MBA 204 : INNOVATION & ENTREPRENEURSHIP

LTPC 3003
Course Objectives:
1. The purpose of this course is to expose the student to the basic concepts of entrepreneurship,
functions of entrepreneurs and problems faced by them in the real world
2. To provide insights to students in converting an Idea to an opportunity and develop understanding
of various funding sources for a startup
3. Familiarizing the students with SME sector activities, venture capital financing and international
entrepreneurial opportunities.
4. To understand the role of innovation and technical change in enterprise and global level
M B ASECON DY E A RSYLLABUS (2024-25)

economic performance
5. To understand the technological, human, economic, organizational, social and other dimensions
of innovation

Unit 1 (7 Hours)
Innovation: Meaning, difference between innovation and creativity, Innovation types & Platforms,
Business Model Innovation, Service Innovation, Design-led innovation, Improvisation, Large firm Vs.
Start-up innovation, Co-creation and open innovation, developing an innovation strategy, Sources of
innovation, Innovation Environment, Creative Destruction

Unit 2 (6 Hours)
Entrepreneurship: Meaning, definition and concept, Factors affecting entrepreneurship, characteristics
and skills of an entrepreneur, entrepreneur v/s manager. Concept of intrapreneurship, types of
entrepreneurs, functions of entrepreneur, entrepreneurial decision- process, challenges faced by
entrepreneurs and changing role of entrepreneur. Women enterprises, social, and rural entrepreneurship

Unit 3 (9 Hours)
Entrepreneurial Finance, Assistance and Entrepreneurial Development Agencies: Estimating
financial funds requirement; Sources of finance – banks, & financial institutions, financing of small-scale
industries in developing countries.
Role of central government and state government in promoting entrepreneurship with various incentives,
subsidies, grants, export oriented units – fiscal & tax concessions, other government initiatives and
inclusive entrepreneurial growth. Overview of MSME policy of government in India,

Role of agencies assisting entrepreneurship: DICs, SSIs, NSICs, EDIINIESBUD, NEDB,

Entrepreneurship Development Institute (EDI). New initiatives taken by government to promote
entrepreneurship

Unit 4 (9 Hours)
From Idea to opportunity: Idea generation- sources and methods, identification and classification of
ideas. Individual creativity: idea to business opportunity, Opportunity assessment, Process of New Venture
and its Challenges, Venture capital, Angel investing, Crowd funding.
Developing a Business Plan: Business Planning Process: elements of business planning, preparation of
project plan, components of an ideal business plan – market plan, financial plan, operational plan, and,
Feasibility Analysis – aspects and methods: Economic analysis, financial analysis, market-, and
technological feasibility.

Unit 5 (5 Hours)
Launching a New Venture: Steps involved in launching a business (Process charts), Various Forms of
business ownership, Registration of business units; start-up to going IPO; revival, exit and end to a venture.
 Course Outcomes:
1. Remember and comprehend basic concepts of entrepreneurship.
2. Develop knowledge on Entrepreneurial Finance, Assistance and role of
Entrepreneurial Development Agencies
3. Develop understanding of converting an Idea to an opportunity and develop
understanding of various funding sources.
4. Gain in depth knowledge of innovation and its various sources
5. Develop understanding of various dimensions of innovation along with current
trends and general awareness of innovation and startup

Suggested Readings
M B ASECON DY E A RSYLLABUS (2024-25)

1. Roy: Entrepreneurship, OUP

2. Ahmad, Ali and Bhatt, Punita.: Entrepreneurship in Developing and
Emerging Economies, SAGE Publishing India
3. Mitra, Jay: The Business of Innovation, 2017, SAGE Publishing
4. Entrepreneurship 10th Ed (Indian Edition) 2016 by Robert Hirsch
Michael Peters Dean Shepherd, McGraw Hill
5. Khanka, S.S.; Entrepreneurial Development; S. Chand and Co.
6. Kumar, Arya; Entrepreneurship; Pearson Education.
7. Desai, Vasant; Dynamics of Entrepreneurial Development and
Management; Himalaya Publishing
8. Blundel, R. and Lockett, N.; Exploring Entrepreneurship Practices and
Perspectives; Oxford Publications.
9. Dollinger, M. J.; Entrepreneurship: New Venture Creation; PHI Learning.
10. "Reinventing Your Business Model" by Mark W. Johnson, Clayton M.
Christensen, and Henning Kagermann)
11. Afuah, A.. Innovation Management: Strategies, Implementation, and Profit.
Oxford University Press.