Entrepreneur Unit 1

Meaning of Entrepreneurship (उद्यमिता का ितलब)

Entrepreneurship ka matlab hota hai ek nayi business idea ko reality mein convert
karna – matlab kuch naya create karna, risk lena, aur profit banana.

A person who does this is called an Entrepreneur – jaise ki startups shuru karne wale
log: Ola, Zomato, or bohot saare local business owners bhi.

Importance of Entrepreneurship (क्यों ज़रूरी है उद्यमिता?)

1. Job Creation – Entrepreneurs naye business shuru karte hain, jo dusre logon ko
jobs dete hain.

2. Innovation – Nai cheezein, nai technology, better products entrepreneurs hi

laaye hain (e.g. Paytm, UPI, Zomato).

3. Economic Growth – Jab businesses grow karte hain, toh country ki economy bhi
grow karti hai.

4. Self-dependence – Apna kaam khud ka hone se freedom milti hai.

5. Problem Solving – Entrepreneurs aksar real-world problems solve karte hain

(jaise Swiggy ne food delivery ka problem solve kiya).

Myths of Entrepreneurship (गलतफहमियााँ)

Myth (गलत सयच) Reality (सच)

Nahi, skills seekh kar bhi entrepreneur ban

1. Entrepreneurs born hote hain
sakte ho

2. Business start karna bohot paisa Idea aur planning strong ho toh kam paise se
maangta hai bhi ho sakta hai

3. Failure ka matlab sab khatam Failure ek learning experience hota hai

4. Sirf naye inventions karne wale hi Service improve karne wale bhi entrepreneur
entrepreneurs hote hain hote hain (jaise Urban Company)

The Entrepreneurial Economy (उद्यिी अर्थव्यवस्र्ा)

 • Aaj ke zamane mein, entrepreneurial economy ka matlab hai ek aisi economy
jahan log apne businesses start karne ke liye encouraged hote hain.

• India jaise countries me jahan youth zyada hai, startup culture fast grow kar
raha hai.

• Govt. bhi support kar rahi hai through schemes like Startup India, Mudra Loan,
etc.

Scope of Entrepreneurship (कहााँ-कहााँ ज़रूरत है ?)

Entrepreneurship ka scope bohot broad hai. Kuch examples:

• Tech startups (like app development, AI tools)

• Food & Beverage (cafes, cloud kitchens)

• Healthcare (online pharmacies, fitness apps)

• Education (EdTech like Byju's)

• Fashion & Beauty (D2C brands like Mamaearth)

Aaj kal toh digital tools ke wajah se koi bhi ghar se kaam start kar sakta hai – content
creation, freelancing, e-commerce, etc.

Entrepreneurial Career (कैसे बने Entrepreneur?)

1. Identify a problem – Dekho log kis cheez se pareshaan hain

2. Find a solution – Socho us problem ka smart solution kya ho sakta hai

3. Make a plan – Business model, budget, marketing strategy sab plan karo

4. Start small – Sab kuch ek hi baar mein bada nahi hota, small start karo

5. Take feedback & improve – Customers se suno aur product/service better

banao

6. Be consistent – Patience aur hard work zaroori hai

Entrepreneurship as a Mindset (Soch ka tareeka)

Entrepreneurship sirf business start karna nahi hota — ye ek mindset hota hai.

Matlab, ek entrepreneur hamesha:

• Opportunity dhoondhta hai, problem nahi.

 • Risk lene se darrta nahi hai.

• Har situation mein sochta hai, “Isme business ka scope kya ho sakta hai?”

• Solution-oriented hota hai, not excuse-driven.

➡️ Jaise: Jab sab log complain kar rahe the ki ghar baithe khaana nahi milta, Swiggy ne
socha – "Delivery model banaate hain."

So, entrepreneurship mindset = vision, risk-taking, innovation + never giving up.

Who is an Entrepreneur? (Entrepreneur kaun hota hai?)

Ek entrepreneur woh banda/bandi hoti hai jo:

• Ek naya business idea lekar aata hai,

• Uspe action leta hai,

• Aur usse profit mein convert karta hai.

Entrepreneurs can be:

• Tech founders (Ola, Zomato)

• Small business owners (cloud kitchen, boutiques)

• Freelancers, content creators, digital marketers

Bas condition: Kuch khud ka create karna with risk & ownership.

Characteristics of a Successful Entrepreneur (Ek successful entrepreneur ke

qualities)

1. Visionary – Clear idea hoti hai ki kya achieve karna hai

2. Risk-taking – Dar ke aage jeet hai wala attitude

3. Innovative – Naye tareeke dhoondhta hai kaam karne ke

4. Confidence – Apne idea par full belief hota hai

5. Adaptable – Market badle toh plan bhi badal lete hain

6. Decision maker – Jaldi aur sahi decision lena aata hai

7. Leadership skills – Team ko motivate karke kaam nikalwana

8. Persistence – Fail hone ke baad bhi give up nahi karta

➡️ Real-life example: Byju Raveendran – teacher se billionaire EdTech entrepreneur ban
gaye, sirf apne vision aur consistency ke dum pe.

Entrepreneurial Motivation (Udyami banne ki inspiration)

Motivation ka matlab hota hai andar ka woh spark jo kisi ko entrepreneur banne pe
majboor karta hai.

Sources of motivation:

1. Freedom chahiye – Apna boss khud banna hai

2. Passion follow karna hai – Hobby ko profession banana

3. Financial independence – Paisa kamana aur dusron ko bhi employ karna

4. Legacy banana hai – Naam aur pehchaan banana

5. Problem solve karne ki iccha – Society mein kuch badlav lana

Kaise develop kare entrepreneurial motivation:

• Success stories padho/suno – Shark Tank India dekh lo!

• Apne skills aur passion ko samjho

• Chhoti chhoti cheeze khud se start karo – blog, YouTube, resale business

• Like-minded logon ke sath networking karo

➡️ Jab andar se strong motivation hoti hai, tabhi koi tough times ke baad bhi fight karta
hai.

Entrepreneurial Schools of Thought – Matlab kya hai?

"Schools of Thought" ka simple matlab hota hai — alag-alag tareeke se

entrepreneurship ko samajhne ki approach.
Har school of thought apna ek perspective deta hai ki entrepreneur kaise banta hai, ya
entrepreneurship kaise grow hoti hai.

Do major categories hain:

• Macro View

• Micro View

Macro View of Entrepreneurship (Badi soch – System-level factors)

Macro view kehte hain ki entrepreneur banna sirf personal talent pe nahi, balki
external factors pe bhi depend karta hai, jaise:

1. Environmental School of Thought

• Environment ya society ka effect — policies, market trends, economy, etc.

• Example: Agar govt. ne startup-friendly policy banayi, toh naye entrepreneurs ko

push milega.

2. Financial/Capital School of Thought

• Funding aur financial support kitni available hai — ye important factor hota hai.

• Jaise: Angel investors, banks, venture capital.

3. Displacement School of Thought

• Jab log kisi personal ya political reason se forcefully naya kuch start karte hain.

• Example: Kisi ka job chala gaya, aur phir usne business shuru kar diya.

Macro = External cheeze influence karti hain.

Micro View of Entrepreneurship (Chhoti soch – Personal traits & actions)

Micro view bolta hai ki entrepreneur banna mainly individual ki personality, mindset
aur skills pe depend karta hai.

1. Trait School of Thought

• Kuch log naturally entrepreneurial hote hain — risk-taking, confident, visionary.

• Example: Elon Musk type log jinke traits unko entrepreneur banate hain.

2. Venture Opportunity School of Thought

• Opportunity spotting is key — jo banda market mein gap samajh ke kaam shuru
karta hai.

3. Strategic Formulation School of Thought

• Ye school focus karta hai planning & strategy par — jaise market analysis, SWOT,
business model.

Micro = Individual ki soch, skills, aur action matters.

Process Approaches to Entrepreneurship (Step-by-step thinking)

Isme entrepreneurship ko ek process ya journey ki tarah dekha jaata hai.
Yani koi bhi entrepreneur ek proper process follow karke apna idea reality mein badalta
hai.

Basic Process Steps:

1. Idea Generation – Kya naya karein?

2. Opportunity Evaluation – Kya is idea ka market hai?

3. Resource Planning – Paise, log, time, equipment kaise laenge?

4. Execution – Kaam start karo

5. Growth & Scaling – Business bada kaise karein?

➡️ Ye approach bolta hai ki koi bhi person entrepreneur ban sakta hai, agar wo sahi
process follow kare.

Summary in 1 Line Each:

• Macro view = Badi level pe soche jaane wale factors jaise govt, economy,
society.

• Micro view = Personal qualities, ideas, aur individual decisions.

• Process approach = Step-by-step tareeka for converting idea into business.