✅ 1.
Business Snapshot (Assumption Based)
Website: sarie.io
Product: Digital invoicing, instant payments, and customer collections platform.
Target Audience: SMEs, retailers, e-commerce, logistics, B2B services (primarily in the Middle East,
GCC, and possibly global markets).
USP: Easy payment collection via SMS/WhatsApp with real-time tracking.
🚀 2. DIGITAL MARKETING PLAN OVERVIEW
A. Search Engine Optimization (SEO)
i. On-Page SEO
Keyword Research: Focus on:
o High intent: “Digital invoicing software UAE”, “instant B2B payment platform”
o Medium intent: “how to collect payments from customers”, “WhatsApp invoicing tool”
o Long-tail: “best fintech app to send payment links via SMS in Saudi Arabia”
Meta tags optimization: Title, meta description, alt-tags for images.
Schema markup for product, reviews, FAQs.
Internal linking and silo structure.
ii. Content Strategy
Weekly blog content targeting:
o Use-cases: “How retailers use Sarie to collect payments faster”
o Comparisons: “Sarie vs manual invoicing tools”
o Educational: “Why you need real-time payment tracking in 2025”
Case studies & customer stories
Country-specific landing pages: UAE, KSA, Kuwait, Qatar, Egypt
iii. Technical SEO
Page speed optimization (especially mobile)
Core Web Vitals audit
HTTPS & XML sitemap validation
Fix broken links and crawl errors
iv. Off-Page SEO
High-authority fintech and business directories (Clutch, Crunchbase, Tech.co)
Guest posts on relevant blogs
Digital PR campaigns (product launches, partnerships, awards)
Backlink outreach to SaaS/finance bloggers
B. Social Media Marketing (SMM)
i. Platforms Focus
LinkedIn: B2B content, client case studies, founder posts, webinars
Instagram: Visual storytelling, team culture, testimonials, quick product explainers
Twitter: Real-time fintech commentary, product updates, founder thought leadership
YouTube / Shorts: Demo videos, customer testimonials, explainer animations
ii. Content Calendar
4–5 weekly posts per platform
2 monthly webinars or live Q&A sessions
Monthly “feature of the month” campaign
Social proof: Use customer testimonials & UGC (user-generated content)
iii. Paid Social Campaigns
LinkedIn Ads (lead-gen forms for demos)
Instagram/Facebook retargeting (abandoned leads, page visitors)
Lookalike audiences (existing client data)
C. Branding Strategy
Visual Identity Refinement: Evaluate color consistency, typography, iconography for web and
socials.
Messaging Audit:
o Refine homepage value proposition (“Get paid faster, without chasing invoices.”)
o Tone of voice: Clear, empowering, tech-forward.
Brand Toolkit:
o Slide deck templates
o Email signature branding
o Company pitch video (1-minute)
Referral Incentives: Branded rewards for existing users bringing new clients.
D. Revenue Growth Strategy
Add Pricing Page (currently unclear on the site).
Introduce Free Trial / Freemium Tier to reduce friction.
Onboarding Email Funnels:
o Activation nudges
o Feature introductions
o Case study drip campaigns
Add live chat / AI chatbot for lead capture & support.
Upsell with “Premium” tools: advanced analytics, branded invoices, integrations (CRM,
accounting).
E. Website Improvement Plan
i. UI/UX Enhancements
Clarify CTA hierarchy (“Book a Demo”, “Try for Free”)
Add social proof (logos, reviews, numbers like “used by 1,000+ businesses”)
Navigation improvements: more intuitive product menu
Speed optimization and responsive improvements for mobile
ii. Conversion Rate Optimization (CRO)
A/B test demo request form vs instant free trial
Heatmap tracking tools (e.g., Hotjar) to assess behavior
Add sticky CTA bar for conversions on long-scroll pages
iii. Technical
Web accessibility audit
Language/country switcher if targeting multilingual markets
FAQ and Help Center for SEO + support
Budget Plan (Estimated Quarterly)
Category Budget Range (USD) Notes
SEO (tools + content) $3,000 – $6,000 Ahrefs/SEMrush + blogs + tech audit
Paid Ads (Google + SMM) $6,000 – $15,000 Split across LinkedIn, Google Ads, Meta Ads
Social Media Management $2,000 – $4,000 Strategy + creative + calendar
Branding & Design $1,500 – $3,000 Design refresh, pitch deck, assets
Website Optimization $3,000 – $6,000 UX/UI updates, speed, CRO
Video/Content Production $2,000 – $4,000 Demos, explainers, testimonials
CRM + Email Funnels $1,000 – $2,500 HubSpot/ActiveCampaign setup
Analytics & Tracking $500 – $1,500 GA4, events tracking, reporting tools
Monthly KPIs to Track
Organic traffic & ranking movement
Demo requests / sign-ups
Cost per lead (from ads)
Social engagement & follower growth
Retention/churn rate
Activation rate (users who send invoices within 7 days)
