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Leothayre
Context Statement
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To assist with clarity and fairness, we do not expect students to factor these changes in
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global issues have not had an impact.
Remember, marks in the exam will be awarded for valid arguments that are relevant to
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course, be marked on their merits.
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May-August 2025 Strategic Case Study Examination – Pre-seen Material
Contents
Introduction ............................................................................................................................ 2
Satellites ................................................................................................................................. 3
Satellite missions ......................................................................................................................... 6
Ground stations ........................................................................................................................... 9
Launching satellites ................................................................................................................... 10
Leothayre .............................................................................................................................. 12
Extracts from Leothayre’s annual report .................................................................................. 13
Leothayre’s Board of Directors .................................................................................................. 13
Board responsibilities ................................................................................................................ 15
Leothayre’s Principal Risks ........................................................................................................ 16
Extract from competitor’s financial statements........................................................................ 19
Share price history ..................................................................................................................... 21
News stories .......................................................................................................................... 22
Introduction
Leothayre is a quoted company that provides a range of solutions to customers’ needs for
small satellites that are generally located in low Earth orbit. Leothayre can assist with the
design of the satellites themselves and can support customers in reaching an agreement with
providers of launch facilities.
You are a senior manager in Leothayre’s finance function. You report directly to the Board and
advise on special projects and strategic matters.
Leothayre’s head office is located in Wexland, a developed country that has an active and
well-regulated stock exchange. Wexland’s currency is the W$. Wexland requires companies
to prepare their financial statements in accordance with International Financial Reporting
Standards (IFRS).
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Satellites
A satellite is an object in space that orbits around a larger object. Satellites can be natural,
such as the planets in the Solar System orbiting round the Sun, or they can be artificial, such
as communication satellites orbiting round the Earth.
There are approximately 10,000 active satellites in orbit around the Earth. That number is
expected to grow significantly over the next few years.
In the past, satellites were almost exclusively large objects that were launched into
geosynchronous Earth orbit (GEO). Geosynchronous satellites remain stationary in relation to
the Earth’s surface because their orbit takes the same 24 hours as the Earth’s rotation. They
maintain that position because the forces created by the satellite’s velocity and the Earth’s
gravitational pull are in balance. These satellites maintain their positions for a very long time
because there is no atmosphere in space and so there is nothing to change their velocity.
Small satellites tend to be launched into low or medium Earth orbit (LEO or MEO). LEO and
MEO satellites tend to be non-geosynchronous, which means that they move in relation to the
Earth’s surface while they orbit. A typical satellite in LEO circles the Earth several times each
day. These satellites are often at the very edge of the Earth’s atmosphere, which means that
they slow down gradually because of atmospheric resistance, allowing gravity to pull them
towards the Earth. They descend into thicker atmosphere as their orbits decay, which slows
them down still further. Eventually, friction from the atmosphere causes them to overheat to
the point where they disintegrate and their fragments fall to Earth.
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Small satellites have become increasingly popular. They are cheaper to build and launch than
large satellites. Orbiting in low Earth orbit makes communication much easier. Only 12% of
active satellites are GEO, 3% are MEO and 85% are LEO.
GEO satellites can have a mass of up to 6 tonnes and may be powered by arrays of solar
panels that span up to 50 metres.
Satellites can be classified by mass:
Large >1,000kg
Medium 500-1,000kg
Medium/Small
Mini 100-500kg
Small
Micro 10-100kg
Nano 1-10kg
Pico 0.1-1kg
Femto 0.001-0.01kg
Most recent growth has been in the markets for Nano and Micro satellites.
A class of nanosatellites has been developed called “CubeSats”. The standard CubeSat is a
cube measuring 10x10x10 centimetres. This is known as a “one unit” or 1U CubeSat.
CubeSats can also be designed in 1.5U, 2U, 3U, 6U and 12U sizes and shapes:
The use of standard sizes and shapes makes it relatively easy to adapt launch vehicles and
their deployment mechanisms to carry a payload of CubeSats. Most CubeSats are 3U, 6U or
12U.
PocketQube is an alternative standard to CubeSat, with satellites measuring 5x5x5
centimetres and weighing less than 0.25kg. That makes it possible to fit 8 PocketQubes into
the volume required by a single CubeSat. PocketQubes make it
possible for students and hobbyists to build their own satellites and
have them launched as part of a larger payload.
Most small satellites are shaped as cubes or cuboids, even if they
are not standard CubeSats or PocketQubes. Those shapes simplify
the integration of satellites with their launch vehicles and so reduce
launch costs.
Small satellites may be powered by batteries or by solar panels
attached to their casing, possibly hinged so that more panels can be
attached. Care must be taken in designing components to ensure that there will be sufficient
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power available to complete the satellite’s mission. Designs must also allow for the fact that
consuming power creates heat, which can damage the satellite and cause components to fail.
Larger satellites, including Micro satellites and above, tend to be more complex:
Launching and deploying larger satellites tends to be complicated. Apart from their size and
mass, these satellites have delicate external components that can be damaged during launch
and deployment.
The “wings” that carry the satellites’ solar panels are usually folded during launch and will
unfold once the satellite has been deployed. They may be motorised so that they can be turned
towards the Sun to increase their exposure to sunlight, and so generate as much electricity as
possible in order to power the satellite. Any damage to that mechanism could mean that the
satellite cannot generate sufficient electrical power to complete its mission.
Medium and large satellites are sometimes fitted with manoeuvring thrusters that can be used
to adjust their orbits after launch. These can be used to alter the coverage of sensors or to
move the satellite to a new orbit. In some cases, the thrusters are used to bring the satellite
back to Earth in a controlled manner if its orbit has started to decay and there are concerns
that it will shower a populated area with debris. Small satellites do not have room for thrusters
or for the fuel that they require to power them.
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Satellite missions
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Ground stations
Regardless of their size, most satellite missions require some
form of communication with operators on the Earth. That
communication requires apparatus that can transmit or
receive signals to or from specific satellites.
The facilities that are used to provide contact are called
“ground stations”. These vary enormously in size and
complexity. The largest consist of arrays of satellite dishes
that can handle large volumes of data and also have the
power to send and receive signals to and from distant satellites in GEO.
Ground stations can be built into vehicles and used to
provide mobile satellite communications. For example, a
television broadcaster might use a truck equipped with a
dish and communications equipment to transmit live video
via satellite from a sports event back to the studio from which
it will be retransmitted to viewers.
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Launching satellites
Satellites are launched into orbit using rockets which vary in size and maximum payload.
Some rockets can carry a single large satellite, while others may carry multiple medium-sized
satellites or many small satellites. There are several standard models of launch vehicle in
operation. These can be adapted to carry different payloads. If a rocket has spare capacity,
then it can be used to launch additional satellites. Alternatively, it may be necessary to load
ballast, such as concrete blocks, to balance the rocket and ensure a successful launch.
Satellite launches require careful planning to ensure that the rocket releases its payload at a
precisely determined point in space, with the correct velocity and orientation. Any error in
velocity will affect the satellite’s orbit and could result in it falling back to Earth. If the orientation
is incorrect, then the satellite’s sensors may be pointed out to space instead of towards the
intended location on Earth. Incorrect orientation could also prevent solar panels from collecting
sufficient light to produce power or could prevent clear communication with users.
Launches require complicated mathematical calculations that take account of gravity and the
Earth’s movement as it rotates on its axis and follows its own orbit around the Sun.
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Leothayre
Leothayre was founded in 2004 and was quoted on the Wexlandian stock exchange in 2017.
The company provides a complete satellite service for clients, specialising in small satellites
from 1kg to 75kg. It provides a complete service to its clients, starting from an initial
consultation, continuing through to the launch and operation of the satellite, satellites or
satellite constellation.
• Leothayre’s engineers have the necessary knowledge and experience to analyse the
client’s mission and recommend suitable solutions. The mission determines the sensors
that the satellite must carry and sustain. That has implications for the size of the satellite
and the cost of launching it into orbit.
• Leothayre’s workshops have the staff and equipment that are required to design and build
small satellites. This is a specialised area. For example, all components must be certified
as suitable for space. Components that are robust and reliable on Earth can quickly
deteriorate because of the vacuum in space. The build must survive the launch and
deployment and any moveable parts, such as hinged solar panels and antennae, must
operate reliably in zero gravity.
Satellites must be thoroughly tested before launch to ensure that they will operate reliably
once in orbit. Leothayre has extensive test facilities that can test for the effects of vibration,
extreme heat and cold and vacuum.
• Leothayre does not operate its own rockets, but it has close working relationships with
several launch providers. It can negotiate launch slots on behalf of clients, ensuring that
satellites will be placed in the correct orbit in time to meet client deadlines. Alternatively,
clients can request completed satellites to be delivered to them so that they can make their
own arrangements for launching.
• Leothayre can provide ground stations that can control the mission once satellites are in
orbit. These are required to send instructions to satellites and to gather data collected by
their sensors. Leothayre owns and operates its own ground stations and can organise
additional support from third parties for missions that require specialised equipment.
A typical mission takes 12 to 18 months from initial consultation to launch. Repeat builds can
be quicker, taking as little as 4 to 6 months. The company has developed a basic satellite body
called Leothayre Standard, which is basically a CubeSat that can be supplied in 3U, 6U and
12U configurations. The design incorporates solar panel arrays and can be adapted to
accommodate almost any type of sensor specified by the client. It is quicker to adapt a
Leothayre Standard to meet a mission’s requirements than to design a satellite from scratch.
Leothayre has successfully launched 64 satellites, all of which were designed and
manufactured by the company. It also has a substantial number of orders awaiting fulfilment.
The company has made sales to clients in several different countries, thanks in part to its
excellent reputation for meeting deadlines and achieving mission objectives.
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Our vision
Leothayre’s vision is to provide space-based facilities that can enhance the quality of life on
Earth.
Our values
• Leothayre chooses excellence in all decisions.
• Leothayre constantly innovates, anticipating client needs.
• Leothayre insists on fairness and respect in the workplace.
• Leothayre develops and maintains strong relationships with its clients.
• Leothayre acts with integrity and never promises more than it can deliver.
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Board responsibilities
Robert Suwaj
Chief Executive Officer
Min-Chieh Tseng Alex Mhando Gamze Elmas Mark Jones
Operations Director Technology Director Chief Finance Marketing Director
Officer (CFO)
• Liaison with • Research and • Financial • Sales and
launch partners development reporting customer
relations
• Health and • Satellite design • Management
safety accounting • Public relations
• Manufacture of
• Human resource satellites • Treasury
management
Board committees
Audit Risk Remuneration Nomination
Fatma Ayoub
Non-Executive Chair ♦ ♦ ♦
Alice Alves
Senior Independent Director ♦ ♦ ♦
Kawin Dhanakoses
Independent Non-Executive Director ♦ ♦ ♦
Manal Al-Ramli
Independent Non-Executive Director ♦ ♦ ♦
Leothayre’s Chief Internal Auditor reports to the convener of the Audit Committee.
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Leothayre Group
Consolidated statement of profit or loss
for the year ended 31 March
2025 2024
W$ million W$ million
Revenue 1,782 1,683
Operating costs (1,126) (1,155)
Operating profit 656 528
Finance costs (450) (350)
206 178
Tax expense (31) (27)
Profit for the year 175 151
Leothayre Group
Consolidated statement of changes in equity
for the year ended 31 March 2025
Share Retained
capital earnings Total
W$ million W$ million W$ million
Opening balance 800 3,580 4,380
Profit for year 175 175
Dividend (65) (65)
Closing balance 800 3,690 4,490
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Leothayre Group
Consolidated statement of financial position
as at 31 March
2025 2024
W$ million W$ million
Assets
Non-current assets
Property, plant and
equipment 7,770 6,885
Goodwill 1,100 1,100
Other intangible assets 428 388
9,298 8,373
Current assets
Inventory 147 138
Trade receivables 14 12
Bank 551 346
712 496
Equity
Share capital 800 800
Retained earnings 3,690 3,580
4,490 4,380
Liabilities
Non-current liabilities
Borrowings 4,500 3,500
Current liabilities
Trade payables 986 964
Tax liability 34 25
1,020 989
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Orbalinc Group
Consolidated statement of profit or loss
for the year ended 31 March
2025 2024
W$ million W$ million
Revenue 2,566 2,272
Operating costs (1,667) (1,575)
Operating profit 899 697
Finance costs (500) (470)
399 227
Tax expense (64) (36)
Profit for the year 335 191
Orbalinc Group
Consolidated statement of changes in equity
for the year ended 31 March 2025
Share Retained
capital earnings Total
W$ million W$ million W$ million
Opening balance 1,000 3,990 4,990
Profit for year 335 335
Dividend (85) (85)
Closing balance 1,000 4,240 5,240
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Orbalinc Group
Consolidated statement of financial position
as at 31 March
2025 2024
W$ million W$ million
Assets
Non-current assets
Property, plant and
equipment 8,741 8,424
Goodwill 1,200 1,200
Other intangible assets 612 526
10,553 10,150
Current assets
Inventory 115 107
Trade receivables 22 18
Bank 629 557
766 682
Equity
Share capital 1,000 1,000
Retained earnings 4,240 3,990
5,240 4,990
Liabilities
Non-current liabilities
Borrowings 5,000 4,700
Current liabilities
Trade payables 1,012 1,108
Tax liability 67 34
1,079 1,142
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News stories
Happy Comic
Readers’ questions
Question: How many stages does a rocket have?
Max, age 9
Answer: Most of the rockets that are used to launch satellites into
orbit have two stages. The first stage must be powerful enough to
carry the rocket and its payload through the thickest part of the
Earth’s atmosphere.
The first stage can either be a large rocket, with the second stage
and payload stacked on top, or it can take the form of booster
rockets attached to the side. The first stage will normally burn for
2 minutes, after which it will separate and leave the second stage
to ignite and carry the payload into orbit.
The second stage can be smaller than the first because the rocket
will be lighter after the first stage has consumed its fuel and
separated. There will also be less drag because the atmosphere
will be thinner at higher altitude.
The stages are large. They fall back to Earth once they have burnt their fuel and detached
themselves from the rocket. The second stage might spend some time in orbit before it
returns, depending on its speed and direction of travel after its satellite payload has been
deployed.
Question: Rockets always look really tall in photographs. How tall are they and how do
they get something that big to the launch platform?
Matilda, age 11
Answer: The average height of a rocket that can reach low
Earth orbit is 58 metres. The average weight of such a rocket is
just over 1,000 tonnes, including its payload and the fuel
required for the launch.
Most rockets are too large to be transported in one piece to the
spaceport from which they will be launched. They are usually
delivered to the site in stages or sections that can be stacked
and assembled vertically in an assembly building close to the
launch platform. The payload of satellites is then loaded.
The rocket is assembled on a moveable platform that can be
rolled, with considerable care, to the launcher. The rocket is
fuelled and made ready for launch. The whole process of final
transportation and launch depends on the weather, particularly wind speed.
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Wexland Daily
Will it rain on my farm within the next 90 minutes?
Farmers pay close attention to the weather for all sorts
of reasons. A prolonged heat wave or period of
constant rain can affect the growth of crops and the
profitability of their farms. Weather forecasts provided
by the Wexland Met Office are freely available online
or from print and broadcast news reports.
Unfortunately, these do not always reflect the very
latest conditions and may not be sufficiently localised
to be certain what that day’s weather will be on the farm.
Some activities require much more precise weather forecasts than can be obtained from
the Wexland Met Office. For example, a rain shower during the harvesting of a crop can
affect the moisture content of the grain and might reduce its selling price. Large farming
corporations often pay for localised weather forecasts from satellites in low earth orbit.
Those forecasts can provide accurate weather forecasts that enable decisions to be taken
with confidence. Delaying the harvest by 12 hours might improve the farmer’s yield.
Farmers are not the only ones who require personalised weather forecast. Builders might
obtain one before they pour concrete foundations for a major construction project. Oil
companies have satellites check the weather at sea before committing to towing an oil rig
to a new site.
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