FMCG
Fast Moving Consumer Goods
Acknowledgement
I would like to express profound gratitude to Mahaveer
English medium school, Balod for his invaluable
support, supervision and suggestions throughout this
project work. His moral support and continuous
guidance enabled me to complete my work
successfully.Also, I am thankful to all those who helped
me directly or indirectly in completion of this project.
Thank you are respected shaily ma’am
INTRODUCTION
GLOBAL LEADER
INDEX SWOT ANALYSIS
HUL
CONCLUSION
What is FMCG ?
• FMCG (Fast-Moving Consumer Goods) are products that are sold quickly and at a relatively low cost. These goods have a
high turnover rate and are typically essential, everyday items that consumers purchase frequently.
• Examples of FMCG Products:
• 1. Food & Beverages – Snacks, dairy products, soft drinks, packaged foods
• 2. Personal Care – Shampoo, soap, toothpaste, cosmetics
• 3. Household Products – Detergents, cleaning supplies, paper products
• 4. Over-the-Counter (OTC) Medicines – Pain relievers, vitamins
• 5. Consumer Electronics (Low-cost) – Batteries, light bulbs
• Characteristics of FMCG Products:
• 1. High demand
• 2. Low profit margin but large sales volume
• 3. Short shelf life
• 4. Fast-moving in retail store
• Big FMCG companies include Unilever, Procter & Gamble (P&G), Nestlé, Coca-Cola, PepsiCo, ITC, and Dabur..
Global leaders in the FMCG segment are :
Swot analysis ( FMCG SECTOR )
S-Strengths 0-Opportunities
1. Low operational cost 1. Untapped Rural Market
2. Established distribution networks in 2. Rising Income Levels
both urban and rural areas
3. Large Domestic Market
3. Presence of well-known brands in
FMCG sector 4. Export Potential
W-Weaknesses 5. High consumer goods spending
1. Lower scope of investing in T-Threats
technology and achieving economies of 1. Removal of import restrictions
scale
2. Low export level 2. Slowdown in rural demands
3. Counterfoil Products 3. Tax and regulatory structure
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Company profile
• HUL (Hindustan Unilever limited )
• AMUL
• DABUR
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HUL (Hindustan Unilever limited )
Hindustan Unilever Ltd. (HUL) is India's largest
consumer goods company based in Mumbai,
Maharashtra. It is owned by the British-dutch
company, Unilever which controls 52% majority
stake in HUL. Its products include goods,
beverages cleaning agents and personal care
products. It is a company with a heritage of over
75 years in India and touches the lives of two
out of three Indians. HUL works to create a
better future everyday and helps people feel
good, look good and get more out of life with
brand and services that are good for them as
well as good for others.
Snapshot…
Type: Public Company
• BSE: HUL
• Industry: FMCG
• Date of Establishment: 1933
• Headquarters: Mumbai, India
• Corporate Address: Unilever House B.D., Sawant Marg, Chakala, Andheri East, Mumbai - 400099, Maharashtra.
• Business Operation: Household & Personal Products
• Key People: Harish Manwani (Chairman) Nitin Paranjpe (CEO & Managing Director)
• Revenue: 18,220.27 crore (US$ 3.96 billion)
(2009-2010)
• Employees: More than 15,000 Direct Employees including more than 1400 managers.
• Parentage Company: Unilever PLC.
• Financials: Total Income - F223977.4 Million (Year ending March 12)
• Company Secretary: Dev Bajpai
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Formation
o HUL WAS FORMED IN 1933 AS LEVER BROTHERS INDIA LTD. AND CAME INTO
BEING IN 1956 AS HINDUSTAN LEVER LTD. THROUGH A MERGER OF LEVER
BROTHERS, HINDUSTAN VANASPATI MFG. CO. LTD. AND UNITED TRADERS LTD.
IT IS HEADQUARTERED IN MUMBAI, INDIA AND HAS AN EMPLOYEE STRENGTH
OF OVER 16,500 EMPLOYEES AND CONTRIBUTES TO INDIRECT EMPLOYMENT
OF OVER 65,000 PEOPLE. THE COMPANY WAS RENAMED IN JUNE 2007 AS
"HINDUSTAN UNILEVER LTD." LEVER BROTHER STARTED ITS ACTUAL
OPERATIONS IN INDIA IN THE SUMMER OF 1888, WHEN CRATES FULL OF
SUNLIGHT SOAP BARS, EMBOSSED WITH THE WORDS,
o "MADE IN ENGLAND BY LEVER BROTHERS" WERE SHIPPED TO THE KOLKATA
HARBOUR AND IT BEGAN AN ERA OF MARKETING BRANDED FAST MOVING
CONSUMER GOODS (FMCG) HUI'S DISTRIBUTION COVERS OVER 2 MILLION
RETAIL OUTLETS ACROSS INDIA DIRECTLY AND ITS PRODUCTS ARE AVAILABLE
IN OVER 6.4 MILLION OUTLETS IN THE COUNTRY. AS PER MARKET RESEARCH
DATA, TWO OUT OF THREE INDIANS USE HUL PRODUCTS.
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Graphic representation
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HUL ANALYSIS
S-STRENGTH
(I) VARIETY OF PRODUCTS (II) DISTRIBUTION NETWORK
(III) BRAND IMAGE. (IV) QUALITY MANAGEMENT
(V) INNOVATION
W-WEAKNESSES
(i) NOT ABLE TO COMPETE WITH LOCAL COMPETITOR
(ii) NOT FOCUS ON UPPER CLASS POPULATION
(iii) PRICING POLICY IS NOT GOOD.
0-OPPORTUNITIES
(i) HUGE MARKET
(ii) INCREASING CONSUMPTION RATIO
T-THREATS
(i) HIGH CLASS COMPETITOR
(ii) DABUR
(iii) PANTENE
(iv) BABOOL
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CONCLUSION
THIS SECTOR WILL CONTINUE TO SEE GROWTH AS IT
DEPENDS ON AN EVER-INCREASING INTERNAL MARKET
FOR CONSUMPTION, AND DEMAND FOR THESE GOODS
REMAINS MORE OR LESS CONSTANT, IRRESPECTIVE OF
RECESSION OR INFLATION. HENCE, THIS SECTOR WILL
GROW, THROUGH IT MAY NOT BE A SMOOTH GROWTH
PATH, DUE TO THE PRESENT WORLD WIDE ECONOMIC
SLOWDOWN, RISING INFLATION AND FALL OF THE
RUPEE. THIS SECTOR WILL SEE GOOD GROWTH IN THE
LONG RUN AND HIRING WILL CONTINUE TO REMAIN
ROBUST.
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Thank you
