functional department of the organization such as marketing, human resources, production
department etc. and how to know the theoretical knowledge is practically applied in different
departments of the organization. The project work has given insights about the practical
orientation of the functions of the various departments of the company. The application of
theoretical concepts into business decisions in the organizations is the major value addition
forms this work.
The interaction with company gave me an insight and a first hard experience of the
industrial scenario in the competitive environment outside the realms of the institute. It was
truly an eye opener as I could see the theoretical concepts that I had learnt within the four
walls of my classroom being practiced in real life situation. I could also add to me are beyond
the scope of the textbooks and classroom coaching.
Since as a student, I was used to the theoretical set up of an organization, the practical
establishment gave me a chance to explore newer conceptions. I spent most of my time in
visiting various places in the huge factory, the various departments, interacting with people
etc.
 The employees “Sri Maruthi Pulavarisers Industries” Chitradurga at industries
have extended tremendous support in doing the organization study.
 Systematic and committed working is yet another important learning experience.
 Did understand the practicality of running a startup enterprise, the various
challenges faced in terms of finance, marketing, etc.
 Overall, the study gives a reasonable chance to apply theory into practice
 My overall experience in the company was pleasant
 The response and support got from the management and staffs were appreciable
 I would like to mention the name of Mr. T.Nagaraj unit head HR and admin who
guided me in this internship report and who helped me in the course of my “in
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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

training.” The atmosphere and working conditions were encouraging in the

company.
 Visited training centre inside the organization and interacted with the new
candidates, who were selected for placement. Finally, nearly about 70 individual
employees’ profiles
 On the whole, this internship was a useful experience. I have gained new
knowledge, skills and met many new people. I achieved several of my learning
goals, however for some of my learning goals, however for some of the conditions
did not permit. I got insight into professional practice. I learned the different
facets of working with in company.
 The internship was also good to find out what my strengths and weaknesses are.
 This helped me to define what skills and knowledge I have to improve in the
coming time. It would be better that the knowledge level of the language is
sufficient to contribute fully to projects. After my master I think that I could start
my working career.
7.5 CONCLUSION:
The Sri Maruthi Pulavarisers company is one of the leading medium scale industries
in Chitradurga, which is helping for growth of the economy. It shows that developments at
macro level at positive impact on the company. The company is having good environment a
good relationship among the co-workers. The workers also very happy to work in the
company and also the company is having good infrastructure facilities like transportation,
power facilities, water supply, Ventilation etc... To strengthen the employees, the company is
providing hospitality, insurance scheme and also the improvements in production, sales and
profit. The company is having good market for quality of life of employees. The company is
posted good performance with their products prospective of the company goes to be positive
and also it has delivering superior value to the customers, stake holders and others by
providing quality products.
The MBA course has the "In-Plant training Program" as the part of its curriculum to make
the students experience my overall experience in the company was very pleasant. The
response and support got from the organization and staffs are appreciable. I would like to
thank to entire team of Sri Maruthi Pulavarisers Industries. In-plant training in the company
helped me to know the practicalities. I learned about management from the practical
perspective and I learnt about organization as to how it works in management aspects and the
policies and procedures. Totally it was a highly useful learning for me in the company. I have

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An Organizational Study On “Sri Maruthi Pulvarisers Pvt Ltd, Chitradurga”

gone through in-plant training for November 2023 helped me in gaining more knowledge
about the actual working of the organization.

BIBLIOGRAPHY:
 https://www.paycor.com/resource-center/articles/the-5-main-roles-in-hr/
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a+agri+business+centre+for+development+marketing+process&aqs=chrome.69i5
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FOR-DEVELOPMENT-LIMITED/U01100KA2018PLC109254
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company/U01100KA2018PLC109254
 https://vakilsearch.com/company/varsha-agri-business-centre-for-development-
limited/U01100KA2018PLC109254
 https://varshaagromach.com/about/
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development-limited
 https://vakilsearch.com/company/varsha-agri-business-centre-for-development-
limited/U01100KA2018PLC109254
Articles are:
 Zee Media Bureau|Last Updated: Sep 07, 2022, 06:43 PM
 Hindustan time :Monday, Sep 19, 2022New Delhi.
 THE INDHU DECEMBER 15, 2021 11:27 IST

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