Index

1. Introduction of IT/Technology Industry

1.1 IT industry in India
1.2 History
1.3 List of major IT companies in India
1.4 Market size
1.5 Investment trends
1.6 Export contribution
1.7 Government initiatives
2. Introduction of Company
2.1 Introduction of Wipro Ltd.
2.2 History of Wipro Ltd.
2.3 Vision and Mission
2.4 Corporate Social Responsibility (CSR)
3. Basic Information of the Company
3.1 Finance
3.2 Market presence
3.3 Human Resource and Workforce
3.4 Products and Services
4. Final Statement of Last Three Years
4.1 Profit and Loss Statement
4.2 Balance Sheet

5. Ratio Analysis and Interpretation

6. Problems and Suggestions

7. Conclusion
 Introduction of IT/Technology Industry

1.1 IT Industry in India

The Information Technology (IT) industry in India has played a pivotal role in the country's
economic growth, contributing significantly to GDP, employment, and global exports. India
is now recognized as a global hub for IT services, offering software development, business
process outsourcing (BPO), and consulting services to clients across the world. With cities
like Bengaluru, Hyderabad, and Pune serving as major IT corridors, the industry has created
a robust ecosystem of innovation, startups, and multinational corporations.

1.2 History

The roots of India's IT industry can be traced back to the 1960s when TCS (Tata
Consultancy Services) began its operations. However, the major breakthrough came in the
1990s with economic liberalization and advancements in telecommunications. During this
period, companies like Infosys, Wipro, and HCL emerged as key players. The Y2K boom
and increased demand for software services further accelerated growth, firmly placing India
on the global IT map.
1.3 List of Major IT Companies in India

 Tata Consultancy Services (TCS)

 Infosys Ltd.
 Wipro Ltd.
 HCL Technologies
 Tech Mahindra
 Larsen & Toubro Infotech (LTI)
 Mindtree
 Cognizant (Indian operations)
 IBM India
 Accenture India

1.4 Market Size

As of FY2023-24, the Indian IT industry is valued at over USD 250 billion, with exports
contributing more than USD 180 billion. The sector employs over 5 million professionals,
making it one of the largest private-sector employers. The industry continues to grow at an
average annual rate of 7–9%, driven by demand for digital transformation, cloud computing,
artificial intelligence, and cybersecurity.

1.5 Investment Trends

The IT sector in India has witnessed strong foreign direct investment (FDI) inflows and
robust domestic investments. Venture capital and private equity firms are increasingly
funding tech startups, while established IT companies are expanding their capabilities
through mergers, acquisitions, and global partnerships. Investments are heavily focused on
emerging technologies like AI, blockchain, IoT, and cloud infrastructure.

1.6 Export Contribution

India is the world’s largest exporter of IT services, catering to markets in the US, Europe,
and Asia-Pacific. The IT sector contributes nearly 50% of the country’s total service
exports. Key export offerings include application development, infrastructure management,
BPO services, and enterprise consulting.

1.7 Government Initiatives

The Government of India has launched several initiatives to promote the IT sector:

 Digital India: Aimed at transforming India into a digitally empowered society and
knowledge economy.
 Startup India: Supports tech startups with funding and regulatory support.
 PLI Scheme for IT Hardware: Encourages local manufacturing of electronics and IT
components.
 National Policy on Software Products (2019): Aims to develop India as a global
software product hub.These initiatives, coupled with a strong talent pool and a
favorable business environment, continue to drive the IT industry’s expansion and
global leadership.
 Introduction of Company: Wipro Ltd.

2.1 Overview

Wipro Limited is a leading global information technology, consulting, and business process
services company headquartered in Bengaluru, India. Founded in 1945, Wipro has evolved
from a consumer goods manufacturer into one of India’s most respected IT companies. It
delivers innovative solutions across various technology domains, including cloud computing,
cybersecurity, artificial intelligence, robotics, data analytics, and enterprise software.

Operating in more than 60 countries, Wipro provides a comprehensive range of services to a

wide client base spanning industries like banking, finance, healthcare, energy, retail, and
manufacturing. With a workforce of over 250,000 employees, Wipro is known for its
customer-centric approach, emphasis on sustainability, and continuous innovation.

Wipro's corporate philosophy is encapsulated in its tagline "Applying Thought", reflecting

its mission to offer thoughtful, human-centered technology that creates value for businesses
and communities alike. Over the decades, Wipro has earned a strong reputation for its
commitment to excellence, integrity, and social responsibility.

2.2 Historical Background

2.2.1 Founding and Early Years

Wipro's journey began in 1945 when Mohamed Hasham Premji established Western India
Vegetable Products Limited in Amalner, Maharashtra. The company initially focused on
manufacturing and selling vegetable oil under the brand name "Sunflower." Over the years,
it diversified into producing soaps and other consumer care products, laying the foundation
for its future expansion.

2.2.2 Transition to IT

In the early 1980s, recognizing the potential of the emerging IT industry, Wipro ventured
into the technology sector. It began by manufacturing minicomputers and later expanded into
software development and IT services. This strategic shift marked the beginning of Wipro's
transformation into a global IT powerhouse.

2.2.3 Global Expansion

Throughout the 1990s and 2000s, Wipro expanded its global footprint, establishing a
presence in key markets across North America, Europe, and Asia. The company focused on
providing IT consulting, system integration, and business process outsourcing services to a
diverse clientele. Its commitment to quality and innovation enabled it to build long-term
relationships with Fortune 500 companies and other major organizations.

2.3 Vision and Mission

2.3.1 Vision Statement

"To earn our clients’ trust and maximize value of their businesses by providing solutions that
integrate deep industry insights, leading technologies, and best-in-class execution."

Wipro's vision emphasizes its dedication to building trust with clients and delivering high-
value solutions that leverage industry expertise and technological innovation.

2.3.2 Mission Statement

"With integrity and innovation, Wipro exists to create a sustainable future through excellence
in technology and services."

The mission underscores Wipro's commitment to ethical practices, continuous innovation,

and contributing to a sustainable future through its technological offerings.
2.3.3 Core Values (Spirit of Wipro)

Wipro's corporate culture is guided by its core values, collectively known as the "Spirit of
Wipro":

 Be Passionate about Clients’ Success: Demonstrating unwavering commitment to

client satisfaction and success.
 Treat Each Person with Respect: Fostering a culture of inclusivity, dignity, and
mutual respect.
 Be Global and Responsible: Embracing global perspectives while being accountable
for local and global responsibilities.
 Unyielding Integrity in Everything We Do: Maintaining the highest standards of
honesty and ethical conduct.

2.4 Corporate Social Responsibility (CSR)

Wipro has long been recognized for its dedication to Corporate Social Responsibility,
viewing business as a platform to promote social change and sustainability. Its CSR
philosophy is rooted in ethical responsibility and inclusive development.

2.4.1 Key CSR Initiatives

 Wipro Cares: A trust-managed initiative that supports community development,

education, healthcare, and disaster rehabilitation across India. It collaborates with
grassroots NGOs and civil society organizations.
 Education for All: Wipro supports numerous educational programs focused on
improving school quality, empowering teachers, and supporting disadvantaged
students. The company has partnered with over 100 organizations in this space.
 Earthian Program: Launched in 2011, Wipro Earthian is an environmental education
initiative that engages schools and colleges on sustainability thinking. It encourages
youth to explore ecological balance and conservation practices.
 Sustainability Goals: Wipro has adopted aggressive targets to reduce carbon
emissions, improve energy efficiency, and manage water usage. The company has
been ranked among the world’s most ethical companies by Ethisphere and has been a
signatory of the UN Global Compact.
 Healthcare Outreach: During the COVID-19 pandemic, Wipro supported several
relief efforts, including converting its campuses into COVID care facilities,
distributing medical supplies, and funding vaccination drives.
 Inclusion & Diversity: Wipro promotes workplace diversity through hiring practices,
leadership development, and employee resource groups. It emphasizes gender
equality, accessibility for persons with disabilities, and LGBTQ+ inclusion.

2.5 Leadership and Governance

Wipro's leadership team is composed of experienced professionals from diverse

backgrounds. The company is led by:

 Chairman Emeritus: Azim Premji

  Executive Chairman: Rishad Premji
 CEO & MD: Srini Pallia

Under their guidance, Wipro has undergone strategic restructuring to align with evolving
market demands and technological advancements.

2.6 Global Presence and Clientele

Wipro Limited has evolved into one of the most globally recognized IT services companies
headquartered in India. Its operations span across six continents and it serves clients in over
60 countries, making it a truly multinational entity. Wipro’s global presence is a testimony
to its consistent expansion strategy, deep client relationships, and commitment to delivering
localized yet globally benchmarked services.

2.6.1 Geographic Presence

Wipro’s global operations are structured into the following key regions:

 Americas (North and Latin America):

o This is Wipro’s largest market, accounting for more than half of its total
revenue.
o Wipro has strong client bases in the United States, Canada, Mexico, Brazil,
and Argentina.
o Major operations include delivery centers in the U.S. and Latin America,
innovation labs, and strategic partnerships with leading Fortune 500 companies.
o Its U.S. headquarters is located in East Brunswick, New Jersey.
 Europe:
o Wipro has a significant presence in UK, Germany, France, the Netherlands,
Switzerland, and the Nordics.
o It provides consulting and digital transformation services to sectors like
banking, insurance, energy, automotive, and telecom.
o Wipro has invested in several local centers, including Wipro Holmes AI and
Automation Lab in the UK.
o It acquired Capco in 2021, a global management and technology consultancy
firm, strengthening its foothold in Europe’s financial services sector.
 Asia-Pacific and Japan:
o Wipro serves diverse clients in India, Australia, Singapore, China, Japan,
and Southeast Asia.
o The company is increasingly focusing on digital transformation and cloud
migration projects in Asia-Pacific.
o Wipro has established several Global Delivery Centers (GDCs) in India, the
Philippines, and Australia.
 Middle East and Africa (MEA):
o Wipro provides services across UAE, Saudi Arabia, Qatar, Egypt, and South
Africa.
o Key sectors served include oil & gas, public sector, retail, and education.
 o Wipro was among the first Indian IT firms to establish a significant presence in
the Middle East, and continues to expand its operations through local hiring,
partnerships, and joint ventures.

2.6.2 Delivery and Innovation Centers

Wipro operates numerous Global Delivery Centers (GDCs) and Innovation Labs around
the world. These centers are designed to deliver services closer to client locations while
maintaining high-quality global standards.

 India: Major hubs in Bengaluru, Hyderabad, Pune, Chennai, and Noida.

 United States: Centers in Atlanta, Houston, Dallas, and Mountain View.
 Europe: Innovation centers in London, Frankfurt, and Zurich.
 Australia & APAC: Key locations include Melbourne, Sydney, Manila, and
Tokyo.
 Middle East & Africa: Offices and partnerships in Dubai, Riyadh, and
Johannesburg.

These centers offer specialized capabilities in:

 AI/ML
 Cloud computing
 Cybersecurity
 Design thinking (via Wipro Designit)
 Blockchain and IoT

2.6.3 Client Base

Wipro caters to a highly diversified and prestigious clientele across industries such as:

 Banking, Financial Services & Insurance (BFSI):

o Wipro serves top global banks, insurance firms, and fintech companies,
offering digital banking, cybersecurity, and fraud analytics solutions.
o Capco’s acquisition has enhanced Wipro’s ability to provide strategic
consulting to global financial institutions.
 Healthcare and Life Sciences:
o Clients include hospitals, pharmaceutical firms, biotech companies, and
health insurers.
o Wipro offers electronic health records (EHR), telemedicine platforms, and
regulatory compliance solutions.
 Energy, Utilities & Natural Resources:
o Provides end-to-end services to oil and gas companies, utilities, and mining
firms.
o Solutions include smart grid technology, predictive maintenance, and digital
twin platforms.
 Retail & Consumer Goods:
o Services provided to major global retailers, e-commerce firms, and FMCG
companies.
 o Wipro helps streamline supply chains, digitize customer engagement, and
personalize shopping experiences.
 Technology and Communications:
o Partners with global telecom companies, semiconductor manufacturers, and
tech giants.
o Offers product engineering, 5G transformation, and digital experience services.
 Manufacturing & Automotive:
o Supports smart factory solutions, automation, and connected vehicle
technologies.
o Clients include some of the world’s leading automobile and aerospace firms.

2.6.4 Partnerships and Alliances

Wipro has established strategic alliances with major technology firms, enabling it to offer
integrated and cutting-edge solutions:

 Microsoft, Google Cloud, and AWS: For cloud computing, AI, and digital
transformation.
 SAP, Oracle, Salesforce: For enterprise application integration and support.
 VMware, Cisco, Dell Technologies: For infrastructure modernization.
 Adobe, ServiceNow, IBM: For customer experience management, automation, and
data services.

These partnerships allow Wipro to leverage new technologies quickly and effectively for
its clients while enabling co-innovation and co-development of solutions.

2.6.5 Awards and Recognitions for Global Delivery

Wipro’s global operations and service delivery excellence have received numerous
accolades:

 Ranked among “World’s Most Ethical Companies” by Ethisphere Institute (multiple

years).
 Included in Forbes Global 2000 list of the world’s largest public companies.
 Recognized as a Leader in Gartner Magic Quadrants for Application Services and
Infrastructure Management.
 Winner of SAP Innovation Awards, Microsoft Partner Awards, and AWS
Competency Certifications.
 Named a Top Employer in Europe, Asia, and North America by Top Employers
Institute.
 Summary of Global Reach

Region Presence Key Focus Areas

North America USA, Canada, Mexico BFSI, Healthcare, Tech, Consulting
Europe UK, Germany, France Financial Services, Energy, Retail
Asia Pacific India, Australia Cloud, Automation, Telecom
Middle East & Africa UAE, South Africa Oil & Gas, Government, Utilities
Latin America Brazil, Argentina BPO, Data Services, Cloud Migration
3. Basic Information of the Company – Wipro Limited (2024-25)

Wipro Limited is a global leader in information technology, consulting, and business process
services. With a heritage dating back to 1945, Wipro has transformed from a consumer
goods company into one of India’s most renowned and trusted multinational IT corporations.
Today, Wipro is known for its excellence in digital transformation, cloud computing,
cybersecurity, and artificial intelligence, serving clients in more than 60 countries.

3.1 Financial Overview

3.1.1 Revenue Performance

In FY 2023-24, Wipro reported total revenue of ₹89,760 crore (~USD 10.9 billion),
showcasing moderate growth despite global economic challenges. While traditional IT
spending slowed down globally, Wipro’s strategic focus on high-growth areas like cloud, AI,
and cybersecurity helped maintain stability.

 IT Services Revenue: ₹86,200 crore

 IT Products Revenue: ₹1,310 crore
 ISRE (India State-Run Enterprises): ₹2,250 crore

Wipro's revenue is largely driven by digital transformation deals, cloud platform services,
enterprise consulting, and AI-driven automation projects.

3.1.2 Profitability and Margins

Wipro’s profitability remains solid due to its efficient delivery model and strategic
investments:

 Net Profit: ₹11,058 crore

 EBIT Margin: ~15.7%
 Operating Margin: ~16%
 Free Cash Flow: ₹9,400 crore

The company maintains a lean cost structure while reinvesting in innovation and talent.

3.1.3 Shareholding & Market Capitalization

As of Q1 2025:

 Market Capitalization: ~₹2.4 lakh crore (~USD 29 billion)

 Promoter Holding (Azim Premji & Family through trust): ~73%
 Public & Institutional Investors: ~27%

Wipro is listed on:

 NSE and BSE in India

  NYSE (New York Stock Exchange) under ticker: WIT

This dual listing gives it both domestic trust and global exposure.

3.2 Global Market Reach

Wipro’s global footprint spans 60+ countries, and its clients range across Fortune 500
companies, mid-market enterprises, governments, and public institutions.

3.2.1 Key Geographic Markets

 North America: Accounts for nearly 59% of Wipro’s revenue. Strong presence in the
US and Canada with large financial, healthcare, and retail clients.
 Europe: 20% revenue contribution. Key countries include the UK, Germany, France,
and Switzerland. The acquisition of Capco in 2021 bolstered its consulting
capabilities in financial services.
 Asia-Pacific and India: 15% combined share. Strategic focus on telecom,
manufacturing, and government sectors.
 Middle East & Africa: 6% contribution, with major engagements in oil & gas, public
sector, and infrastructure.

3.2.2 Global Delivery & Innovation Centers

Wipro has delivery hubs, innovation labs, and nearshore centers across the world:

Region Major Locations

India Bengaluru, Hyderabad, Pune, Noida, Chennai
USA New Jersey, Texas, California, Georgia
Europe London, Frankfurt, Amsterdam, Warsaw
APAC Melbourne, Singapore, Tokyo, Manila
Middle East Dubai, Riyadh, Doha
LATAM São Paulo, Buenos Aires, Mexico City

These centers enable agile delivery, quick turnaround, and proximity to client

3.3 Workforce and Human Resource Strategy

As of 2024, Wipro has a global workforce of over 250,000 employees. Its human capital is
a strategic pillar, powering innovation and service excellence.

3.3.1 Talent Acquisition and Development

 Wipro recruits from top universities, including IITs, IIMs, and international schools.
 Large-scale campus recruitment is paired with digital hiring platforms.
 Lateral hiring focuses on cloud architects, cybersecurity experts, AI scientists, and
DevOps engineers.
3.3.2 Training and Reskilling

 Internal platforms like TalentNext, TopGear, and Wipro Digital Academy provide
personalized learning.
 Over 85% of employees have completed certifications in AWS, Azure, Salesforce,
SAP, Google Cloud, and Data Analytics.

3.3.3 Diversity, Equity & Inclusion (DEI)

 Women comprise ~36% of the workforce; Wipro aims for 40% by 2026.
 DEI programs include:
o Wipro Women in Leadership (WiLEAD)
o Pride Circle for LGBTQ+ inclusion
o Enable India Partnership for hiring persons with disabilities

3.3.4 Work Culture

 Rated consistently in the Top 10 IT Employers in India

 Hybrid work model and international mobility opportunities
 Engagement platforms include Wipro Spirit Circle, town halls, and hackathons

3.4 Business Segments and Offerings

Wipro delivers services across four key business lines:

3.4.1 IT Services

This is Wipro’s core segment, offering:

 Digital Transformation: CX, CRM, UX, digital commerce

 Cloud Computing: Migration, multi-cloud management (FullStride Cloud)
 AI and Data Analytics: Predictive analytics, GenAI, automation
 Cybersecurity: Risk advisory, identity access, threat detection
 Application Development & Maintenance (ADM)

Wipro is a top-tier partner of Microsoft, AWS, and Google Cloud.

3.4.2 Consulting (Capco)

Post-acquisition of Capco, Wipro offers deep consulting in:

 Banking & Capital Markets

 Wealth Management
 Insurance & Risk Strategy
 Regulatory Compliance
 ESG & Sustainability Transformation
3.4.3 Business Process Services (BPO)

Known for intelligent process automation and domain-specific outsourcing:

 Finance and Accounting (F&A)

 Human Resources Outsourcing
 Supply Chain Management
 Customer Service
 Order-to-Cash / Procure-to-Pay

3.4.4 Engineering Services & Products

 Wipro Holmes: Proprietary AI/ML platform

 Lab45: Wipro’s innovation hub focusing on Web3, Metaverse, Quantum, and IoT
 Designit: A design consultancy for digital experiences and branding
 3.5 Strategic Partnerships and Alliances
 Wipro has built long-term alliances with the world’s leading tech companies:

Partner Focus Areas

Microsoft Azure cloud, Modern workplace
Amazon Web Services (AWS) Cloud infrastructure, Data lakes
Google Cloud AI/ML, App modernization
SAP ERP, S/4HANA transformation
Salesforce CRM, Customer 360 solutions
IBM Hybrid cloud, Infrastructure
Adobe Digital experience and content cloud

 These collaborations enhance Wipro’s capability to co-create solutions and implement

them at scale.

3.6 Research & Development and Innovation

Innovation is at the heart of Wipro’s strategy, with significant investment in R&D and
emerging technologies.

Wipro Lab45 – R&D Hub

 Focus on Quantum Computing, AI Safety, Edge AI, Blockchain, and

Sustainability Tech
 Collaborates with startups and academic institutions globally

Wipro Holmes

 AI and automation platform used for IT operations, fraud detection, chatbot

deployment, and business process automation
Wipro Ventures

 A $200 million fund that invests in deep-tech startups working in cybersecurity, IoT,
and advanced analytics

3.7 Corporate Governance and Ethics

Wipro is widely regarded for its ethical business practices and transparent governance.

 Consistently ranked among the World’s Most Ethical Companies by the Ethisphere
Institute
 Has an independent Board of Directors, strong internal audit systems, and strict
compliance frameworks
 The Azim Premji Foundation, funded through Wipro promoter wealth, supports
education reform and philanthropy at scale

3.8 Recognition and Awards

Wipro has earned numerous accolades that validate its industry leadership:

 Top 3 Indian IT Services Companies (with TCS and Infosys)

 Recognized by Gartner, Forrester, and IDC in multiple quadrants
 Best IT Employer (Business Today 2023)
 SAP Innovation Award Winner (2023)
 Top Employer Global Certification (Europe, USA, Australia)

3.9 Environmental, Social, and Governance (ESG) Performance

Wipro is deeply committed to sustainable development:

 Carbon Neutral by 2040

 Uses 100% renewable energy in Indian campuses
 Implements water and waste recycling, green buildings, and biodiversity
preservation
 Over ₹1,100 crore spent on CSR initiatives in 2023-24
 Key projects: Primary education, women empowerment, healthcare, disaster relief

3.10 Brand Identity

Wipro’s brand has evolved with a new logo, values, and purpose:

 Tagline: “Ambitions Realized”

 Core Values: Be Passionate | Be Respectful | Be Responsive | Be Global | Be
Responsible
 Visual Identity: The circular dot pattern in its logo reflects connected intelligence
and innovation
 Conclusion
 Wipro Limited stands tall as one of the most respected IT firms in the world. Its
strength lies not only in technological expertise but also in its ethical foundation,
 inclusive culture, and relentless focus on customer-centric innovation. As it enters a
new phase of transformation with AI, cloud, and digital experience at its core, Wipro
continues to set benchmarks in sustainability, diversity, and global service excellence.

4. Final Statement of Last Three Years

4.1 Profit and Loss Statement (Consolidated)

Fiscal Year 2023–24 (FY24)

 Revenue: ₹897,603 million

 Operating Profit: ₹121,135 million
 Profit Before Tax (PBT): ₹147,210 million
 Net Profit: ₹111,121 million
 Earnings Per Share (EPS): ₹20.89
 Operating Cash Flow: ₹176,200 million

Note: Figures are consolidated and rounded to the nearest million.

Fiscal Year 2022–23 (FY23)

 Revenue: ₹904,876 million

 Operating Profit: ₹124,968 million
 Profit Before Tax (PBT): ₹147,657 million
 Net Profit: ₹113,665 million
 Earnings Per Share (EPS): ₹20.73
 Operating Cash Flow: ₹130,600 million

Note: Figures are consolidated and rounded to the nearest million.

Fiscal Year 2021–22 (FY22)

 Revenue: ₹793,120 million

 Operating Profit: ₹166,840 million
 Profit Before Tax (PBT): ₹157,000 million
 Net Profit: ₹122,430 million
 Earnings Per Share (EPS): ₹22.31

Note: Figures are consolidated and rounded to the nearest million.

4.2 Balance Sheet (Consolidated)

As of March 31, 2024 (FY24)

 Total Assets: ₹1,152,459 million

o Non-Current Assets: ₹501,797 million
o Current Assets: ₹650,662 million
 Total Liabilities: ₹401,236 million
o Non-Current Liabilities: ₹148,778 million
 o Current Liabilities: ₹252,458 million
 Total Equity: ₹751,223 million
o Equity Attributable to Shareholders: ₹749,883 million
o Non-Controlling Interests: ₹1,340 million

Note: Figures are consolidated and rounded to the nearest million.

As of March 31, 2023 (FY23)

 Total Assets: ₹1,175,822 million

o Non-Current Assets: ₹514,726 million
o Current Assets: ₹661,096 million
 Total Liabilities: ₹394,069 million
o Non-Current Liabilities: ₹126,316 million
o Current Liabilities: ₹267,753 million
 Total Equity: ₹781,753 million
o Equity Attributable to Shareholders: ₹781,164 million
o Non-Controlling Interests: ₹589 million

Note: Figures are consolidated and rounded to the nearest million.

As of March 31, 2022 (FY22)

 Total Assets: ₹1,169,237 million

o Non-Current Assets: ₹500,000 million (approximate)
o Current Assets: ₹669,237 million (approximate)
 Total Liabilities: ₹398,190 million (approximate)
o Non-Current Liabilities: ₹130,000 million (approximate)
o Current Liabilities: ₹268,190 million (approximate)
 Total Equity: ₹771,047 million

Note: Figures are consolidated and approximate due to limited data availability.

Key Observations:

 Revenue Trends: Wipro experienced a slight decrease in revenue in FY24 compared

to FY23, indicating a challenging market environment.
 Profitability: Net profit saw a marginal decline in FY24, aligning with the revenue
trend.
 Asset Management: Total assets slightly decreased in FY24, reflecting prudent asset
management and possible divestments.
 Equity Position: Total equity decreased in FY24, primarily due to dividend payouts
and share buybacks.

5. Ratio Analysis and Interpretation of Wipro Ltd.

  5.1 Profitability Ratios

FY2021– FY2022– FY2023–

Ratio Interpretation
22 23 24
The margin has slightly declined,
Net Profit
15.4% 12.6% 12.4% reflecting rising costs and global market
Margin (%)
pressure.
Operating Operating efficiency has reduced, possibly
Profit Margin 21.0% 13.8% 13.5% due to salary inflation and higher digital
(%) transformation costs.
ROE decreased but remains decent.
Return on
20.5% 14.5% 14.8% Indicates reduced profitability or higher
Equity (ROE)
equity base.
Shows a slight dip, which means asset
Return on
10.5% 9.6% 9.2% utilization efficiency has gone down
Assets (ROA)
marginally.
Earnings Per Stable earnings with marginal fluctuation
₹22.31 ₹20.73 ₹20.89
Share (EPS) across years. Good consistency.

5.2 Liquidity Ratios

FY2021– FY2022– FY2023–

Ratio Interpretation
22 23 24
Current Strong liquidity position; the company can
2.21 2.47 2.58
Ratio easily meet short-term obligations.
Quick Healthy short-term liquidity without
1.85 2.01 2.13
Ratio depending on inventory.

5.3 Efficiency (Activity) Ratios

FY2021– FY2022– FY2023–

Ratio Interpretation
22 23 24
Asset Turnover Slightly improved, showing better
0.69 0.77 0.78
Ratio revenue generation from assets.
Receivables Efficient debt collection cycle; relatively
5.01 5.26 5.18
Turnover stable performance.
Inventory Higher turnover indicates better
6.40 6.85 7.10
Turnover management of inventory.

5.4 Solvency (Leverage) Ratios

 FY2021– FY2022– FY2023–
Ratio Interpretation
22 23 24
Debt to Equity Low gearing; Wipro is financially stable and
0.19 0.17 0.15
Ratio uses minimal debt financing.
Interest Strong interest coverage, ensuring timely
Coverage 35.4 26.8 24.5 servicing of debt. However, slight decline
Ratio needs monitoring.
Debt to Total Shows financial safety; only 10–13% of
0.13 0.11 0.10
Assets assets are financed by debt.

5.5 Valuation Ratios (As per market data)

FY2021– FY2022– FY2023–

Ratio Interpretation
22 23 24
Price to Earnings Fair valuation. Not overly expensive
25.4x 20.1x 21.3x
(P/E) compared to industry average.
Price to Book Stable. Market values Wipro at 4 times
4.2x 3.9x 4.0x
Value (P/B) its book value.
Modest dividend yield; Wipro retains
Dividend Yield 0.18% 0.21% 0.24%
profits for growth.

Summary of Ratio Analysis:

Category Summary
Profitability Slight decline due to rising costs, but overall consistent.
Liquidity Strong, with excellent coverage of current liabilities.
Efficiency Good asset and inventory turnover; efficient operational management.
Solvency Very low debt and high coverage ratios indicate financial robustness.
Valuation Reasonably valued; attractive for long-term investors.

Interpretation and Conclusion

Wipro Ltd. remains financially sound, showing consistent profitability, robust liquidity,
and low debt levels. Despite a slight drop in margins due to macroeconomic headwinds and
increased operating costs, its asset utilization and solvency are strong.

 Investors can feel confident about Wipro's long-term sustainability.

 Management efficiency in controlling debt and optimizing working capital is evident.
 The company’s growth strategy in AI, cloud, and consulting may drive better ratios
in future years.
6. Problems and Suggestions – Wipro Ltd.

Introduction

Wipro Ltd., one of India’s largest IT and consulting firms, has established itself as a major
player in the global technology services landscape. With operations spanning across 60+
countries and a diverse portfolio that includes digital transformation, cloud services,
cybersecurity, engineering, and business process services, Wipro is a known brand in
innovation and IT excellence.

However, like any large organization, Wipro faces several internal and external challenges.
These issues range from declining margins and high attrition to operational bottlenecks and
stiff global competition. This section discusses the most pressing problems the company
faces and provides practical suggestions and strategic solutions for sustainable long-term
growth.

6.1 Major Problems Faced by Wipro Ltd.

1. Declining Profit Margins and Slow Revenue Growth

Despite Wipro’s global scale, its revenue and profit margins have seen sluggish growth over
the past few years. While revenues have remained relatively stable, profit margins have been
under pressure due to increasing competition, pricing pressures, and high employee costs.

Causes:

 Fierce competition from TCS, Infosys, Accenture, and Capgemini.

 Clients demanding more value at lower cost.
 High investment in digital transformation with longer ROI timelines.

2. High Employee Attrition Rates

Employee turnover has been a recurring concern. Wipro’s attrition rate crossed 20% during
FY22 and FY23, indicating dissatisfaction, burnout, and aggressive poaching by
competitors.

Causes:

 Competitive job market and offers from global MNCs.

 Remote work fatigue and lack of engagement.
 Perception of limited career growth and upskilling opportunities.

3. Overdependence on North American Markets

A major portion of Wipro’s revenue comes from North America (almost 55%). Any
disruption in U.S. policies, economic slowdown, or client exits severely affects business
performance.
Causes:

 Limited diversification in emerging markets like Africa and Latin America.

 Lack of deep penetration in Tier 2 or Tier 3 cities globally.

4. Slow Adoption of Emerging Technologies

While Wipro is investing in AI, IoT, and cloud, its execution speed and go-to-market
strategy lag behind rivals like Infosys or Accenture. It has not been able to capture market
share aggressively in high-growth areas like generative AI or cloud-native services.

Causes:

 Rigid organizational structure.

 Legacy clients and slow client migration.
 Conservative R&D investments compared to peers.

5. Brand Perception and Client Stickiness

Wipro sometimes struggles with client retention and brand positioning in premium
consulting and digital service segments. It is often perceived as a cost-effective IT services
player but not always as a “thought leader” or “innovation partner.”

Causes:

 Lack of aggressive marketing or thought leadership events.

 Fewer marquee deals or billion-dollar contracts compared to competitors.

6. Integration Challenges Post-Acquisitions

Wipro has acquired several companies (e.g., Capco, Rizing, Ampion) in recent years to boost
consulting and digital services. However, integration challenges and culture misalignment
have diluted the expected synergy.

Causes:

 Geographic and cultural mismatch.

 Delayed post-merger integration plans.
 Internal conflicts and talent drain.

7. Operational Complexity

Being a global organization, Wipro faces operational inefficiencies due to siloed teams,
overlapping processes, and inconsistent reporting structures across geographies.

Causes:

 Multi-country operations with different regulatory frameworks.

 Legacy ERP systems and fragmented IT infrastructure.
  Slow decision-making and bureaucracy.

6.2 Suggestions and Strategic Recommendations

1. Strengthen Margin-Driven Growth

Wipro must focus on operational efficiency and intelligent automation to maintain healthy
profit margins.

Suggestions:

 Automate repetitive tasks through AI/ML-driven platforms.

 Reduce subcontractor dependency.
 Promote outcome-based billing and value-based pricing models.

2. Improve Employee Retention and Talent Development

Employees are Wipro’s biggest asset. Retaining talent is key to delivering consistent quality
and innovation.

Suggestions:

 Build strong internal learning platforms like "Wipro Learning Hub" for upskilling.
 Offer flexible career paths and global mobility programs.
 Improve HR engagement with reward systems and mental health support.

3. Diversify Geographic Revenue Streams

Reducing dependence on North America is essential to de-risk the business.

Suggestions:

 Increase investments in Africa, Middle East, Eastern Europe, and Southeast Asia.
 Form government partnerships in emerging markets.
 Tailor solutions for local needs (e.g., education, fintech, smart cities).

4. Accelerate Innovation in High-Growth Areas

Wipro must fast-track its presence in next-gen technologies and position itself as a leader.

Suggestions:

 Invest more in Wipro’s R&D arm (Wipro Holmes).

 Launch innovation labs focused on generative AI, quantum computing, and
cybersecurity.
 Collaborate with academic institutions and global think tanks.

5. Enhance Brand Visibility and Premium Positioning

Wipro must improve its brand perception from being a “support partner” to a “strategic
enabler.”

Suggestions:

 Sponsor global tech summits, whitepapers, and leadership panels.

 Build client success stories and promote them in digital channels.
 Pursue large transformational deals and alliances with Fortune 500 firms.

6. Streamline Post-Acquisition Integration

Proper integration ensures that acquired entities deliver value and synergy.

Suggestions:

 Appoint dedicated integration officers and teams.

 Harmonize culture through joint leadership programs.
 Build shared platforms for project delivery and HR management.

7. Enhance Operational Agility

The company should simplify operations and adopt agile frameworks for faster decision-
making.

Suggestions:

 Flatten the organizational hierarchy.

 Replace legacy systems with unified cloud-based ERP.
 Promote data-driven decision-making across departments.

7. Conclusion – Wipro Ltd.

Wipro Ltd. stands as one of India's most influential and globally recognized IT services and
consulting companies. Over the past several decades, Wipro has transformed from a
vegetable oil manufacturer into a tech-driven multinational corporation, making significant
contributions to India's IT sector and global digital innovation.

This project has comprehensively explored the various dimensions of Wipro Ltd., including
its industry background, company history, financial statements, performance ratios, and the
major challenges it faces. Through in-depth research and analysis, several core themes have
emerged that define the current status and future potential of Wipro.

Industry & Company Overview

Wipro operates in the global Information Technology and Business Process Management
(IT-BPM) industry, which has been a significant growth driver for the Indian economy. With
the rise in digital transformation across industries, IT firms like Wipro have become essential
partners to Fortune 500 clients worldwide.
Founded in 1945 and entering the IT space in the 1980s, Wipro has steadily evolved into a
tech-driven multinational with a focus on digital transformation, consulting, engineering
services, cloud computing, artificial intelligence (AI), cybersecurity, and data analytics. It
has established delivery centers and offices in over 60 countries, serving customers across
banking, healthcare, manufacturing, energy, and consumer sectors.

Wipro is also known for its strong ethical standards, commitment to sustainability, and long-
standing philanthropic contributions through the Azim Premji Foundation.

Basic Company Information

Wipro Ltd. is headquartered in Bengaluru, India. It is listed on both the Bombay Stock
Exchange (BSE) and the National Stock Exchange (NSE), and it also trades on the New
York Stock Exchange (NYSE). As of 2024, the company employs over 250,000 people
globally.

The company's mission revolves around delivering innovative technology solutions and
building a more resilient, intelligent, and sustainable world. Its values—Integrity, Respect,
Trust, and Innovation—guide every aspect of its operation.

Wipro is structured into multiple business units including:

 Cloud and Infrastructure Services

 Digital & Consulting Services
 Engineering R&D
 Business Process Services (BPS)

Financial Performance Summary (2021–2024)

An analysis of Wipro’s financials over the past three years (FY2021–22 to FY2023–24)
reveals a stable, albeit slightly challenged, growth pattern.

 Revenue: Consistently ranged around ₹790,000 million to ₹900,000 million.

 Net Profit: Declined slightly from ₹122,430 million in FY22 to ₹111,121 million in
FY24.
 Assets & Equity: The company maintained a healthy balance sheet, with total assets
over ₹1,100,000 million and strong equity.

This shows Wipro's ability to sustain operations and reinvest in future growth, despite global
market headwinds, inflationary pressures, and currency fluctuations.

Ratio Analysis Insights

From the ratio analysis, it was observed:

 Profitability: Slight decline in margins due to operational costs and market saturation.
 Liquidity: Strong position with a current ratio of 2.5+ indicating the firm can meet
short-term obligations easily.
 Solvency: Low debt-to-equity ratio (~0.15), reflecting strong financial stability.
  Efficiency: Improving asset turnover and inventory turnover ratios, signaling better
operational control.
 Valuation: Fairly valued with a modest P/E ratio (~21x) and consistent dividend
payouts.

These ratios confirm that Wipro is a financially secure and well-managed company,
though it must improve profitability and innovation speed.

Major Problems Identified

Wipro faces several challenges that can limit its future growth trajectory:

1. High Employee Attrition – with attrition rates over 20% in recent years.
2. Dependence on North America – Over 55% of revenue from a single region is risky.
3. Slower Innovation Pace – Compared to rivals like TCS and Infosys, Wipro’s
adoption of emerging tech has been conservative.
4. Post-Acquisition Integration – Cultural and process integration after M&A activity
remains inconsistent.
5. Brand Positioning – Not perceived as a leading-edge tech innovator globally.

These issues, if left unaddressed, can affect client relationships, brand equity, and long-term
competitiveness.

Suggestions and Strategic Roadmap

To address its problems, the following recommendations are suggested:

 Accelerate Digital Innovation through increased R&D, AI, and cloud investments.
 Strengthen Talent Retention with better employee engagement, L&D initiatives, and
career growth paths.
 Expand Geographical Reach in emerging markets (Africa, LATAM, Southeast
Asia).
 Improve Brand Positioning by partnering with global innovation hubs and thought
leadership platforms.
 Streamline Operations with agile structures and integrated post-merger strategies.

Wipro can lead the next wave of digital transformation if it aligns its execution capabilities
with its strategic vision.

Final Evaluation and Outlook

Wipro Ltd. represents a blend of legacy trust and digital ambition. Its strong foundation,
diversified service portfolio, and global talent pool give it a competitive edge. The company
has already made significant strides toward digitalization through key acquisitions like
Capco (consulting), Rizing (SAP), and Ampion (Australia), and by focusing on cloud and
AI-based platforms.

However, to unlock its full potential, Wipro must reinvent its innovation engine, attract
and retain top talent, and create more value-driven engagements with clients.
As the global economy becomes increasingly tech-enabled, Wipro's relevance as a strategic
IT partner will grow—provided it embraces agility, innovation, and client-centric
delivery.

Key Takeaways

Area Summary
Industry Role Major player in global IT services with decades of experience.
Financial
Stable revenues and strong balance sheet, with room to improve margins.
Stability
Employee Base Large global workforce but needs better retention strategies.
Present, but slower compared to global peers—needs aggressive adoption
Innovation
of AI/Cloud.
Global Presence Strong in North America, moderate elsewhere—diversification required.
Challenges Attrition, slow digital shift, post-merger integration.
Future Promising, if leadership executes well on transformation strategies.

Profit and Loss Statement (Consolidated) in a clear and structured table format for Fiscal Years 2021–22 to
2023–24:

Particulars FY24 (2023–24) FY23 (2022–23) FY22 (2021–22)

Revenue ₹897,603 million ₹904,876 million ₹793,120 million
Operating Profit ₹121,135 million ₹124,968 million ₹166,840 million
Profit Before Tax (PBT) ₹147,210 million ₹147,657 million ₹157,000 million
Net Profit ₹111,121 million ₹113,665 million ₹122,430 million
Earnings Per Share (EPS) ₹20.89 ₹20.73 ₹22.31
Operating Cash Flow ₹176,200 million ₹130,600 million Not Available

The Consolidated Balance Sheet for FY22 to FY24 in a clear tabular format:

Particulars FY24 (2023–24) FY23 (2022–23) FY22 (2021–22)*

Total Assets ₹1,152,459 million ₹1,175,822 million ₹1,169,237 million
└── Non-Current Assets ₹501,797 million ₹514,726 million ₹500,000 million (approx.)
└── Current Assets ₹650,662 million ₹661,096 million ₹669,237 million (approx.)
Total Liabilities ₹401,236 million ₹394,069 million ₹398,190 million (approx.)
└── Non-Current Liabilities ₹148,778 million ₹126,316 million ₹130,000 million (approx.)
└── Current Liabilities ₹252,458 million ₹267,753 million ₹268,190 million (approx.)
Total Equity ₹751,223 million ₹781,753 million ₹771,047 million
└── Equity Attributable to Shareholders ₹749,883 million ₹781,164 million Not specified
└── Non-Controlling Interests ₹1,340 million ₹589 million Not specified

1..Return on capital employed

ROCE Formula:

Operatin g profit
ROCE = = Capital Employed ×100

Where:

 EBIT (Earnings Before Interest and Tax) ≈ Operating Profit

 Capital Employed = Total Assets − Current Liabilities
(Alternatively: Capital Employed = Equity + Non-Current Liabilities)

FY24 (2023–24):

 EBIT (Operating Profit): ₹121,135 million

 Total Assets: ₹1,152,459 million
 Current Liabilities: ₹252,458 million
 Capital Employed = ₹1,152,459 − ₹252,458 = ₹900,001 million

ROCE FY24
121,135
ROCE= 900,001 ×100 ≈ 13.46%

2.Return on Equity (ROE)

Formula :
Net income
ROE= Shareholders ' Equity
×100

FY24 (2023–24):

 Net Profit: ₹111,121 million

 Equity Attributable to Shareholders: ₹749,883 million

111,121
ROE= 749,883
×100 ≈ 14.82%

2.Current Ratio
Formula:
current Assets
Current Ration= Current liabilities

FY24 (2023–24):

 Current Assets: ₹650,662 million

 Current Liabilities: ₹252,458 million

650,662
Current Ration= 252,458
≈ 2.58
4.Quick Ratio (Acid Test Ratio)
 Formula:
Crrent Assets−Inventories
Quick Ratio= Current Liabilities
FY24 (2023–24):

 Current Assets: ₹650,662 million

 Current Liabilities: ₹252,458 million

650,662
Quick Ratio= 252,458
≈ 2.58

5..Debt to Equity ratio

Formula:
Total Liabilities
Debt to Equity = Equity

FY24 (2023–24):

 Total Liabilities: ₹401,236 million

 Shareholders’ Equity: ₹749,883 million

401,236
Debt to Equity = 749,883
≈ 0.53

6..Price To Earnings Ratio (P\E Ratio)

Formula:
Market price per share
P\E Ratio = Earnings p er share(EPS)

FY24 (2023–24):

 EPS: ₹20.89
 Market Price: ₹450

450
P\E Ratio = 20.89
≈ 21.54