Amorina Silveira
Mumbai, Maharashtra| silveiraamorina@gmail.com | 9820798726
SUMMARY
Passionate about social media management, content creation, and digital marketing with experience in event promotions,
influencer collaborations and audience engagement. Helped grow social media pages, increasing reach and engagement
for college organizations, festivals and brand activations. Skilled in content creation, community management and digital
outreach, with a strong interest in using creative strategies to enhance online presence and brand visibility.
EDUCATION
Bachelor in Mass Communication and Journalism |St. Xavier’s college | Mumbai | 2025 | 8.32 GPA | Present (Year 2)
HSC – State board | Bhavan’s College | Mumbai | 2023 | 82.5%
ICSE | Kanakia RBK School| Mumbai | 2021| 83.83%
WORK EXPERIENCE
Events Intern | The Revolver Club | Mumbai | December 2023 – May 2024 |
•Managed offline activations and pop-up stores to directly engage with potential customers.
•Drove sales by effectively converting leads into customers through tailored interactions & product knowledge.
•Collaborated with the sales team to increase overall sales volume, enhancing brand visibility and customer
acquisition.
Collide | Viral Fission | February – 2024 |
•Assisted in executing high-impact events within the sports department ensuring smooth operations and successful
outcomes.
•Contributed to generating over 3,000 registrations nationwide, expanding the department’s reach across India.
•Supported event logistics, coordination, and follow-up, ensuring a seamless experience for participants.
LEADERSHIP & INVOLVEMENT
PR Sub-Head | Debating Society | Xavier’s College | June 2024 - March 2025 |
• Delegated a team of 30 members from various backgrounds, courses and geographical locations.
• Observed weekly analysis of the content and social media strategies and conceptualized innovative publicity ideas
reaching out to colleges, organisations and individuals over the country.
• Managed and grew the official Instagram handle significantly increasing followers and engagement.
• Led content creation, photography, and video editing for all the events.
PR team member| Xaviers’s College | Malhar Fest | June 2024- September 2024 |
• Managed pre-event content production ensuring high-quality materials for marketing and social media.
• Acted as the primary liaison for OnePlus, coordinating the creation of 11 reels in just 2 days with their team.
• Promoted the event both online and offline, helping to sell over 7,000 tickets and contributing to a strong event turnout.
PR team member| Xaviers’s College | Extra Curricular Committee | June 2024- March 2025 |
• Primary point of contact for the Western Performing Arts Department, managing communication between teams and
volunteers to ensure smooth operations.
• Coordinated cross-departmental content creation, shooting and editing materials for multiple events to align with the
department’s vision and objectives.
• Worked closely with volunteers to capture key moments & produce high-quality content for promotional & social media
use.
• Produced and edited content consistently throughout the year, driving engagement
INTERESTS & ACTIVITIES
Yaari Jam- Managed live stage operations for high-profile artists like Zaeden, Sanam, and Ritviz, ensuring seamless
transitions and performance support. Coordinated with the hospitality department to provide a smooth experience for the
artists and oversaw all event logistics on the day to ensure flawless execution (2024)
Lil Flea- Point of Contact for workshops and experiences at Team LilFlea, coordinating with stall owners to meet their needs
and managing carnival games and movie screenings for both event editions to ensure smooth execution and guest
engagement. (2023 & 2024)
Xavier’s College Harvard Undergrad Program in Asia (HUAP) - Assisted international delegates from Harvard College in
engaging with students while contributing to social media awareness by creating reels and stories to promote the initiative.
SKILLS _
•Technical Skills: MS Office (Excel, Word, PowerPoint), Adobe Illustrator, Canva, Google Suite, InShot, Vn, Google
Analytics, Google (Sheets, Docs, Slides), Facebook Ads
• Languages: English, Hindi, Marathi
• Soft Skills: Public Relations, Networking, Event Planning, Leadership & Teamwork, Content Creation, Time
Management
