NOBLE COLLEGE
INTERNSHIP GUIDELINES
B.COM/BBA-2023
Each candidate should undertake a project work immediately after the 5th-semester
examination and submit a bound copy of the report within two weeks of the commencement
of the 6th Semester. This project, under the guidance of a faculty of the institution, has to be
on a live management problem/issue concerning either an organization or otherwise including
open topic the purpose of the project is to develop larger life skills and positive attitudes
among students who have to have a wider perspective on society/organization. This could
involve a desk study/data analysis/extension work or exploration of an idea or its
implementation. In other words, a management student is expected to enrich with
competency/skills/attitudes, and perspectives about live society and organization.
The duration of the project is 3 weeks after the completion of the 5th Semester and before the
commencement of the 6th semester. There will be 50 marks for the project report and 50
marks for viva-voce. A minimum of 50 marks out of 100 is required for a pass in the project
work. The viva and the project report will be evaluated by a member of the panel of
examiners and the concerned faculty guide. Specific guidelines for the same are given below.
1. OBJECTIVES
Internships are educational and career development opportunities, providing practical
experience in a field or discipline. They are structured, short-term, supervised placements
often focused on particular tasks or projects with defined timescales. An internship may be
compensated, non-compensated or some time may be paid. The internship has to be
meaningful and mutually beneficial to the intern and the organization.
2. WHY INTERNSHIP?
Internships allow students to gain work experience in their chosen field and develop
professional skills.
3. THE MAIN PURPOSE
Aside from documenting the details of the project that you worked on and what you
learned, internship project reports can also be used to demonstrate your skills and abilities
to potential employers in the future. It is mandatory for a student to successfully complete
the internship to be eligible for the Bachelor’s degree in Commerce/Management.
5. Students should opt for summer internships in any of the open topics that would provide to
gain ample field knowledge in the relevant field of management such that theoretical
knowledge gained in the class can be applied to solve the practical/ field problem.
6. Students should take a challenging task, maybe a small portion, and apply the knowledge
gained to solve it. A summer internship can also involve data collection from different
sources, including generating experimental data, collecting data from the field, etc. Later on,
the student is required to analyze the data collected and arrive at meaningful conclusions (if
any).
7. Students should devote full 3 weeks to a summer internship. Summer internships shall be
aimed at solving some of the problems of the society/ local region that should have practical
applications and benefit society.
8. STUDENT’S DIARY/ DAILY LOG: The main purpose of writing a daily diary is to
cultivate the habit of documenting and to encourage the students to search for details. It
develops the student’s thought processes and reasoning abilities. The students should record
in the daily training diary the day-to-day account of the observations, impressions,
information gathered, and suggestions given if any.
9. Students need to submit 3 weekly progress reports which are duly signed by the guide and
student in the following format.
10.The project report must not be less than 30 pages with 12pt Times News Roman font with
a line spacing of 1.5. One softbound (hard copy) have to be submitted to Bangalore City
University. While preparing the final reports kindly keep the following points in
consideration:
1) Number all your pages
2) Do not include copied content
3) All tables should be numbered
4) Add citations to support your claims
5) Share what you’ve learned during your internship process
6) Describe the challenges you’ve faced and how you overcome them
7) Highlight your accomplishments
8) Make sure your writing, ideas, and concepts for your report are
coherent
9) Your report shall not be less than 30 pages)
The report format is furnished and the report must be in spiral bound (front sheet
should be in white color and with black ink words)
11. FORMAT FOR PROJECT REPORT
1. Title Page
a. Name of the Project
b. Name of the Student with University Registration No
c. Name of the Faculty guide
d. Year
2. Declaration by the student with the student’s signature and date
3. Declaration by the college with the signature of the Faculty Guide
4. Acknowledgments
5. Table of contents – List of Tables (If any)
List of Graphs (If any)
12. CONTENT OF THE INTERNSHIP REPORT
I. INTRODUCTION
a. Background of the study (broad statement)
b. Need of the study
c. Topic details/ relevance of the topic
II. PROJECT/RESEARCH METHODOLOGY
a. Purpose /Objectives of study
b. Statement of the problem – prepare a base case and relevance of the topic
c. Learning objectives and goals set for the purpose of study
d. The methodology employed - (for open topics – if primary data is required
– collect, analyze and report)
e. Geographical coverage (Bengaluru region, Mysore region, etc.
III. Profile of the Organization (Avoid too many pictures)
V. DISCUSSION AND CONCLUSION
a. Add a brief conclusion about your internship experience.
b. Reflect on skills you’ve acquired and things you’ve learned. (This is arguably
the most important section of your internship) - Learnings, challenges.
c. Explain anything you want to learn more about, such as different project
management or accounting processes or brief observations made about policy or
managerial implications. Your conclusion should be one paragraph. The
transition from discussing work responsibilities to results.
d. Implications of the study
Reference & Bibliography
a. Appendix/Annexures
b. Appendix/Annexures should include Survey Questionnaire and another related
reference
c. Documents, wherever applicable
COVER PAGE
Title < Font size Arial Narrow 18-All caps & Bold>
Internship Report submitted in partial fulfillment of the requirements for the
award of the Degree of<Font Size Arial Narrow 14>
BACHELOR OF BUSINESS ADMINISTRATION /COMMERCE
of
BENGALURU CENTRAL UNIVERSITY
By(Font Size 14-Italic)
Name<Font size Arial Narrow 14-Title Case)
Reg. No. …
Under the guidance of
Name of Faculty guide <Font size Arial Narrow 14-Title Case)
Designation of guide <Font size Arial Narrow 12-Title Case)
NOBLE COLLEGE
Bengaluru City University
DECLARATION BY THE STUDENT
I hereby declare that the “Title of the Internship report” is the result of the work carried out
by me under the guidance of Name of the Guide in partial fulfillment for the award of a
Bachelor’s Degree in Commerce/Business Administration by Bengaluru Central University.
I also declare that this report is the outcome of my own efforts and that it has not been
submitted to any other University or Institute for the award of any other
Degree/Diploma/Certificate. I also declare that the Internship report is not presented in any
forum earlier than this.
Place: Name:
Date: Register Number:
GUIDE CERTIFICATE
This is to certify that the Business Plan Report “Title of the Internship report “Submitted by
(Student Name and Registration No.) To Bengaluru City University, Bengaluru for the award
of Degree of Bachelor’s Degree in Commerce/Business Administration is a record of work
carried out by him/her under my guidance.
Place: Bangalore
Date: Signature
WEEKLY REPORT
Name of the Student and Roll Number
Name of the Topic
Period of the Report
(Week 1st / 2nd / 3rd )
Activities are undertaken during the week (Students should
briefly narrate the activities as bullet points)
Details of field trips undertaken (if any) and summary
of results of such trips
Learning Points acquired from the above activities
Plan for the next week
Any other point
OPEN TOPICS AVAILABLE UNDER VARIOUS STREAMS
MARKETING
Green Marketing/Eco-Marketing/Green Branding/Green perceived value/Green Brand
equity/ Green Labeling/Environmental Marketing
Online reviews
Company reputation management research
Corporate Social Responsibility
Ethical issues in marketing
Online media strategies/Online media planning/Pop-Ad strategies
Online Shopping: How Customers See it
Social Media Marketing – usage of Text vs. Image vs. Video in SMM; Data-driven SMM;
SMM Tools: Analysis of Buffer; Instagram reels for promotion.
The Use Cases of Virtual Reality (V R) and Augmented Reality (A R) in E-commerce
Building a Company Brand Image Through Guest Blogging
Reverse logistics
Product Descriptions, Reviews, and Ratings on Purchase Decision
Affiliate marketing
YouTube blogging and revenue sharing
Online blogging to build brand
Content marketing – Web design, Copywriting, Content Marketing Strategies for Lead
Generation; Pillar Content and How to Use it to Grow Sales; Repurposing Marketing
Content for Startups; Interactive Content Marketing; Canva’s Design School Content
Marketing Strategy; One-step vs. Multi-step Content Marketing Campaigns; Micro Content
in Content Marketing Campaigns; Data mining for content marketing; Site optimization;
SEO:Psychology of Search; Buying Funnel; - Understanding Keyword Organization;
Keyword Match Types and Negative Keywords and Managing Search Terms; Creating
Compelling Ads, Ad testing
Aggressive vs. Discrete Marketing: What Works Best for Generation Z
Digital marketing - search engine optimization; Ins and Outs of Targeted Marketing with
Paid Search Engine Ads; PPC; Email Marketing Role in Lead Generation; Digital
analytics; Digital Marketing Strategy Mix for New Product Launch; Mobile marketing,
Google Analytics; Twitter Marketing; Click Baiting.
Startup Management
NGO Marketing
Sensory Branding
Company reputation Management
In-store Branding
Private Labels
Immersion marketing or immersive marketing
Family business Management
Heritage Branding
Visual Merchandising
Event management
Influencer Marketing
Omnichannel Marketing
customer engagement
Social Media Shopping
D2C (Direct to Consumer)
Using video-based content, live streaming
Social E-Commerce
HUMAN RESOURCES MANAGEMENT
Moonlighting
HR Audit
HR analytics
Talent acquisitions by using AI
Work-life integration
Transformational leadership
Gig workforce
Work diversity management
Future workplace
The HR Business Partner (HRBP)
e-learning
Employer Branding
Glass ceiling effect
HR risk management
Virtual events
Work from home
Team building
Attrition Management
3T leadership competency model (Level 1 = Leader of Leaders. Level 2 = Leader of
Others. Level 3 = Leader of Self)
Effectiveness of SaaS for effective HR practices
360-degree appraisal and competency mapping
Sustainable employee engagement
Succession management
HR information system
Effectiveness of Red-hot stove rule in HR
Change Management
DRM technique in HR (Distributed Resource Management)
Emotional intelligence at the workplace
HRIS (Human Resources Information System.)
Job embeddedness
Remote working and supervisor effectiveness
The effect of Green Human resources Management on environmental sustainability
Virtual teams
e-leadership
Hard Skills and Soft skills
End-to-end process in HR
HR Audit
Workforce Scenario Analysis
Creating a Workforce Map
Financial HR
FINANCE
Fraud analytics
The Corporate Gini Index (CGI) determinants and advantages
Algo trading
Cryptocurrency
Risk Management
Derivatives
Corporate governance
Investment banking
Ethical issues in finance
Behavioural Finance
Impact of global economic crises on organizations
The role of board gender and foreign ownership in the CSR performance
CSR reporting practices and the quality of disclosure
What determines CSR quantity and quality?
The relevance of good corporate governance practices in family-controlled and
concentrated ownership environments?
Sentiment approach to expected returns
Green governance and sustainability reporting in industries that are more likely to pollute
e.g, oil, mining, gas, etc
Do better-governed firms generate more green patents?
Venture capital Management
Angel Finance
Micro Finance
Challenges in managing start-ups
BUSINESS ANALYTICS
Big data
Cohort analysis
Creation of Dashboard
Power BI – dashboard
Open-source data analysis
Search engine optimization
Perceptual Mapping for Business Analytics
Text Analytics
Experiments and Causal Inference
Chatbots, virtual assistants, and business intelligence bots
Targeted online advertising
Predictive analytics
Voice recognition
Pattern recognition
Sentimental Analysis
Semi-Supervised Learning
Data Validation for Machine Learning
Deep Learning for Anomaly Detection
Application of AI for automation; sales; prediction; customer service
Using SAP HANA Cloud
Connect to and visualize any data using Microsoft Power BI, the unified, scalable platform
for self-service and enterprise business intelligence (BI).
Cyberspace and security management
Internet of Things and Artificial Intelligence of Things
IT AND IT ENABLED
Social media: New challenges and opportunities for corporate governance
Block Chain
Fundamentals of Artificial intelligence
artificial intelligence in various fields: education, defense, medicine, IT, IT-enabled,
retailing, robotics, innovation, quantum computing, healthcare, autonomous vehicles,
computer vision, the Internet of Things, robotics
The main research topics in AI include: problem-solving, reasoning, planning, natural
language understanding, computer vision, automatic programming, machine learning
Misbehaving AI models and the threats they may pose.
Machine learning - (In short, Machines learn automatically without human hand
holding!!!) – (Supervised Machine Learning Algorithms, Unsupervised Machine Learning
Algorithms, and Reinforcement Machine Learning Algorithms)
Managing Big Data databases using AI.
Predicting the election results with AI.
The core principles of AI risk management.
AI and fraud detection.
AI image recognition algorithms.
Artificial intelligence: Social Intelligence.
Design a system to monitor fake product reviews.
Making weather predictions using artificial intelligence.
How are Alexa and Siri using artificial intelligence?
Deep learning
Natural Language Processing
Robotics - creating humanoid machines that can behave like humans and perform some
actions like a human being
Chatbot
Neural networks
