HO CHI MINH CITY UNIVERSITY OF FOREIGN LANGUAGES

- INFORMATION TECHNOLOGY

FACULTY OF BUSINESS ADMINISTRATION

……..***……..

FINAL REPORT
PROJECT MANAGEMENT

JIJI STORE– DEVELOPING AN

E-COMMERCE WEBSITE

Instructor: Nguyễn Tiến Thông

Course: 242142209211
Group name: Captain
Student’s Name:

Nguyễn Thị Thanh Thúy-22DH122709

Đỗ Nguyễn Anh Thư - 22DH122723
La Thị Thu Trúc - 22DH123726

HCMC, 4/2025
Contents
Chapter I. Project Overview.........................................................................................................2
1.1. Purposes, scope statements, and objectives.................................................................2
1.1.1. Range product and Acceptance Criteria...................................................................2
1.1.2. Project Constraints and Exclusions...........................................................................2
1.1.3. Assumptions and Deliverables....................................................................................3
2.1. Quality objectives................................................................................................................4
2.2. Work Breakout Structure (WBS).....................................................................................6
Chapter III: Project Charter........................................................................................................7
Chapter IV: Project Schedule Planning......................................................................................1
4.1. Identification of key activities............................................................................................1
4.2. Activity duration estimates – GANTT chart....................................................................1
4.3. Activity sequences – PERT chart......................................................................................2
Chapter V: Budget Management Planning.................................................................................1
Chapter VI: Risk and Quality Assessment..................................................................................1
6.1. Risk identification...............................................................................................................1
6.2. Risk mitigation strategies...................................................................................................2
Chapter VII: Tracking and Status Updates................................................................................6
7.1. Tracking milestones............................................................................................................6
7.1.1 Choose Product Completion Milestones.....................................................................6
7.2. Control systems...................................................................................................................6
7.1.2. Project Management and Choose Procduct Completion milestones......................6
7.1.3. Development Completion milestone...........................................................................7
Chapter VIII: Project Close-out...................................................................................................9
8.1 Project effectiveness evaluation..........................................................................................9
8.2 Challenges faced...................................................................................................................9
8.2.1. High competition..........................................................................................................9
8.2.2. Inventory management and operating costs.............................................................9
8.2.3. Delivery and logistics...................................................................................................9
8.3 Lessons learned..................................................................................................................10
8.3.1. Understand the market and target customers........................................................10
8.3.2. Effective financial and cost management................................................................10
8.3.3. Customer service........................................................................................................10

1
Chapter I. Project Overview
1.1. Purposes, scope statements, and objectives
Nowadays, many people view their cell phones as indispensable "companions." It not only
makes for our work, education, entertainment, shopping, and socializing more efficient, but it also
makes it easier for people to interact with one another. Consumers may now tend to beautify their
"companion" by choosing a case and various accessories that suit their tastes. The wide range of
colors and styles that are currently available has increased demand for phone case accessories.
Mobile accessories, although being only a supplementary and operational support project for
mobile phones, are nonetheless an important commodity in the mobile market.
Purposes
The JiJi Store initiative is designed to offer a fashionable e-commerce platform that
enhances the online shopping experience for consumers who desire high-quality, stylish mobile
accessories, including phone cases, keychains, and griptoks. JiJi Store endeavors to establish a
competitive, robust brand by incorporating innovation, dynamic designs, and personalization to
align with current trends and cater to client preferences. The project leverages the growing e-
commerce sector to ensure exemplary manufacturing and distribution, while simultaneously
promoting profitability, customer satisfaction, and business development.
Scope Statements

1.1.1. Range product and Acceptance Criteria

JiJi Store is a firm that specializes in mobile phone accessories, such as phone cases, griptoks, and
keychains. The store's designs provide clients with significant meanings and remarkable aesthetics
that enhance their personal styles while also delivering effective phone protection. The JiJi store's
phone cover, keychain, and griptok goods are made from silicone plastic, TPU, and PC, all
adhering to industry standards and ensuring consumer safety. The phone cases provide sufficient
protection for the device owing to their shockproof and waterproof characteristics. Additionally, a
varied assortment of keychains and griptoks is offered, each serving as a stand for hands-free
movie watching and TikTok browsing or as ergonomic grips to minimize the risk of phone drops.

1.1.2. Project Constraints and Exclusions

The mobile phone accessory case business project must be completed by March 30, 2025. The
website must be thorough, consistently updated with the latest products, and provide a varied
assortment of product combinations. The program diminishes project costs by utilizing pre-
existing resources, including technology and manpower. JiJi Store is committed to providing
outstanding customer service and superior items that meet customer needs. The project's entire
budget, which includes all marketing, design, and other expenses, must not exceed 10 million
Vietnamese dong. The JiJi store exclusively offers phone cover accessories for Apple devices;
2
other manufacturers are not included. JiJi stores are not responsible for the design and production
of mobile phones and other electrical equipment. In addition to this, JiJi store do not also provide
accessories such as chargers, headphones, and tempered glass, as well as warranty services and
mobile phone repairs. The project's scope excludes the planning and construction of direct retail
shops.

1.1.3. Assumptions and Deliverables

JiJi will develop a dependable website that provides its users with a contemporary and user-
friendly interface. The website's user interface will be refreshed regularly, featuring diverse
topics, including Southern Liberation Day on April 30 and International Women's Day on March
8. Furthermore, to accommodate client preferences, the organization will expand its product
portfolio to encompass a diverse array of things. We schedule all website activities, including
testing and issue resolution, for completion by the end of February to ensure the construction
project's optimal quality. Commencing in early March, the JiJi retail website will launch its phone
cover accessory business venture. Each month, the JiJi store processes 20 orders for items such
phone covers, keychains, and griptoks. he JiJi store has initiated a marketing push on social media
platforms, including its fan page and Instagram account.
Objectives

 Acquiring a minimum of 10 new clients monthly, securing 20 orders of 10 iPhone case, 5

griptoks, and 5 keychains each.
 Utilizing social media campaigns on Facebook, Instagram, and TikTok, alongside
promotional activities and post-purchase assistance, to enhance client engagement through
successful marketing techniques.
 Enhancing client experience and retention by providing efficient customer care with a
95% success rate in issue resolution, hence increasing customer satisfaction and loyalty.
 Introducing a minimum of five contemporary, fashionable things each month to cater to
diverse client preferences.
 To sustain a competitive advantage, remain abreast of the latest trends and ensure your
extensive array of colors and designs appeals to a broad audience.

3
Collection of initial requirements

Chapter II. Quality Objectives and Work Breakout Structure (WBS)

2.1. Quality objectives

Performance

At JiJi Shop, we endeavor to deliver an exceptional buying experience by always surpassing

your expectations. Facebook, Instagram, TikTok, and the business website collaborate to
optimize the efficiency of client response, thereby achieving this objective. This initiative aims
to enhance problem-solving and address customer inquiries. To mitigate the danger of product
loss during transit and ensure that 90% of orders are delivered to clients promptly, the item
handling procedure will be optimized. By addressing consumers' specific requirements, JiJi Store
may enhance its position in the mobile phone accessories sector and compete more efficiently.

4
Features and Safety

JiJi Shop will launch at least five new items monthly to cater to the desires of all consumer
demographics, offering clients a varied selection of options. JiJi Store assures that its products
are of superior quality and easily obtainable for users. The JiJi Store's case products are both
shockproof and waterproof, providing sufficient protection for the phone against degradation and
harm. Phone keychains are offered in a variety of colors, designs, and decorations to represent
the customer's aesthetics and style. Aside from their visual attractiveness, Griptok attachments
fulfill functional roles, including stabilizing the phone during movie viewing or TikTok
browsing by supporting a phone stand and enhancing its maneuverability. JiJi Shop's items are
produced from eco-friendly materials and are safe for consumers.

JiJi provides a diverse array of payment options to accommodate its customers' needs. These
options include traditional methods like cash on delivery, as well as modern services like MoMo
and bank QR codes. The consumer is accountable for selecting a payment method that is both
secure and appropriate for the orders they place.

Reliability and Aesthetics

JiJi Store collaborates with esteemed suppliers to reduce the occurrence of defective products.
The organization offers an extensive array of premium products in diverse designs to attract new
clients and keep current ones. To bolster consumer confidence and improve client satisfaction,
JiJi Store is committed to performing a comprehensive evaluation of all products before delivery.
JiJi offers customer support and care products that enable the swift settlement of difficulties,
hence enhancing client confidence. Moreover, JiJi Store highlights the aesthetic appeal of their
products. The company regularly offers a vast array of griptoks, keychains, and phone cases that
are inventive and tailored to the distinct preferences of each consumer.

Conformance and Durability

An essential factor in enhancing product quality and the JiJi store's reputation is product
durability. JiJiStore emphasizes the provision of superior products to enhance the quality of its
offerings and the store's reputation. The JiJi store's phone cover, keychain, and griptok products
are constructed from silicone plastic, TPU, and PC, all of which comply with industry standards
and guarantee consumer safety. We accommodate customer preferences by providing case items
in sizes compatible with their phone models.

5
Perceived Quality and Serviceability

JiJi Store provides an extensive array of photographs and detailed information regarding prices,
features, and descriptions of phone covers, keychains, and griptoks on its website and social
networking platforms such as Facebook and TikTok. This enables customers to conduct a
comprehensive study and arrive at an informed decision before making an in-store purchase. By
evaluating their products, purchasers can make informed decisions. The JiJi store permits
customers to return damaged or faulty items within 14 days of processing and provides
complimentary delivery. To enhance customer satisfaction and expedite responses to inquiries,
clients may immediately reach the firm through the hotline or fan page.

2.2. Work Breakout Structure (WBS)

6
Chapter III: Project Charter
PROJECT CHARTER
PROJECT PROJECT
PROJECT NAME MANAGER SPONSOR
JiJi store
La Thi Thu Truc

PROJECT OVERVIEW
The purpose of the mobile accessories case business
project—JiJi store—is to build a trendy website that
enhances customers' online purchasing experiences while
offering a variety of visually appealing shutter phone
accessories. We aim to meet the growing need for
fashionable, premium, and varied mobile phone
accessories. The introduction of a new website for
PURPOSE OF PROJECT smartphone accessories in the Ho Chi Minh city market
would enhance consumer convenience by facilitating access
and purchase. This will help fulfill the mission of becoming
a component supplier that keeps up with current trends. JiJi
Store seeks to offer a diverse array of aesthetically pleasing
shutter phone accessories through a streamlined website
that improves customers' online purchasing experiences.

BUSINESS CASE The JiJi store project seeks to deliver an optimal shopping
experience for clients through the provision of high-quality
products, contemporary trends, and competitive pricing. As
smartphone usage increases, the demand for mobile
accessories rises, which JiJi store capitalizes on. The
provision of customer support and care services during the
project's execution facilitated the fulfillment of customers'
purchasing requirements, hence enhancing sales and
reputation.

7
 Every month, the JiJi store will have 20 orders for products
like 10 phone cases,5 keychains, and 5 griptoks. The
following key performance indicators (KPIs) will be the
GOALS / METRICS
primary metrics used to evaluate success: Revenue Growth,
Loyalty Customer, and Client Retention Rate

A comprehensive product portfolio with categories like

iPhone cases, double cases, monthly themed cases,
griptoks, and phone keychains. We are designing a logo
specifically for the JiJi Store concept. Every month, the JiJi
store will have 20 orders for products like 10 phone cases, 5
EXPECTED
keychains, and 5 griptoks. Besides, the JiJi shop's sales
DELIVERABLES
website has been launched and is completely working in
conjunction with a marketing campaign that has begun on
social media sites, including the JiJi store fan page and
Instagram: JiJi store.

PROJECT SCOPE

Web developers, project managers, marketing, customer

WITHIN SCOPE services, and related departments will work together to
build a complete website and achieve 20 orders per month

OUTSIDE OF SCOPE The JiJi store exclusively offers phone cover accessories for
Apple devices; other manufacturers are not included. JiJi
stores are not responsible for the design and production of
mobile phones and other electrical equipment. In addition
to this, JiJi stores also provide accessories such as chargers,
headphones, and tempered glass, as well as warranty
services and mobile phone repairs. The project's scope
excludes the planning and construction of direct retail
shops.

8
TENTATIVE SCHEDULE
KEY MILESTONE START FINISH
Project Management Phase 23/12/2024 05/1/2025
Analysis Phase 05/1/2025 13/01/2025
Design Phase 12/01/2025 08/02/2025
Developing Phase 09/02/2025 22/02/2025
Testing and Production Phase 24/02/2025 04/03/2025
Marketing Strategy Implementation 03/03/2025 29/03/2025
Sales & Customer Engagement/ Control Phase 05/03/2025 29/03/2025
Delivery and Fulfillment Phase 05/03/2025 29/03/2025
Project Summary Report and Close Out 30/03/2025 02/04/2025

RESOURCES

La Thi Thu Truc – Project Manager

PROJECT TEAM Do Nguyen Anh Thu
Nguyen Thi Thanh Thuy

Operating, IT, Marketing, Designer, Accoutant…

SUPPORT RESOURCES

Keychains, griptoks, and phone cases represent several

product categories that require a minimum of 30 designs in
the catalog. Diverse subjects, including incentives,
minigames, and holidays, inspired these designs. The
materials employed in product manufacturing, namely TPU,
SPECIAL NEEDS
ABS, and mica, ensure environmental sustainability and
customer safety. JiJi Store utilizes social media to enhance
product promotion and elevate brand recognition by
orchestrating minigames with prizes

COSTS
9
 QT
COST TYPE CATEGORY RATE AMOUNT
Y
VND 3000
Google Ads
VND 100 VND 300,000
Give Away
Marketing 100,000 1 VND 100,000
Promotion &
VND 5 VND 75,000
Discount
15,000
VND
Infrastructure Costs Hosting and Domain 1 VND 500,000
500,000
VND
Design Costs App Design Canva 1 VND 600,000
600,000
VND
25,000
Phone case 20 VND 500,000
VND 7,500
Import Product Griptok 10 VND 75,000
VND
Keychain 10 VND 100,000
10,000

Packaging Packaging box VND 1,500 10 VND 15,000

Branding Identity Logo VND 1000 20 VND 20,000
286 VND
Labor Labor hour VND 500
0 1,430,000
TOTAL COSTS 3,710,000
BENEFITS AND CUSTOMERS
Suppliers
KEY STAKEHOLDERS

FINAL CUSTOMER 20 clients across Ho Chi Minh city

Benefits to Be Expected In addition to fostering enduring

customer relationships through promotions, rewards, and
EXPECTED BENEFITS after-sales services, JiJi is anticipated to capitalize on
market expansion and the acquisition of new customers.

10
RISKS, CONSTRAINTS, AND ASSUMPTIONS

The store's reputation and revenue may suffer if the colors,

designs, or quality of particular products do not meet
criteria. The predicted effect is an unfulfilled product
quantity of 2 million VND.

Product source risk: The store suffers large losses as a result

of a supplier's unreliability, inferior quality, or lateness,
which causes customers' deliveries to be delayed. This
component analyzes customer satisfaction.

Financial risks: The project's unreasonably high initial

investment cost has resulted in a cash imbalance,
RISKS
preventing JiJi stores from launching marketing campaigns
or importing new products until March 2025.

External cost risks include the maintenance of the JiJi

online retail platform, product failures, and inventory
management.

Product trend risks: The company may experience

inventory and sales issues if its models become obsolete
and unsuitable as fashion trends evolve.

CONSTRAINTS
The financial resources available for marketing and
operations are restricted by the project's budget limit of
10,000,000 VND, which impedes the expansion of the
brand and market penetration. JiJi is facing obstacles and
limitations in its efforts to recruit qualified personnel for the

11
 marketing, sales, and customer service sectors.

All components of the JiJi store website, encompassing

testing and quality assurance, must be finalized and
deployed by the conclusion of February. The website would
be reliable and facilitate transactions for customers. The
website's user interface will be updated monthly to align
ASSUMPTIONS with relevant themes, such as International Women's Day
on March 8th, the Day of Southern Liberation April 30. JiJi
launches a series of latest designs every month to stand out
and attract potential customers.

PREPARED BY TITLE DATE

12
Chapter IV: Project Schedule Planning
4.1. Identification of key activities

Task Dependent
Task Description Priority Task Owner Start Date Due Date
code Task Code

1 Project Management - H All 23/12/2024 05/01/2025

1.1 Project Planning - H All 23/12/2024 25/12/2024

1.2 Scope Statement 1.1 L All 26/12/2024 28/12/2024

1.3 Scheduling 1.1, 1.2 L All 28/12/2024 29/12/2024

1.4 Risk Planning 1.3 H All 30/12/2024 31/12/2024

1.5 Plan Changes 1.4 L All 01/01/2025 05/01/2025

2 Analysis - H All 05/01/2025 13/01/2025

2.1 Market Research 1.1 H Thu Trúc 05/01/2025 05/01/2025

2.2 Requirement Gathering 2.1 L Anh Thư 06/01/2025 06/01/2025

2.3 Competitors Analysis 2.1 H Thu Trúc 07/01/2025 07/01/2025

2.4 Customer Insights 2.1; 2.3 H Anh Thư, Thu Trúc 08/01/2025 08/01/2025

2.5 Feasibility Study 2.4 L Anh Thư, Thu Trúc 09/01/2025 09/01/2025

2.6 Reporting Needs 2.5 H All 10/01/2025 10/01/2025

1
2.7 Choose Product 2.6 H All 11/01/2025 11/01/2025

3 Design - H Anh Thư, Thu Trúc 12/01/2025 08/02/2025

3.1 UI/UX Wireframes 2.7 H Anh Thư, Thu Trúc 12/01/2025 14/01/2025

3.2 Prototype Design 3.1 H Anh Thư, Thu Trúc 15/01/2025 16/01/2025

3.3 Architecture Design 3.2 H Anh Thư, Thu Trúc 17/01/2025 03/02/2025

3.4 Improving Site Performance 3.3 H Anh Thư, Thu Trúc 04/02/2025 05/02/2025

3.5 Branding Identity - H Thu Trúc 06/02/2025 08/02/2025

3.5.1 Logo 2.7 H Thu Trúc 06/02/2025 06/02/2025

3.5.2 Color Palette & Typography 3.5.1 H Thu Trúc 07/02/2025 07/02/2025

3.5.3 Visual Guidelines 3.5.2 H Thu Trúc 08/02/2025 08/02/2025

4. Developing - H Anh Thư, Thu Trúc 09/02/2025 22/02/2025

4.1 Graphics and Interface 3.3 L Anh Thư, Thu Trúc 09/02/2025 10/02/2025

4.2 Content Creation 4.1 H Anh Thư, Thu Trúc 11/02/2025 12/02/2025

4.3 Backend Installation - H Anh Thư, Thu Trúc 13/02/2025 22/02/2025

4.3.1 User Management System 3.3 H Anh Thư, Thu Trúc 13/02/2025 14/02/2025

2
4.3.2 Product Management Module 4.3.1, 4.4.1 L Anh Thư, Thu Trúc 18/02/2025 19/02/2025

4.3.3 Order Processing Module 4.3.2 H Anh Thư, Thu Trúc 20/02/2025 21/02/2025

4.3.4 Payment Gateway Integration 4.3.3 H Anh Thư, Thu Trúc 22/02/2025 22/02/2025

4.4 Database Setup - H Anh Thư, Thu Trúc 16/02/2025 21/02/2025

4.4.1 Product Database 4.3.1 H Anh Thư, Thu Trúc 16/02/2025 17/02/2025

4.4.2 User Data Storage 4.3.1 H Anh Thư, Thu Trúc 21/02/2025 21/02/2025

4.5 Security Subsystems 4.4.2 H Anh Thư, Thu Trúc 22/02/2025 23/02/2025

5 Testing & Production - L Anh Thư, Thu Trúc 24/02/2025 04/03/2025

5.1 Functionality Testing 4.5 L Anh Thư, Thu Trúc 24/02/2025 25/02/2025

5.2 Integration Testing 5.1 H Anh Thư, Thu Trúc 26/02/2025 27/02/2025

5.3 Feedback Correction 5.2 H Anh Thư, Thu Trúc 28/02/2025 28/02/2025

5.4 Reviewing Design 5.3 H Anh Thư, Thu Trúc 01/03/2025 01/03/2025

5.5 Go-live 5.4 H Anh Thư, Thu Trúc 02/03/2025 02/03/2025

6 Marketing Strategy Implementation - H All 03/03/2025 29/03/2025

6.1 Word Of Mouth Marketing 5.5 L All 03/03/2025 29/03/2025

3
6.2 Social Media Marketing 6.1 H All 03/03/2025 29/03/2025

6.3 Google Ads 5.5 H Thanh Thúy 07/03/2025 29/03/2025

6.4 Visual Marketing 3.5.3 H All 03/03/2025 29/03/2025

6.5 Give Away 6.2 H All 25/03/2025 27/03/2025

6.6 Promotion & Discount 6.2 H All 07/03/2025 09/03/2025

7 Sales & Customer Engagement - H All 05/03/2025 29/03/2025

7.1 Receiving Order 4.3.4, 5.5 H All 05/03/2025 29/03/2025

7.2 Customer Support 7.1 H All 10/03/2025 29/03/2025

7.3 Sales Tracking 7.1 H All 10/03/2025 29/03/2025

7.4 Customer Reviews 7.2,7.3 L All 10/3/2025 29/03/2025

8 Delivery & Fulfillment - H All 05/03/2025 29/03/2025

8.1 Order Processing Management 4.3.4 H All 05/03/2025 29/03/2025

8.2 Packaging 8.1 H All 08/03/2025 29/03/2025

Shipping Setup & Delivery Updates

8.3 8.2 H All 09/03/2025 29/03/2025

4
4.2. Activity duration estimates – GANTT chart

1
4.3. Activity sequences – PERT chart

2
Chapter V: Budget Management Planning

Project Name: JIJI

Store
Project Budget Project Info Budget Summary
Project Under(Over
La Thi Thu Truc [42] Budget Actual
Lead: )
VND VND
Start VND
23/12/2024 2,836,00 4,917,00
Date: (2,081,000)
0 0

Labor Variable Cist Fixed Costs

Unit Materia Trave Equipmen Under(Over
Tasks Category Hrs Rate $/Unit Budget Actual
s l l t )
VND VND VND
Project Management
48,000 96,000 (48,000)
VND VND VND VND
Project Planning 24
1,000 12,000 24,000 (12,000)
VND VND VND VND
Scope Statement 24
1,000 12,000 24,000 (12,000)
VND VND VND VND
Scheduling 16
1,000 8,000 16,000 (8,000)
VND VND VND VND
Risk Planning 16
1,000 8,000 16,000 (8,000)
Plan Changes 16 VND VND VND VND
1
 1,000 8,000 16,000 (8,000)
VND VND VND
Analysis
24,000 48,000 (24,000)
VND VND VND VND
Market Research 8
1,000 4,000 8,000 (4,000)
Requirement VND VND VND VND
8
Gathering 1,000 4,000 8,000 (4,000)
Competitors VND VND VND VND
8
Analysis 1,000 4,000 8,000 (4,000)
VND VND VND VND
Customer Insights 8
1,000 4,000 8,000 (4,000)
VND VND VND VND
Feasibility Study 8
1,000 4,000 8,000 (4,000)
VND VND VND VND
Reporting Needs 8
1,000 4,000 8,000 (4,000)
VND VND VND
Design
69,000 418,000 (349,000)
Visual VND VND VND VND
UI/UX Wireframes 18
Studio Code 1,000 9,000 18,000 (9,000)
Visual VND VND VND VND
Propotype Design 12
Studio Code 1,000 6,000 12,000 (6,000)

2
 Architecture Visual VND VND VND VND
12
Design Studio Code 1,000 6,000 12,000 (6,000)
Improving Site Visual VND VND VND VND
12
Performance Studio Code 1,000 6,000 12,000 (6,000)
VND VND VND VND VND
Branding Identity Canva 18
1,000 300,000 9,000 318,000 (309,000)
VND VND VND VND VND
Logo Canva 10 25
1,000 800 25,000 30,000 (5,000)
VND VND VND VND
Color Palette Canva 8
1,000 4,000 8,000 (4,000)
Visual VND VND VND VND
Canva 8
Guidelines 1,000 4,000 8,000 (4,000)
VND VND VND
Developing
121,000 242,000 (121,000)
Graphics and Visual VND VND VND VND
16
Interface Studio Code 1,000 8,000 16,000 (8,000)
Visual VND VND VND VND
Content Creation 16
Studio Code 1,000 8,000 16,000 (8,000)
Backend Visual VND VND VND VND
80
Installation Studio Code 1,000 40,000 80,000 (40,000)
User Visual VND VND VND VND
16
Management System Studio Code 1,000 8,000 16,000 (8,000)
Product Visual 16 VND VND VND VND

3
Management Module Studio Code 1,000 8,000 16,000 (8,000)
Order Processing Visual VND VND VND VND
16
Module Studio Code 1,000 8,000 16,000 (8,000)
Payment Visual VND VND VND VND
8
Gateway Integration Studio Code 1,000 4,000 8,000 (4,000)
Visual VND VND VND VND
Database Setup 48
Studio Code 1,000 24,000 48,000 (24,000)
Visual VND VND VND VND
Product Database 16
Studio Code 1,000 8,000 16,000 (8,000)
User Data Visual VND VND VND VND
8
Storage Studio Code 1,000 4,000 8,000 (4,000)
Security Visual VND VND VND VND
2
Subsystems Studio Code 1,000 1,000 2,000 (1,000)
Testing and VND VND
Production 356,000 (356,000)
Functionality VND VND VND VND
16
Testing 1,000 8,000 16,000 (8,000)
Integration VND VND VND VND
16
Testing 1,000 8,000 16,000 (8,000)
Feedback VND VND VND VND
8
Correction 1,000 4,000 8,000 (4,000)
Revewing Design 8 VND VND VND VND

4
 1,000 4,000 8,000 (4,000)
Hosting & VND VND VND VND VND
Go - live 8
Domain 1,000 300,000 504,000 308,000 196,000
Marketing Strategy VND VND
Implement 740,000 740,000
Word Of Mouth 21 VND VND VND VND
Marketing 6 1,000 108,000 216,000 (108,000)
Social Media 21 VND VND VND VND
Marketing 6 1,000 108,000 216,000 (108,000)
Google Ads 18 VND VND VND VND VND
100
(Click/VND) 4 1,000 5,000 392,000 684,000 (292,000)
21 VND VND VND VND
Visual Marketing
6 1,000 108,000 216,000 (108,000)
VND VND VND VND VND
Give Away 24 1
1,000 75,000 12,000 99,000 (87,000)
Promotion and VND VND VND VND VND
24 1
Discount 1,000 12,500 12,000 36,500 (24,500)
VND VND
Sales and Customer VND
1,019,00 1,683,00
Engagement (664,000)
0 0
20 VND VND VND VND
Receive order
0 1,000 100,000 200,000 (100,000)
iPhone 41 VND VND VND VND

5
 Case 20,000 500,000 820,000 (320,000)
VND VND VND VND
Griptok 7
10,000 75,000 70,000 5,000
VND VND VND VND
Keychain 7
15,000 100,000 105,000 (5,000)
16 VND VND VND VND
Customer Support
0 1,000 80,000 160,000 (80,000)
16 VND VND VND VND
Sales Tracking
8 1,000 84,000 168,000 (84,000)
16 VND VND VND VND
Customer Reviews
0 1,000 80,000 160,000 (80,000)
Delivery and VND VND VND
Fulfillment 287,000 606,500 (319,500)
Order Processing 20 VND VND VND VND
Management 0 1,000 100,000 200,000 (100,000)
17 VND VND VND VND VND
Packaging (box) 25
6 1,000 2,500 103,000 238,500 (135,500)
Shipping Setup
16 VND VND VND VND
and Delivery
8 1,000 84,000 168,000 (84,000)
Updates

6
Chapter VI: Risk and Quality Assessment
6.1. Risk identification
The objective of risk identification and assessment during project execution is to recognize
project-related hazards and to determine strategies and techniques to mitigate or manage their
occurrence. The project manager must identify possible risks, elucidate their potential effects on
the project, and evaluate the impact degree of the risks via both qualitative and quantitative
evaluation methodologies. A plan to mitigate the probability of the project's occurrence will be
suggested following evaluation.

Detectability

Importance
Probability

ID Risk Description Category Trigger Event/Indicator

Impact

High initial investment costs

lead to capital imbalance.
1 Financial risks 4 4 1 64 Financial Difficulties in implementing
marketing or importing new
products until March 2025.
Reliance on the supplier may
heighten the risk of delays or
deficiencies in goods, resulting
Product source Supply
2 3 3 2 36 in the tardiness of deliveries to
risk chain
Jiji Store consumers, which
adversely impacts product
quality and customer happiness.
Website malfunctions, such
crashes or delayed performance,
3 Technology risk 4 3 2 48 IT result from technological issues
that adversely affect client
experience.
Obsolete accessory models
result in surplus inventory and
4 Product trend risks 2 3 2 24 Marketing
diminished sales.

1
 The delayed delivery unit
impacts delivery time and may
5 Transport risk 2 3 1 12 Logistics
damage items, undermining
consumer faith in JiJi.

Keyword Rival websites attain superior

Cannibalization SEO/ rankings for Jiji's selected
6 4 2 2 32
from Competitor Marketing keywords, diminishing organic
Websites visibility and sales.

SEO is a long-term plan,

generally necessitating 3 to 6
months to witness significant
improvements in search ranks
Slow SEO ROI &
7 4 3 2 48 Marketing and 6 to 12 months to get ideal
Traffic Growth
results. As Jiji is a nascent or
low-authority website, it will
require an extended period to
elevate its rankings.
Major platforms such as Shopee,
Highly
SEO/ Lazada, and Amazon
8 competitive 4 2 2 16
Marketing monopolize the market,
market
hindering Jiji's visibility.

Based on the above analysis table, it can be seen that the financial portfolio has the greatest
impact on the online phone accessories business operations of JiJi Store with 64%. In addition,
website operation risks also contribute to the impact on operations because most of the
customers are concentrated on JiJi Store's e-commerce platform and some other risks. Thereby,
creating a list of risks to be able to anticipate and propose quick handling plans.

6.2. Risk mitigation strategies

2
 Risk
ID Trigger Event/Indicator Risk Response and Description
Description

High initial investment costs lead to

Avoidance: Reduce unnecessary
capital imbalance.
spending. Prioritize investments
1 Financial risks Difficulties in implementing
in essential activities (inventory,
marketing or importing new
logistics, website maintenance).
products until March 2025.

Reliance on the supplier may

heighten the risk of delays or Avoidance:
deficiencies in goods, resulting in Jiji Store will expand its supplier
Product source
2 the tardiness of deliveries to Jiji base. Identify several suppliers
risk
Store consumers, which adversely across diverse areas to mitigate
impacts product quality and supply chain interruptions.
customer happiness.
Avoidance:
The responsibilities include
Website enhancing website performance,
malfunctions, such crashes or hosting, and security, as well as
3 Technology risk delayed performance, result from executing routine maintenance
technological issues that adversely and backup protocols. Assign
affect client experience. technical teams to address website
faults (such as crashes and
maintenance issues).

Mitigation:
Obsolete accessory models result in
Perform market research and
Product trend surplus inventory and diminished
4 develop surveys prior to product
risks sales.
launch to ascertain client
requirements.

3
 Avoidance:
The delayed delivery unit impacts JiJi Store diversifies our carriers.
delivery time and may damage We choose numerous dependable
5 Transport risk
items, undermining consumer faith carriers to limit reliance on a
in JiJi. single carrier and employ real-
time tracking for orders.

Transference:
Keyword Rival websites attain superior
Enhance content for long-tail
Cannibalization rankings for Jiji's selected
6 keywords, fortify backlink
from Competitor keywords, diminishing organic
strategy, and evaluate competition
Websites visibility and sales.
using Ahrefs/SEMrush.

is a long-term plan, generally

necessitating 3 to 6 months to
Acceptance:
witness significant improvements
Slow Google Integrate SEO with paid
in search ranks and 6 to 12 months
7 Ads ROI and advertising, enhance high-
to get ideal results. As Jiji is a
Traffic Growth conversion sites, and partner with
nascent or low-authority website, it
influencers.
will require an extended period to
elevate its rankings.
Mitigation:
Concentrate on specialized items
and provide exclusive promotions
Major platforms such as Shopee,
Highly or packages to entice consumers.
Lazada, and Amazon monopolize
8 competitive It signifies that JiJi should
the market, hindering Jiji's
market concentrate solely on the product
visibility.
line for iPhone covers rather than
diversifying into several Android
product lines.

6.3. Monitoring and control measures

ID Risk Description Contingency Plan

4
 Optimize operating costs by prioritizing
expenses on necessary activities
1 Financial risks
Focus on high-margin products for capital
efficiency.

Jiji Store collaborates with several vendors to

mitigate reliance on a singular source. Preserve
2 Product source risk
inventory to reduce delays. Additionally, verify
quality before to bulk ordering.

Establish a response team for technical issue

emergencies utilizing cloud-based servers. The
technological staff at Jiji will consistently
3 Technology risk enhance and maintain the website to optimize its
efficiency. Upon the occurrence of a mistake, Jiji
will dispatch an email to clients notifying them
that the website is undergoing maintenance.

Execute seasonal discounts and bundle sales to

4 Product trend risks
liquidate obsolete goods.

Provide refunds or replacements for damaged

merchandise and preserve buffer inventory for
expedited shipment. By collaborating with many
5 Transport risk freight forwarding companies, Jiji Store can
swiftly transition to an alternative shipping
provider in the event of a mishap, ensuring
timely delivery of items to clients.

Utilize PPC advertising (Google Ads, Facebook

Keyword Cannibalization from
6 Ads) to generate visitors while SEO
Competitor Websites
enhancements are implemented.

Augment the budget for Google and social media

7 Slow SEO ROI and Traffic Growth advertisements and use affiliate agreements for
expedited customer acquisition.

5
 Distinguish via exceptional customer service,
8 Highly competitive market
tailored advice, and distinctive product options.

Chapter VII: Tracking and Status Updates

7.1. Tracking milestones

7.1.1 Choose Product Completion Milestones

7.2. Control systems

Prior to the website's launch, productivity for each activity must be enhanced in order to
extend the project's delivery time. Moreover, it is essential to minimize the time needed to
perform work prior to the website's launch to optimize the additional time available for achieving
milestones before the project deadline. This will enable the website to operate prior to the
planned launch date of March 4, 2025. Additionally, to enhance website visibility and
marketing efficiency, milestone processes must be modified before the planned go-live
date.Consequently, the subsequent modifications in the timeline, work progress organization, or
personnel allocation will facilitate an earlier website launch while simultaneously prolonging the
duration for sales, marketing, and customer engagement initiatives:

7.1.2. Project Management and Choose Procduct Completion milestones

Orginal Scheduling: According to the initial Gantt Chart timetable, the Project Planning task
will commence with on December 23, 2024, and will subsequently include the Scope Statement
and other tasks. This Gantt Chart indicates that all project members are expected to achieve the
first milestone in the project management assignment by January 5, 2025. Alongside other
obligations, Thu Truc will supervise Market Research from January 5, 2025, and Requirement
Gathering, which Anh Thu initiated on January 6, 2025. The Gantt Chart indicates that the
second milestone, concerning product selection for the analysis activity, is set for completion on
January 13, 2025.

6
 Fast-tracking method: The objective of employing the Fast-tracking method in Project
Planning, Scope Statement, Market Research, and Requirement Gathering activities is to reduce
unnecessary time by executing tasks simultaneously. The Scope Statement is scheduled to
commence on December 26, 2025, subsequent to the completion of the Project Planning task.
The Fast-tracking method enables the simultaneous completion of the Scope Statement and
Project Planning, as their primary objective is project planning. The initial milestone of project
management planning was accomplished on January 3, 2025, two days ahead of schedule.
Market Research and Requirements both commence on January 2, 2025. This time optimization
facilitates the selection of a company product that aligns with the project's objectives.

A crucial project milestone, the selection of product completion, was achieved with the Fast-
tracking technique. Prior to the use of the Fast-tracking approach, the product choice was made
on July 1, 2025, which was six days ahead of the initial schedule of December 1, 2025. The
subsequent Gantt Chart (Gantt Chart tracking) below will reflect these improvements.

7.1.3. Development Completion milestone

Orginal Scheduling: The scheduling Gantt Chart indicates that the Database Setup activity
within the Development task will be executed and finalized by Thu Truc and Anh Thu; however,
due to technical complications and the volume of data in the Product Database and User Data
Storage surpassing the initial target, it will not be completed by the scheduled date of February
17, 2025. This impacts the achievement of the project's milestone in development completion,
hence delaying subsequent work.

7
 Crashing method: In order to prevent disruptions that could affect subsequent project
tasks, the Crashing method is implemented in the Product Database and User Storage Database
activities to guarantee timely task completion. Moreover, it is imperative to complete the project
ahead of the projected timeline to extend the period designated for sales and marketing efforts.
This method involves adding the workforce from two members (Anh Thu, Thu Truc) to three
members (Anh Thu, Thu Truc, Thanh Thuy) to facilitate the Product Database and User Storage
tasks, thereby averting delays and ensuring prompt advancement to subsequent project activities.

Utilizing the Crashing approach in project progress management facilitates the timely and
problem-free completion of the Product Database and User Data Storage tasks, hence
safeguarding the critical milestone of Development Completion. Furthermore, the
implementation of the Fast-tracking method in conjunction with the preceding adjacent
milestone, Project Management and Choose Product Completion, facilitated the achievement of
the Development completion milestone four days ahead of schedule, on February 19, 2025,
rather than the anticipated date of February 23, 2025. The figures are presented in the
subsequent Gantt Chart (Gantt Chart tracking) below.

8
 The integration of Fast-tracking and Crashing methodologies has facilitated the project in
avoiding delays in critical milestones and has enabled the early completion of the Go-live
website job on February 26, 2025, ahead of the anticipated completion date of March 4, 2025.
This results in increased time for sales and marketing endeavors. The marketing activities are
scheduled to occur over 27 days, from March 3, 2025, to March 29, 2025. Concurrently, sales
and client engagement will transpire during 25 days, from March 5, 2025, to March 29, 2025.
Following the implementation of the aforementioned strategies, the data indicates that marketing
efforts have been prolonged by 31 days (4 days beyond the anticipated duration), while sales and
customer interaction activities have been extended by an additional 4 days beyond expectations.
The data is shown in the Gantt chart in chapter 4.2 and the Gantt Chart tracking below

Chapter VIII: Project Close-out

8.1 Project effectiveness evaluation

8.2 Challenges faced

8.2.1. High competition
The mobile phone accessories market is becoming saturated for JiJi Store in particular and the
mobile phone accessories market in general. That requires cooperation with many large suppliers
looking for trendy products. This makes it easier to attract customers

8.2.2. Inventory management and operating costs

One of the difficulties that JiJi Store often encounters is effective inventory management. Too
much inventory can affect cash flow. In other cases, not enough inventory to supply can also
cause lost sales opportunities. In addition, operating costs such as import costs, marketing costs
and delivery costs also need to be calculated and managed closely to ensure profits.

8.2.3. Delivery and logistics

Managing operations in Jiji Store's online accessories business is not only about providing
products to customers, but also about on-time delivery and ensuring service quality. Delivery is
one of the important factors that help improve customer experience. Choosing a reputable
shipping unit that ensures fast and on-time delivery will help increase customer satisfaction and
encourage them to return to buy.

9
8.3 Lessons learned
8.3.1. Understand the market and target customers
Before starting a project, it is necessary to thoroughly research the market, through which JiJi
Store we know the consumption habits and trends of customers in the phone accessories
industry. This not only helps to choose the right product but also helps to build the right
marketing strategy, reaching the right customers. Moreover, it will help the company grasp new
trends in the industry such as new phone models, hot accessories will be able to provide the right
products that customers are looking for.

8.3.2. Effective financial and cost management

Financial management is an extremely important factor to ensure the existence and development
of JiJi Store's business. Calculating the cost of goods, operating costs, marketing costs and
profits from each order will determine a reasonable pricing strategy, thereby maintaining profits
and investing in long-term strategies.

8.3.3. Customer service

JiJi Store always builds long-term relationships with customers. We listen and receive feedback
from customers to improve products, services and business processes. A satisfied customer will
come back to buy and recommend to friends, helping JiJi Store increase the number of potential
customers.
References (if available)
Appendix (if available)

10
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