I/ COMPANY OVERVIEW
1.1. History of formation, Vision and mission
1.1.1 History of formation
● Full name: Phu Nhuan Jewelry Joint Stock Company
● International name: Phu Nhuan Jewelry Joint Stock Company
● Abbreviated name: PNJ
● Tax code: 0300521758
● Stock code: PNJ
● Address: 170E Phan Dang Luu - Ward 3 - Phu Nhuan District - Ho
Chi Minh City
● Phone:028-39951703
● Fax: 028-39951702
● Website: pnj@pnj.com.vn
● Email: http://www.pnj.com.vn
● Year of establishment: 28/04/1988
1.1.2: Field of Operation
PNJ is a leading brand in Vietnam in the field of manufacturing and
retailing jewelry made from gold, silver, and gemstones. PNJ’s
products are increasingly favored by countries in the Asian and
European markets. Moreover, PNJ is also one of the enterprises that
promptly adapts to and responds to the rapid changes of the
market.
1.1.3: Vision
To become the leading company in Asia in jewelry craftsmanship
and retailing products that celebrate beauty, reaching out to the
global market.
1.1.4: Mission
To continuously innovate in order to deliver sophisticated products
with genuine value, honoring the beauty of people and life.
1.1.5: Sustainable Development Philosophy
To place customer interests and social benefits at the heart of the
company's interests.
1.2 Development journey
Phu Nhuan Jewelry Joint Stock Company (PNJ), established in 1988, is one of the
leading brands in jewelry manufacturing and retailing in Vietnam. PNJ specializes in
producing and trading gold, silver, gemstones, watches, and luxury accessories. The
company owns an extensive distribution network with over 400 stores nationwide and
has expanded into international markets. PNJ has received prestigious awards, including
Top 50 Best Listed Companies in Vietnam (Forbes Vietnam), Top 100 Best Places to
Work in Vietnam, the Vietnam National Brand (Vietnam Value), and the HR Asia
Award - Best Workplaces in Asia.
Over 30 years of development, PNJ has continuously innovated and invested in modern
production technology, establishing itself as a leading jewelry manufacturer in Southeast
Asia. The company focuses not only on product quality but also on sustainable
development, emphasizing its core values of creativity, professionalism, and social
responsibility.
Core Values:
PNJ is steadfast in its vision of becoming "Asia's leading jewelry manufacturer and
retailer," placing customers at the center of all activities. Its core values include:
● Creativity: Continuously innovating to deliver unique products and experiences.
● Professionalism: Ensuring exceptional quality and service in every transaction.
● Social Responsibility: Contributing to sustainable community development
through humanitarian activities and environmental protection.
Formation and Development Timeline:
2009 : Listed shares on HOSE, becoming the first company to successfully list
and ensure the share price. Established CAO Fashion Company Limited.
2012 : Established the Women’s Jewelry Division (a brand of PNJP) and aimed to
direct the company towards jewelry retail.
2013 : Built the motto "Delivering valuable experiences".
2016 : Joined the Vietnam Sustainable Development Business Council.
2017 : Awarded the ASEAN Outstanding Enterprise Award as one of the top 3
Asian brands in jewelry exports.
2018 : Celebrated 30 years in operation. Awarded the Asia-Pacific Sustainable
Development Report with a total of 17 criteria by the United Nations.
2019 : "F5 Refresh" initiative created enthusiasm for continuing the top 5 brand
strategies. Continued to expand jewelry exports and partnered with Walt
Disney.
2020 : Officially rebranded to become the leading business in the Asian jewelry
sector with a valuation of 93.1 million USD, ranked among the top 10
sustainable development companies in Vietnam.
2021 : Recognized as the industry's most outstanding manufacturing enterprise
of 2021 - awarded by the International Jewelry Trade Association (JWA). Top 10
businesses in the cultural business sphere based on the Government's guiding
ideology.
2022 : Ranked in the top 5 "Most Valuable Companies of 2022". Recognized in
the top 20 companies with sustainable development on HOSE (2022). Top 1 in
the “Service Development” for the 100 best companies in Vietnam.
2023 : PNJ successfully built a sales system with 400 stores in 55/63
provinces, generating profits that exceeded the forecast of 1.971 trillion VND.
